Videa office partaaaay...2019!
Videa is a supply-side platform that brings automation and data-driven targeting to the buying and selling of television advertising.
Owned by Cox Media Group, Videa understands the existing workflows of local television stations as well as the ratings, pricing and audience levers needed to optimize media campaigns. Videa is laser focused on ensuring our sell-side platform for linear TV is the leading solution for local broadcasters to monetize their inventory in an automated fashion.
Videa office partaaaay...2019!
It's not the first - definitely won't be the last - time a brand makes a major advertising stumble. Peloton, you're not alone...
It’s happened again. Another brand – in this case, Peloton – has engendered a wave of public attention and ridicule from their latest ad.
...and more exciting news: Videa just launched a new interactive map of live Videa markets and stations. Click around, check out your DMA factoid and let us know what you think! https://videa.tv/about/markets/
#dma @Nielsen #dma Nielsen Market Research Comscore. #mediabuyer #mediaplanner #agency #tvadvertising #broadcast #broadcastmedia TVB.
Videa’s interactive market map is a view into stations that are live on the Videa platform – including stations from group partners, Hearst, TEGNA, Graham, Gray, Scripps, Sinclair, Hubbard and Cox Media Group to name a few. Click DMAs on the map to see stations available in each market – and l...
Videa (marketing team) and ClearWing Communications & Brandon Hunt won a Public Relations Society of America Phoenix Award for Best Branded Content 2019 last night! What for? A study that explores how technology is affecting television advertising buying and selling. (Check it out @videa.tv/resources/stories - TV Advertising Ready for Change) #marketing #awardwinner Public Relations Society of America (PRSA) Finn Partners Videa LLC #creativepeople #b2bmarketing #marketingcontent #contentmarketingworld
Welcome to your home of essential Videa content. Our videos, infographics, broadcast calendar and more are all available for sharing. So please, take a look around…
Sometimes I feel like, somebody's watching me...#bigdata #facialrecognition
Halloween may be upon us, but scary monsters aside, there are plenty of other ways big tech and big data should have you a little freaked out. In the 2002 sci-fi movie “Minority Report” everyday citizens voluntarily submit to creepy, crawling robots who administer retina scans, as they walk thro...
The shift to impressions-based measurement is happening. What does this mean for local tv?
(Also, with Videa you can buy based on ratings or impressions!) TVB
In recent weeks, there has been a tectonic shift of sorts happening in the broadcast media business. One after the other, we have seen broadcast groups – including NBC, CBS, ABC, Hearst, Graham and Gray announce that they will move away from ratings and begin using impressions, as their basis for ...
Check out this @TVNewsCheckTV article about the growing audience and importance of local weather news. It's not all about hurricane coverage...
Brad Smith of Videa explains why local broadcast weather news is adding viewers and why that’s a good opportunity for advertisers. Brad Smith | September 18, 2019 | As global temperatures rise, hurricanes flood and forest fires spread, there’s a noted increase in weather news viewership. Smar...
How can the media and advertising industries take steps to improve diversity and inclusiveness?
Videa's Shereta Williams has some ideas, in this piece for Forbes.
Shereta Williams, July 25, 2019 President of Videa, with over 10+ years of experience within Cox, leads the organization’s overall strategic and product direction. Diversity and inclusion are concepts no longer confined to human resources departments but have rather moved to the forefront of...
Videa's Shereta Williams says "how we evaluate audiences needs to change, " in this article for AdWeek.
Check it out!
How we evaluate audiences needs to change By Shereta Williams Though Nielsen has adapted with technology, it’s still not completely up-to-date in other ways. The history of television ratings is of great interest to me because—to quote Maya Angelou—”if you don’t know where you’ve come...
Emmy nominations came out today! What's the importance of the Emmys? Read more to find out.#emmys
What's the importance of the Emmys? Do they mean big ratings? Do they still matter for streaming services?
Just how much does TV drive awareness and influence of a purchasing decision? Find out the results from TVB's 2019 Purchase Funnel study.
The media-consuming public, which let’s face it – is basically all of us – is bombarded by advertising across channels in a variety of formats multiple times a day. We see ads on our mobile devices, laptops, televisions, connected tv’s, billboards as we drive down the highway and scrolling t...
Reading this while watching TV? You're not alone. Here's how advertisers can best marry social media and TV advertising.
TV has the bigger ROI, but social media video trends shouldn't be ignored when trying to reach the 45 percent of Americans who use two screens.
Getting the most from your small business TV advertising requires taking advantage of ALL possible resources. Are you doing these 5 things?
For small business TV advertising, achieving ROI depends on using best practices. Learn how to take advantage of targeting, programmatic, and data.
Netflix achieves parity with TV in some respects, but its spending still trails behind the four major networks.
Netflix's TV production spending still lags behind the major networks.
Are Advertising Promises the Future of TV? Rather than depending on TV ratings to convey reach, A+E is going a step further and promising its buyers measurable outcomes. Is this a natural evolution for the industry? A+E created quite a stir with its announcement.
One television network is betting it can make—and keep—advertising promises to truly deliver.
What does the drop in NBA playoff ratings mean for advertisers? http://www.videa.tv/2019/05/why-the-nba-playoff-ratings-arent-a-slam-dunk/
The NBA playoff ratings may be down, but that's likely a blip in the league's long-term trajectory as it courts an international audience.
Check out MediaWave and our latest post on digital marketing and the tv ad buying business.
Is "digital marketing" a misnomer? Hmmm...read more to find out.
Back in 2014, at AdExchanger’s Programmatic I/O in San Francisco, I presented a brand view about programmatic marketing. My thoughts were that all media would eventually be bought through software, therefore digitally enabled. Halfway into 2019 and eventually into 2020, it is clear that we are app...
There are 2 primary reasons Silicon Valley’s brands are flocking to TV. What are they?
Check out MediaWave to find out.
What would you assume the world of Silicon Valley advertising values? Your guess would probably be largely digital, but think again.
Advanced advertising capabilities give TV an advantage over digital—from unparalleled reach to better privacy for consumers.
Advancements made in TV ad targeting are proving to be a boon despite linear viewership erosion.
Summer TV Ratings Are No Reason to Panic. Planning with this mid-year decline in mind, advertisers may do a few things to ensure their investments are smart and effective.
The hard, inescapable truth: summer TV ratings are not so hot. But with the right planning, advertisers can still reach audiences.
Advertising and data transparency is certainly not new, but it’s more critical than ever!
Advertising and data transparency are huge issues for advertising. Automated TV buying is evolving to meet these challenges. Find out how.
4 key steps to map your customers' journey...
When constructing a cross-platform ad campaign, customer journey awareness is crucial. Here's how to map that journey.
What Do TV Advertising Revenue Stats Mean? It’s Complicated. Great read with Horowitz Research study results!
TV advertising revenue: going up or going down? It's complicated. If you're a media planner or buyer, here's what you need to understand about these stats.
Seeking millennial and Gen Z brand loyalty (and dollars)? Let’s take a short quiz to figure out how that’s going for you...
Seeking millennial and Gen Z brand loyalty (and dollars)? Here's how to connect with these audiences.
While positive ads may sound simple, they're more challenging than ever to get right. But the potential impact of successful campaigns means brands are taking the risk.
If there were ever a time for feel-good marketing, that time is now. Here's how brands are creating successful feel-good campaigns.
Some post-NAB show thoughts from MediaWave contributor, Rick Howe...
At the recent NAB Show in Las Vegas, the breathless excitement for ad-supported streaming services (dubbed the “AVOD Gold Rush” by one online publication), caused me to ask one question: where in the world was all this content going to come from? Immediately after the show, I poked around some o...
Change Management Challenges to Local TV Industry Transformation
Two important reports addressing technology-driven change management challenges were released in 2018. Here are the key findings.
Automated Selling Is Coming — With a Price Tag - Videa
Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of ...
A great collection of highlights from the 4A’s Decisions 20/20 Conference...
I recently attended my first 4A’s conference, the 4A’s Decisions 20/20. It was also my first that focused on the buy-side of the advertising equation. Of course, the entire advertising industry has been transformed by automation that provides the tools to maximize efficiency, impact and transpar...
Work in broadcast TV? Bewildered by technology advances? Check out these top resources for continuing broadcast advertising education.
Keeping up to speed with technology is hard. These resources for continuing broadcast advertising education will help you succeed and rise to the top.
While @pewresearch found Americans are not relying on television as much for their news, the reality is hardly bleak: about half of Americans get their news primarily from local, broadcast, or cable TV.
Despite prophecies of an unavoidable death, the advantages of cable TV ensure its survival for the foreseeable future.
Videa's President, Shereta Williams, shares her thoughts on how agencies and brands can meet the demands
of a multiscreen future via technology, in this Martech Advisor piece.
Mar 20, 2019 Shereta Williams President , Videa Consumers now routinely view ads on multiple platforms, so buyers and sellers must use dynamic multiscreen approaches that strengthen campaigns and keep TV marketing in the spotlight, as Videa president Shereta Williams explains. New platforms are chan...
There is a never-ending stream of information on cord cutting, subscriber loss, audience loss by media providers. READ: Transforming TV Advertising Buying – Educating the Brand
There is a never-ending stream of information on cord cutting, subscriber loss, audience loss by media providers and consumer viewing behaviors rapidly changing. What is often missed is where the brand managers who own the media dollars are in their transition to understanding this change. I sympath...
Think limited supply is an issue for TV? Think again!
Though digital has nearly infinite ad inventory, the limited inventory for local cable TV advertising may actually be a strength.
Today's Latinx consumer can be found as easily on English-language TV as on Spanish-speaking stations. It's an opportunity for stations to tap into the spending power of this changing demographic. Read on to find out more.
Demographic changes require a new approach to Hispanic advertising. How and where can you reach them?
Why Companies Need to Be Sure About the Quality of their Data -Why Companies Need to Be Sure About the Quality of their Data
While the RampUp conference is all about data, one of the more interesting takeaways was how often panelists cautioned the industry to remember that data can’t do everything. Meaning that data is only as useful as the quality of the data, and the inputs and analyses around it. Data is Not All the ...
Rick Howe, aka "The TV Doctor" is in - read what he had to say about the MediaPost TV & Video Insider Summit.
At the recent MediaPost TV & Video Insider Summit, one speaker said, “We are in a war for the consumers’ attention.” In the Q&A after the panel, I suggested to the speaker, “It sounds like you are in a war WITH the consumers for their attention. Is that really your position?” At which poin...
Gary Milner writing for MediaWave this week covers digital disruption and tv media buying.
Check it out!
I recently wrote an article about digital transformation and the 6D’s. My argument was that we are still at the disruption phase of the cycle. In North America the TV ad business is a $70 billion market , representing approximately 50% of total media spend. Approximately 5% of that is digitally bo...
Imagine seeing an ad for soda as you pause a TV show to get something to drink. These contextual ads are a new format known as pause ads. But will viewers actually hang around to view these ads?
Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?
Why are so many people glued to The Weather Channel?
Americans are turning to TV for their weather information, making advertising on The Weather Channel and local news a key consideration for marketers.
Soon advertisers and local TV stations will be able to address relevant ads to you, and measure whether you've viewed them or not. Learn more here.
Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.
This seems to be the era of the TV show reboot. Have we reached the saturation point yet? The Conners is doing well, but reception for the rest of the reboots is mixed. Should advertisers invest, or take a back seat?
Audiences love the TV show reboot—at least in theory. Can advertisers count on viewer loyalty?
Think streaming services means the end of commercials? Think again!
Even as the TV industry changes, certain elements stay the same. Advertising on streaming services shows how ads remain relevant, regardless of platform.
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