Blue Balled Media

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Hurry up and Buy. Hurry up and Buy

I had a friend who lost his family business in 2007. As the office manager he was tasked with updating the website and scheduling appointments. The business was successful for years, offering classes and certification in the healthcare space. The business certified 1000’s of healthcare professionals and helped launch countless careers in healthcare. Successful businesses or product/service. You eventually have new entrants. They had around 75% of the market share locally, but rapidly lost marketshare every year for 3-4 years. They relied exclusively on word of mouth, magazine advertisements and other traditional methods of advertising and ignored digital marketing. And when you don’t adapt to modern technology the end happens. The END.

When a company goes out of business, it is rarely a sudden event. There’s no one there to bring you into the conference room to fire you(or put you out of your misery). You don’t get laid off when the company is under-performing. You sit there in purgatory hoping your referrals come through to help you. In most cases that I've witnessed, businesses fail after years of denying symptoms. You've been in pain so long, you just get used to it. Until one day the “unthinkable” happens. Depression may follow, sadness, a sense of remorse.

But with this failure, which he considered the greatest failure in his life, he was able to learn and grow. And when you look at failure as an opportunity to grow, you can be unstoppable. I learned from my friends lows. And promised to myself to never watch another business fall into the same problems as my friend did. I’ve learned all I could about marketing; i combined digital marketing with my web design/graphic design skills. I vowed to help every business I can afford to help through development and education. And thus, Blue Balled Media was born.