Viana Social Media

07/01/2026

What kinds of posts would you add to Stories instead of the feed?

06/29/2026

Social media is not a bulletin board. It is a conversation.

The nonprofits building stronger communities online are the ones making time to respond, listen, and engage.

06/24/2026

Your donate button could be costing your nonprofit money.
See why in the full post.

06/23/2026

One small wording shift can make a nonprofit ask feel clearer.

Not louder.
Not more dramatic.
Just clearer.

A lot of nonprofit CTAs stop at the action: donate, volunteer, register, share. But supporters are more likely to respond when they understand the reason behind the request. Research from Langer, Blank, and Chanowitz found that adding a reason to a small request increased compliance, which is why “because” is such a useful reminder for nonprofit messaging. It pushes the message to answer the question people are already asking: why does this matter?

For nonprofits, the goal is not to pressure people into saying yes. The goal is to make the reason clear enough that the ask feels honest, timely, and worth acting on.

06/18/2026

People are more likely to help when they can see the finish line.

Research on charitable campaigns found that people tend to give more as a campaign gets closer to its goal.

Why?
Because a donor can see how their gift matters.

“Your $25 helps close the final gap” feels more specific than “Please support us.”

Try posting progress updates like:

“We are $1,240 away from reaching our goal.”
“27 more donors will help us finish this campaign.”
“We have 3 days left and 14% to go.”

For nonprofits, this is one of the simplest fundraising content shifts: show the progress, name the gap, and give people one clear next step

06/16/2026

Your nonprofit doesn't have to look perfect to be trusted.

A lot of nonprofit content unintentionally sounds like a highlight reel.

The wins.
The milestones.
The smiling photos.
The polished impact statements.

Those stories matter, but they aren't the whole picture.

Supporters also need to understand what the work actually takes. The hard parts. The gaps. The lessons. The moments when the need is bigger than the current capacity.

That does not mean sharing everything. It does not mean being negative or exposing sensitive details. It means communicating with enough honesty that people can trust the story you are telling.

A post that says, “This program reached 80 families, and we are still working to reach the 40 on the waitlist,” can be more powerful than a post that only says, “We had a successful month.”

Because honesty gives people a real place to enter the mission.

Nonprofits do not build trust by looking flawless. They build trust by showing the care, responsibility, and truth behind the work.

06/12/2026

Your donation page isn’t just a form. It is a decision-making moment.

There’s a small part of nonprofit fundraising pages that often gets overlooked: the suggested donation amounts.
Those buttons are not just numbers. They help donors decide what feels possible, useful, and meaningful.

Research on charitable giving has found that suggested donation amounts can influence donor behavior, and setting amounts too high may reduce the likelihood that someone gives. In one field experiment, increasing suggested amounts by 20 to 40 percent reduced donation likelihood by about 15 percent.

That matters for nonprofits because a donor should not have to guess what their gift can do. The goal is not to pressure people into giving more. The goal is to make the decision easier, clearer, and more connected to impact.

06/10/2026

A well-built website can help you raise more, recruit volunteers, attract media, and strengthen partner relationships. It’s not just your digital presence. It’s your communication backbone.

Read full blog here:

Donors research before giving. Learn how to boost nonprofit website donor trust with stories, proof, and UX tips that turn clicks into gifts.

06/09/2026

Too casual for the feed? Put it on Stories.

Instagram and Facebook Stories give nonprofits a place to share the small, real-time moments that help people feel closer to the work. Your feed can hold the polished updates, campaign posts, and bigger stories. Your Stories can show the everyday movement behind the mission.

And sometimes, those casual moments are what make supporters feel most connected.

So before you delete the photo or video because it is “not good enough,” ask: could this help people see the real work?

If yes, post it to Stories.