Un-Standard

Un-Standard Un_Standard is in the business of creativity. Creative thinking and creative doing.

Operating as usual

If smaller #brands and third-party sellers can get creative and replicate Amazon's customer-focused digital experience, ...
09/10/2021
How Brands Large and Small are Leaning into the Amazon Effect to Compete - Retail TouchPoints

If smaller #brands and third-party sellers can get creative and replicate Amazon's customer-focused digital experience, there is an opportunity to find a balance between competing with Amazon and succeeding despite it.

It’s no secret that Amazon is the ecommerce titan. According to a 2020 survey, over half of U.S. adults say they begin their online shopping search on Amazon. But the larger Amazon gets, the more competition arises. Time and time again, history shows that big players have weaknesses. But with a li...

Companies have spent billions of dollars and countless hours in recent years to create digital initiatives to better ser...
09/09/2021
Hey marketing execs: People are human, not data points

Companies have spent billions of dollars and countless hours in recent years to create digital initiatives to better serve the #connected consumer. That's certainly logical and necessary in our app-driven world. But as they've gone about it, too many businesses are forgetting a crucial element: the need to engage with #customers on a human level.

Has it all gone too far? Are we losing the human connection? Consumers and brands are still figuring it all out, but when it comes to how businesses approach their relationships with customers, Houston, we have a problem. 

With the pandemic disproportionately affecting different regions in the country at different rates, #advertisers are loo...
09/08/2021
Marketers, agency execs keeping an eye on regional changes due to COVID-19

With the pandemic disproportionately affecting different regions in the country at different rates, #advertisers are looking to regional #data to understand how they should be tailoring messaging as well as ad buying to the impact of Covid-19 in that area.

With the Delta variant on the rise, advertisers are once again looking to regional data to understand how they should be tailoring messaging.

Retailers are beginning to understand that #customerexperience is more than just selling products. There's an opportunit...
09/05/2021
How REI is building an outdoor ecosystem around its customers

Retailers are beginning to understand that #customerexperience is more than just selling products. There's an opportunity for the #retail industry to deliver #cx that adds value to the customer. And that's what creates loyalty.

At REI, you can buy hiking gear, schedule a one-on-one appointment about how to use it and sign up for a 6-day trip to Yellowstone. Here's why that works.

When the pandemic forced changes in shopping behavior and activity switched to #ecommerce, legacy department stores need...
09/04/2021
Can Department Stores Win Over Gen-Z?

When the pandemic forced changes in shopping behavior and activity switched to #ecommerce, legacy department stores needed to attract #GenZ shoppers and needed to revamp their digital experience to incorporate easy-to-navigate functionality in the hope to appeal to digitally savvy shoppers.

Department stores are investing in private label brands, e-commerce offerings and product collaborations to capture younger consumers, but it remains to be seen if the strategy is working.

Sometimes, what's old is new in the world of marketing tech
09/03/2021
Old School: The forgotten tech making a comeback with marketers - Marketing Tech News

Sometimes, what's old is new in the world of marketing tech

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.  Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped ...

Over the last few years, consumers have come to expect personalization from the retail brands that they love. According ...
09/02/2021
Consumers Take Control via Conversational Marketing: Why Personalization is Key - Retail TouchPoints

Over the last few years, consumers have come to expect personalization from the retail brands that they love. According to Gartner, 87% of brands expect to compete on customer experience in 2021. The best way for brands to be more proactive and engage with their customers on a more personal level is by utilizing conversational marketing to enable two-way dialogue.

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able t...

The pandemic has drastically changed the way people shop, and retailers need to factor in unique offerings and localizat...
09/01/2021
Re-engineering the fashion retail experience

The pandemic has drastically changed the way people shop, and retailers need to factor in unique offerings and localization to the customer experience in order to justify the customer's journey to the brick-and-mortar location.

The pandemic has accelerated changes in how we shop — and localisation and unique offerings figure to be part of the plan to save the bricks-and-mortar trip

Salesforce this week unveiled its seventh annual State of Marketing survey, which examines how marketers navigated the s...
08/31/2021
Salesforce: 90% of marketers report the pandemic improved data strategy

Salesforce this week unveiled its seventh annual State of Marketing survey, which examines how marketers navigated the shift to digital during the pandemic. In 2021, sales teams said that data is paramount for creating effective customer experiences, but that meeting expectation is more difficult than a year ago, according to the report.

Salesforce's latest State of Marketing report reveals that salespeople are largely adapting well to changes during the pandemic.

Despite the advent of GDPR, cookieless futures, and the tightening of data management, the majority of people are willin...
08/30/2021
Majority of consumers feel positively about personalised advertising

Despite the advent of GDPR, cookieless futures, and the tightening of data management, the majority of people are willing to share their data in exchange for a tangible benefit like personalized and relevant content.

Many consumers are willing to exchange their personal data as long as they feel there is a tangible benefit.

For many #retailers, it seems the primary goal of the store-within-a-store model is to rejuvenate customer interest in p...
08/29/2021
The Matryoshka Trend: Breaking Down the Rise of Retail’s “Russian Dolls” - Retail TouchPoints

For many #retailers, it seems the primary goal of the store-within-a-store model is to rejuvenate customer interest in physical #shopping. It can also double as a convenient way for broadly focused brands to experiment with homing in on a product area of interest

As the world reopens in full force amid COVID-19 vaccination efforts, brands seek new ways to turn customers’ in-store experience into something that not only makes them feel safe but keeps them coming back and staying longer.  The growing trend of “Russian nesting doll” stores is when l...

OK, now I'm addicted. Here's a game where you are shown a random Google street view and you guess the location.
05/31/2013
GeoGuessr - Let's explore the world!

OK, now I'm addicted. Here's a game where you are shown a random Google street view and you guess the location.

GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings.

05/31/2013

Who could have guessed that switching the spellcheck preferences on my computer from UK to US would make an entire days worth of work?

05/30/2013

We've been very busy behind the scenes here at Un_Standard HQ. Launching phase two of operations! Stay tuned for updates...

Assemble A Top Team For Your Small Business
05/12/2013
Assemble A Top Team For Your Small Business - Un_Standard

Assemble A Top Team For Your Small Business

The first ten people you bring on board will determine whether or not your startup business will succeed. So how do you get those first ten people right? Where do you look for them? Here’s a couple of ideas … Continue reading →

How Not To Rebrand Your Company
05/12/2013
How Not To Rebrand Your Company - Un_Standard

How Not To Rebrand Your Company

Oh JCPenney, yes I’m talking to you. It was painful to watch your very high-profile exercise in rebranding. And while I applaud your efforts, I want to sit you down and scream “What were you thinking?” These types … Continue reading →

The Mentors Every Small Business Owner Should Have
05/12/2013
The Mentors Every Small Business Owner Should Have - Un_Standard

The Mentors Every Small Business Owner Should Have

Running a small business can be very rewarding. It can also be one of the biggest challenges that you face in life. You don’t always have the same resources available to you when you had your cushy job in … Continue reading →

Beware The Energy Suckers
05/11/2013
Beware The Energy Suckers - Un_Standard

Beware The Energy Suckers

Our Un_Standard thoughts on a wide range of topics, including trends in marketing, branding and business strategy for small businesses and entrepreneurs

Some Good Entrepreneurial Advice
05/11/2013
Some Good Entrepreneurial Advice - Un_Standard

Some Good Entrepreneurial Advice

Stepping away from the security of a corporate job to set up a small business is not an easy task. Some things seem to fall into place, but often times things don’t always go as planned. Nobody ever said … Continue reading →

What makes a great leader
12/02/2012
What makes a great leader

What makes a great leader

Soar to the heights of a great leader Not everyone is born to be an entrepreneur, or to lead. If we were all born to lead, then there would be nobody left to follow. But anyway, great leaders … Continue reading →

Like it or not, first impressions count
12/02/2012
Like it or not, first impressions count

Like it or not, first impressions count

Short attention span… Like it or not, first impressions count As a society, our attention span is getting shorter and shorter. Mastering Twitter is an art form, because you need to be able to convey a complete … Continue reading →

Failure isn't necessarily a bad thing
12/02/2012
Failure isn't necessarily a bad thing

Failure isn't necessarily a bad thing

Failing from time to time isn’t always bad. What doesn’t kill you can only make you stronger. Running your own business can be a rewarding as well as challenging experience. The rewards can be great, and setbacks … Continue reading →

11/15/2012

Whew! We are back online, up and running, and ready to go. And hopefully without all of the hassle that we've experienced the past month.

10/11/2012

We've just compiled a few of the deadly mistakes many small businesses make when designing their websites. http://bit.ly/TC1sr9

Video from being interviewed by Chinese TV for an art exhibition I curated for World AIDS Day, 2011 in London. http://yo...
09/03/2012
CNC World World AIDS Day

Video from being interviewed by Chinese TV for an art exhibition I curated for World AIDS Day, 2011 in London. http://youtu.be/xZkdrUCTlHA

David Garrard of Un_Standard curated an art exhibition for World AIDS Day in London on the 1st of December 2011 that featured 30 artists from...

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