09/10/2026
Huston-Tillotson University has unveiled a brand refresh marking a new chapter in its 151-year history, months after receiving a $150 million gift from the Moody Foundation, the largest single gift ever made to a Historically Black College or University.
HT, an independent, church-related university on a 23-acre campus in East Austin, was the first institution of higher education established in Austin, Texas, with roots dating to 1875. The gift, announced during HT’s sesquicentennial celebration in September 2025, is funding new student housing, academic facilities, scholarship programs and the infrastructure to expand the university’s visibility.
“As we honor 150 years of impact and innovation, this refreshed brand reflects who we have always been and who we are becoming, a university rooted in strength, tradition and forward momentum,” said Dr. Melva K. Wallace, HT’s Seventh President and CEO, in a statement.
The university’s maroon and gold palette has expanded to include vibrant reds, deep golds, neutral tans, browns and greens. In the coming weeks, HT will launch a new brand campaign, “We Are the Soul of Success,” drawn from its founding motto, “In Union, Strength.”
Dr. Shaquille Dillon, HT’s Vice President for Marketing, Strategy, Impact and Innovation, said the refreshed identity honors the university’s legacy while speaking to “the generations of Rams who will come after them.”
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