it. Media Collective

it. Media Collective We're a team of creatives helping brands expose their "it" to the world. #SeeItBelieveItAchieveIt #AtlantaVideoProduction

Operating as usual

While our political leaders have failed in providing equal opportunity and access to the ballot box, we can't let the gr...
04/14/2021
Stacey Abrams' organization tells Hollywood to "stay and fight" in Georgia

While our political leaders have failed in providing equal opportunity and access to the ballot box, we can't let the great people of this state pay for it!

While we can empathize with the intent to show the consequences of irrational decisions, the bottom line is that the real people who will be negatively impacted from this mass-exodus of Georgia will be #gigworkers, #smallbusinesses, and those fighting a better Georgia.

We live here and we dislike this new legislation as much as anyone. But stories matter now more than ever and ours do too.

#KeepFilmInGeorgia #HelpUsDontLeaveUs

The specter of a Hollywood boycott is once again looming in the state. Will Smith's upcoming film "Emancipation" was the first to pull its production this week.

10/10/2020
TWO YEARS LATER! #BLESSED

It's been 2 years, 30+ clients and 40+ videos since we began our journey with it. Media Collective. Today, October 10th, 2020 we celebrate our 2 year anniversary with all of the amazing partners, crew, clients, friends and memories we've made along the way.

All the growth, pain, and lessons have steered us to become better creators, collaborators, and humans in this world and we won't ever take that for granted!

To all with a dream, I say this. KEEP DREAMING. Do good work, be good people, and let the rest take care of itself!
#2YearsLater #SeeItBelieveItAchieveIt

Rafael Maldonado
CEO, it Media Collective

Ready to go LIVE in 5 with Arc Advisory Co!! Link in the comments!
09/24/2020

Ready to go LIVE in 5 with Arc Advisory Co!! Link in the comments!

Ready to go LIVE in 5 with Arc Advisory Co!! Link in the comments!

We are excited to support and sponsor the Driven to Thrive Virtual Leadership Experience video content alongside amazing...
09/22/2020
Leadercast

We are excited to support and sponsor the Driven to Thrive Virtual Leadership Experience video content alongside amazing leaders such as Mr. Sandeep. See how "We Care We Connect We Share" is using COVID to empower acts of good in society. #PositiveDisruption #DrivenToThrive

To learn more info on this unique leadership development experience visit www.vmtconsulting.com/leadercast

A 10-WEEK VIRTUAL LEADERSHIP EXPERIENCE FOR CEOS, WOMEN & CORPORATE LEADERS Presented by Driven to Thrive Register Now There is a leadership deficit in our country and in the workplace. A recent Edelman “Trust” study indicates the lack of confidence in leadership from every level of society from...

Had a great time shooting Day 2/3 of our latest commercial series at Studio Space Atlanta yesterday! Fun fact: it's also...
07/02/2020

Had a great time shooting Day 2/3 of our latest commercial series at Studio Space Atlanta yesterday! Fun fact: it's also the first set of commercials we produce 100% in Spanish! 😏 Gracias Sonria Dental Care! See the BTS here 🎥:

Amen!! We got stories to tell!! #contentcreators #creatives #gafilm
06/12/2020
Georgia Department of Economic Development

Amen!! We got stories to tell!! #contentcreators #creatives #gafilm

Governor Brian Kemp announced today that the major motion picture, television, and streaming companies plan to bring back and hire an estimated 40,000 production workers, who will be employed on an expected seventy-five production projects that will invest over $2 billion into the Georgia economy during the next eighteen months.

Stories are stories! no matter where they come from!
03/05/2020
Netflix Gears Up to Position Africa as a New Hub for Entertainment Content - AfroTech

Stories are stories! no matter where they come from!

Online streaming giant Netflix is making strides to push for more international content — starting with their African Originals initiative. Neflix’s CEO Ted Sarandos and a team of the company’s high-level executives have spent the last week traveling across Africa to recruit local creators and...

02/25/2020
AACCLA Annual Spring Meeting

When the City of Atlanta Government asks for help, YOU HELP!

Last week we threw together this short piece from an event that was hosted by the Mayor's Office of International affairs highlighting the first-ever meeting in Atlanta of the Association of American Chambers of Commerce in Latin America & Caribbean

We just want to take the time to express our thanks to Cesar Augusto Vence for the opportunity to collaborate and help #GrowAtlanta!

#ItMediaCollective #IPCOMM

This is "AACCLA Annual Spring Meeting" by it. Media Collective on Vimeo, the home for high quality videos and the people who love them.

We started 2020 off with creative resolutions and challenged ourselves to do something we've never done before: we produ...
01/13/2020

We started 2020 off with creative resolutions and challenged ourselves to do something we've never done before: we produced a short film! Here's some behind-the-scenes moments from set last week!

Our short "Her Love" (working title lol) will premier at Plaza Theatre on March 30th for the #100FeetofFilmChallenge , co-hosted by Atlanta Film Festival and Kodak.

We want to take this moment to thank all the talented crew who helped us pull this production together and contribute their talents to the project! You were all amazing and we're incredibly grateful for you!! Felipe García-Peña Joshua Looby Jose Alejandro Acosta Victoria Laverde McKenzie Almire Godfrey King Michael Pierino Miller Rafael Maldonado Jr.

Cheers to new challenges and the new year!
#AtlantaFilm #ShortFilm #ShortFilmChallenge #2020

Our 2020 Inspiration! Grateful for all the people we've served and for the ability to do what we love! #Manifesting #Pro...
12/21/2019

Our 2020 Inspiration! Grateful for all the people we've served and for the ability to do what we love! #Manifesting #ProductionGoals

12/21/2019
Joyner Lucas

The pre-production on this had to be 💯💯💯
#behindthescenes #musicvideo

The making of ADHD all in 1 take.

Let's be thankful that today that we get to eat what we want! #HappyThanksgiving !
11/28/2019

Let's be thankful that today that we get to eat what we want! #HappyThanksgiving !

10/18/2019
#ConfidenceIsBeauty Campaign - KAAS Luxury Skincare

Proud of this one! The KAAS team trusted us to produce a brand film that embodies their staple campaign #ConfidenceIsBeauty in preparation for the launch of their newest BodyMilk Skincare line! What do you guys think?!

#itMediaCollective #storytelling #brandedcommercial #KAAS

10/17/2019
Welcome to Atlanta - NMSDC National Conference 2019

This year, we were honored to support the National Minority Supplier Development Council with video coverage of their annual conference and Business Opportunity Exchange in our hometown of Atlanta! Alongside our creative partner, Interprint Communications, we proudly support the initiative of MBE inclusion across the nation! #ThankYouNMSDC #WeAreNMSDC

The more representation, the better the stories! Kudos Randall Park, KUDOS!
10/16/2019
Randall Park launches production company for Asian American stories - Resonate

The more representation, the better the stories! Kudos Randall Park, KUDOS!

Imminent Collision is also founded by Michael Golamco and Hieu Hu Deadline reports that Fresh Off the Boat star Randall Park has launched a production company dedicated to Asian American stories. Park teamed with playwright Michael Golamco and film producer Hieu Ho to found the production company ti...

Excited to see new faces and Latino talent!
10/08/2019
Georgia Latino International Film Festival 2019 #GALFA2019

Excited to see new faces and Latino talent!

The Georgia Latino Film Festival (#GALFF2019) is a four-day event dedicated to bringing awareness of films and content made by latino/as or international to a worldwide audience. Held annually in the Hollywood of the South during Hispanic Heritage Month, the GALFF is committed to the belief that Lat...

The power of film! Go Ozzie! #GeorgiaFilm
09/09/2019
The Georgia Film Office

The power of film! Go Ozzie! #GeorgiaFilm

With a mandate to “support and nurture minority and women storytellers as well as innovators and creators by driving inclusion, culture and diversity,” Areu Bros has launched a Qualified Opportunity Zones initiative.

07/30/2019
Behind the Scenes of #HeyZeus

Check out this sneak peak of our Behind the Scenes shoot for the short film #HeyZeus! A collective of 40+ creatives contributed their talents and kicked A** to pull this story together! Can't wait to see the final product!!

Special thanks to Jose Alejandro Acosta and DoubleRaven Pictures for the invite!

#behindthescenes #filmmaking #shortfilm #atlantafilm #setlife

06/25/2019
Business of Home

The Southeast Designers and Architect of the Year Awards at The Estate hosted by ADAC - Atlanta Decorative Arts Center and Veranda Magazine!

Shot by: it. Media Collective
Edited by: Lauren Parrelli, Business of Home
Production: DoubleRaven Pictures

ADAC - Atlanta Decorative Arts Center hosts its annual Southeast Designers and Architect of the Year Awards at The Estate in Buckhead. ADAC's general manager, Katie Miner; judges Bunny Williams Home, Roger Seifter of Robert A.M. Stern Architects and VERANDA's editor in chief, Steele Marcoux; and award winners DJ Betsill of Summerour and Associates Architects, Michael Habachy of Habachy Designs + Atelier and Karen Ferguson of Harrison Design share takeways from the gala.

06/25/2019
Business of Home

Our first time at Design ADAC - Atlanta Decorative Arts Center was a blast! We got to meet some of the world's best architects and design firms, not to mention the designers themselves! Honestly an incredible experience!

Special thanks to Business of Home and DoubleRaven Pictures for allowing us shoot the conference!

DPs: Felipe García-Peña + Rafael Maldonado Jr.
Editor: Lauren Parrelli, Business of Home
Production: DoubleRaven Pictures

Thousands of guests gathered for Design ADAC to explore the fusing of art forms and the practicality of function. Jo Rabaut of Rabaut Design Associates; VERANDA's editor in chief, Steele Marcoux, and deputy editor, Ellen McGauley; ADAC - Atlanta Decorative Arts Center's general manager, Katie Miner; panelists Matthew Carter, Bunny Williams Home and Ashley Whittaker Design; Gary Mann of Grizzel & Mann; Kerry Joyce Associates; Chad Holman of Jim Thompson Fabrics America; and Amy Vermillion Interiors share takeaways from panels, parties and events.

Just a couple of stills behind our GDC Smiles shoot! #GDCSmiles
06/25/2019

Just a couple of stills behind our GDC Smiles shoot! #GDCSmiles

On set of our shoot a few weeks back with Nissan and Selección Nacional de México before the Mexico vs. Venezuela soccer...
06/25/2019

On set of our shoot a few weeks back with Nissan and Selección Nacional de México before the Mexico vs. Venezuela soccer friendly!

06/25/2019
H.O.P.E. (Hispanic Organization Promoting Education)

Blessed!

This is a MUST WATCH video that allows you to experience our HoPe Leadership Conference, our largest leadership event of the year, through the eyes of Elisa Lara, a rising senior at Lakeside High School (DeKalb County, Georgia). It will inspire you and challenge you. It will have you laughing and crying. It will take you into the home of one of our students where you will learn about her dreams, struggles, and hopes. And if you let it, it will have you breathing, living, and loving HoPe.

The 2019 HoPe Leadership Conference hosted 1,100 students from 65+ high schools across Georgia for an unforgettable, life-changing event! And now you can get an insiders look through the eyes of Elisa. Enjoy!

06/25/2019
GDC Smiles

🙏🏼🙏🏼🙏🏼

At GDC Smiles there is nothing we enjoy more than helping our patients achieve the smiles of their dreams. We prioritize their comfort while providing the highest quality of care. Because when you’re here, you’re family and we can’t wait to welcome you home. 😊

💚 We'd love to get to know you! Call to make an appointment today at 770-534-6933 and find out more about GDC Smiles by visiting gallodental.com.

Thank you to It. Media Collective for putting so much love and work into this video!

06/25/2019
Our Home with GDC Smiles

It's not everyday you get to work with a family business. And even rarer, one like GDC Smiles. They are some of the kindest, dedicated and most welcoming team we've worked with. Fittingly so, that's exactly what they wanted their brand to embody.

Thank you for opening your home to us, for closing the doors for a WHOLE DAY to make it happen, and for teaching us that no matter what we do, we are all in the PEOPLE business.

You made us feel like family. #GDCSmiles

06/25/2019
The Story of HOPE with Elisa Lara

Months ago, we met David Araya and Angela Ximena Araya Hurtado from H.O.P.E. (Hispanic Organization Promoting Education) at a small coffee shop to talk about a recap video for their annual leadership conference. Who would've know where that would lead us!

We decided to pitch an idea that they'd never done before and instead of doing a traditional recap we decided that we should cover the REAL story of H.O.P.E. through the lens of one of their incredible students......documentary style.

That's when we found Elisa, an incredibly talented and outgoing high schooler who's life has benefited immensely from her integration into the #HoPEFamily.

Our goal of this video was to showcase not only what HoPE does for these highschoolers but more importantly what they stand for and the impact they leave in the hearts of the more than 3,000 students who participate annually in their program.

Thank you for the opportunity friends. We're honored to be able to share Elisa's incredible story to the world.

HoPe! BREATHE IT. LIVE IT. LOVE IT. #TheStoryofHOPE

06/25/2019
Engineering Value with Summit Packaging Solutions

Summit Packaging works with some of the biggest brands in the world, protecting their products all the way through the #supplychain. Ever see the perfectly-stationed products in between the aisles of your favorite stores like Walgreens, Target or Wal-Mart? That's them! Thanks #SummitPackaging for the opportunity to showcase your capabilities!

#itMediaCollective

06/25/2019
Making A Name with Camille Cooper

Meet Camille Cooper, inventor and CEO of Cleanoles. At 19 years old, she's a serial entrepreneur who invented not just a new product but also an entirely new market. See how this hustler used her upbringing, her age and her gender to invent a hygenic product that serves tattoo and piercing salons across Atlanta. #Cleanoles #ItMediaCollective #CorporateStorytelling #Entrepreneurship #AtlantaVideoProduction

Thanks Interprint Communications !!!!
06/22/2019

Thanks Interprint Communications !!!!

Very exciting to see the work that
it Media - (IPComm Partner In vídeo production)puts out. The amount of detail, creativity and technical know how’s that goes into having a story come to life just blew me away !!! Be watching out for when we can release ...

06/07/2019
Hispanic Young Professionals & Entrepreneurs

Got to film an awesome short with Sofia Bork earlier this year! Check out the amazing things she's doing for the #UrbanAgriculture community in #Atlanta and the organization she's helped build from the ground up! #Sustainability #IAmHYPE ##brandedcontentcreation

Three years ago, today, HYPE was born. Three years ago, today, we had our first HYPEe join the family, Sofia Bork. She trusted us to guide her professional and personal development. She believed in our mission and vision. Three years later, we are stronger, bigger, wiser because of many others who, like Sofia, joined the #HYPEmovement to #GrowConnected. It is thanks to our members and supporters that today, we get to celebrate another year of growing, connecting, and empowering! Happy Birthday, HYPE!

Thank you, It. Media Collective, for this incredible video and your support of HYPE ❤️

Breaking the mold of who “professionals” are. #IAmHype #GrowConnected   @ Atlanta, Georgia
04/17/2019

Breaking the mold of who “professionals” are.
#IAmHype #GrowConnected @ Atlanta, Georgia

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Branded Content Creation for marketers. Including Video Production, Strategic Branding, Corporate Storytelling and Aerial Drone Videos.

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Who is it Media Collective?

it. Media Collective, LLC. is a team of content creators, storytellers and strategists. We create impactful content that gives audiences the opportunity to experience brands.

Our Atlanta-based creative team offer brands and agencies a wide range of video production services including branded commercial work, corporate storytelling and documentary-style web series.

Spearheaded by creative director Rafael Maldonado Jr. and documentary filmmaker Felipe García-Peña, it. Media Collective was created to help brands show consumers why they make a difference in the world. We’ve come to realize the technique that continues to make that connection possible is authenticity.

To see our portfolio, visit us at www.itmediacollective.com or email [email protected]

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