Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

If you say what people expect you to say, you're boring and your ads will never work.
11/11/2025

If you say what people expect you to say, you're boring and your ads will never work.

Dear Reader, The first words of Roy H. Williams that I ever heard were “The risk of insult is the price of clarity.” Now I heard those words, but sadly I did not hear them from Roy’s mouth or read them in one of his books. I heard them as borrowed wisdom from someone who did

If we invest in a status symbol, we want it recognized by others.
11/10/2025

If we invest in a status symbol, we want it recognized by others.

Men’s fashion mostly comes from Military, Sports, and Extreme Pursuits/Serious Workwear. Think of the peacoat, trench coat, field jacket, leather bomber jacket, chinos, chukka boots, and aviator sunglasses. Or the polo shirt, track suit, hiking boots, sneakers, baseball caps, and waxed cotton hunt...

Fleming's first book, Casino Royale, was inspired by firsthand experience.
11/10/2025

Fleming's first book, Casino Royale, was inspired by firsthand experience.

Subscribe: Apple Podcasts | Google Podcasts | Amazon Music |

Unnecessary targeting by competitors is a beautiful thing.
11/06/2025

Unnecessary targeting by competitors is a beautiful thing.

Step into the smoke-filled boardrooms of Madison Avenue with Advertising in America. Ryan Chute, Mick Torbay, and Chris Torbay pull no punches as they debate the most expensive myth in marketing: the “perfect lead.” Episode Highlights Why chasing the “Glengarry leads” could bankrupt your bus...

I know that doesn’t sound very revelatory, but hear me out. Great marketing makes people feel seen and heard.
11/05/2025

I know that doesn’t sound very revelatory, but hear me out. Great marketing makes people feel seen and heard.

Marketing is about people. I know that doesn’t sound very revelatory, but hear me out. Today I was on a call with our Ask the Wizard’s group, and my Wizard of Ads partner, Paul Boomer, asked a question, “What unexpected insight about human connection has most transformed your approach to craft...

Tom Capone reports firsthand on sales, business, and the future of work.
11/04/2025

Tom Capone reports firsthand on sales, business, and the future of work.

Listen above or read the transcript below. Dennis Collins: Hey, a warm welcome back to all of our viewers and listeners. This is Connect & Convert and it's Dennis and Leah. Hey, we're back, Leah.

Only 31% of workers are engaged. That's a lot of people showing up without leaning in.
11/03/2025

Only 31% of workers are engaged. That's a lot of people showing up without leaning in.

It was late at Wizard Academy. The air carried cedar smoke, a trace of BBQ, and the sweet bite of ci**rs. A few of us stood by the fire stairs, drinks in hand, letting the day wind down after the kind of meeting that stirs up big

This ain't theory. It's math, hard data, and real-world results.
10/31/2025

This ain't theory. It's math, hard data, and real-world results.

So obviously, the secret I’m about to tell you isn’t something that no one else knows. But it’s something that so few people recognize that applying it definitely counts as a secret weapon for long-term brand building. And this ain’t theory. It’s math, hard data, and real-world results. So

The Swiss watch industry had declined by two-thirds but they didn't just chase Seiko to the bottom.
10/31/2025

The Swiss watch industry had declined by two-thirds but they didn't just chase Seiko to the bottom.

Japan’s digital watches massively disrupted the Swiss watch market. So, an entry level fashion watch is created to save the day. Swatch! Subscribe: Apple Podcasts | Google Podcasts

This is an ad for the concept of fractional shares, which can be a difficult idea to explain.
10/29/2025

This is an ad for the concept of fractional shares, which can be a difficult idea to explain.

Watch the video above or read below. Matthew Burns: Stephen Semple and I are back for another Sticky Sales Stories. And this one is weird. A Canadian bank. With banks in general, let's come on, be honest. We've seen insurance companies kick it, do some really good things. We've seen the big, big pla...

A simple plan for home-service owners who want more quality leads.
10/27/2025

A simple plan for home-service owners who want more quality leads.

Build the house; then throw open the doors. When people love what you do, advertising turns a steady stream into a tide. Here is a simple plan for home‑service owners who want more quality leads, without scuffing the brand that brings those leads back. 1) Build a company

Whether you find AI useless, or can't live without it, depends on how you think about thinking.
10/27/2025

Whether you find AI useless, or can't live without it, depends on how you think about thinking.

A friend of mine was comparing monitors. Twenty of them. Behind a login wall. Copy. Paste. Compare. Repeat. I suggested using AI to help. They tried over and over again through their company's approved AI assistant. Error messages. Half-baked tables. Downloads that wouldn't download. Frustration fol...

Address

16221 Crystal Hills Drive
Austin, TX
78737

Telephone

+15122227950

Website

Alerts

Be the first to know and let us send you an email when Wizard of Ads Partners posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Wizard of Ads Partners:

Shortcuts

Share