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EGD+ We are a brand strategy and design group dedicated to developing memorable stories through print, web, video and brand activation.

Operating as usual

When you paste an image into another image and are more pleasantly surprised than your original vision-  #winning #6 Too...
02/25/2022

When you paste an image into another image and are more pleasantly surprised than your original vision- #winning #6

Too bad it's only temporary. No one would get it.

Another wonderful #industrybreakfast in #newtoncounty with @selectnewton taking us forward into 2022 💪🏼 🏆 ..@serraphall ...
01/21/2022

Another wonderful #industrybreakfast in #newtoncounty with @selectnewton taking us forward into 2022 💪🏼 🏆
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@serraphall inspiring as always. 🏅 🏅 🏅
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#happeningnow with @lexdommedia 🎥 and thanks to @gogptc

When this one gets behind the glow of a light table, only deliciously designed droplets of goodness come to life. .@hcra...
01/07/2022

When this one gets behind the glow of a light table, only deliciously designed droplets of goodness come to life.
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@hcraig is at it again
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Ima just gonna wait patiently.
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#graphicdesign #patienceisavirtue #anticipation #lighttable #makingarteveryday 🏆

Happy National Bird Day.Now back to your regularly scheduled program.Photo: By EricLocation: Florence, Italy 1997Film: I...
01/05/2022

Happy National Bird Day.
Now back to your regularly scheduled program.

Photo: By Eric
Location: Florence, Italy 1997
Film: Ilford 100

Hardest working creating team! @hcraig 🍁 and @aaronschorch 📸 ..This posse turned it Out this week and our partnership wi...
12/04/2021

Hardest working creating team! @hcraig 🍁 and @aaronschorch
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This posse turned it Out this week and our partnership with @revolutiondoughnuts !
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20 hours of image making and not one complaint, tons of ideas, one by one we knocked them out! 🍩 🏆 📷
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#foodphotography #atlantaphotographer #atlantaagency #egdagency #egd_agency #timetomakethedonuts #foodstylist #branding #teamphoto

RIP @virgilabloh ..A creative director, product and graphic designer, experience curator and glass ceiling destroyer for...
11/28/2021

RIP @virgilabloh
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A creative director, product and graphic designer, experience curator and glass ceiling destroyer for creatives all over the world, you have left us way too soon. 🙏🏼
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Thank you for your aesthetic and multifaceted visual solutions and respectable cultural contribution.
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#f**kcancer #livetoday

10/28/2021

Fun moment while filming with the EGD team at Grenzebach. 🇩🇪 🍺 🤖 📦 🏓 📷 🎥

Looking forward to sharing the finished video! 📆
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#videoproduction #animation #brandstrategy #graphicdesign #eventproduction #dronephotography #octoberfest #automationfest #automationfest2021 #bottomsup

How do you create successful, authentic, and compelling content? You ideally start with the truth, enthusiasm, team vali...
10/24/2021
A pre-k through 12th-grade experience

How do you create successful, authentic, and compelling content? You ideally start with the truth, enthusiasm, team validation, and a forward vision of doing something good in the world.

That's what Peachtree Academy, a private school in Newton and Rockdale Counties, is doing with their pre-k through 12th-grade programming.

It was a pure pleasure to work with the students and create this short, yet insightful video, highlighting the connection from student to student and between student to teachers.

https://www.youtube.com/watch?v=34Uwlkbscyc

Located in Newton and Rockdale County, Georgia, we are dedicated to fostering an exceptional learning experience for pre-k through 12th-grade students.We hav...

A few more photos from our shoot at @ncca_covington with @beprobeproudga bringing along their interactive and informativ...
10/22/2021

A few more photos from our shoot at @ncca_covington with @beprobeproudga bringing along their interactive and informative mobile experience.
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Thanks to all who came out to support such a great cause. 💪🏼
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Video coming soon! 🎥
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Always a pleasure to work with @selectnewton and 👏🏻 to Asher and his mad skills on the #mavicair

We wanted to celebrate a recent project and rebrand. Green Boom is a patented and 100% biodegradable oil-only absorbent....
09/10/2021

We wanted to celebrate a recent project and rebrand. Green Boom is a patented and 100% biodegradable oil-only absorbent. ♻️
Perfect for small spills and mishaps, to industrial and catastrophic oil spills. It's the "leave no trace" solution, compared to all of the competitors relying on polypropylene. 🌎

We started with a logo redesign, using aposematism as the root for our approach to choosing a bright and alarming red color, as this is the visual defense mechanism some animals rely on to ward off predators. 🦀

From there we moved into product packaging, website, video content, motion graphics, custom icons and illustrations, and a comprehensive collateral system. 🎯

Visit www.greenboom.com to check out the website!

Over the last year, we produced this fully integrated marketing and brand system for Caretrack, a remote health care sol...
08/26/2021

Over the last year, we produced this fully integrated marketing and brand system for Caretrack, a remote health care solution. We developed the identity and logo program, collateral system, designed customized icons and illustrations, art direction of photography and social media strategy, and web support.

#brandstrategy #marketingsystem #printdesign #webdevelopment #logo #identitydevelopment #brandstrategy #remotehealthsolution #iconography #illustrations

Another rebranding adventure at EGD!This time, our client Cue, an empowering tool for both call centers and business tea...
07/13/2021

Another rebranding adventure at EGD!
This time, our client Cue, an empowering tool for both call centers and business teams who want to drive better conversion, while providing a better user experience for both the agent and the customer - this virtual browser overlay is spot-on!

We started with an identity and logo redesign, then moved into brand language, website, collateral system, and supplemental assets, including video, animated feature icons, and graphics, and of course some swag.

To see the new site, visit: www.itscue.com

#logo #video #branding #userexperience #digitalmarketing #brandstrategy #whatsyourstory #egd

Let us know if you'd like to connect about a project or upcoming conference. #openingbackup #letsgetiton #getready

Starting this July, in Europe, no more plastic cutlery. I love this curated history of plastic wear throughout history. ...
06/07/2021
europe bans all plastic cutlery from july 3rd, 2021

Starting this July, in Europe, no more plastic cutlery. I love this curated history of plastic wear throughout history. Acknowledge, celebrate, educate and inform, and move forward. Seems like a great start towards a more impactful movement.

https://www.designboom.com/design/europe-bans-all-plastic-cutlery-from-july-3rd-06-07-2021/

on july 3rd 2021, europe’s ban on plastic cutlery will come into effect meaning that disposable cutlery produced in the previous decades will thereby become artifacts of our recent past. curated by thomas a. geisler and designed by kai linke and peter eckart, the german pavilion at the london desi...

Happy Birthday to @priscillapresley 👑 we had the pleasure of working with @lightroomstudio in creating the @elvis #dvdco...
05/23/2021

Happy Birthday to @priscillapresley 👑 we had the pleasure of working with @lightroomstudio in creating the @elvis #dvdcollection several years ago.
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#theking #elvispresley #priscillapresley #flash development with @jwrightdesign 🍌🥓🥜🧈

Branding. Chocolate. Yes please.
04/26/2021
Marketing, Social, Branding, Design

Branding. Chocolate. Yes please.

Ok, so we're now all starting to get our sea legs once again, engaging (responsibly) with others in person. Next up is connecting with each other with a deeper sense of appreciation and enjoyment. ...

Our friend and client/collaborator @davidnour is releasing his 11th book, Curve Benders this month. Congratulations Davi...
04/09/2021

Our friend and client/collaborator @davidnour is releasing his 11th book, Curve Benders this month. Congratulations David!

This new book helps see the future of work, strategic relationships, and your personal reinvention to remain relevant.

https://store.nourgroup.com/ #CurveBendersBook

What I like about this particular book of David's is it serves as both a roadmap (steps around solidifying your most relevant relationships) and a reminder to step-up and continue serving others.

And...another interesting brand collaborative experience, this time infusing some augmented reality into the product.Piz...
03/15/2021
Pizza Hut Brings Back A Slice Of The Parlor Experience With AR Pac-Man

And...another interesting brand collaborative experience, this time infusing some augmented reality into the product.

Pizza Hut and Bandai Namco (Pac Man) are now using gamification as part of your pizza experience.

Using the packaging and graphics as your graphic game base, and your phone as the AR viewer, you are transported back to the days when Duran Duran or Aerosmith were playing in the background of the arcade and you had your quarters lined-up.

#JCA #pacman #pizzahut #augmentedreality #brandcollaborations #bandainamco

https://thedieline.com/blog/2021/3/14/pizza-hut-brings-back-a-slice-of-the-parlor-experience-with-ar-pac-man?

Save your quarters and bust out your smartphone. Pizza Hut is delivering Pac-Man. 

Ice Cream sundaes were invented when it became illegal to sell ice-cream sodas on a Sunday in the American town of Evans...
03/05/2021

Ice Cream sundaes were invented when it became illegal to sell ice-cream sodas on a Sunday in the American town of Evanston during the late 19th century. To get around the problem some traders replaced the soda with syrup and called the dessert an "Ice Cream Sunday.
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Pivoting...Even in the best of times, business leaders know that they will have to adapt their companies. That’s just the natural response to changing markets.
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In other news - our fearless lactose-intolerant founder “accidentally” consumed some ice cream last night for the first time in 20 years. Nothing happened though. Stay tuned for any new developments.
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#pivot #business #businessowner #icecream #story #design #whatsyourstory #gameplan #change #icecreamsundae

Creating a better world for ourselves, our families, our communities and our world requires an open and honest perspecti...
03/03/2021
How a Kid's Perspective Improves Design Research

Creating a better world for ourselves, our families, our communities and our world requires an open and honest perspective, much like those found in children.

This article from IDEO is insightful and inspiring.
Although it is focused primarily around #designthinking you can see how these inquisitive primates, screaming up and down our streets, are the key to a brighter future.

https://www.ideo.com/blog/how-a-kids-perspective-improves-design-research

Lessons from IDEO New York's Quinntern

Happy Thursday.We've finally put on our big-boy pants and set-up a LinkedIn page for EGD Agency.if you are on LinkedIn a...
02/25/2021
EGD Agency | LinkedIn

Happy Thursday.
We've finally put on our big-boy pants and set-up a LinkedIn page for EGD Agency.

if you are on LinkedIn and actively use it, you might find some of our articles, projects and stories interesting. If so, please connect, as we'd love to keep in touch with you there.

https://www.linkedin.com/company/75762670

Otherwise - see you on FB, IG or maybe in real life (sometime soon!)

EGD Agency | 6 followers on LinkedIn. A multi-faceted marketing agency focused on building memorable brands and creating loyal customers for our clients. | Our primary focus is to truly understand your vision and goals for your brand, products or organization. Next we hone in on the most appropriate...

Experiential design and immersive theater are fast becoming (outside of the pandemic) the goal to have customers and gue...
02/17/2021
Setting the Tone - Ethan Stearns, MWM Immersive (Carne y Arena, Chained)

Experiential design and immersive theater are fast becoming (outside of the pandemic) the goal to have customers and guests experience something extraordinary, leaving them with a memorable and often times, an emotional connection.

This inspired me. It's worth the time investment to understand how you "set the tone" through your craft. In this case, authenticity is what most stands out brining the user into an alternate universe experienced by so many in real life.

https://www.youtube.com/watch?v=RlvcUK8Iaew

Ethan Stearns of MWM Immersive discusses what he's learned about influencing the participant's state of mind, drawing on VR and mixed reality pieces like 'Ca...

Do you or someone you know have a product, process, technology or something to explain or convey in a short amount of ti...
02/09/2021
Grin+Beam Activation Animation

Do you or someone you know have a product, process, technology or something to explain or convey in a short amount of time? Video and animation can often be the answer.

From concept, scripting, voiceover, to storyboards, animation and editing, to motion graphics and 3D work, let us know if you'd like to connect.
https://www.youtube.com/watch?v=WiARv01JTh4

Grin+Beam is an tech-forward engagement which utilizes AI to identify dental issues. Once the report is made, Grin+Beam presents a list of dental providers i...

An early preview at the rebrand done for Newton County’s Highway 278 to help strengthen the social fabric of the communi...
01/29/2021

An early preview at the rebrand done for Newton County’s Highway 278 to help strengthen the social fabric of the community.
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Placemaking is based on a simple principle: if you plan cities for cars and traffic, you will get cars and traffic. If you plan for people and places, you will get people and places. More traffic and greater road capacity are not the inevitable results of growth. They are products of very deliberate choices made to shape our communities to accommodate the private automobile. We have the ability to make different choices — starting with the decision to design our streets as comfortable and safe places for everyone — for pedestrians and bicyclists as well as drivers.
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@selectnewton @hwy278cid #newtoncounty #highway #cid #district #placemaking #community #plan #build #grow #design #rebrand #wayfinding #improvement #thatnewnew

We just wrapped up the annual report for the City of Atlanta Mayor's Office of Cultural Affairs - with the focus on loca...
01/26/2021

We just wrapped up the annual report for the City of Atlanta Mayor's Office of Cultural Affairs - with the focus on local artists, education, and events.
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. Looking for a local artist? Check out the artist Registry ocaatlanta.com/arts-hub/#search/artists
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@basil.sculpture @studiokisa @moesart10 @movinginthespirit @childrensmuseumatlanta @atlbotanical @atlantaballet
@atlantahistorycenter @atlantasymphony @highmuseumofart @alliancetheatre @artsbridge @abeillecreations @theapexmuseum @theatlantaopera #atlantashakespearcompany @ballethnic @cfbhall @cfabackstage #davidjspencercdcmuseum @georgiaaquarium @giwayenmata @hammondshouse #jimmycarterlibrary @thekingcenter @modatl @oaklandcemetery @rialtocenter @theatricaloutfit @truecolorstheatre @flyona_wall @adaywithvensky @aexpress @ashleehaze @shannonkimbro #DwayneMitchell #CurtisPatterson @whirligigpark #jamesharoldjennings @sculptureone @gallery72atl #michaelscoffield @bna_atl @gregorturk @caslos735 #latinxart #ThomasDorsey #CarlOwens #JamesWellingtonTaylorJr #AlfredoMcKenzie #AndreaMcKenzie #AshleyDopson-Thomas #MiriamRobinson #TateWright @shanequagay_ #BenSmith @pamlongobardi @MaxineSuzman @alisonhamilart @coreybarksdaleart @charitymadeit #ChloeFloyd @binnski @tmurrellart @blackangelatl @thewwaf @philwinter @the_beauty_of_everyday_thangs @michaelreesestudios @josephth3dreamer @pchil @gfb3 #roninicolehenderson @kayleejadewarfield @photorushin
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@atlantaoca #atlanta #culturalaffairs #follow #mayor @keishabottoms @camilleloveatl #infographic #print #annualreport #cityofatlanta #elevateatlanta @elevateatl #power2give @atlantajazzfest @atlantajazzfestival @homedepot @discoveratlanta @slimandhuskys @cityofatlantaga @atl_lbc @msrc_atl @atlparksandrec carverpbsa @atlmusicproject @franceatlanta @pncbank @jazztimesmag @wjzasmoothjazzatl

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Many of you ask who is the creator of our videos, drone work and web site, here is Eric Goldstein Design, LLC. contact information: https://www.createbranddesign.com/ #communitypartners #workforcedevelopment #economicdevelopment #workforce #leaders #leadership #design #websitedevelopment #videoproduction
Although consumers are reverting back to analog technologies (vinyl and yes, in some cases, cassettes are coming back), artists are taking content creation to a new level, and always leading is Janelle Monae. This time with a complete visual narrative for her new album Dirty Computer. Btw - with Brian Wilson backing her up on the first track, they had me at Ooooooh.
An oldie but a goodie. Circa 2016. May the fourth be with you!