09/28/2022
CAN I JUST BE HONEST, NOBODY CARES ABOUT YOUR SERVICES OR PRODUCTS! THE END
You have a beautiful facility for business. You sell a great service and have clients. Your business has thrived for years, but now, things aren’t going as well as before. You paid for a website before and that should be enough right? If there are other businesses thriving in your industry, and yours isn’t—that’s a red flag. It boils down to two things. A) You’re not telling your story properly, or B) You’re telling the story of your company to the wrong people.
When you sell, you’re telling a story about the product or service and how it will provide value/benefits to the client. The problem is, a client or the customer, is more than just a buyer. They are someone’s father, mother, sister, brother, uncle, or aunt. This person is a thinking breathing person with joys and dilemmas, tribulations, and fears. If you demand their attention you can’t waste their time with typical boring salesy talk. You don’t sell a car to the soccer mom. You sell quality, safety, and reliability. Things she may value. But all of this can’t be figured out unless you have a conversation. In order to do that, you need to sell yourself as an honest actor and consultant. Speak with the person and relationship.
That’s why there are 1000 different software services selling “free website builders,” and people are looking for “websites for free,” on Google, etc. A pretty website helps with engagement, but it doesn’t always sell.
Like Gary Vaynerchuk wrote in his book “Jab, Jab, right hook,” give as much as you can for free, then ask for the sell.
