Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

These actually are using fear, but the crazy ass personification allows it to be comedy.
07/09/2025

These actually are using fear, but the crazy ass personification allows it to be comedy.

  Watch the video above or read below. Matthew Burns: Sticky Sales Stories is why we're here. And Steve, oh man, I just found this one. This one's been running for a while. And I just found it and I wanted to jump into it because I saw one ad, one really interesting ad that

Are you getting what you paid for? There’s science behind a mesmerizing image and artwork.
07/07/2025

Are you getting what you paid for? There’s science behind a mesmerizing image and artwork.

The sea gull performs a slow cha-cha, not scurrying very far with any movement. He’s annoyed. He starts to caw, drawing more of his kin to his quest. More gulls swoop in, but when they discover that there is no bounty to be had, they lift off

There is a hidden trio of friction points that marketers encounter. Here's how to address each one.
07/07/2025

There is a hidden trio of friction points that marketers encounter. Here's how to address each one.

I’d like to reintroduce you to procrastinating customers. They are everywhere, but I’ll give you examples based on some recent client interactions. There is a hidden trio of friction points that marketers encounter. Effort anxiety whispers, “This will be a hassle.” Pride murmurs, “I should...

Roy Williams says, “If you’ve never failed, it’s either because you're frightened or you lack imagination.
07/06/2025

Roy Williams says, “If you’ve never failed, it’s either because you're frightened or you lack imagination.

Roy Williams says, “If you’ve never failed, it’s either because you’re frightened or you lack imagination.” How does your team deal with the reality of failure? Think of failure as a beginning. Failures are important. How you deal with them determines everything. It will shape your future....

I had no education. But I believed if you sense it, if you smell it, you can do it.
07/06/2025

I had no education. But I believed if you sense it, if you smell it, you can do it.

Read below or watch the video above. Dennis Collins: Hello again. It's Dennis Collins back with another episode of Connect and Convert, the Sales Accelerator podcast. Where small business owners come to hear about the insider

What can your business learn from a no-name team?
07/02/2025

What can your business learn from a no-name team?

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How to remember the details when your brain is determined to forget.
07/02/2025

How to remember the details when your brain is determined to forget.

You’re a small business owner. Every day you have to make decisions. Sometimes those decisions need to be data or fact driven. But what if you can’t remember the data point needed for making a decision? Because you’re busy, you’ll probably do one of two things. Either you’ll delay making t...

Here are 4 important considerations to choose a strong name.
07/01/2025

Here are 4 important considerations to choose a strong name.

What's in a Name? More Than You Think, Kid. Sure, you can succeed with a mediocre name. Orville Redenbacher did. But why fight uphill when a great name can grease the tracks? In this episode of Advertising in America, your favourite trio of sharp-tongued strategists — Ryan, Mick, and Chris — tak...

When meetings end early and everyone nods along, it may not be efficiency. It may be self-protection.
07/01/2025

When meetings end early and everyone nods along, it may not be efficiency. It may be self-protection.

On the surface, everything checks out People are polite. Projects are on track. No one's throwing a fit in meetings. But something about the way it all fits together feels off. Conversations lack depth. Collaboration feels rehearsed. And while no one's saying it out loud, you can feel

Three things separate Steve's presentations from the ones we immediately forget about.
06/27/2025

Three things separate Steve's presentations from the ones we immediately forget about.

Read below or watch the video above. Dennis Collins: Welcome back to another episode of Connect and Convert, the Sales Accelerator podcast, where small business owners tune in every week to hear the latest and the

They're pretending they're different than Airbnb and hoping we're stupid.
06/27/2025

They're pretending they're different than Airbnb and hoping we're stupid.

Watch the video above or read below. Matthew Burns: Thank you for coming back and hanging out with the bouncing bobblehead. Steve and I, we're marketers. We work for the Wizard of Ads. We're independents, we're partners of the Wizard of Ads Group. We love what we do and that's why we do this

How do we share suffering? That's easy: identify your common enemies.
06/25/2025

How do we share suffering? That's easy: identify your common enemies.

You don’t need a Ph.D. in Economics to know that Price, Service and Ease of Doing Business matter. All else being equal, customers stick with businesses that treat them better. These three elements generate a particular type of loyalty: transactional loyalty. You are on one side of the transaction...

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78737

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