Viana Social Media

10/31/2025

Viana Social is not an agency. We’re your mission’s creative partner.

Every decision we make, from client onboarding to post-design filters, is guided by these five promises. They’re the non-negotiables that shape how we show up for every organization we serve.

In an industry full of noise, we choose clarity. In a world chasing perfection, we choose empathy.
That’s how we help small and midsize nonprofits tell their stories with strength, confidence, and purpose — one authentic post at a time.

Partnership is our product. Your growth is our goal.

10/29/2025

Storytelling without consent isn’t storytelling, it’s extraction.

As your nonprofit documents real lives and impact, remember: ethical storytelling is built on dignity. Always secure written consent, clarify purpose, and allow people to review their stories before posting.

When people feel respected in how they’re represented, trust grows both online and off.

Empathy before exposure.

What’s one step you take to ensure your content respects its subjects?

Viana Social helps nonprofits build consent-based storytelling frameworks that center dignity. Schedule a consultation now → vianasocial.com

10/24/2025

When executive directors or board chairs appear on social media, credibility skyrockets.

Leadership visibility demonstrates accountability, strengthens community confidence, and makes your mission personal.

Try posting monthly “leadership notes,” video Q&As, or open letters from your director. Here are some ideas you can do:

1. Show leadership behind the mission.
2. Publish regular updates not just events.
3. Use video messages for authenticity.

Transparency starts at the top and audiences can feel it.

Send a message to learn more

10/24/2025

Thank you, VoyageATL, for seeing the need and impact of Viana Communications and giving us the space to share this message with the nonprofit sector.

Read more to learn why and how Kate, with 14+ years in the nonprofit industry, saw the gap that led to creating Viana Communications. It was built to give nonprofits the structure they have always needed but rarely had access to. https://shorturl.at/TmvjM

10/23/2025

Great partnerships start with shared language not deliverables.

Most agencies start by asking what needs to be posted. We start by asking why you do what you do.

Our work begins with empathy, moves through collaboration, and ends in sustainability because the point isn’t to make more content; it’s to help your team grow confident telling its own story.

We measure success not by how many posts go out, but by how clearly your mission comes through them.

10/22/2025

Nearly half of ChatGPT’s top ten citations come from Wikipedia.

For nonprofits, that’s more than a trivia fact; it’s a strategic opportunity. A verified, well-sourced Wikipedia entry ensures your mission’s information appears in the AI-powered answers shaping public perception.

But not every organization qualifies overnight. Start by publishing credible, citable content on your website, ensuring transparency in leadership, outcomes, and funding. That builds the authority Wikipedia requires and the trust AI systems reward over time.

If you want AI to cite you, start by becoming cite-worthy.

10/16/2025

Every post you share has a ripple effect you may never see.

When a nonprofit tells its story with clarity, something quiet but powerful happens. A donor feels inspired. A volunteer signs up. A new follower shares it with someone else, and that small digital action becomes real-world change.

At Viana Social, we create content that travels farther than your feed. Our goal is to help every caption, every story, and every video spark a ripple from awareness to advocacy to tangible action. That’s what “social impact” truly means: when storytelling doesn’t just inform, it transforms.

When was the last time a post led to real change for your mission?

10/15/2025

You don’t need new content every week; you need smarter systems.

Repurposing isn’t recycling; it’s a form of stewardship. It means valuing the stories you’ve already told enough to tell them well, again and again, in ways more people can see.

Most small nonprofits exhaust themselves trying to “keep up” online — chasing constant novelty when what they really need is strategy.

The truth is, a single piece of content can live five different lives across your channels. The same donor interview can be repurposed into a quote post, a carousel, a one-minute reel, an email story, and even a blog feature.

The goal isn’t repetition. It’s amplification.

10/11/2025

Why We Believe Small Nonprofits Deserve Big Marketing

We’ve seen it over and over—small nonprofits doing extraordinary work with limited time and budget.
They inspire us. And they deserve better than being invisible online.

That’s why Viana exists: to help small teams shine with strategy, not stress.
We turn stories into campaigns, impact into awareness, and missions into movements.

Because when your voice gets heard, your mission grows—and so does your impact.

What’s one challenge your small team faces when it comes to digital visibility?

10/10/2025

Good stories raise awareness. Great stories raise donations.

What makes some nonprofit stories unforgettable? It’s not luck, it’s the right emotional ingredients.

From clarity to urgency, these six traits turn storytelling into action.

Because when donors feel moved, they give.

The closer your stories align to these six qualities, the more powerful—and generous—your audience becomes.

Which of these six storytelling traits does your organization already do well?