The Flower Podcast

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The Flower Podcast

Welcome to The Flower Podcast!! We encourage, inspire, and educate floral entrepreneurs from all aspects of floral industry.

Discussing design, flower farming, business, and more.....learn from others experiences in our community.

07/12/2025

This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decade-long journey developing new open-pollinated varieties—including her collaboration with Floret.

They explore the practical side of breeding—avoiding inbreeding depression, selecting for color and form, and choosing varieties that fit your market—and the deeper reasons behind saving seed and growing what lights you up. Whether you’re a flower farmer, florist, or a gardener dreaming of your own breeding project, this episode will leave you inspired to look closer at what’s blooming—and what’s possible.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com or your favorite podcast app.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast.

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

07/08/2025

Do you offer florals for funerals?

Our latest episode with Carole Patilla covers the need for changes in the funeral segment of the floral industry. Her business is and she is co-founder of in the UK. It was a great conversation that I would encourage you to listen to wherever you listen to podcasts.

07/03/2025

My guest last week has been inspiring florists and flower farmers for years.

Carole Patilla of —a flower farmer, seasonal designer, and thoughtful voice in the UK’s floral community. 🌸🌿

Carole’s work blends growing and designing with care, creativity, and a deep respect for nature. From her urban garden in Birmingham, she’s not only cultivating beautiful blooms—she’s helping others rethink how we use flowers for life’s most meaningful moments.

We talk about seasonal growing, floral sustainability, and why designing with intention matters more than ever.

It’s a grounded and inspiring conversation I think you’ll really enjoy.

🎧 Listen now at the link in our profile.
 

06/27/2025

This week on The Flower Podcast, I’m joined by Carole Patilla of florist, advocate, and co-founder of and The Farewell Flower Directory.

We’re talking about rethinking tradition in funeral floristry and how offering foam-free, compostable designs is not only possible—it’s a thoughtful and approachable step forward. Carole shares how starting small can lead to meaningful change, and how florists can find their confidence one arrangement at a time.

If you’ve been curious about making your sympathy work more sustainable but unsure where to begin, this conversation offers gentle encouragement and practical ideas for getting started.

06/18/2025

Our latest episode is with Elizabeth Hodges of located in Greenville South Carolina!!

Philo Florals is all about creating beautiful weddings and events. It was great to catch up with Elizabeth and learning how she’s been recreating her business to be truly authentic.

There really is a lot packed into this episode and I believe there’s something in it for any kind of flower entrepreneur. You can listen on our website or wherever you listen to podcasts.

06/13/2025

What happens when you stop trying to please everyone and start building a business that reflects you?

This week on The Flower Podcast, Elizabeth Hodges of shares how embracing authenticity changed the way she works with clients, collaborates with planners, and supports her local flower growers. Her mindset shift didn’t just impact her brand—it reshaped her entire business.

If you’ve ever struggled with comparison, burnout, or finding your voice in the floral industry, this episode is for you.

Tune in wherever you get your podcasts and hear how being true to yourself can be the most powerful tool in your business.

06/12/2025

What happens when you stop trying to please everyone and start building a business that reflects you?
This week on The Flower Podcast, Elizabeth Hodges of Philo Floral shares how embracing authenticity changed the way she works with clients, collaborates with planners, and supports her local flower growers. Her mindset shift didn’t just impact her brand—it reshaped her entire business.
If you’ve ever struggled with comparison, burnout, or finding your voice in the floral industry, this episode is for you.
Tune in wherever you get your podcasts and hear how being true to yourself can be the most powerful tool in your business.

06/10/2025

Our current guest has been a wealth of information and insights into how she built her flower farm !!

Adrianne Gammie graciously shared all these images with us!! Inspiration comes in many forms!! Besides seeing all the beautiful flowers, you might see a few blooms that you would like to try.

I know the second picture is blue Tweedia, one of the flowers we discussed in our interview. Follow and listen to this latest episode wherever you listen to podcasts.

05/31/2025

Adrianne Gammie of Marilla Field & Flora is back on The Flower Podcast!

We had such a great first conversation about how she uses Rooted Farmers in her business—but I knew there was more to her story. In this episode, we dive deeper into how she’s built her farm, the choices she’s made, and what’s helping her grow a business that truly works for her.

From pollinator habitats to delivery-day conversations with florists, Adrianne shares real, practical insight that I think every grower will appreciate.

🎧 Listen wherever you get your podcasts or at theflowerpodcast.com
📷 Follow along
📺 And check out our YouTube channel for more content!

05/20/2025

I’m thrilled to share that I’ll be speaking at the ASCFG 2026 Conference, and I’ll be joining a fantastic group of presenters from across the industry.⁠
If you’ve been thinking about attending, now’s the time to register and save.⁠
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Registration Rates:�⁠
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Early Bird Member Rate: $575 (through May 31)⁠
Member Rate after May 31: $675�⁠
Non-Member Rate: $850⁠
Visit ascfg.org to register and learn more.⁠
�Let’s connect, learn, and ⁠grow together with —I hope to see you there!⁠ ⁠
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DM me if you’re going!⁠
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05/16/2025

New Episode! Read all about it!!

Diane Szukovathy, co-founder of is back on the podcast this week. We talk about what it really looks like to plan ahead as a grower—thinking long-term with crops, investing in infrastructure at the co-op, and building partnerships that actually work. As a co-founder of Diane also shares the story behind Floral Standards, a new book created by the farmers at SWGM. It’s not a growing guide—it’s a tool to help you sell better, with crop-specific specs for stem count, harvest timing, and post-harvest handling across 230 flowers. Practical, thoughtful, and created from experience.

If you’re growing flowers or selling them, this is one you don’t want to miss.

Image of Diane by Mary Grace Long

05/15/2025

Floral Standards, Farm Planning & Selling Smarter – New Episode!

Diane Szukovathy, co-founder of is back on the podcast this week. We talk about what it really looks like to plan ahead as a grower—thinking long-term with crops, investing in infrastructure, and building partnerships that actually work. As a co-founder of , Diane also shares the story behind Floral Standards, a new book created by the farmers at SWGM. It’s not a growing guide—it’s a tool to help you sell better, with crop-specific specs for stem count, harvest timing, and post-harvest handling across 230 flowers. Practical, thoughtful, and built from experience.

If you’re growing flowers or selling them, this is one you don’t want to miss.

Image of Diane by Mary Grace Long

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Atlanta, GA

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+14047518473

Website

https://www.theflowerpodcast.com/

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The Flower Podcast with Scott

I've been in the floral industry for over 25 years. Although most of that time has been spent in sales for a wholesale company, I share the same passion for flowers as you.

My love for flowers began as a child walking in the footsteps of my grandmother. What started as helping in the vegetable garden grew to expand from the pink petunias to the splendid blossom of viburnum on the family farm. My other grandfather had a love for trees and enjoyed collecting incredible specimens of ginkos and redwoods, not something often seen in Northwest Ohio.

My interest in flowers only grew from there. Throughout childhood, my family let me dabble in the home landscape planting seeds, shrubs, and most of all experimenting with flowers. YES! I was that guy, not with trophies on my wall, but with grow lights and plants in my bedroom.

My floral journey eventually led to a degree in horticulture. Just before graduating, I couldn't decide on a field to pursue,I LIKED THEM ALL. Dr. Alan Armitage, my then advisor at University of Georgia, received a phone call from a floral wholesaler and described the kind of person they were looking for to join the company....