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PubWise

PubWise PubWise is leading the revolution in hyperautomation for digital advertising. Our patent-pending Smart Path Optimization Technology® (SPOT) is an AI, machine learning-driven technology for header bidding that increases revenue and reduce bid volume.

PubWise maximizes returns for publishers and demand partners with SPOT (Smart Path Optimization Technology )

Operating as usual

Why settle for satisfactory when optimal is within reach? In this episode of our #OnTheSPOT podcast, host Stephen Johnst...
04/20/2022
What Is Satisficing and Why Is It Important? - PubWise

Why settle for satisfactory when optimal is within reach? In this episode of our #OnTheSPOT podcast, host Stephen Johnston talks about the behavioral economics theory of ‘satisficing’ and the role it plays in the programmatic advertising ecosystem. Stephen offers a unique perspective, combining his degree in psychology with his passion for programming to paint a picture of an advertising world that no longer settles for mediocrity. Give it a listen here: https://hubs.li/Q018twGt0
#PubWise #DigitalAdvertising #AdTech #AdvertisingLogistics #DataRegulations

Description Why settle for satisfactory when optimal is within reach? In this episode, Stephen Johnston talks about the theory of satisficing, which is explained by cognitive heuristic, behavioral science, and neuropsychology, and the role it plays in the programmatic advertising ecosystem.  Stephe...

Despite the ongoing deprecation and demise of cookies, reliance on third-party data remains strong. In a July 2021 surve...
04/14/2022

Despite the ongoing deprecation and demise of cookies, reliance on third-party data remains strong. In a July 2021 survey of senior marketers, 83% responded that it makes up a majority of the data they use.

Don’t just follow the crowd if you want to celebrate having a plan in place when it comes to cookies. Learn more: https://hubs.ly/Q0186Chn0 #PubWise #ThirdPartyData #AudienceData #cookies #advertising #marketing #publishers

What exactly does it mean to be ‘First-Party Ready’ in the world of programmatic advertising? Hint: It’s not about festi...
04/11/2022

What exactly does it mean to be ‘First-Party Ready’ in the world of programmatic advertising? Hint: It’s not about festivities or politics, it’s about how the value of data is retained and leveraged to create the best results for customers, publishers and advertisers.
Learn more while building up your #AdTech vocabulary with our glossary of programmatic terms. https://hubs.li/Q017T-Z30
#FirstPartyReady #FirstPartyData #ProgrammaticAdvertising #AdTechTerms

There’s a big difference between transparency and observability. In order to get the whole picture, #AdOps must focus on...
04/08/2022
Transparency and Observability in Publisher Reporting - PubWise

There’s a big difference between transparency and observability. In order to get the whole picture, #AdOps must focus on what is controllable and optimizable. Ask what is truly driving audience quality and how the right data and technology can drive sustainable revenue that adapts to market dynamics. Get more #AdTech advice and #PublisherReporting perspective in this episode of PubWise’s #OnTheSPOT podcast. Listen here: https://hubs.li/Q017M1NK0

Description There is a big difference between transparency and observability and in order to get the whole picture, you need to focus on what is controllable and optimizable. Ask yourself what is truly driving audience quality and CPM, and find out how the right data plus the right machine learning....

If you don’t have the #AdOps resources to manage header bidding technology in-house, a managed wrapper allows your team ...
04/07/2022

If you don’t have the #AdOps resources to manage header bidding technology in-house, a managed wrapper allows your team to focus on your business. Find out how PubWise’s Managed Wrapper solution can streamline the implementation of header bidding and keep you in control of configuration while you build up your #AdTech vocabulary here: https://hubs.li/Q017Hjkg0
#HeaderBidding #HeaderBiddingWrapper #ManagedWrapper #AdTechTerms

PubWise unveils end-to-end programmatic ad platform with Smart Path Optimization Technology (SPOT), giving advertisers a...
04/05/2022
Header Bidding Leader PubWise Innovates Again, Expanding to Become the First Fully-observable, End-to-end Programmatic Ad Platform - PubWise

PubWise unveils end-to-end programmatic ad platform with Smart Path Optimization Technology (SPOT), giving advertisers and publishers a fully-observable view of the entire digital advertising supply chain. Read more: https://hubs.li/Q017r7Yz0
#PubWise #PressRelease #DemandGrowth #ProgrammaticAdvertising

Impression growth and multiple patents pending for its Smart Path Optimization Technology® (SPOT) illustrate the company’s call for “radical observability” as the way forward for the next generation of programmatic advertising technology.  April 5, 2022 (ATLANTA) — Advertising technology l...

In the latest episode of our #OnTheSPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of ...
03/25/2022
The Origin Story of PubWise - PubWise

In the latest episode of our #OnTheSPOT podcast, hosts Stephen & Tony dive into the origin, evolution and innovation of PubWise. Find out how we applied our collective experience from video #gaming to changing the game with a publisher-first #programmatic platform, built by publishers, for publishers. Get it wherever you get listen to podcasts, or Listen here: https://hubs.li/Q016NWCk0

From video games to changing the game. In this episode we learn how fun turned into function with the evolution of PubWise.

Fraud detection and transparency alone don’t go far enough to protect publishers and advertisers against errors. What we...
03/22/2022
A Well-Lit Digital Advertising Ecosystem Needs Radical Observability, Not Just Transparency and Fraud Detection - PubWise

Fraud detection and transparency alone don’t go far enough to protect publishers and advertisers against errors. What we really need is control, and clarity to see the things that matter. While fraud is real, it’s time to embrace *observability* as a determining factor in the accountability and performance we all strive for from our respective corners of the digital advertising ecosystem. Read more in our blog: https://hubs.li/Q016w9v10
#DigitalAdvertising #FraudDetection #HeaderBidding #transparency #observability #advertising

Last week Gannett Co. responded to reports that they mistakenly passed inaccurate values in their header bidding auctions, reminding us that fraud detection and transparency don’t go far enough to protect publishers and advertisers against errors. Fraud detection and identifying errors are differe...

We are thrilled to announce we are launching a podcast, On The Spot, with PubWise Founder/CTO Stephen Johnston. Stephen ...
03/10/2022
What Does It Mean To Be 1st Party? - PubWise

We are thrilled to announce we are launching a podcast, On The Spot, with PubWise Founder/CTO Stephen Johnston. Stephen has a unique perspective on the intersections of technology, and that’s why we enjoy putting him “On The Spot”. Coming soon to wherever you listen to podcasts, but you can listen now, and join us for some insightful conversations with programmatic advertising experts. The first episode is all about what it means to be 'First Party' in the world of programmatic advertising. Join Stephen and Tony Winders as we begin a deep dive into the future of data and digital marketing. https://hubs.li/Q015Pvmv0
#PubWise #OnTheSpot #podcast #AdTech #ProgrammaticAdvertising #FirstPartyData #1stPartyData

​​It's not about festivities or politics, it's about who owns the data. What does it mean to be '1st Party' in the world of programmatic advertising?

We are thrilled to unveil our new website: www.pubwise.io.Our motto is that “You can’t optimize what you can’t see.”PubW...
11/30/2021

We are thrilled to unveil our new website: www.pubwise.io.

Our motto is that “You can’t optimize what you can’t see.”

PubWise believes in RADICAL OBSERVABILITY™.

We are Wise to the programmatic advertising industry - the inefficiencies, its wasted revenue and its discrepancies.

PubWise offers a transformational programmatic platform that offers END-TO-END CONNECTIVITY that creates the highest possible performance for both publishers and advertisers.

If you’re looking for more TRANSPARENCY, SIMPLICITY + PREDICTABLE GROWTH, PubWise can increase your revenue by as much as 65%.

Not sure? Try us!

We have a 95% client retention rate, because PubWise works.

Ad Refresh benefits the publisher by increasing revenue without disturbing user experience. With any technique, you have...
07/07/2021

Ad Refresh benefits the publisher by increasing revenue without disturbing user experience. With any technique, you have to practice to be great at it and we’ve had a lot of practice with Ad Refresh. Here is what we learned along the way and what you need to do to get Ad Refresh right.
https://bit.ly/3A9XQUU

What’s all the fuss about Multiple Customer Management (MCM)? Google is sunsetting their Scaled Partner Management (SPM)...
05/19/2021

What’s all the fuss about Multiple Customer Management (MCM)?

Google is sunsetting their Scaled Partner Management (SPM) program in July 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I easily transition to MCM without loss of ad revenue? What is required of me due to this transition? Read our blog post to answer these questions and give you everything you need to know about the change to MCM.
https://bit.ly/3wjiGyb

As a leader in the ad tech industry and developer of technology for programmatic advertising, we recognized the fruitful...
05/06/2021
PubWise Joins IAB To Contribute To Ad Tech Industry Growth Sustainability

As a leader in the ad tech industry and developer of technology for programmatic advertising, we recognized the fruitfulness of a membership with IAB.

Read the full press release below to learn more about we plan to contribute to the ad tech industry growth sustainability.
https://bit.ly/3eXtlrm

ATLANTA (PRWEB) May 06, 2021 -- PubWise, a digital advertising technology firm, has been officially granted membership to the Interactive Advertising Bureau (IAB) in the United States joining over 650 technology and media brands.

At PubWise, we take pride in helping Publisher's monetize their traffic through our header bidding technology. We unders...
03/30/2021

At PubWise, we take pride in helping Publisher's monetize their traffic through our header bidding technology. We understand the hard work it takes to build up that traffic over the years. Actually, our experience as a publisher led us to create this technology, to ensure the highest revenue and user experience for all publishers.

Watch this video to learn more about our automated technology and how we can increase your ad revenue today.
https://bit.ly/31uHS7B

New Features in March Release! RPM Reports: Connect your Google Analytics account to your PubWise account to get an accu...
03/22/2021

New Features in March Release!

RPM Reports: Connect your Google Analytics account to your PubWise account to get an accurate RPM. This valuable metric provides ad revenue per 1000 page views.

Ads.txt Auto Reviewer: PubWise clients can now make sure their ads.txt is up to date within the dashboard.

Contact our support team if you want to start taking advantage of these new tools today! https://bit.ly/3tCKDzH

Publishers, if you’re looking to gain access to the top carousel on a Google Search page, the journey may not be as hard...
03/17/2021

Publishers, if you’re looking to gain access to the top carousel on a Google Search page, the journey may not be as hard as you think.

In order for Publishers to gain access to this coveted placement previously, you had to adhere to Google’s news policies and incorporate the open source AMP framework to prioritize user experience above all else. All publishers clamoring to gain access to the traffic in the Top Stories Carousel, had to make adjustments with content hosted on this platform.
But now that’s all over. This is all thanks to policy rewinds from Google.

Read our blog post to find out what the downside to AMP was for Publishers and what the new opportunity is.
http://ow.ly/5lxk50DZE2A

Google earlier introduced new factors that it considers vitally important in enhancing the web page’s overall user exper...
03/02/2021

Google earlier introduced new factors that it considers vitally important in enhancing the web page’s overall user experience. These factors are called the Core Web Vitals and will begin being used by Google in May 2021.

So, core web vitals are a set of factors used by Google to rank any website or web page. Google uses these factors to determine a user’s first impression or experience with a webpage. Also, through this scoring, publishers are able to see how engaging a webpage is for their users.

The more engaging the webpage is, the more it will benefit the publisher by improved ranking, optimized ads, and additional ad revenue generation.

At PubWise our mission is to improve publisher monetization and improving user experience and Web Core Vitals is a critical component of that effort. Read the whole article below to learn about Core Web Vitals and what tools you should use to measure them. http://ow.ly/4T7g50DNj9U

Address

6000 Lake Forrest Dr Suite 315
Atlanta, GA
30328

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(678) 819-3535

Products

SPOT (Smart Path Optimization Technology) for Header Bidding
Managed Wrapper
Self Serve Prebid Analytics
White Label
Google Ad Exchange AdX
Open Bidding

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PubWise

PubWise is leading the revolution in hyperautomation for digital advertising. Our patent-pending Smart Path Optimization Technology (SPOT) is an AI, machine learning-driven technology for header bidding that increases revenue and reduce bid volumes by as much as 40%. SPOT enhances audience experience by managing the total impact on browser resources.

By allowing publishers to evaluate, measure and manage a large number of demand partners, SPOT will increase top-line revenue by aligning a site visitor's geography, device characteristics, seasonality, user attributes and other criteria of the site visitor with matching demand. SPOT enabled hyperautomation allows a publisher or demand partner to automatically find revenue improving opportunities while eliminating operational hurdles.

In addition, PubWise offers other services including:

Google Ad Manager (AdX, Open Bidding)

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The Welcome Back Industry Happy Hour Tour was in Atlanta at Steamhouse Lounge last night, with good times shared with friends and colleagues from PubWise, Rollins Pest Control, Inc., Response Mine Interactive, HDSUPPLYCo., The Montgomery Group, Philo.com and more. Thanks as always to Beeler.Tech for support. Next week: Pittsburgh and Miami. Come hang out!
Thanks PubWise for the great comments! #CICD #Review
We are thrilled to announce that we have been named one of the Technology Association of Georgia's Top 10 Innovative Companies! We couldn't be more honored to be among such great company. Congratulations to all of our fellow Top 10 honorees: Centegix, Connected Analytics, Inc., HelloPackage, Layr, OncoLens, Oversight, Phosphorus Cybersecurity, Scientific Games, and TCPoly. And congratulations to the other companies honored in the TAG Top 40: Banyan Hills Technologies, BitPay, Bluefin, Brightwell, Cooper Lighting, DataSeers, Eletype, Envistacom, LLC, ExamMed, FLEETCOR, Gimme, Grubbly Farms, Instant Financial, Intercontinental Exchange, Juvare, MAXEX, Montra Solutions, PDI, PMG.net, PubWise, Roadie, RoadSync, SaaSOptics, Solar Inventions, Stackfolio, ThingTech, Trella Health, Trust Stamp, Verusen, and Vital4. #gfpress
🏆We're thrilled to be in such great company as a Technology Association of Georgia #Top40 Innovative Technology Company for 2020 alongside many of our customers. 🎉Congrats to all 40 companies selected: Banyan Hills Technologies, BitPay, Bluefin, Brightwell, Centegix, Connected Analytics, Inc., DataSeers, Eletype, Envistacom, LLC, Evident ID, ExamMed, FLEETCOR, Gimme, GROUNDFLOOR, Grubbly Farms, HelloPackage, Instant Financial, Intercontinental Exchange, Juvare, MAXEX, Montra Solutions, OncoLens, Oversight, PDI, Phosphorus Cybersecurity Inc., PMG.net, PubWise, Roadie, RoadSync, SaaSOptics, Scientific Games, Solar Inventions, Stackfolio, TCPoly, ThingTech, Trella Health, Trust Stamp, Verusen, and VITAL4. #technology #startup #insurtech #innovation #wechooseatl Full release: https://www.prnewswire.com/news-releases/technology-association-of-georgia-announces-the-top-40-innovative-technology-companies-in-georgia-301000084.html