07/16/2025
Mad Respect 💯
"Take Beyoncé, for example. Before she became the global icon she is today, her career was carefully shaped by her father and former manager, Mathew Knowles. He played a crucial role in transitioning her from Destiny’s Child into a solo act, navigating early media narratives, and helping build the foundation of her business empire. When she eventually took over her career, she had already absorbed years of strategic direction and industry navigation."
Thank you to Rolling Stone India for their article "What the Music Industry Doesn’t Talk About Enough — No Artist Makes It Alone" where it mentions the above.
The business teams in the music industry don't get enough attention or credit for the tireless work that they put into their artists.
I was one of the pioneering forces behind brand development in the industry (everyone was focused on selling records back when I first started) and we approached the branding of Destiny's Child and Beyoncé very diligently and strategically.
Those of you who are artists need to be thinking not just about your art, but also your business if you want to create a sustainable career!
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