Viana Social Media

Viana Social Media Social media management for nonprofits and small businesses.

At Viana Social, our values aren't just words on a page, they are the active ingredients in our formula for getting our ...
07/18/2025

At Viana Social, our values aren't just words on a page, they are the active ingredients in our formula for getting our partners results.

It’s a simple, powerful equation:

1. Authentic Story: It all starts here. We help you find the honest, human stories that connect with your audience. No corporate jargon, no generic templates. Just real stories about real people.
2. Clear Strategy: A great story without a plan goes nowhere. We connect every piece of content to a specific goal—driving traffic, generating leads, or increasing donations. Strategy turns your story into a tool.

3. Real Impact: This is the outcome. When an authentic story is powered by a clear strategy, it delivers tangible, measurable results for your mission.

This formula is how we ensure our work is not just relatable, but also delivers a real return on your investment.

Want to put our formula to work for your organization?

Check our website http://bit.ly/3Tu6uZf to schedule a consultation

Effective digital fundraising isn't about having a donate button; it's about building a donor journey. The goal is to tr...
07/17/2025

Effective digital fundraising isn't about having a donate button; it's about building a donor journey. The goal is to transform one-time donors into a community of loyal, long-term supporters.

Here is the modern framework:
1. Build Trust First: Before you ask for financial help, you must show your impact. Use your social media and email to consistently share authentic, human-centered stories. This builds the trust that is essential for fundraising success.
2. Engage Consistently: Don't just show up on Giving Tuesday. Nurture your audience year-round with updates, behind-the-scenes content, and stories of your work in action. This makes your supporters feel like true partners in your mission.
3. Ask with Purpose: When it is time to ask, make it count. Your call to action should be specific ("$25 provides a warm meal"), urgent ("We need 50 new donors by Friday"), and directly tied to the stories you've been telling.

This is the strategic framework we use to build fundraising engines that deliver real, sustainable ROI for our partners.

Ready to build a fundraising journey that fuels your mission?

Check our website http://bit.ly/3Tu6uZf

For small nonprofits, social media often feels like another full-time job you don't have the bandwidth for. Let's break ...
07/16/2025

For small nonprofits, social media often feels like another full-time job you don't have the bandwidth for.

Let's break down the three most common challenges and their straightforward solutions.

1. The Challenge: "I have no time."
The Solution: Stop creating from scratch every day. Repurpose your existing assets. That one email update to your board? It can be broken down into three different social media posts. Work smarter, not harder.

2. The Challenge: "I have nothing to post."
The Solution: Look inward, not outward. Your best content is your people. Spotlight a volunteer. Share a quote from someone you served. Post a behind-the-scenes photo of your team. Authentic stories are always more powerful than polished ads.

3. The Challenge: "I'm not seeing results."
The Solution: Give every post a clear job. Your goal isn't just likes; it's tangible action. Every post should aim to drive your audience to your website to donate, sign up, or learn more. Measure what moves the needle for your mission.

Tired of tackling these challenges alone? We can manage this for you.

Check our website http://bit.ly/3Tu6uZf and DM us for a free consultation.

"Storytelling" has become a confusing buzzword. Let's simplify it.At its core, nonprofit storytelling is just sharing cl...
07/11/2025

"Storytelling" has become a confusing buzzword. Let's simplify it.

At its core, nonprofit storytelling is just sharing clear, honest information about people: the people you serve, the people on your team, and the people who support you. That's it.

Focus on the human element, and you'll never run out of stories.

Want to learn how to find the people-focused stories in your organization?

Check our website http://bit.ly/3Tu6uZf and DM us for a free chat.

The most important question to ask before you post.Is it to drive traffic to your website? To share an honest story? To ...
07/09/2025

The most important question to ask before you post.

Is it to drive traffic to your website?

To share an honest story?

To get the press?

Every post needs a clear purpose. Without one, you're just adding to the noise.

We help organizations build goal-oriented content strategies. Check our website at http://bit.ly/3Tu6uZf to learn more

I've heard it since 2009, and I get it. You're busy. You have limited time and a small budget.But in today's world, soci...
07/08/2025

I've heard it since 2009, and I get it.

You're busy. You have limited time and a small budget.

But in today's world, social media is not optional. It's a critical tool for driving traffic, finding supporters, and telling your story. You don't have to do everything, but you have to do something, and do it strategically.

Feeling overwhelmed? We make it easy. Let us show you how.

Check us out at http://bit.ly/3Tu6uZf

Our secret weapon? We speak "nonprofit."When we partner with organizations, we bring more than just marketing skills. We...
07/04/2025

Our secret weapon? We speak "nonprofit."

When we partner with organizations, we bring more than just marketing skills. We bring over a decade of in-the-trenches nonprofit experience in grant writing, development, and program management.

You don't have to waste time explaining the basics. We're already aligned.

Want a marketing partner who already gets it? Let's talk.

Struggling for content? Your annual report is a goldmine.Many nonprofits feel the pressure to create new content every s...
07/03/2025

Struggling for content? Your annual report is a goldmine.

Many nonprofits feel the pressure to create new content every single day. The good news is, you don't have to.

You're likely sitting on one of the most powerful and underused assets you have.

We've outlined our simple, 4-step process for turning that one document into a full month of strategic social media posts. Swipe through to see how.

Want a partner to do the heavy lifting for you? DM us for a free consultation.

Your staff and volunteers are amazing, but getting them on camera is like herding cats.We get it. Not everyone is comfor...
07/02/2025

Your staff and volunteers are amazing, but getting them on camera is like herding cats.

We get it. Not everyone is comfortable being the face of the organization. But you can still create engaging, human-centered content without forcing anyone into the spotlight.

Here are 5 creative, face-free content ideas your team can try:

1. A "Point of View" Tour: Film a walkthrough of your space from your perspective. No faces needed.
2. Time-Lapse Magic: Set up a phone to record a time-lapse of a project, like setting up for an event or packing kits.
3. Focus on the Hands: Show the "work" being done—hands sorting donations, writing thank-you cards, or preparing materials.
4. Audio-Overlays: Record a staff member's voice telling a story and lay it over simple video clips or photos of your work.
5. User-Generated Content: Ask your community to share their photos and stories related to your mission. Make them the stars!

Which of these ideas could you try this week? Let us know!

"Humanize the mission" isn't just a buzzword. It's your most valuable asset.Your donors and customers aren't investing i...
07/01/2025

"Humanize the mission" isn't just a buzzword. It's your most valuable asset.

Your donors and customers aren't investing in a logo or a mission statement.

They're investing in people. The people you serve, and the people on your team making it happen.

Yet, so many organizations communicate in a stilted, overly-polished corporate tone. They strip out the very thing that makes them relatable: their humanity.

Don't be afraid to share the 'warts-and-all' journey. Talk about the tough days.

Celebrate the small, quirky wins. Introduce your team. Tell the story of ONE person you helped this week. That’s how you build a loyal, engaged community.

How do you humanize your work? I'd love to hear your approach in the comments.

Numbers are for grant reports. Stories are for social media. "We served 500 people this year" is a fact, but it doesn't ...
06/25/2025

Numbers are for grant reports. Stories are for social media.

"We served 500 people this year" is a fact, but it doesn't create an emotional connection. It’s abstract.

"We helped Maria, a single mom of two, secure her first safe apartment" is a story. It has a hero. It has emotion. It's relatable. It’s human.

This is the heart of nonprofit storytelling: focusing on the people, not the programs.

Find the individual stories within your work. That's what moves people to care and act.

People sometimes ask why Viana Social is dedicated to working with grassroots nonprofits and small businesses.The answer...
06/24/2025

People sometimes ask why Viana Social is dedicated to working with grassroots nonprofits and small businesses.

The answer is simple: that's where the most passionate work is being done. It's where every team member wears a dozen hats and every dollar is precious.

Traditional marketing agencies, with their big retainers and rigid structures, aren't built for that reality. They aren't designed for organizations that need flexibility, direct access, and a partner who genuinely understands the mission.

We created Viana Social to be the marketing support we wished we had when we were working "in the trenches." We're built to serve your reality, not a boardroom's.

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Atlanta, GA

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+17707769514

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