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Dialogue

Dialogue Dialogue is a modern PR firm that builds value for brands and ideas that are changing where and how we live. We do it through engagement strategy, leveraging digital marketing to bring you closer to stakeholders at scale.

Dialogue is an intentional mix of marketing strategists, technologists and creatives who have a keen understanding of how to nurture and sustain engagement at scale.

Operating as usual

Greetings! In 2022, Dialogue is most active on LinkedIn, Instagram, YouTube and our blog. Like every other business, we ...
09/03/2022

Greetings! In 2022, Dialogue is most active on LinkedIn, Instagram, YouTube and our blog. Like every other business, we prioritize where we connect with our community.

In the meantime, enjoy this hibiscus from our principals' garden, information about our services, and our very treasured reviews.

Meet our 2022 summer intern, Rachel Tress. Describing herself as the person most likely to "tell you off for not recycli...
06/13/2022

Meet our 2022 summer intern, Rachel Tress. Describing herself as the person most likely to "tell you off for not recycling," Rachel is driven to combat disinformation around climate change.

"With all the scary 'doomsday' things we hear on the news about climate change, it is important to know that it is not too late for us to do something about it," she says. Learn more about Rachel in her blog post introducing herself.

https://www.dialogue.marketing/blog/most-likely-to-tell-you-off-for-not-recycling

Google Analytics is sunsetting its Universal platform next year. It's the Google Analytics we all know and love 😕. While...
03/28/2022

Google Analytics is sunsetting its Universal platform next year. It's the Google Analytics we all know and love 😕. While we have a year to learn Google Analytics 4, don't wait to get it going.

Here's why: along with Universal Analytics, Google will be sunsetting all your website data history with it. That data does not go with you to your new Google 4 account.

You want to start collecting data in your Google 4 account now alongside your existing Google Analytics account to give you future performance benchmarking.

It's super easy to set up. Just go into your current Google Analytics account and you'll see a bar across the top to get started. Questions? Drop in the comments below or send us a message.

Congratulations to our Vine To Bar client launching at the Fancy Foods Show this week! If you love dark chocolate, you h...
02/06/2022

Congratulations to our Vine To Bar client launching at the Fancy Foods Show this week!

If you love dark chocolate, you have to check out Vine To Bar, the winemaker's chocolate.

They upcycle the spent grapes of the winemaking process to create this unique ingredient that tempers the bitter notes in dark chocolate.

There isn't any alcohol in the chocolates, just rich amazing goodness in some unique offerings like chardonnay smoked salt. So good. Do not miss the almonds or the cherry nibs either.

Our client was generous enough to allow us to offer Dialogue friends 20%. Use the code DIALOGUE at checkout at the link below.

Travel is one of the Dialogue team's favorite ways to unplug. We love the approach that the New York Times took to this ...
02/04/2022
The World Has Changed. So Has ‘52 Places.’

Travel is one of the Dialogue team's favorite ways to unplug. We love the approach that the New York Times took to this year's "52 Places" list of travel destinations to focus on sustainability and conservation, and to inspire travelers to seek out purposeful and fulfilling voyages when it's safe to resume them.
https://nyti.ms/3GuPlFD

Our annual list of destinations to visit this year looks at spots where visitors can be part of the solution to problems like overtourism and climate change.

The annual B2B Content Marketing report by the Content Marketing Institute and Marketing Profs spotlights the rise of co...
01/26/2022

The annual B2B Content Marketing report by the Content Marketing Institute and Marketing Profs spotlights the rise of content marketing during the pandemic as brands needed to find new ways to connect with customers. Key takeaways:
-The tone of your content is more important than ever
-Prioritize your audience’s needs over your sales message
-Focus on helpfulness and kindness
https://bit.ly/3r74bfW

Are you re-reading "Letter from a Birmingham Jail" as we celebrate the legacy of Dr. King today? The wisdom in this epic...
01/17/2022
3 Lessons From Dr. King’s Letter From A Birmingham Jail For The Climate Crisis

Are you re-reading "Letter from a Birmingham Jail" as we celebrate the legacy of Dr. King today? The wisdom in this epic piece of writing still resonates today and, as climate scientist Dr. Marshall Shepherd points out, is as relevant to the fight against climate change as it is to the struggle for racial equity. https://www.forbes.com/sites/marshallshepherd/2022/01/14/3-lessons-from-dr-kings-letter-from-a-birmingham-jail-for-the-climate-crisis

Written from jail, a stirring letter in 1963 from Dr. Martin Luther King has lessons for the climate change crisis

All your key digital marketing metrics all in one spot? Yes, please! Bookmark our curated list of benchmarks for social ...
01/10/2022

All your key digital marketing metrics all in one spot? Yes, please! Bookmark our curated list of benchmarks for social media and email marketing for easy access, and we will keep it updated as new benchmarks publish. Know any other good resources? Let us know in the comments below.
https://bit.ly/3HJIaKZ

What 2021 marketing campaigns stand out the most in your mind? Of all the creative campaigns on this list from Marketing...
12/27/2021
The best marketing campaigns of 2021: Part 1

What 2021 marketing campaigns stand out the most in your mind? Of all the creative campaigns on this list from Marketing Week, the one that stuck with us the most was Colgate's bold choice to launch a sonic identity, something that truly stands out among competitors that focus almost exclusively on functional messaging.
https://bit.ly/3yK3H2H

From Airbnb and Aldi to Boots and Deliveroo, the Marketing Week team chooses the first eight campaigns that make up our best of 2021.

In 2021, our monthly newsletter explored topics from time management to thought leadership to celebrating our closest ga...
12/23/2021

In 2021, our monthly newsletter explored topics from time management to thought leadership to celebrating our closest gal pals. We're looking back on the articles that resonated the most, and guess what? They are all still just as relevant now. (You can subscribe by clicking the link below, too!)
https://bit.ly/3qjcyoi

Yay to in-person holiday celebrations! The Atlanta-based Dialogue team got to celebrate last night, toasting new busines...
12/16/2021

Yay to in-person holiday celebrations! The Atlanta-based Dialogue team got to celebrate last night, toasting new business, a new year, and each other--including a long-awaited chance to celebrate Nyasha's engagement and meet her fiance Kevin. Missing our West Coast colleagues, but looking forward to more time in-person in 2022. Happy Holidays from all of us to all of you!

Boosting your creativity can benefit your career regardless of your job title. We love these tips for exercising your cr...
12/15/2021
Four ways to boost your creativity

Boosting your creativity can benefit your career regardless of your job title. We love these tips for exercising your creative muscle.
https://bit.ly/31TybTV

In a world that increasingly relies on automation and technology, only the most creative thinkers will thrive.

Right now many of us are making plans to travel for the holidays for the first time since the pandemic started, but we'r...
11/22/2021

Right now many of us are making plans to travel for the holidays for the first time since the pandemic started, but we're also thinking about the climate impacts of our trips more than ever. That's why we loved this piece in the Washington Post that shares strategies from sustainability advocates (including Dr. Kim Cobb, a researcher for our client Drawdown Georgia) for enjoying travel with a smaller carbon footprint.
https://wapo.st/3CBBv2B

Today we're so proud to announce that our work launching Drawdown Georgia with our client the Ray C. Anderson Foundation...
11/18/2021

Today we're so proud to announce that our work launching Drawdown Georgia with our client the Ray C. Anderson Foundation earned an Award of Excellence from the Public Relations Society of America Georgia Chapter! How'd we do it? Visit our website to learn more about launching the first state-centered effort to solve for climate change. https://bit.ly/3clFg1r

This week saw the launch of Pinterest TV, a new shoppable e-commerce series featuring episodes starring creators from th...
11/15/2021

This week saw the launch of Pinterest TV, a new shoppable e-commerce series featuring episodes starring creators from the platform like Dude That Cookz pictured here. We're excited to watch as this develops, as it seems a natural fit for the platform to expand beyond offering shoppable pins to joining Facebook, Instagram, and Amazon in featuring live shopping experiences.
https://bit.ly/3Hbirvy

The boyfriend "soft launch" is just the beginning - be sure to join us again next week, when we'll provide our tips on h...
11/12/2021
The Art of the Boyfriend ‘Soft Launch’

The boyfriend "soft launch" is just the beginning - be sure to join us again next week, when we'll provide our tips on how to use your experience in crisis communications to talk about your inevitable breakup on social media. 😉
https://bit.ly/3bXHK5E

In the age of Instagram, starting a new relationship means coming up with a public-relations strategy.

Gestures big and small are always in style, but the grand gesture? It's just what we need right now. Read on for a story...
09/01/2021
Boise students wanted to take a climate-change class. Jane Fonda is footing the bill

Gestures big and small are always in style, but the grand gesture? It's just what we need right now. Read on for a story about how a high schooler looking to get a climate solutions class funded wrote to well-known advocates, and how Jane Fonda (personally) turned her donation into a partnership on climate action..
https://bit.ly/2WwvGVc

Students at an Idaho high school wanted to take a college course on climate change, but needed help paying for it. Enter Jane Fonda. The agreed to pay the cost of about $1,000 per student — with one condition.

We get these questions and more about Facebook advertising. We answer our 8 most common questions in this blog post. Do ...
08/31/2021

We get these questions and more about Facebook advertising. We answer our 8 most common questions in this blog post. Do you have other questions about Facebook marketing? Let us know!
https://bit.ly/3Bd2WiO

Are you up-to-date on the big changes coming to email marketing next month with Apple iOS 15 update? You will likely see...
08/11/2021

Are you up-to-date on the big changes coming to email marketing next month with Apple iOS 15 update? You will likely see declines in reported open and click-through rates as a result of new privacy features.

We are recommending a shift in email marketing KPIs to our clients that might be helpful for your business. Take a look and let us know if you're thinking differently about email marketing going forward.

https://bit.ly/3s8N916

Technology can be the cause of burnout for those with a WFH or hybrid workplace model, but if used wisely, it can also o...
08/03/2021
Turn Tech to Your Advantage in the New Hybrid Workplace

Technology can be the cause of burnout for those with a WFH or hybrid workplace model, but if used wisely, it can also offer a solution to keep us connected in a sustainable way. We love these tips for wielding technology in ways that support a healthy work/life balance.
https://nyti.ms/3jlOIoi

With people splitting work hours between office and home, it can be a challenge to figure out what tools to use in which situation.

Is your brand successfully communicating your sustainability efforts to your target audiences? This report from Brands F...
07/22/2021

Is your brand successfully communicating your sustainability efforts to your target audiences? This report from Brands For Good on consumer attitudes and intentions towards sustainable lifestyles offers invaluable insights for marketers seeking to promote messaging around sustainability.
https://bit.ly/3kHI3aj

07/16/2021
PR Goes Pop July 16, 2021

Valerie Bertinelli addresses criticism of previously promoting diet culture after posting an emotional video condemning comments made about her weight.

Is experiential marketing making a comeback? Lipton Ice Tea thinks so!

Are you giving your audience "something to talk about"? Learn how to leverage your business as a social object to build ...
07/06/2021
Social Objects: It's not just a product, it's a conversation! | Schaefer Marketing Solutions: We Help Businesses {grow}

Are you giving your audience "something to talk about"? Learn how to leverage your business as a social object to build community and strengthen the connections between your customers.
https://bit.ly/3wanrcZ

Social objects fuel social media, brand success, and viral content. Unleash the power for your business. Social objects fuel social media, brand success, and viral content. Unleash the power for your business.

07/02/2021
PR Goes Pop July 2, 2021

Scratching your head over the collaboration between Kim Kardashian’s SKIMS brand and Team USA/Olympic and Paralympic Games? There’s a closer connection than some of you may know.

Pink is quite the renaissance woman and we love everything about her POV on her leadership style.

“The Boss” is back and we know our favorite “Jersey Girl,” Nora DePalma is thrilled! (How could we NOT cover this great story about Bruce Springsteen’s return to Broadway?!)

06/25/2021
PR Goes Pop June 25, 2021

Cristiano Ronaldo snubs official Euro 2020 sponsor Coca-Cola during a press conference. How did the cola brand react? And which water brand immediately jumped on the opportunity to promote itself?

Another PR Goes Pop episode, another celebrity apology. Find out why artist/rapper Nicki Minaj accused actor Michael B. Jordan of cultural appropriation.

Remember when airline in-flight lifestyle magazines were on our target consumer media Lists (Hint: With American Airlines’ latest move, you might want to update your pitch list!)

06/24/2021
What Does It Take to Be A Thought Leader?

What makes someone a thought leader vs a subject matter expert? How do you build a following as a thought leader? Lisa Lilienthal walks us through what it means to be a thought leader and specific steps to get there.

06/18/2021
PR Goes Pop June 18, 2021

Are celebrities apologizing like they REALLY mean it? We love journalist Rachel Weingarten's article breaking down Chrissy Tiegen’s latest “it’s-all-about-me” apology and more. (Rachel - can we steal your term “faux-pologies?!”)

Girl Scouts has 15 million unsold cookie boxes due to the pandemic. And now, you can purchase them for a good cause (kudos to Girls Scouts!)

What do Ryan Reynolds, cocktails and a vasectomy have in common? This hilarious new commercial for Aviation Gin!

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Atlanta, GA

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+16786425075

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Message and Brand Strategy
Public Relations
Social Media Marketing
Lead Generation and Nurturing
Marketing Analytics and Reporting

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Dialogue is an engagement strategy agency helping clients who are purpose-led and on a mission to help people live beautifully, mindfully and sustainably. Our team is an intentional mix of marketing strategists, technologists and creatives who have a keen understanding of how to nurture and sustain engagement at scale.

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Comments

Greetings! In 2022, Dialogue is most active on LinkedIn, Instagram, YouTube and our blog. Like every other business, we prioritize where we connect with our community.

In the meantime, enjoy this hibiscus from our principals' garden, information about our services, and our very treasured reviews.
Meet our 2022 summer intern, Rachel Tress. Describing herself as the person most likely to "tell you off for not recycling," Rachel is driven to combat disinformation around climate change.

"With all the scary 'doomsday' things we hear on the news about climate change, it is important to know that it is not too late for us to do something about it," she says. Learn more about Rachel in her blog post introducing herself.

https://www.dialogue.marketing/blog/most-likely-to-tell-you-off-for-not-recycling
It's our annual contribution to tax day. Jen's beet-and-gin Beet The System cocktail should be on your menu for this weekend after making those payments today.

https://www.dialogue.marketing/blog/unplug-beet-the-system-cocktail-recipe
Google Analytics is sunsetting its Universal platform next year. It's the Google Analytics we all know and love 😕. While we have a year to learn Google Analytics 4, don't wait to get it going.

Here's why: along with Universal Analytics, Google will be sunsetting all your website data history with it. That data does not go with you to your new Google 4 account.

You want to start collecting data in your Google 4 account now alongside your existing Google Analytics account to give you future performance benchmarking.

It's super easy to set up. Just go into your current Google Analytics account and you'll see a bar across the top to get started. Questions? Drop in the comments below or send us a message.
Congratulations to our Vine To Bar client launching at the Fancy Foods Show this week!

If you love dark chocolate, you have to check out Vine To Bar, the winemaker's chocolate.

They upcycle the spent grapes of the winemaking process to create this unique ingredient that tempers the bitter notes in dark chocolate.

There isn't any alcohol in the chocolates, just rich amazing goodness in some unique offerings like chardonnay smoked salt. So good. Do not miss the almonds or the cherry nibs either.

Our client was generous enough to allow us to offer Dialogue friends 20%. Use the code DIALOGUE at checkout at the link below.
Travel is one of the Dialogue team's favorite ways to unplug. We love the approach that the New York Times took to this year's "52 Places" list of travel destinations to focus on sustainability and conservation, and to inspire travelers to seek out purposeful and fulfilling voyages when it's safe to resume them.
https://nyti.ms/3GuPlFD
The annual B2B Content Marketing report by the Content Marketing Institute and Marketing Profs spotlights the rise of content marketing during the pandemic as brands needed to find new ways to connect with customers. Key takeaways:
-The tone of your content is more important than ever
-Prioritize your audience’s needs over your sales message
-Focus on helpfulness and kindness
https://bit.ly/3r74bfW
Are you re-reading "Letter from a Birmingham Jail" as we celebrate the legacy of Dr. King today? The wisdom in this epic piece of writing still resonates today and, as climate scientist Dr. Marshall Shepherd points out, is as relevant to the fight against climate change as it is to the struggle for racial equity. https://www.forbes.com/sites/marshallshepherd/2022/01/14/3-lessons-from-dr-kings-letter-from-a-birmingham-jail-for-the-climate-crisis
All your key digital marketing metrics all in one spot? Yes, please! Bookmark our curated list of benchmarks for social media and email marketing for easy access, and we will keep it updated as new benchmarks publish. Know any other good resources? Let us know in the comments below.
https://bit.ly/3HJIaKZ
What 2021 marketing campaigns stand out the most in your mind? Of all the creative campaigns on this list from Marketing Week, the one that stuck with us the most was Colgate's bold choice to launch a sonic identity, something that truly stands out among competitors that focus almost exclusively on functional messaging.
https://bit.ly/3yK3H2H
In 2021, our monthly newsletter explored topics from time management to thought leadership to celebrating our closest gal pals. We're looking back on the articles that resonated the most, and guess what? They are all still just as relevant now. (You can subscribe by clicking the link below, too!)
https://bit.ly/3qjcyoi
What is the Metaverse, and how will brands participate in it? If you're still feeling confused about the answers to both of those questions, don't worry - you're not alone.
https://cnb.cx/30HAby2
Yay to in-person holiday celebrations! The Atlanta-based Dialogue team got to celebrate last night, toasting new business, a new year, and each other--including a long-awaited chance to celebrate Nyasha's engagement and meet her fiance Kevin. Missing our West Coast colleagues, but looking forward to more time in-person in 2022. Happy Holidays from all of us to all of you!
Boosting your creativity can benefit your career regardless of your job title. We love these tips for exercising your creative muscle.
https://bit.ly/31TybTV
Right now many of us are making plans to travel for the holidays for the first time since the pandemic started, but we're also thinking about the climate impacts of our trips more than ever. That's why we loved this piece in the Washington Post that shares strategies from sustainability advocates (including Dr. Kim Cobb, a researcher for our client Drawdown Georgia) for enjoying travel with a smaller carbon footprint.
https://wapo.st/3CBBv2B
Today we're so proud to announce that our work launching Drawdown Georgia with our client the Ray C. Anderson Foundation earned an Award of Excellence from the Public Relations Society of America Georgia Chapter! How'd we do it? Visit our website to learn more about launching the first state-centered effort to solve for climate change. https://bit.ly/3clFg1r

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