Marketing Calculator

Marketing Calculator Marketing measurement, accountability and ROI are critical elements of successful marketing. Market They must also execute just as well.

Marketing Calculator: Measuring and managing return on marketing investment (ROMI)

“Half of my advertising is wasted; I just don’t know which half” (John Wanamaker). With the proper data and analytics, marketers can finally start to identify the half that works and the half that doesn't. It's no longer good enough to have great creative, good packaging and a unique product. Getting the ex*****on

right can deliver better results, more revenue, profit and market share. Marketing is more than just an expense

Marketing Calculator is the first book to support marketers in providing a vision for the entire marketing team to deliver the required results. Marketers must now become a critical component of corporate success, not just an expense that must be tolerated, or can easily be cut. It provides three key concepts that any marketer can use to develop a marketing effectiveness improvement program. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results.

07/29/2016

Hi {{first_name}} I’d like your opinion

{{first_name}} Getting past the distractions
07/20/2016

{{first_name}} Getting past the distractions

07/11/2016

{{first_name}} can I get your help?

07/07/2016

, Can I get your help?

07/07/2016

, I need your help on some Marketing ROI questions

{{first_name}}, Check out The New Messaging Mechanics: Skip this email …
06/24/2016

{{first_name}}, Check out The New Messaging Mechanics: Skip this email …

This webinar is the first in a series of 3 webinars culminating in a 2-day workshop in Atlanta, GA and Denver, CO, ideal for you and/or your team.   If ROI and growing & defending your budgets are important to you, then time is fleeting.  View this webinar now.  Simply click here before your competi...

, The New Messaging Mechanics: Don't skip this
06/24/2016

, The New Messaging Mechanics: Don't skip this

This webinar is the first in a series of 3 webinars culminating in a 2-day workshop in Atlanta, GA and Denver, CO, ideal for you and/or your team.   If ROI and growing & defending your budgets are important to you, then time is fleeting.  View this webinar now.  Simply click here before your competi...

Getting your online marketing strategy right is a tough challenge. Many don’t get it right. Without the latest tips and ...
10/19/2015

Getting your online marketing strategy right is a tough challenge. Many don’t get it right. Without the latest tips and tricks on how to structure your digital, social and search online marketing can be a tangled web of overwhelming data without the information to make the right decisions. Make sure to join us for a workshop near you: https://lnkd.in/e7sKiN9

Digital, Social, Search Analytics & ROI Workshop Why You Should Attend Getting your online marketing strategy right is a tough challenge. Many don’t get it right. Without the latest tips and tricks on how to structure your digital, social and search online marketing can be a tangled web of ove…

11/28/2011

Major holidays lead to sales increase, how is ur marketing going to help increase ur sales this holiday? http://ow.ly/79IEz

11/28/2011

It is important 2 remember that not every company can climb 2 the top of the marketing-effect. continuum. http://ow.ly/79IA5

11/25/2011

What is the ROI and expected response of nontraditional media? We can help you improve your ROI! http://ow.ly/79Ixm

11/25/2011

Improved segmentation lead 2 cost savins&higher operational efficiencies,improved customer satisfaction.. http://ow.ly/79Itf

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