Memories Matter with Big Mitch

06/16/2026

What if the traditional path isn't the best path?

Cornell McBride, Sr. shares how Design Essentials was built by taking a different approach. Rather than navigating the challenges of large retail chains, he partnered with distributors and focused on serving salon professionals directly.

By building relationships, understanding his customers, and solving a real need, he helped grow Design Essentials into a multimillion-dollar brand.

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06/11/2026

Many people believe success is reserved for the smartest person in the room.

Cornell McBride, Sr. sees it differently.

In this clip, he shares why drive, determination, focus, and what he calls "stick-to-itiveness" are often more important than talent alone.

What do you think is the most important ingredient for success?

Watch our full interview with Mr. Mcbride on the Memories Matter with Big Mitch YouTube Channel.

06/10/2026

One of the greatest lessons Cornell McBride, Sr. learned is that success is connected to the people around us.

Here, he talks about the importance of treating people fairly, being honest and straightforward, communicating effectively, and listening more than you speak.

As he puts it, two brains are better than one.

🎥Full episode on the Memories Matter with Big Mitch YouTube Channel.

06/06/2026

Memories Matter with Big Mitch is dedicated to preserving the stories and experiences of our elders.

Through honest conversations, we capture memories, celebrate legacies, and share lessons that can inspire future generations.

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06/03/2026

There comes a moment for a lot of entrepreneurs when the dream starts demanding more from you.

For Mr. Cornell McBride Sr., that moment meant walking away from a stable job to help take Sta-Sof-Fro, the business he co-founded, to the next level.

In this clip, he talks about what it really means to go all in, trust your vision, and make the kind of decisions entrepreneurs often have to make long before the world sees the success.

Full conversation on the Memories Matter with Big Mitch YouTube channel.

06/01/2026

Could your future be bigger than your current circumstances?

Cornell McBride, Sr. believed it could be.

Watch the latest episode of Memories Matter with Big Mitch to hear how vision, determination, and hard work helped shape his journey.

🎥 Now streaming on YouTube.

What does it take to completely change the trajectory of a family's...

05/29/2026

Cornell McBride, Sr. realized early that education could help get his family out of poverty.

So he made a decision: graduate, change the trajectory of his family, and one day build his parents a house.

That promise became the driving force behind every decision he made.

A reminder that sometimes one person’s determination can shift an entire family legacy.

🎥Full episode premieres May 31st at 7pm EST on the Memories Matter with Big Mitch YouTube Channel. https://youtu.be/f5uVv2nXkz0

Subscribe today so you don't miss the premiere!

05/21/2026

Big Mitch never lost himself when he ran for sheriff.

And even though he didn’t win the election, he walked away from the campaign trail with his morals and character still intact, and discovered how much he was supported by family, friends and colleagues. That's something to be proud of.

Learn more about his experience running for sheriff on the Memories Matter with Big Mitch YouTube channel.

05/18/2026

How would you describe your HBCU experience?

Clark College, now Clark Atlanta University alumnus Melvin “Big Mitch” Mitchell reflects on his appreciation for his HBCU.

Full episode on the Memories Matter with Big Mitch YouTube Channel.