Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

People are being more careful about where they invest their lives. And they're watching you.
01/09/2026

People are being more careful about where they invest their lives. And they're watching you.

Lots of business owners seem to agree these days: while people want to work, the wrong people seem to be applying. They find open positions stuck open for longer, and the applicants they have seem less reliable than they used to be. In general, turnover feels more expensive than it used to. The old....

Many have abandoned the long-running campaign that was so powerful in days of yore.
01/09/2026

Many have abandoned the long-running campaign that was so powerful in days of yore.

Watch above or read below. Mick Torbay: This was a very big budget operation. There were 25 production trucks. You'd think they were shooting a feature film. Matthew Burns: Welcome back to Sticky Sales Stories. Where Stephen and I- Mick Torbay: I'm Stephen Semple. Matthew Burns: See, this is- Mick T...

Our entire biological structure is uniquely built for stories.
01/07/2026

Our entire biological structure is uniquely built for stories.

Dear Reader, Do You Have Sour Grapes? A fox once saw a bunch of grapes hanging from a vine. He leapt for them. Missed. Leapt again. Missed again. After several failed attempts, he turned away and muttered, “They were probably sour anyway.” That’s how the mind handles disappointment—especiall...

The station: “The boss offered me ONE chance to upgrade a client, and I chose your guys."
01/06/2026

The station: “The boss offered me ONE chance to upgrade a client, and I chose your guys."

You catch more flies with honey than you do with vinegar. In media buying, treating your vendors, especially your sales reps, as partners, rather than opponents, will help you supersize your media buy beyond the amount you spend for the ads you purchase. To get the best deal on your ad buy, you need...

A dropout grew from flea markets to millions. But going mainstream nearly ruined him.
01/05/2026

A dropout grew from flea markets to millions. But going mainstream nearly ruined him.

Mike Sinyard dropped out of school at 16, toured Europe on a bike and became the Specialist no one knew they needed. Subscribe: Apple Podcasts | Amazon Music

Double-check that it’s good for you and not good for that person's billable hours.
01/03/2026

Double-check that it’s good for you and not good for that person's billable hours.

Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why i...

Something has changed for a lot of companies. Buyers are hesitant.
01/03/2026

Something has changed for a lot of companies. Buyers are hesitant.

A lot of owners are noticing this year that while their phone isn’t totally dead, it is still quieter: even during periods that used to dependably bring in business in other years. We know how it is: that creates a low-grade anxiety. You start checking reports more often, and you wonder if somethi...

If you're not remarkable and you have a small budget, you're usually invisible.
01/03/2026

If you're not remarkable and you have a small budget, you're usually invisible.

Watch above or read below. Stephen Semple: Hey Matthew, we're going to do something different today. Matthew Burns: Okay? What are we doing? Stephen Semple: There's a client you've been working with who came to you with a kind of an interesting problem. This is a plumbing company in Ottawa, Canada,....

What do employees believe in their heart about the company? That's your culture.
12/31/2025

What do employees believe in their heart about the company? That's your culture.

Dear Reader, Ever seen a company that documents everything — right down to how to microwave soup or smile in the hallway? All in the name of systems and procedures? Here’s a real list of some of these so-called important systems and procedures: A 16-point guide on “How to Properly Wash Your Ha...

How an immigrant startup became an American icon for 170 years and counting.
12/30/2025

How an immigrant startup became an American icon for 170 years and counting.

Levi helped Jacob patent the famous rivet on the Levi's jeans that make the pockets so durable. That is how Levi's starts to build the empire. Subscribe: Apple Podcasts |

Many leaders assume ambiguity buys safety. But times are changing.
12/29/2025

Many leaders assume ambiguity buys safety. But times are changing.

TL;DR (for those short on time) This piece examines a shift many leaders have noticed but rarely name. Explanations that once reduced friction now often create it, not because they are inaccurate, but because the verification environment changed. As patterns became easier to see, reassurance stopped...

Low trust businesses pay a kind of tax for being low trust.
12/27/2025

Low trust businesses pay a kind of tax for being low trust.

Many business owners think pricing decisions occur during the estimate, the proposal, or the sales conversation, but we can assure you that they don’t. When a customer asks what something costs, they’ve already created in their minds a general idea about whether your rate will be “reasonable,....

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