Have you heard about Facebook's new Creative Guidance Navigator? It gives you access to bite-sized, data-backed best practices to help drive better business outcomes across Facebook platforms. In it you'll find insights on topics like:
💡 Boosting audience engagement
💡 Driving conversions for your ad campaigns
💡 Improving ad quality
Learn more about this new tool here: https://www.facebook.com/business/creative-guidance-navigator/run-branded-content-from-creator-handle-to-drive-action-intent
Using creator handles rather than your brand handle to run content campaigns can efficiently spur action. We found that branded content from creator handles drove action intent at an 87% lower cost per incremental person, outperforming with 86% confidence compared to branded content from the brand handle.