18/08/2025
As part of the exciting rebrand of my content marketing company, I’m introducing a digital persona—a creative expression of my mission and the human side of my brand in the virtual world.
You may have caught a glimpse last week, but today I want to share the why behind it.
👤 What’s a Digital Persona?
It’s not a profile picture—and it’s definitely not a replacement for me.
This AI-generated avatar is a visual representation of who I am and what my brand stands for.
You’ll see it in my content, on my website, and throughout my rebrand as a consistent, intentional way to show up—without always needing to be on camera.
It reflects not just me, but the values I bring to my work: showing up in a way that helps attract the right audience, engage meaningfully, and connect authentically.
➡️ And yes, it’s AI-generated.
I’ve intentionally chosen to use AI tools like this to create brand-aligned visuals—something I’ll be sharing more about in upcoming posts. For me, it’s not about replacing the human element; it’s about enhancing creativity, consistency, and connection.
💭 Why It Matters
A logo can’t build relationships—but people can.
By using a digital persona, I can show up more consistently, communicate more personally, and stay focused on what matters most: creating quality content that delivers real results for my clients.
🌐 The Bigger Picture
This is just one piece of a much larger rebrand—and I can’t wait to share what’s next. From strategy to storytelling, everything I’m building is designed to serve with clarity, creativity, and connection.
💬 Let’s Chat
What do you think about brands using avatars or digital personas?
Do they help build trust and connection—or do you prefer seeing a real face?
Drop your thoughts below—I’d love to hear your take. 👇