Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

How a small roofing company increased referrals from 6% to 32% without resorting to bribery or begging.
09/03/2025

How a small roofing company increased referrals from 6% to 32% without resorting to bribery or begging.

Watch the video above or read below. Stephen Semple: So we're going to start a little differently here. I'm going to start this one off because frankly, Matthew would not be able to introduce this very well because he would be all, ah, shucks and all that other stuff. Matthew Burns: I still might be...

Every business, every team, has a Boat, of some sort, that they’re trying to build. And they all get invisibly bogged do...
09/02/2025

Every business, every team, has a Boat, of some sort, that they’re trying to build. And they all get invisibly bogged down.

They wanted one last season before the river froze A boy asked his father to help him build a Boat before winter came. The river would freeze by the first frost, and they wanted one last season of fishing. The keel was laid, the ribs steamed, but the work dragged The father agreed, and they set to w...

Business owners know too much. And "educating the customer" is one of their worst mistakes.
09/02/2025

Business owners know too much. And "educating the customer" is one of their worst mistakes.

What happens when you think you're selling diamonds, but your customers are actually buying a moment? In this tell-it-like-it-is episode, Ryan Chute sits down with Ad Wizards Mick Torbay and Chris Torbay to dismantle one of the most common — and costly — mistakes in business: confusing what you ...

People found them profoundly ugly. Now they're in the Barbie movie and on runways.
08/28/2025

People found them profoundly ugly. Now they're in the Barbie movie and on runways.

You know you have a great idea when you start having competitors copy you. Well, Dr. Scholl’s copied the footbed from Birkenstock. Subscribe: Apple Podcasts | Google Podcasts

Everybody wants to be recognized. But your approach can't be one size fits all.
08/28/2025

Everybody wants to be recognized. But your approach can't be one size fits all.

Watch the video above or read below. Dennis Collins: Welcome to another episode of Connect and Convert, the sales accelerator podcast, where small business owners tune in to learn the insider secrets to how to grow

It is now number 2 in the cola space but you wouldn't know it from the museum.
08/27/2025

It is now number 2 in the cola space but you wouldn't know it from the museum.

Watch the video above or read below.   Matthew Burns: I am a Dr. Pepper. I mean I'm a pepper too. Okay, Steve, you and I had an awesome time last summer. We did a trip down to Dallas onboarding a new client. Then we drove our butts down to Austin, Texas where our home

I love writing distinctive copy for all my clients. But this one is interesting. Nobody suspects I'm that voice.
08/25/2025

I love writing distinctive copy for all my clients. But this one is interesting. Nobody suspects I'm that voice.

I love writing distinctive copy for all my clients. But this one is interesting. No one reading the descriptions, blog posts, or client contact emails, invoices, or first order welcomes would ever suspect I am the voice behind the sultry, flirty, almost-but-not-quite-over-the-edge spokes…person. B...

It is by definition derivative. What are other people saying? It'll say that too.
08/25/2025

It is by definition derivative. What are other people saying? It'll say that too.

What happens when you pit human copywriters against AI? In this no-holds-barred episode, Ryan Chute referees as ad wizards Mick Torbay and Chris Torbay duke it out over whether AI is the future of advertising — or just another way to make mediocre ads faster. From Budweiser frogs to Old Spice hors...

You want to build a company that lasts? Then notice what others miss. Ask what others avoid.
08/21/2025

You want to build a company that lasts? Then notice what others miss. Ask what others avoid.

Stop looking for the quick fix If you're serious about building a business that lasts, then you need to hear this. You won't get there by managing harder. You won't get there by reading more books. You won't get there by hiring a few culture consultants and hoping it sticks. The work is slower. Quie...

Could giving them feedback put them off or be seen as micromanaging?
08/19/2025

Could giving them feedback put them off or be seen as micromanaging?

Watch the video above or read below. Dennis Collins: Welcome to another episode of Connect and Convert, the Sales Accelerator podcast. Small business owners tune in every week to get the insider

Ogilvy almost left Rolls-Royce defeated, but 1 comment changed everything.
08/19/2025

Ogilvy almost left Rolls-Royce defeated, but 1 comment changed everything.

Watch the video above or read below. Matthew Burns: I've been going through some stuff, Stephen, lately with writing. You invited me onto another account, and I'm working with a junior writer, and I'm doing a lot of explanation and I'm helping to guide the writer to hit every line. So the one line

After JCPenny, Sam saw that rural America had to travel too far.
08/19/2025

After JCPenny, Sam saw that rural America had to travel too far.

Sam Walton left JCPenney and realized that people in rural America had to travel to shop in department stores. He changed all that. Subscribe: Apple Podcasts | Google

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