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11/19/2023

Dear solopreneur who needs to make more money: it’s time to put your offer in front of more people, and do more sales calls, if applicable.

You do not need a brand photo shoot. I promise.

You need to ask for the sale.

11/17/2023

Today is a good day to TAKE an ACTION that produces a RESULT.

Get out of the “planning” and “research” phase, and DO THE THING.

Make the call.
Write the article.
Apply for the grant.
Publish the video.

You’ll be relieved that you actually did the thing.

Too often, entrepreneurs remain stuck in the research and planning phase in the name of “I just need to…” instead of stepping out of their comfort zone and actually DOING anything.

Today’s the day to stop hiding. Stop procrastinating. There’s a reason why the Nike slogan is so popular and powerful. 😏

10/31/2023

When building your marketing campaign, you need to make sure that you focus on showing who you are, who your team is, and who your brand is.

This will help your company stand out from countless other possibilities that exist on the market.

Keep reading for 4 Ingredients For A Successful Marketing Campaign:

Not all marketing campaigns are successful. If you want to ensure that you hit the right marks here or tick the correct boxes, then it’s essential that

10/29/2023

Dear business owners: you don’t need to have a profile on every social media platform to be visible and successful. Go find your audience, then engage with them where they are.

10/28/2023

Planning your work hours can save you from working under a great deal of pressure which is almost unavoidable if you start your business hours unprepared. Otherwise, you’ll end up putting up fires or doing other people’s tasks, instead of focusing on activities which bring the greatest profit to your company.

Here are a few things for you to begin with:

1) Determine when you are most productive. Everyone has that time during the day when they are most productive, the hours which they like to spend on solo activities and the hours they thrive for collaboration. Try to determine what works best for you, and try to organize your work hours accordingly.

2) Manage your workspace. For handling your digital marketing you might need some peace and quiet, as you’ll be creating content. So, be sure to keep that in mind when making a plan of your daily activities. Think about what it takes for you to concentrate, and make sure that your workspace will provide such an environment.

3) Plan time wasters. When planning your digital marketing activities, it’s essential to allow for interruptions, such as phone calls or emails, employee meetings, or anything that can take your mind off the task you are working on, and schedule some time for them too. Block a time box for those activities too, and do your best to fit your tasks into a pre-designed time frame.

10/27/2023

One of the core elements to establishing a successful business is clear, consistent marketing. In today’s cluttered digital landscape, it can be hard for solopreneurs and small business owners to make an impact without spending beyond their means.

The good news is that there are a slew of tools and processes available to leverage, regardless of budget. Here are 4 marketing and tech essentials that every business can use today.

Business owners must stay on top of the latest marketing and tech tools available to leverage the internet. Start with these marketing essentials.

10/25/2023

For those of you who want to make your offer sound better than it is, might I offer a suggestion: Do NOT inflate the value of your offer then sell it for 99% less than the value. This discounts your offer entirely, and discredits the value of the offer.

For example, do not say this offer is valued at $5K but I'm selling it for $50. This is literally unbelievable and you sound like a snake oil salesman. Nobody believes your valuation, and now I think it's not even worth the $50.

Note: this does NOT apply to bundle deals that include contributions from multiple providers. I'm talking about individual offers.

Fellow business owners, what say you? Do you ever believe these outrageous "valued at" numbers ?

10/24/2023

You don't have to be stuck or a tech wizard anymore! You can use a Stan store to support all the things you know you need to run your business. https://marketingsparkler.com/a-one-stop-shop-to-simplify-your-virtual-business/

How many pieces of software are you cobbling together to run your business? If you’re like most of us who work online, in particular coaches, consultants

10/22/2023

As everyone shares their lives online, it gets harder to grow a loyal following as the competition is stiff. Here are reasons that may have caused a decline in engagement with your social media content.

With the increasing popularity of social media sites, it is surprising that engagement has been declining. One primary reason for this decline is that

10/21/2023

To get more content for your website, you can go outside of your particular niche slightly by interviewing complementary experts who market to your audience but are not competition to you. And this tips can easily transform into multimedia content! For example, you can:

- record it as a video, upload it to your Youtube channel and embed in into your blog post,

- record as an audio (or strip the audio from the video) to create a podcast from it, or

- simply transcribe it and publish it as a text blog.

Read "Where To Find The Best Content For Your Website" for more ideas!

If you are having trouble coming up with content for your website, you might be thinking too literally about content always being freshly written content

10/20/2023

A common false assumption we make as business owners: potential clients know what we do, how we do it, and what they need to do. Ha! Nothing could be further from the truth. What do clients need to know before they hire you?

Oftentimes as business owners, we make the obvious invisible. For example, we often use industry jargon that our clients do not understand. We often have

10/18/2023

Social media marketing is an effective means of getting the word out about your products and/or services.

But, many times it’s clear that a small business is not doing all that it can do when it comes to using social media marketing to its full advantage.

You might think social media marketing ends at sharing a few posts each day. But nothing could be further from the truth!

Use these SPECIFIC action items to get more out of your social media marketing.

You might think social media marketing ends at sharing a few posts each day. But nothing could be further from the truth.

10/17/2023

Use pictures to not only build your brand image, but to also provide a visual cue for your audience, so that know they have arrived at the right place.

Raising brand awareness as a solopreneur isn't easy, but it's worthwhile. Here are eight ways to start effectively building your brand.

10/16/2023

Today is the perfect day to block off your calendar for your out of office days in November and December.

This is especially important if you use an online booking calendar.

Block those days off now before you forget!

10/15/2023

Video marketing is about more than simply hitting “record” or going live on social media. Be sure to include the following steps in your video marketing plan, so that you appear as a confident and experienced video marketer!

Video is more than simply hitting "record" or going live on social media. Use these steps to become more confident with video marketing.

10/14/2023

The best referral programs are those with a loyal customer base, targeted promotion, and attractive incentives. That’s why referral programs from brands like Dropbox, Airbnb, Tesla, and Uber succeeded greatly. However, every business is unique, and therefore, needs its own unique referral program. You have to build one that works specifically with your audience.

There are many referral program ideas to draw inspiration from. In this blog, we’ve put together the best of those ideas.

Start Creating A Referral Program With This 10 Point Checklist Of Ideas

1. Be appealing to your customer.

It sounds so simple that it can be easily overlooked. Your customers will refer you only if they like you. They should be genuinely impressed with your brand, its products, support, and services. Only then will they willingly spread the word around. Otherwise, you’d be trying to force them, which will turn them off.

Here are some ideas to help your brand stamp a favorable influence.

- First things first: offer high-quality products. This is the way to establish credibility with your customers.
- Ensure outstanding customer service. Conduct training sessions to make your staff well equipped in this regard.
- Ensure transparency concerning how you manage permissions, how your customer service process works, how you use customer data, etc.
- Simplify customer support and feedback. Deploying a chatbot can help take care of this.
- Personalize user experiences using artificial intelligence.

2. Use the right referral program software.

Gone are the days when businesses ran their referral programs manually. Technological advancements allow automating your referral program. Using a referral marketing software like InviteReferrals, you can create and launch a referral program easily. It will take care of the other aspects such as monitoring referral activities, rewarding successful referrers, generating analytics related to the performance of your campaigns, and more.

Keep reading for the remaining 8 points in the full blog post here:

The best referral program has a loyal customer base, targeted promotion, and attractive incentives. Use these ideas for inspiration.

10/13/2023

It can be hard to keep track of all of the latest marketing strategies. And as new technologies and platforms emerge, it can be even harder to figure out what still works. Here are 5 marketing strategies that you may have overlooked:

There are so many marketing strategies out there that it can be hard to keep track of them all. And as new technologies and platforms emerge, it can be

10/11/2023

One of the most powerful forms of rich media you can use to engage your blog’s audience is visuals. Visuals are great for communicating complex ideas in a simple, easy-to-understand fashion. They can also help increase your message’s emotional impact and make it more memorable.

When it comes to visuals, you have several options: photos, illustrations, diagrams, videos, animations, soundscapes, infographics – the list goes on. The key is to pick visuals that are relevant to your topic and that will draw readers in. Make sure they’re high quality and free from distracting elements like irrelevant text or clutter.

Keep reading for A Quick Guide on Creating Eye Catching Rich Media to Engage Your Blog’s Audience

Use this quick guide to create rich media that will capture your blog readers' attention and keep them coming back for more.