PubWise

PubWise PubWise is leading the revolution in hyperautomation for digital advertising. Our patent-pending Smart Path Optimization Technology® (SPOT) is an AI, machine learning-driven technology for header bidding that increases revenue and reduce bid volume.

PubWise maximizes returns for publishers and demand partners with SPOT (Smart Path Optimization Technology )

Operating as usual

We are thrilled to unveil our new website: www.pubwise.io.Our motto is that “You can’t optimize what you can’t see.”PubW...
11/30/2021

We are thrilled to unveil our new website: www.pubwise.io.

Our motto is that “You can’t optimize what you can’t see.”

PubWise believes in RADICAL OBSERVABILITY™.

We are Wise to the programmatic advertising industry - the inefficiencies, its wasted revenue and its discrepancies.

PubWise offers a transformational programmatic platform that offers END-TO-END CONNECTIVITY that creates the highest possible performance for both publishers and advertisers.

If you’re looking for more TRANSPARENCY, SIMPLICITY + PREDICTABLE GROWTH, PubWise can increase your revenue by as much as 65%.

Not sure? Try us!

We have a 95% client retention rate, because PubWise works.

We are thrilled to unveil our new website: www.pubwise.io.

Our motto is that “You can’t optimize what you can’t see.”

PubWise believes in RADICAL OBSERVABILITY™.

We are Wise to the programmatic advertising industry - the inefficiencies, its wasted revenue and its discrepancies.

PubWise offers a transformational programmatic platform that offers END-TO-END CONNECTIVITY that creates the highest possible performance for both publishers and advertisers.

If you’re looking for more TRANSPARENCY, SIMPLICITY + PREDICTABLE GROWTH, PubWise can increase your revenue by as much as 65%.

Not sure? Try us!

We have a 95% client retention rate, because PubWise works.

Ad Refresh benefits the publisher by increasing revenue without disturbing user experience. With any technique, you have...
07/07/2021

Ad Refresh benefits the publisher by increasing revenue without disturbing user experience. With any technique, you have to practice to be great at it and we’ve had a lot of practice with Ad Refresh. Here is what we learned along the way and what you need to do to get Ad Refresh right.
https://bit.ly/3A9XQUU

Ad Refresh benefits the publisher by increasing revenue without disturbing user experience. With any technique, you have to practice to be great at it and we’ve had a lot of practice with Ad Refresh. Here is what we learned along the way and what you need to do to get Ad Refresh right.
https://bit.ly/3A9XQUU

What’s all the fuss about Multiple Customer Management (MCM)? Google is sunsetting their Scaled Partner Management (SPM)...
05/19/2021

What’s all the fuss about Multiple Customer Management (MCM)?

Google is sunsetting their Scaled Partner Management (SPM) program in July 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I easily transition to MCM without loss of ad revenue? What is required of me due to this transition? Read our blog post to answer these questions and give you everything you need to know about the change to MCM.
https://bit.ly/3wjiGyb

What’s all the fuss about Multiple Customer Management (MCM)?

Google is sunsetting their Scaled Partner Management (SPM) program in July 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I easily transition to MCM without loss of ad revenue? What is required of me due to this transition? Read our blog post to answer these questions and give you everything you need to know about the change to MCM.
https://bit.ly/3wjiGyb

As a leader in the ad tech industry and developer of technology for programmatic advertising, we recognized the fruitful...
05/06/2021
PubWise Joins IAB To Contribute To Ad Tech Industry Growth Sustainability

As a leader in the ad tech industry and developer of technology for programmatic advertising, we recognized the fruitfulness of a membership with IAB.

Read the full press release below to learn more about we plan to contribute to the ad tech industry growth sustainability.
https://bit.ly/3eXtlrm

ATLANTA (PRWEB) May 06, 2021 -- PubWise, a digital advertising technology firm, has been officially granted membership to the Interactive Advertising Bureau (IAB) in the United States joining over 650 technology and media brands.

At PubWise, we take pride in helping Publisher's monetize their traffic through our header bidding technology. We unders...
03/30/2021

At PubWise, we take pride in helping Publisher's monetize their traffic through our header bidding technology. We understand the hard work it takes to build up that traffic over the years. Actually, our experience as a publisher led us to create this technology, to ensure the highest revenue and user experience for all publishers.

Watch this video to learn more about our automated technology and how we can increase your ad revenue today.
https://bit.ly/31uHS7B

At PubWise, we take pride in helping Publisher's monetize their traffic through our header bidding technology. We understand the hard work it takes to build up that traffic over the years. Actually, our experience as a publisher led us to create this technology, to ensure the highest revenue and user experience for all publishers.

Watch this video to learn more about our automated technology and how we can increase your ad revenue today.
https://bit.ly/31uHS7B

New Features in March Release! RPM Reports: Connect your Google Analytics account to your PubWise account to get an accu...
03/22/2021

New Features in March Release!

RPM Reports: Connect your Google Analytics account to your PubWise account to get an accurate RPM. This valuable metric provides ad revenue per 1000 page views.

Ads.txt Auto Reviewer: PubWise clients can now make sure their ads.txt is up to date within the dashboard.

Contact our support team if you want to start taking advantage of these new tools today! https://bit.ly/3tCKDzH

New Features in March Release!

RPM Reports: Connect your Google Analytics account to your PubWise account to get an accurate RPM. This valuable metric provides ad revenue per 1000 page views.

Ads.txt Auto Reviewer: PubWise clients can now make sure their ads.txt is up to date within the dashboard.

Contact our support team if you want to start taking advantage of these new tools today! https://bit.ly/3tCKDzH

Publishers, if you’re looking to gain access to the top carousel on a Google Search page, the journey may not be as hard...
03/17/2021

Publishers, if you’re looking to gain access to the top carousel on a Google Search page, the journey may not be as hard as you think.

In order for Publishers to gain access to this coveted placement previously, you had to adhere to Google’s news policies and incorporate the open source AMP framework to prioritize user experience above all else. All publishers clamoring to gain access to the traffic in the Top Stories Carousel, had to make adjustments with content hosted on this platform.
But now that’s all over. This is all thanks to policy rewinds from Google.

Read our blog post to find out what the downside to AMP was for Publishers and what the new opportunity is.
http://ow.ly/5lxk50DZE2A

Publishers, if you’re looking to gain access to the top carousel on a Google Search page, the journey may not be as hard as you think.

In order for Publishers to gain access to this coveted placement previously, you had to adhere to Google’s news policies and incorporate the open source AMP framework to prioritize user experience above all else. All publishers clamoring to gain access to the traffic in the Top Stories Carousel, had to make adjustments with content hosted on this platform.
But now that’s all over. This is all thanks to policy rewinds from Google.

Read our blog post to find out what the downside to AMP was for Publishers and what the new opportunity is.
http://ow.ly/5lxk50DZE2A

Google earlier introduced new factors that it considers vitally important in enhancing the web page’s overall user exper...
03/02/2021

Google earlier introduced new factors that it considers vitally important in enhancing the web page’s overall user experience. These factors are called the Core Web Vitals and will begin being used by Google in May 2021.

So, core web vitals are a set of factors used by Google to rank any website or web page. Google uses these factors to determine a user’s first impression or experience with a webpage. Also, through this scoring, publishers are able to see how engaging a webpage is for their users.

The more engaging the webpage is, the more it will benefit the publisher by improved ranking, optimized ads, and additional ad revenue generation.

At PubWise our mission is to improve publisher monetization and improving user experience and Web Core Vitals is a critical component of that effort. Read the whole article below to learn about Core Web Vitals and what tools you should use to measure them. http://ow.ly/4T7g50DNj9U

Google earlier introduced new factors that it considers vitally important in enhancing the web page’s overall user experience. These factors are called the Core Web Vitals and will begin being used by Google in May 2021.

So, core web vitals are a set of factors used by Google to rank any website or web page. Google uses these factors to determine a user’s first impression or experience with a webpage. Also, through this scoring, publishers are able to see how engaging a webpage is for their users.

The more engaging the webpage is, the more it will benefit the publisher by improved ranking, optimized ads, and additional ad revenue generation.

At PubWise our mission is to improve publisher monetization and improving user experience and Web Core Vitals is a critical component of that effort. Read the whole article below to learn about Core Web Vitals and what tools you should use to measure them. http://ow.ly/4T7g50DNj9U

What are the benefits for a managed header bidding wrapper? Well for starters, most Publishers don't have unlimited deve...
02/23/2021

What are the benefits for a managed header bidding wrapper?

Well for starters, most Publishers don't have unlimited developer resources, so going with a managed service makes sense since it's the wrapper vendor has to put in the resources. The implementation process can be complex, so having an expert manage the process makes your life a whole lot easier.

Next, it's all about what the managed service can do for you.
PubWise brings SPOT to the table to ensure your site audience is matched to the right demand and uses hyper-automation based on the user to ensure the highest bid.

Then there is analytics, which is super important for monitoring performance. Having analytics is essential to understanding the data and how demand is interacting with your inventory.

Plus, there is the actual management of your auctions. Having a dedicated Customer Success Manager at your side who can understand performance and make suggestions is a big benefit. Especially for any Publisher who thought about tackling header bidding on their own.

We've only touched the surface of the benefits of a managed header bidding wrapper and there is a lot more you can learn from the PubWise team. Schedule a demo and see for yourself!
http://ow.ly/tvDn50DEZ4C

What are the benefits for a managed header bidding wrapper?

Well for starters, most Publishers don't have unlimited developer resources, so going with a managed service makes sense since it's the wrapper vendor has to put in the resources. The implementation process can be complex, so having an expert manage the process makes your life a whole lot easier.

Next, it's all about what the managed service can do for you.
PubWise brings SPOT to the table to ensure your site audience is matched to the right demand and uses hyper-automation based on the user to ensure the highest bid.

Then there is analytics, which is super important for monitoring performance. Having analytics is essential to understanding the data and how demand is interacting with your inventory.

Plus, there is the actual management of your auctions. Having a dedicated Customer Success Manager at your side who can understand performance and make suggestions is a big benefit. Especially for any Publisher who thought about tackling header bidding on their own.

We've only touched the surface of the benefits of a managed header bidding wrapper and there is a lot more you can learn from the PubWise team. Schedule a demo and see for yourself!
http://ow.ly/tvDn50DEZ4C

Roses are red, violets are blue, monetizing your traffic is what we are here to do. #happyvalentinesdaypublishers
02/12/2021

Roses are red, violets are blue, monetizing your traffic is what we are here to do. #happyvalentinesdaypublishers

Roses are red, violets are blue, monetizing your traffic is what we are here to do. #happyvalentinesdaypublishers

02/10/2021

Publishers....you've spent years working on building up that site traffic. Optimizing, analyzing, creating copious amounts of content, but you did it. Your site is now a four lane highway flush with traffic! So what's next? Monetizing that traffic with ad revenue...that's what's next. PubWise's advanced method of programmatic ad buying allows publishers the ability to offer their website’s ad inventory to multiple demand partners and maximize your ad revenue with the best possible bid. Plus, it's an easy setup with a dedicated Customer Success Team to back your goals along the way. Let us help you monetize that site.
Start your journey now. https://www.pubwise.io/

Publishers who meet certain criteria, see a tremendous uplift in revenue when they use the right #headerbiddingsolution....
02/01/2021

Publishers who meet certain criteria, see a tremendous uplift in revenue when they use the right #headerbiddingsolution. Take a look at our checklist to see if #Headerbidding is right for you.
http://ow.ly/XQID50Do7X3

Publishers who meet certain criteria, see a tremendous uplift in revenue when they use the right #headerbiddingsolution. Take a look at our checklist to see if #Headerbidding is right for you.
http://ow.ly/XQID50Do7X3

Need #GoogleAdX ?Our clients see the intensifying competition for their ad impressions. PubWise can grant access to Goog...
01/27/2021

Need #GoogleAdX ?
Our clients see the intensifying competition for their ad impressions. PubWise can grant access to Google Ad Exchange (Google AdX) and Tier 1 demand sources. See how we can help improve your #adrevenue
www.pubwise.io/solutions/adx

If you're a #publisher wondering about the differences among #managedwrapper , #headerbidding #ssp , we've got the answe...
01/20/2021

If you're a #publisher wondering about the differences among #managedwrapper , #headerbidding #ssp , we've got the answers.
Check it out: http://ow.ly/70PU50D7Sro

In his 1964 Nobel Lecture at Oslo, Norway, Martin Luther King Jr reminded us to not let our "moral progress" fall behind...
01/18/2021

In his 1964 Nobel Lecture at Oslo, Norway, Martin Luther King Jr reminded us to not let our "moral progress" fall behind our progress in science and technology.

Happy #KingDay from the PubWise family.

"Starting in Q2 2021, bidding will be the only way to buy ads in #iOS apps through Facebook’s Audience Network." - AdExc...
01/15/2021

"Starting in Q2 2021, bidding will be the only way to buy ads in #iOS apps through Facebook’s Audience Network."
- AdExchanger
Check out the full article: http://ow.ly/puMn50D2B6E

We help #publishers intensify competition for #ad impressions#headerbidding
01/14/2021

We help #publishers intensify competition for #ad impressions

#headerbidding

"Hands down, #publishers have gained the most from #headerbidding" - DigidayCheck out the full article. http://ow.ly/fOI...
01/12/2021

"Hands down, #publishers have gained the most from #headerbidding" - Digiday
Check out the full article. http://ow.ly/fOIQ50D2AKb

You’ve worked hard to build your site traffic. Now let us show you how to #monetize that traffic, just like we did for K...
01/07/2021

You’ve worked hard to build your site traffic. Now let us show you how to #monetize that traffic, just like we did for Krazy Coupon Lady.
Read the full story: http://ow.ly/zSYc50CWrIG

Transition to an AI-propelled Header Bidding solution to increase your ad revenue.Learn now at https://www.pubwise.io/ma...
01/04/2021

Transition to an AI-propelled Header Bidding solution to increase your ad revenue.
Learn now at https://www.pubwise.io/managed-wrapper

#onlineadvertising #programmaticadvertising #digitalmarketing #adrevenue

"Difficult roads often lead to beautiful destinations. The best is yet to come." ~Zig Ziglar
01/01/2021

"Difficult roads often lead to beautiful destinations. The best is yet to come." ~Zig Ziglar

12/24/2020

Enjoy the simple things in life. Stay safe!

73% of US ad operations cited #headerbidding as a top trend for improving ad quality.  Source: eMarketer
12/21/2020

73% of US ad operations cited #headerbidding as a top trend for improving ad quality. Source: eMarketer

It can be a challenge for #publishers and #marketers to get their fair share.  PubWise can help.Check it out: http://ow....
12/19/2020

It can be a challenge for #publishers and #marketers to get their fair share. PubWise can help.
Check it out: http://ow.ly/yPTa50CPOQu

12/17/2020

That feeling when a #publisher doesn't use #headerbidding powered by #aml to increase #adrevenue
See how we can help!

12/07/2020
Increase your ad revenue - Monetize your site today

Site owners and #publishers trust PubWise to increase their #adrevenue. PubWise is the only #headerbidding solution offering SPOT #AI technology to optimize demand beyond human capability. Let's see if your site qualifies.

Our very own Stephen Johnston Jr predicted 2020 trends for #headerbidding - Was he accurate?Check out the replay: pubwis...
12/02/2020

Our very own Stephen Johnston Jr predicted 2020 trends for #headerbidding - Was he accurate?
Check out the replay: pubwise.io/events
-
-
-
-
#publishers #marketinginfluencer #digitalmarketing

11/23/2020

Like more #adrevenue ?
Follow Us and LIKE this post to let us know you are interested in a Free Site Evaluation.

#Publishers #Bloggers #AdOps

There's still time to register for our free webinar where we discuss being served with an ADA suit for one of our sites....
09/24/2020

There's still time to register for our free webinar where we discuss being served with an ADA suit for one of our sites.

Learn More & Register: https://www.pubwise.io/adacompliance

#HeaderBidding #ProgrammaticAd #DigitalMarketer #Publisher

Address

6000 Lake Forrest Dr Suite 315
Atlanta, GA
30328

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(678) 819-3535

Products

SPOT (Smart Path Optimization Technology) for Header Bidding
Managed Wrapper
Self Serve Prebid Analytics
White Label
Google Ad Exchange AdX
Open Bidding

Alerts

Be the first to know and let us send you an email when PubWise posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to PubWise:

Videos

Category

PubWise

PubWise is leading the revolution in hyperautomation for digital advertising. Our patent-pending Smart Path Optimization Technology (SPOT) is an AI, machine learning-driven technology for header bidding that increases revenue and reduce bid volumes by as much as 40%. SPOT enhances audience experience by managing the total impact on browser resources.

By allowing publishers to evaluate, measure and manage a large number of demand partners, SPOT will increase top-line revenue by aligning a site visitor's geography, device characteristics, seasonality, user attributes and other criteria of the site visitor with matching demand. SPOT enabled hyperautomation allows a publisher or demand partner to automatically find revenue improving opportunities while eliminating operational hurdles.

In addition, PubWise offers other services including:

Google Ad Manager (AdX, Open Bidding)

Nearby media companies


Other Publishers in Atlanta

Show All

Comments

The Welcome Back Industry Happy Hour Tour was in Atlanta at Steamhouse Lounge last night, with good times shared with friends and colleagues from PubWise, Rollins Pest Control, Inc., Response Mine Interactive, HDSUPPLYCo., The Montgomery Group, Philo.com and more. Thanks as always to Beeler.Tech for support. Next week: Pittsburgh and Miami. Come hang out!
Thanks PubWise for the great comments! #CICD #Review
We are thrilled to announce that we have been named one of the Technology Association of Georgia's Top 10 Innovative Companies! We couldn't be more honored to be among such great company. Congratulations to all of our fellow Top 10 honorees: Centegix, Connected Analytics, Inc., HelloPackage, Layr, OncoLens, Oversight, Phosphorus Cybersecurity, Scientific Games, and TCPoly. And congratulations to the other companies honored in the TAG Top 40: Banyan Hills Technologies, BitPay, Bluefin, Brightwell, Cooper Lighting, DataSeers, Eletype, Envistacom, LLC, ExamMed, FLEETCOR, Gimme, Grubbly Farms, Instant Financial, Intercontinental Exchange, Juvare, MAXEX, Montra Solutions, PDI, PMG.net, PubWise, Roadie, RoadSync, SaaSOptics, Solar Inventions, Stackfolio, ThingTech, Trella Health, Trust Stamp, Verusen, and Vital4. #gfpress
🏆We're thrilled to be in such great company as a Technology Association of Georgia #Top40 Innovative Technology Company for 2020 alongside many of our customers. 🎉Congrats to all 40 companies selected: Banyan Hills Technologies, BitPay, Bluefin, Brightwell, Centegix, Connected Analytics, Inc., DataSeers, Eletype, Envistacom, LLC, Evident ID, ExamMed, FLEETCOR, Gimme, GROUNDFLOOR, Grubbly Farms, HelloPackage, Instant Financial, Intercontinental Exchange, Juvare, MAXEX, Montra Solutions, OncoLens, Oversight, PDI, Phosphorus Cybersecurity Inc., PMG.net, PubWise, Roadie, RoadSync, SaaSOptics, Scientific Games, Solar Inventions, Stackfolio, TCPoly, ThingTech, Trella Health, Trust Stamp, Verusen, and VITAL4. #technology #startup #insurtech #innovation #wechooseatl Full release: https://www.prnewswire.com/news-releases/technology-association-of-georgia-announces-the-top-40-innovative-technology-companies-in-georgia-301000084.html