Medium Blue specializes in highly effective digital marketing campaigns where qualified leads are co
Medium Blue specializes in highly effective digital marketing campaigns where qualified leads are considered the lifeblood for business growth. Our campaigns are affordable, transparent, and require no setup fees or lengthy contracts.
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Building your new landing page for your service? Check out this checklist from Orbit Media Studios for building the perfect B2B web page:
https://www.orbitmedia.com/blog/b2b-service-page-checklist/
The B2B marketing website is critical in driving demand through clarity, trust, content and design. We invite you to use this checklist to review your website service pages.
Did you know Google is trying out new formats, layouts and interfaces for its featured snippet slot in the search results? Check out why this feature could impact your company's in this article from Search Engine Land https://searchengineland.com/google-testing-new-featured-snippet-layouts-385861?fbclid=IwAR0NxWYS1bW5bEyUPB-4XgueOVXRkaxZZTE08xsXpAOAdWEOhpzdhExxJUY
Looking to make your campaign more successful? This article from PPC Hero covers 5 key tips, from effective landing pages to long-tail keywords, for optimizing PPC campaigns to drive results for your business.
https://www.ppchero.com/must-read-guide-for-ppc-for-saas-marketing-strategy/
Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!
Is your company prioritizing backlinks as a part of your ? Having quality backlinks is one of the most important signals that Google considers for ranking content. In this blog post, Semrush covers the importance of backlinks and how authoritative backlinks can positively impact your https://www.semrush.com/blog/what-are-backlinks/
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.
Do you know the difference between off-page and on-page ? This complete guide from Digital Marketing Institute covers everything you need to know about practices & strategies for .
https://digitalmarketinginstitute.com/blog/complete-guide-to-on-page-and-off-page-seo
The Complete Guide to On-Page and Off-Page SEO page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game.
Are you promoting your company online through a Google My Business (GMB) profile? In this article, PPC Hero discusses how to create and optimize your GMB profile for successful !
https://www.ppchero.com/how-to-optimize-your-google-my-business-profile/
Want to make the most of your Google My Business profile? Here's how to optimize it for better search engine visibility.
Focusing on foundational and technical are critical to driving organic reach of your company's site. Check out this post from Search Engine Land that breaks down four SEO tasks that help to increase organic visibility.
https://searchengineland.com/critical-technical-seo-tasks-for-organic-success-383660
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.
Digital marketers can use all kinds of data to illustrate existing performance and identify emerging trends for their clients. Being able to communicate this data visually is an important skill. Here are some effective tools & tips from Digital Marketing Institute for :
https://digitalmarketinginstitute.com/blog/data-visualization-tools-tips-for-marketers
Data Visualization: Tools & Tips for Marketers page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game.
There are many online platforms and tools that can be valuable assets to your company's . In this article, Search Engine Journal reviews 15 of the top digital marketing tools and how to use them for more efficient and successful :
https://www.searchenginejournal.com/popular-digital-marketing-tools/433518/
Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why they're trending.
Does your business utilize pay-per-click (PPC) advertising as part of your strategy? Check out this blog post from PPC Hero on how to write compelling ad copy that coverts! https://www.ppchero.com/write-an-ad-copy-that-converts/
Businesses using data-driven strategies experience five to eight times higher ROI. This article from Search Engine Watch discusses 6 key that utilize consumer data can optimize conversion rates.
https://www.searchenginewatch.com/2022/02/22/six-data-driven-seo-strategies-that-optimize-conversion-rates/
Atul Jindal explores the elements and outcomes that make data-driven SEO strategies the star of modern marketing - lots of stats and case studies included
Are you a who is developing a new strategy? In this blog post, Digital Marketing Institute explores the most successful digital marketing strategies specific to B2B marketing. https://digitalmarketinginstitute.com/blog/6-of-the-best-digital-marketing-strategies-for-b2b-business-corporate
6 of the Best Digital Marketing Strategies for B2B Business page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game.
Automation has become a critical tool in that enables optimize to campaigns more efficiently. Check out this article from Search Engine Watch that discusses how to embrace Google Ads paid search automation. https://www.searchenginewatch.com/2022/02/03/how-you-can-embrace-paid-search-automation-to-maximize-outcomes/
Advice on how you can master the balancing act of trusting Google's automation while maintaining needed control in paid search automation
According to recent LinkedIn data, half of the top 10 jobs posted on LinkedIn are in the digital or media space. Check out this post from Social Media Today to see what the most in-demand skills are in the space.
https://www.socialmediatoday.com/news/new-linkedin-data-shows-the-top-digital-marketing-skills-currently-in-high/618512/
Looking to improve your digital marketing career prospects in 2022? Check out these data notes from LinkedIn.
When developing your company's campaign, it is important to understand your customers and their experience in order to connect and develop trust. This article from The Wise Marketer covers how to utilize in your next digital marketing campaign to effectively connect with your customers: https://thewisemarketer.com/loyalty-strategy/how-to-make-your-next-digital-marketing-campaign-more-empathetic/
There’s no way you can make your digital marketing campaigns more empathetic without fully understanding your customers and their behavior.
Automating your through an integrated platform can support customer engagement and increase productivity. Check out this post from Marketing Tech that breaks down 4 benefits of utilizing an email marketing platform: https://marketingtechnews.net/news/2022/jan/19/4-advantages-of-an-email-marketing-platform/
Force24's Adam Oldfield discusses the benefits of email marketing platforms, and explains what comms professionals should look for when investing in one.
Does your business utilize Google Ads as part of your strategy? Search Engine Journal breaks down Google Ads' new updates to the Discovery Optimization Score, auto-applied recommendations, and YouTube campaign optimizations here:
Google Ads rolls out updates to Discovery Optimization Score, auto-applied recommendations, and YouTube campaign optimizations.
Looking for a new podcast to learn more about for your business? Here are 15 podcasts for marketers looking to hone their SEO skills:
https://ahrefs.com/blog/best-seo-podcasts/
Listen to them.
Is your business leveraging its online presence to achieve your goals for 2022? Check out these three strategies for a better B2B digital experience from Marketing Week https://www.marketingweek.com/three-steps-better-b2b-digital-experience/
Chris Barnes, head of experience at Omobono, shares his three steps to success when it comes to creating a better B2B digital experience.
Is your business utilizing AI technologies like chatbots in their strategy? Here is what Entrepreneur predicts AI will mean for marketers in 2022 https://www.entrepreneur.com/article/401518
What will AI mean for marketers in 2022? From chatbots and other virtual assistants to generating the content, enhancing user experiences and more, AI is already making major changes to the digital marketing landscape. While it may be difficult to predict the future, it's easy to see that AI will co...
Happy New Year us at Medium Blue! Check out these 10 trends from Forbes that we can expect to see in 2022 https://www.forbes.com/sites/henrydevries/2021/12/16/10-trends-for-digital-marketing-in-2022/?sh=6016d0fa755a
Learn from the experts what roles such as email, loyalty programs, foresight, discounts and more will play in the coming year.
Has your business set social media goals for 2022 yet? Check out this blog from Hootsuite on setting S.M.A.R.T goals to boost brand awareness and drive success.
https://blog.hootsuite.com/smart-social-media-goals
Stop posting in the dark. Learn how to set S.M.A.R.T social media goals to measure your progress and set yourself up for success.
Did you know that online reviews influence 67.7% of buying decisions? Managing and displaying positive online reviews is an important tactic for your business. Check out this blog post from Digital Marketing Institute to learn more!
https://digitalmarketinginstitute.com/blog/how-to-manage-online-customer-reviews
How to Manage Online Customer Reviews page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game.
Blog posts can be a key component of your business's . Effective blog posts can increase both the volume and quality of your leads, and result more links to your website. For tips on how to create high-performing blog posts, check out this content creation checklist from Social Media Today!
https://www.socialmediatoday.com/news/content-creation-checklist-17-steps-to-create-high-performing-blog-posts/603874/
Here's an overview of some of the key steps in an effective approach to content strategy.
Is your business utilizing social media? Social media is an effective to reach your customers, generate leads, and grow your business.
Check out this blog post from Hootsuite about the many benefits of using social media for your business:
https://blog.hootsuite.com/social-media-for-business/
Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.
In part 2 of our blog series on lead quality, we discuss some easy internal fixes that can have an immediate positive impact. Read more here: bit.ly/BlogSeriesPart2
How is the overall quality of your search leads? Curious as to how you could be doing better? Our latest blog series will teach you how! 👍
Common Mistakes Most Companies Make and How to Correct Them When speaking with companies regarding the overall quality of the leads they receive via search (whether organic or paid), I hear common complaints. Examples include: “The leads come in and we respond, but then we never hear back.” “T...
Did you know that we love sharing our search engine marketing knowledge on Twitter, too? 😉 Give us a follow !
We are honored to have made Agency Vista's Top 25 SEO Companies of 2021 list! 🎉
Inbound marketing drives lead generation for top brands, but this strategy is continuously changing - discover the top 25 SEO companies of 2021.
What sets us apart from our competitors? Well for starts, we handle everything from strategy and recommendations to creation and implementation. Learn more in the link below! ✨
As a professional digital marketing company, Medium Blue offers effective full-service online lead generation strategies that deliver powerful results.
What are the best ways to spend your paid media budget in the new year? Check out this Forrester article to find out!
What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.
Our first tip of the new year! 🎉 Did you know that Google has a new and improved analysis platform, Google Analytics 4? We highly recommend that you explore what it has to offer!
Did you know? We offer a FREE consultation, where we discuss your current online marketing efforts and learn how Medium Blue could help you succeed.
Contact us today to learn more: mediumblue.com/contact-us
Want to revamp your business's search engine marketing efforts in 2021? We can help! Learn more about our proven methodologies below!
Medium Blue, an Atlanta-based digital marketing agency, specializes in search engine optimization (SEO) and pay-per-click (PPC). Learn about our company!
Merry Christmas to all! 🎄✨
New year, new digital marketing strategies. ✨ This HubSpot blog shows you how rewarding it is when SEO & PPC work together.
PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.
: One of the quickest ways to master SEO is simply by researching and learning from your top competitors. This will help you strategize your own SEO plan! 👍
We would love to help you reach your digital marketing goals! Find out how we can help here: mediumblue.com ✨
As the year comes to a close, media update analyzes the biggest social developments of 2020! Read more below.
Social media news comes at you at a breakneck speed, making it easy to miss interesting tidbits from time to time. But no need to stress, we`ve got you covered! From the boom of video to the rise of ephemeral content, we`ve got the scoop on the biggest social developments of 2020.
In our blog, we share the ins and outs of digital marketing and the key to digital marketing success! Check it out below. ✨
Our Blog Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1 by Medium Blue | Dec 5, 2018 | Articles Tracking the source of your leads is perhaps one of the single most important elements in your overall marketing campaign. It’s the method by which you’ll gauge budget, approach, revisio...
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What sets Medium Blue apart from other companies offering digital marketing/lead generation services is our dedication to campaigns that are truly full-service. We understand that managing all aspects of a business’ marketing efforts is an extremely time-consuming and labor-intensive endeavor. That’s why our professional services require very little work from you; with in-house specialists and highly-trained team members who are experts in every aspect of digital marketing, we can handle everything from strategy and recommendations to creation and implementation.
Medium Blue offers so much more than run-of-the-mill digital marketing services. Our comprehensive campaigns are fully managed in-house and custom-designed to help your company realize significant positive results and outpace the competition in the internet marketplace.
Plus, our multifaceted services are designed to work in conjunction with one another, all with the ultimate purpose of maximizing your company’s online marketing efforts, enabling you to outpace competitors and exceed your goals. We’ll always provide a rationale for all of our recommendations and track the metrics that matter, so you always know what we’re doing, why we’re doing it, and how it’s helping improve your bottom line.
Discover the Medium Blue difference today and fill out our contact form for a no-obligation quote!
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