Fireproof Phoenix

10/14/2026

Two years. Two years of white knuckling it, riding emotional waves I didn’t see coming, and doing the kind of inner work nobody claps for.

Some days I won. Some days I lost. But I showed up for every single one of them, because giving up was never an option I could afford.

I’m not here to lose. I’m here to win. I’m fighting every day.

This is what evolution looks like. It’s not pretty and it’s not a straight line. It’s getting back up, again and again, until the getting up becomes who you are.

To everyone who watched from the sidelines, to everyone who cheered me on, and to the ones who had a front row seat to this healing journey... my girlfriends, my mom, my family. I see you. I felt every bit of it.

Your girl is making it. 💪🔥

10/08/2026

Rough days at clinic got me thinking this. 🩺
Seven seconds. That’s all it took. 💛

10/01/2026

Gen X was raised to entertain ourselves. We had a house key on a shoelace, a bike, and strict instructions to be home when the streetlights came on. Nobody was planning our fun. We made it.

Apparently we never stopped.

Somewhere between the busy days and the “I’ll do it later” list, I started picking up the camera just for me. No big plan. Just playing around, trying angles, and figuring out what felt good on camera.

Turns out that’s how most of the best things in my life have started. Curious, a little stubborn, and willing to try it anyway.

If you’re Gen X and still finding new things to fall in love with, I see you. 👋

NeverTooLate

09/29/2026

Hi, I’m Michelle. I make videos for brands.

I’m Gen X, I live in Indiana, and I spent 18 years in healthcare before I started doing this. I film product demos, voiceovers, unboxings, and videos with my German Shepherd, Gypsy.

I work best with brands for women over 40, pets, home, and health.

I have openings for new projects in [October and November].

Email: [email protected]
Website: fireproofphoenix.com

Swipe to see the brands I’ve worked with.

09/26/2026

Squeezed in an education class today, then fought the afternoon light in my dark house to get content filmed. One video down, three to go... and now I have to cut it short to make it to a band competition. 🎺

UGC can fit into your life, but you have to be willing to fight for it.

Want to know how? Send me a message. 📩

UGCtips

09/24/2026

Some days I’m the nurse practitioner. Today I was the student. Continuing education, suturing refresher and all. And it reminded me why I’m building a UGC business at fifty-something.

A while back I didn’t know what a hook was. Now I’m scripting, filming, editing, and pitching brands. Same energy I bring to CME. Show up, stay humble, keep learning.

Here’s what that means for brands. You get a creator with real healthcare credentials who keeps them current, takes direction well, and only talks about what she actually knows. No fake enthusiasm. No overselling. Just honest, relatable content for the 40+ woman who’s tired of being ignored in ads.

Health, wellness, skincare, and everyday life brands, my DMs are open.

Learning never stops. Neither does reinvention.
Too Gen X to fake it.

09/24/2026

09/23/2026

I spent a long time letting outcomes define me. Then I got stuck trying to make everything perfect before I’d hit record.

Here’s what pulled me out. People who’d been quietly watching from the sidelines, telling me they always saw more in me than I saw in myself.

Reinvention never stops. And perfect was never the point.

That’s exactly what I bring to brands. No filter, no script-reading voice, just a real woman who’s lived a little telling you what she actually thinks. People don’t trust perfect. They trust real.

Brands looking for honest, relatable content for the 40+ crowd, my DMs are open.

Too Gen X to fake it.

09/23/2026

Fifty-something, single, and starting over. And no, this isn’t a sad video.

Some nights the only “me time” I get is earbuds in, hands in the dishwater, listening to my UGC coaching call. A room full of people building their creator businesses and cheering each other on. Turns out that’s enough to remind me I’m not done.

I’m building something new too. One brand, one video, one sink full of dishes at a time.

Glass half full. Even when the glass is dirty.

If you’re starting over too, find your people. Even if they’re on a call while you do the dishes.

Too Gen X to fake it.

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