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Think B Squared

Think B Squared Contact: [email protected] If you are interested in understanding simple tried and true ways to connect with your customers, need to refresh your brand image, or need to develop your web, social, or mobile presence, we would love to walk you through the ABC's of success.

We are a "Value(s) Based Marketing" company that also wants to show you how to gain the most "value" from your media presence.

Keep an eye on pac-man going to gobble up more of the market.  This is waaaay cool!  TB2 Team
07/12/2013
Inside Scoop: Google goes after Yelp and Foursquare in Maps update (video)

Keep an eye on pac-man going to gobble up more of the market. This is waaaay cool! TB2 Team

Watch this video on CNET TV: Google has updated its popular Maps app for Android with added features, such as incorporating Zagat reviews, which puts the app in competition with Yelp and Foursquare. CNET's Kara Tsuboi and Seth Rosenblatt have the Inside Scoop on the improved Google Maps app.

How is your brand/agency reacting to this high metabolism marketing era?
02/20/2013
The High-Metabolism Marketing Era

How is your brand/agency reacting to this high metabolism marketing era?

Acting fast is no longer a choice. The big question for brands is how to get in the right position to act.

02/03/2013

A marketing plan is not the same as a digital plan...

Interesting article connecting Causes with Social Media...
08/29/2011
Cause Marketing Does Affect Brand Purchase

Interesting article connecting Causes with Social Media...

Causemedia Group’s Chris Noble discusses the positive impact of social media in the cause marketing world (above video), and the past year's developments, since retweeting and liking became seen as significant social actions. Brands and consumers are increasingly sophisticated ways to connect causes...

Have you ever thought about planning an online marketing campaign around the weather?  You should... sunny days help dri...
03/11/2011
Online Marketing & Weather

Have you ever thought about planning an online marketing campaign around the weather? You should... sunny days help drive festival attendance with online activities whereas rainy days drive online activities for major purchases like cars & homes. Learn more at:
http://www.4psmarketing.com/blog/online-marketing-weather/


Online marketing techniques like SEO,PPC & Social Media helps in directing & converting potential traffic in a competitive online business environment

02/28/2011

Where is the future of our company? Your brand is all about improving your future performance, so what category must you dominate moving forward? This may involve some degree of abstraction and finding common ground.

This year, we have seen more tools from science fiction shows become reality.  One obvious example is the iPad.  Care to...
12/24/2010
Cambridge developing 'mind reading' computer interface with the countenance of Charles Babbage (vide

This year, we have seen more tools from science fiction shows become reality. One obvious example is the iPad. Care to see what is in the pipeline in research? How about technology that reacts to your physical emotional state - your facial expressions and body language.

For years now, researchers have been exploring ways to create devices that understand the nonverbal cues that we take for granted in human-human inte

12/09/2010
Facebook's Zuckerberg pledges to give away wealth | ajc.com

Glad to see FB founder and others are pledging to give away half their wealth to nonprofits. What a windfall this will be for the next generation!

NEW YORK — Another 17 of America's richest people, including Facebook's Mark Zuckerberg, junk bond pioneer Michael Milken and AOL co-founder Steve Case, have pledged to give away most of their wealth.

Foursquare is taking on FB Causes by partnering with one of the largest Cause Marketing Brands (RED) for World AIDS Day....
12/03/2010
Foursquare and (RED) Team for World AIDS Day | Fast Company

Foursquare is taking on FB Causes by partnering with one of the largest Cause Marketing Brands (RED) for World AIDS Day. This technology can provide a whole new meaning for "supporting the cause"...

Today is World AIDS day, and to show support, location service Foursquare has partnered with (RED) to create awareness for the cause.

11/29/2010

Are you working on your 2011 Small Business Marketing Plan yet? It's time. Three components to include next year are: offline & online integration, mobile device/local search and social media advertising. We're ready to help you with any or all of your marketing needs!

Here is an interesting business model...Use 100% of the money donated to your charity for programs.  Check out how chari...
11/17/2010
How Social Media Leverages Social Occasions to Compound Social Change | Fast Company

Here is an interesting business model...Use 100% of the money donated to your charity for programs. Check out how charity:water is changing the game via social media.

This weekend I had the great pleasure of seeing a presentation by charity:water founder, Scott Harrison. His mission is compelling. The desperate need to get clean drinking water to a billion people around the world is urgent and potentially life saving on a massive scale. A staggering 5000 children

Check out "The Million", a new an innovative corporate social responsibility program aimed at increasing student achieve...
10/26/2010
Harvard’s EdLabs and Droga5 Use "Burner" Cellphones to Rebrand Reading | Fast Company

Check out "The Million", a new an innovative corporate social responsibility program aimed at increasing student achievement...the more you read and study, the more minutes you can earn. So far rewarding students for more reading is showing signs of improving grades and test scores.

When TracFone, the fifth largest wireless company in the U.S. and the first among prepaid carriers, hired advertising shop Droga5, it didn’t come looking for a standard ad campaign. So Droga envisioned the brand as one with the potential to eliminate a plague in American public schools: the achiev

Take a look at a different way of marketing on a shoe-string budget.  Most companies do not get over a million hits in t...
10/19/2010
New York band plays a subway gig using nothing but iPhones -- Engadget

Take a look at a different way of marketing on a shoe-string budget. Most companies do not get over a million hits in their campaigns - much less nearly 2 million in 5 days. This is an example of the Groundswell.

Last week, a band you've probably never heard of sang a likely unfamiliar tune, as part of an impromptu concert on a New York City

Now you can never underestimate the power consumers have over your brand.  The Gap made a change to their logo, the cons...
10/13/2010
Gap's logo back to blue after fans gripe about new - Yahoo! Finance

Now you can never underestimate the power consumers have over your brand. The Gap made a change to their logo, the consumers didn't like it, and now they are changing back. This speaks volumes on the value of consumers!

NEW YORK (AP) -- Gap is back to blue.The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one

If you are in the Atlanta area, you don't want to miss out on the biggest annual event for women (men are invited also)....
10/05/2010
toobigtoignore.org

If you are in the Atlanta area, you don't want to miss out on the biggest annual event for women (men are invited also). Atlanta Women's Foundation's Annual Luncheon, "Numbers Too Big to Ignore". Featured speaker is Malaak Compton Rock, humanitarian and wife of comedian, Chris Rock. Compton-Rock walks the talk as she has founded six different non-profit organizations in addition to her work with UNICEF. This event should not be missed! Click on the link below and get your tickets...see you there!

Are used to the corporate executives as the gatekeepers for what they think will sell to the public?  Well think again.....
10/05/2010
How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing | Fast Company

Are used to the corporate executives as the gatekeepers for what they think will sell to the public? Well think again...crowdsourcing companies are cutting out the corporate execs and letting you decide on what you want to buy/support for a change. Never fear...the tide is shifting. Get ready to control (or let the public control) your own destiny!

crowd

Ok...so this is not one of our traditional posts, but it is extremely relevant nonetheless.  As parents, let's be glad t...
09/16/2010
105 Companies Join Forces With Obama to "Change The Equation" for Education | Fast Company

Ok...so this is not one of our traditional posts, but it is extremely relevant nonetheless. As parents, let's be glad that the private and public sector are joining together to elevate the need to increase our country's ranking in Science, Technology, Engineering and Math (STEM). Let's start with the youngest generation and see if we can change the way the way we think about STEM curriculum and careers. After all, if we can develop Facebook, Google and eBay, we can certainly be #1 again! Let's CHANGE THE EQUATION!

Change the Equation

09/08/2010
Social Media is Affecting Our Communication Patterns Online | Social Media Strategy | Online PR | Pr

Do you think social media is reducing email consumption? Think again. A.C. Nielsen did a study to prove just that , and found out otherwise... Check it out at: http://www.proactivereport.com/c/research/social-media-is-affecting-our-communication-patterns-online/

A new survey from Nielsen set out to show that as people use social media they use email less - and surprise! it came out completely the other way around.

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