Content Puppy Productions

Content Puppy Productions We offer creative as well as production services, including video production, post production, copyw It’s not just about telling stories. Want to know more?

Producing video for your brand, business or nonprofit doesn’t have to be a hassle. Save time and money with an experienced producer and storyteller. At Content Puppy, I produce, direct and edit projects, so EVERY client benefits from my branding and advertising experience. I work with companies to solve marketing problems, position products, and develop strategies. I look for ways to help differen

tiate businesses and brands. It’s about telling the RIGHT stories. Give me a call and find out what Content Puppy can do for your business.

What Is Visual Storytelling?It’s the art of telling stories primarily through a visual medium. In the world of content m...
07/03/2023

What Is Visual Storytelling?
It’s the art of telling stories primarily through a visual medium. In the world of content marketing, it includes video, photography, illustrations, and graphic design.
But in the video and film industry, the definition is more specific—it’s the art of conveying complex thoughts and emotions visually, with minimal dialogue.
There are many tools you can incorporate in Visual Storytelling: actions, facial expressions, body language, even how shots are framed.
Several months ago, I wrote a blog post about film director Alfred Hitchcock and his “Rules of Visual Storytelling.” Hitchcock, it turns out, invented many of the techniques still being used today to tell stories visually.
So, if you’re ever stuck on an idea, ask yourself “What Would Hitchcock Do?”

The Language of Film
Anyone who grew up watching movies and TV shows understands Visual Storytelling. It’s the language of film—using images and editing to connect with the audience and convey emotion.
Here’s another example. A Budweiser commercial that played on the Super Bowl a few years ago.
It tells a sweet story about a puppy and a Clydesdale, all without words.
No matter who you are, no matter what language you speak, when you see a series of images like this, you understand the story. It draws you in, and makes you feel more connected to the brand.
That’s the power of Visual Storytelling.

Keys to Visual Storytelling
So what can you do to tell stories more visually?
Well, not trying to be flippant, but the first step is to stop relying on words.
Most TV commercials and videos feature someone talking on camera. In fact, the industry term for this format is a “talking head.” But the truth is, no matter how compelling the message, it’s just not as interesting as a visual story.
Don’t just say it, show it.”
Once you have a story idea, try drawing a storyboard. Putting the images next to each other, in order, will help you work out the details.

In this post about the Link Between Science and Video Marketing, I explained WHY people like video so much—the human bra...
06/26/2023

In this post about the Link Between Science and Video Marketing, I explained WHY people like video so much—the human brain processes visual information 60,000 times faster than written communication.
It makes sense. Humans have been processing visual information for thousands of years, ever since prehistoric times. It’s like our brains are hard wired for Visual Storytelling.
In fact, half our brains are dedicated to processing visual information—30% of the neurons in the cortex, compared to 8% for touch and 3% for hearing.
Here’s another example, from KFC. It shows a tongue-in-cheek dramatic showdown between a turkey and a chicken.
The chicken wins, of course.

In today's fast-paced digital world, video is the  #1 form of communication. Without a doubt, it’s the most effective wa...
06/23/2023

In today's fast-paced digital world, video is the #1 form of communication. Without a doubt, it’s the most effective way to generate leads, connect with customers, build awareness, and boost sales.

In 2023, 9 out of 10 businesses are churning out videos on a regular basis, and still, consumers can’t seem to get enough. According to Wistia, the time people spend watching online video has increased 249% in the past 5 years.

And according to Wyzowl, 91% of consumers want to see MORE video from brands in the future.
With Both Production And Creative Expertise, A Video Production Agency Can Make Your Life Easier.

Read the blog to learn how a video production agency can make your life easier.
https://bit.ly/3VaGCli

A Creative Video Production Agency That Understands Marketing.With three decades of advertising and marketing experience...
06/15/2023

A Creative Video Production Agency That Understands Marketing.
With three decades of advertising and marketing experience, Content Puppy offers a range of creative services, including video production, post production, copywriting, digital advertising, concept development, and graphic design.
Whether you need web and social media videos, TV commercials or streaming digital content, you'll love working with Content Puppy Productions.

Visit us at https://www.contentpuppy.com/pages/charlotte-video-production-company-work To Learn More About Video Production Services

At Content Puppy Productions, we produce different types of content for different video clients, and adjust our creative...
06/12/2023

At Content Puppy Productions, we produce different types of content for different video clients, and adjust our creative approach depending on the needs of each project.
For example, last year, we created a series of patient testimonials for a neurosurgery practice based in Georgia. We rented a hotel event space, and interviewed four different patients, letting them tell their stories in their own words.
There were no scripts. No storyboards. The narratives were created editorially, much like a documentary film.
Now, let’s compare that to a TV advertising campaign we created for a mortgage lender in Florida. The creative for Landlord Loans was developed like an ad agency would do it—concepts were brainstormed and storyboarded. We came up with three different approaches, and presented our work to the client marketing team.
Then, once a campaign was selected, we revised the scripts based on client feedback and started the casting process.
Multiple locations were scouted, until we found a commercial bank building available for shooting.
While these two projects were quite different in their scope and creative approach, both were completed on time and on budget, with minimal headaches and hassles.

Of course, there’s a smarter alternative—hiring a video production agency. With both creative and production expertise, ...
06/06/2023

Of course, there’s a smarter alternative—hiring a video production agency.
With both creative and production expertise, a video production agency understands your strategy and can even develop concepts, campaigns, and storyboards.
Think of it as a hybrid between a production company and an ad agency.
So, you get the strategic insights and brainstorming ability of an agency, along with the solid production knowhow of an experienced producer.

More Video, More Work?Considering these trends, if you’re a brand marketer or business owner, you must ask yourself—how ...
05/29/2023

More Video, More Work?
Considering these trends, if you’re a brand marketer or business owner, you must ask yourself—how are you going to produce all the content you need?

Sure, you could do it yourself. According to industry statistics, about half of companies produce their own videos in-house. But honestly, don’t you and your team have more important things to do with your time?

Or you could outsource video projects to outside production companies. But that often comes with its own problems.
Some production companies want to turn every project into a Hollywood-style mega production, with big crews and even bigger budgets.

Honestly, do you really need a $50,000 movie camera to shoot a YouTube video?

Then there’s the communication problem. Most video people speak productionese fluently, but not marketingese. Working directly with them can be difficult.

Why should you learn how to use Visual Storytelling? Because in today's fast-paced digital world, attention spans are sh...
05/26/2023

Why should you learn how to use Visual Storytelling? Because in today's fast-paced digital world, attention spans are shorter than ever. The competition for clicks is growing fierce, on Facebook, on YouTube, just about everywhere.

And Visual Storytelling can be the edge you need—it’s the secret to making TV ads and videos more engaging and fun to watch.

The TV commercial above is a great example. Instead of talking about the noise-cancelling capabilities of Airpods Pro, they demonstrate it in a fun, creative way.

All without a single word of dialogue.

Unfortunately, I didn’t work on this commercial. I didn’t shoot it. I didn’t write it. But I sure wish I had.

Visual Communication Makes Videos More Engaging.

Read The Blog To Learn Tips On How To Use Visual Storytelling.
https://bit.ly/3Aux6Qh

Email MarketingNo list of the best places to use video would be complete without mentioning Email Marketing. As you well...
05/15/2023

Email Marketing
No list of the best places to use video would be complete without mentioning Email Marketing. As you well know, Email is a proven and effective way to communicate with potential customers.
Once they have opted in and joined your company mailing list, they’ve given their permission for you to contact them about new products, new features, and future sales events.
No wonder Email Marketing is an integral part of most B2B marketing strategies.
So, what does that have to do with video, you may ask? It turns out that video makes Email Marketing more effective, by just about any metric.
According to Wordstream, emails that contain video can increase clickthrough rates by 96%. A video thumbnail image in the body of an email increases engagement by 41%. Simply including the word “video” in an email subject line increases open rates by 6%.
In most instances, videos are not actually embedded in an email—clicking a link opens a web page where the video can play. But a new company called EyeMail has a different solution.
They’ve found a way to embed video within the email itself, and claim open rates as high as 60%, compared to the industry average of 22.8%.

Landing Pages:
Most marketers think of the sales process as a series of brand interactions—also known as the Buyer’s Journey. In many instances, that journey ends with a Landing Page—an online portal where customers “land” after clicking a link in an email or digital ad.
Landing Pages are designed for customer conversion. They’re where customers make purchase decisions, pledge fundraising dollars, join mailing lists, and more.
And video, it turns out, makes Landing Pages work even harder.
54% of marketers routinely include videos on their Landing Pages, and for good reason. According to Wordstream, Landing Page Videos can increase conversion rates by more than 80%.
Landing Page videos can take many forms, including Product Videos, Testimonials, Brand Films, and Fundraising Presentations.

Employee Training:
The last item on our list of the best places to use video to help your business is a little less expected—Employee Training Videos, or eLearning. Employee Training Videos are one of the fastest growing segments of video production.
This trend began during the pandemic. With large numbers of employees working from home, companies suddenly found it difficult to schedule in-person training sessions.
In 2023, nearly 75% of large enterprise companies have begun using video for onboarding and training purposes.
Microsoft launched an internal portal to deliver training to its employees. By saving the costs of travel and meeting space rental, they managed to reduce the cost of eLearning from $320 per hour to just $17 per hour
Most Employee Training programs use a modular format for self-directed learning. Employees can watch videos at their own pace.

Website VideosAfter you connect with new customers and generate leads, the next step is engaging and nurturing those lea...
05/09/2023

Website Videos
After you connect with new customers and generate leads, the next step is engaging and nurturing those leads.
The best place to do that: your website.
That’s the first place people will look to learn more about your company and your products. For example, a Brand Positioning Video on your homepage is a great way to educate consumers and differentiate your business.
But don’t stop there. If you have an “about us” page on your website, an About Us Video can be a great addition.
Website Videos can also make your website more effective. According to Wyzowl, 86% of marketers say video has helped them boost website traffic, and 87% say it has increased dwell time, or the time visitors spend on individual web pages.
Website Videos can take different forms, including animated explainer videos, customer testimonials, employee interviews, and product demonstrations.
And speaking of product demonstrations…

Product Videos:
Product demonstrations are one of the most effective types of video for closing a sale. They show how products work, their features, and benefits. And most importantly, they can provide emotional context—how using the product makes you feel.
If you have an e-commerce website, Product Videos are especially effective when posted on individual product pages. According to Kissmetrics, website visitors who watch a Product Video are 85% more likely to purchase that product.
And according to Wyzowl data, 89% of people say watching a video has convinced them to buy a product or service.
Believe it or not, Product Videos can even increase in-store sales. According to Google, 89% of smartphone users watch Product Videos on their phone while shopping in person.

Social Media VideosAs every good marketer knows, the first step to generating sales leads is building awareness. You mus...
05/01/2023

Social Media Videos
As every good marketer knows, the first step to generating sales leads is building awareness. You must introduce your brand and your product to people who have never heard of you.
And the best place to do that? Social media.
According to industry data, 53% of consumers engage with a brand for the first time after seeing Social Media Videos. For younger demographics, that number is even higher. 66% of Millennials engage with brands in this way.
That explains why, according to Wyzowl, the top channels used by video marketers today are YouTube (90%), Facebook (86%), LinkedIn (79%) and Instagram (79%).
No surprise—they’re all social media channels.

One thing to keep in mind, the best Social Media Videos aren’t selling anything. Their objective is to grab attention and plant the seeds for future engagement.
That’s why Social Media Videos are typically short in length (15 to 30 seconds) and often funny or memorable.

Streaming TV Ads:
The second best way to connect with new customers is actually the old fashioned way—television advertising. 30-second ad buys have been used for decades to broadcast sales messages and build awareness.
However, there is a downside—traditional media buys can be expensive.

Fortunately, there’s a less expensive alternative. With OTT, or “Over the Top” media buys, streaming TV ads reach targeted audiences more cost effectively. In other words, instead of paying to reach a mass audience, you only pay to reach targeted customers.

OTT advertising is served up via streaming TV services like Hulu, Netflix, and Roku. While these streaming services reach smaller audiences than broadcast and cable, the number of cord cutters has grown significantly.
According to Pew Research, 60% of young adults in the US use online streaming to watch TV. And according to Deloitte, in 2021, a higher percentage of US households subscribed to streaming services (69%) than to broadcast and cable TV (65%).

Description:Ask any marketer or advertiser—video is THE most effective tool for generating leads, building an audience, ...
04/28/2023

Description:Ask any marketer or advertiser—video is THE most effective tool for generating leads, building an audience, driving website traffic, and closing sales.

According to Wyzowl’s latest industry survey, The State of Video Marketing 2023,” video is still growing in popularity among both marketers and consumers.

91% of businesses are using video marketing today—that’s up from 81% just five years ago. And 91% of consumers say they want to see MORE online video from brands in 2023.

Also, according to Wistia, the time consumers spend watching online video has increased by 249% in the past 5 years.

So, what are the best ways to use video?

The fact is, there are SO MANY ways you can use video in your business and marketing, deciding which tactics to use can be overwhelming.

How Can Video Help You Increase Sales And Build Business?
Read the blog to learn the Best Ways To Use Video In 2023.
https://bit.ly/41GGoVc

Creating Immersive Training Videos: 7 Secrets Of Top-Notch Video Productionhttps://bit.ly/3Y8A8DSWe offer production ser...
03/08/2023

Creating Immersive Training Videos: 7 Secrets Of Top-Notch Video Production

https://bit.ly/3Y8A8DS

We offer production services, including video production, post-production, copywriting, digital advertising, concept development, and graphic design. Visit https://www.contentpuppy.com today.

Follow these 7 insider tips and create immersive training videos that will keep your learners engaged and motivated!

The Video Marketing Strategy You Need to Succeedhttps://bit.ly/36U9zbsWe offer production services, including video prod...
02/22/2023

The Video Marketing Strategy You Need to Succeed

https://bit.ly/36U9zbs

We offer production services, including video production, post-production, copywriting, digital advertising, concept development, and graphic design. Visit https://www.contentpuppy.com today.

Go beyond traditional video hosting and unlock the power of video.

67 Video Marketing Stats You Need to Know for 2023https://bit.ly/3MUw4B4 We offer production services, including video p...
02/17/2023

67 Video Marketing Stats You Need to Know for 2023

https://bit.ly/3MUw4B4

We offer production services, including video production, post-production, copywriting, digital advertising, concept development, and graphic design. Visit https://www.contentpuppy.com today.

2023 is right around the corner, and as we say every year, video just keeps getting better. In the marketing world, it’s almost impossible to ignore video

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