Arroba

07/14/2014

spread

10/22/2012

Well-Crafted Content We are published writers and professional editors working to develop your strategic and unique presence on the internet. Be Social Your online voice allows for a new level of...

09/26/2012

Our sister company's lead designer, and the man behind Arroba's logo, was selected to contend for the typographic title this week on Type Fight.

Jay Roberts produces of flurry of stunning work, and delivers a haymaker for this bout.

Hit the link and put your vote in his corner.

Somewhere in the southwest, two men meet one another in a dusty creekbed. Nigh halfway between Texas and Arizona, Jay Roberts and Travis Ladue are knockin’ on heaven’s door. In a place where the...

09/18/2012

Twitter's new profile layout targets brand efficacy.

Starting today you can make your presence on Twitter more meaningful with new Twitter profiles. You can upload your header photo, which appears above your Tweets, to express yourself instantly, anywhere.

09/13/2012

We've written a few words on the poor content choices within Apple's new iPod site. If you love good content, please help spread the message.

You’re obviously doing fine. You don’t need our help. But yesterday when you released the product pages for the new generation of iPods, you committed some cringe-worthy crimes against content that...

09/11/2012

We're drumming toward the launch of our website. Check in here to be notified as soon as it goes live.

Arroba Social Co. develops well-crafted content to build unique presence on the Internet. We are published writers and professional editors working toward a new level of engagement between brand and public.

08/30/2012

We're in business.

08/29/2012

Arroba Social Co. is proud to announce its partnership with Lords of Wax, a documented DJ competition held in Austin, TX. This September, Lords of Wax will pit the area’s best DJs in head to head battles for rhythmic supremacy. Multi-camera film crews will capture the events for an upcoming television pilot. Records will be broken.

Attention all lovers of the Vinyl Culture: LORDS OF WAX is a documented DJ competition to be held in Austin, Texas September 2012.

08/20/2012

SEO is changing dramatically. Arroba provides the best practices to extend the reach of your brand.

Marketers are buzzing from the aftershocks of Google's recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided to those seeking to optimize th...

08/19/2012

On the importance of understanding your audience and writing well.

Better Lures for New Audiences by James Mathewson for Issue № 3 Many content strategists today use the three persuasive appeals from Aristotle’s Rhetoric: logos (reasoning), ethos (ethic), and pathos (emotion) as a framework. These modes are a good starting place to help people learn ho...

08/16/2012

While our site is under development, you can find Arroba on Twitter and Tumblr at the link below.

08/09/2012

The beautiful design work you see at Arroba is all courtesy of Sputnik's Jay Roberts.

http://www.thetinyhorse.com

I'm a designer based in Austin, Texas specializing in branding/ identity design. This is my portfolio.

08/08/2012

A short history of our name:

The @ symbol, short for arroba, is found in 16th century Spanish and Portuguese documents. Arroba originally signified the amount of weight a mule could carry.