Ronin Socials

Ronin Socials • Content Marketing | Paid Ads
• Helping Business Owners Sell With Content
• Based in Austin, TX

08/22/2026

Comment “PERSPECTIVE” and I’ll send you the exact funnel you can plug into your financial service business.

What industry should I hit next?

08/21/2026

Comment “MAGNETO” and I’ll send you the full prompt sequence to build a high converting AI funnel.

If you opt in for the lead magnet send proof to DMs and we will send 100 lead magnet ideas completely free.

More people are building custom AI tools as lead magnets right now. The question I keep getting is how to actually build the brain behind it.

5 rules of thumb.

1. Don’t just use the base model.

Same mistake people make with content. You let the model talk and it hands out generic advice. When you’re pumping out generic nobody’s associating you with being an authority on anything. Don’t phone it in. Put real data in it.

2. Feed it data unique to your business.

Sales call transcripts. SOPs. Your 1:1 recordings. Anything you have that nobody else does.

3. Score it properly.

If you’re asking questions about someone’s business, audit style, not every question carries the same weight. Some answers matter way more than others. Weight them accordingly.

4. Build in conditional logic.

It needs to diagnose the way you’d diagnose. A calculator is going to be completely different from an audit or a roadmap, so what you feed it depends on what you’re building. Creativity is the only real limit.

5. Solve one problem completely.

Whatever they opted in for, give them the full answer. Done right they walk away with that one thing handled and a much clearer picture of everything else that’s broken, and if they want to move faster or fix the rest of it, that’s when they book a call with your team.

08/19/2026

Comment “Clients” and I’ll send this full template to you.

Here’s the anatomy of a high-converting VSL landing page. Steal it.

1. Eyebrow: A qualifying statement. Tells them instantly if this is for them.

2. Headline: Dream outcome, minus the pain that’s would stop them. Be clear.

3. Subheadline: More specifically how ICP achieves dream outcome.

4. VSL: 2 to 15 minutes is standard for wealthier prospects. Covers the offer, the proof, and the next step. Be direct and respect the viewers time.

5. CTA: make it easy for them to take next steps.

6. Social proof: If you do nothing else below the fold, do this.

7. Process: What happens after they click.

8. More proof

9. FAQ: Your top 5 objections

08/18/2026

Comment “Trojan” for a service business funnel template I built that you can copy and paste for your business.

The less people have to think. The more they trust your messaging.

There’s actually a study on this called processing fluency, which essentially states that the easier something is to understand, the more likely people are to believe that piece of information is true.

One of the simplest ways we can implement this in our funnel is by making sure that the problems our ads are solving are the same problems our landing page is solving.

We had a client come to us because they were getting a bunch of leads coming in from their ads, but once they got to the landing page, no one was opting in.

Their conversion rate was terrible.

We were able to fix this in under a month just by making sure that the problem we were solving on the landing page was the same problem we were talking about in the ad.

Their first landing page looked like most people’s landing pages, where you’re trying to solve too many problems for too many different avatars.

So when the person who clicked because they wanted to solve one problem gets to the landing page, they can’t even find the section where you talk about the problem they wanted solved in the first place.

You’ll see this a lot with non-marketers using AI to write their landing page copy and ads, or with businesses that have multiple different agencies managing different parts of their marketing.

Everything becomes disconnected.

And the more disconnected your messaging is across your funnel, the more people have to think.

The more they have to think, the less likely they are to buy your service.

08/17/2026

Comment “PICASSO” for a video breakdown on identifying your winning format.

Most companies assume their audience remembers every post.

They do not.

You might be tired of your message because you have written it, filmed it, edited it, posted it, and talked about it for weeks.

Your audience might have seen it once.

That is why repetition matters in content marketing.

When a story performs, do not treat it like a one-time win.

Turn the LinkedIn post into an Instagram Reel.

Turn the Reel into a carousel.

Cut the strongest section into a shorter video.

Rework the same idea with a different hook, visual, example, or format.

This will allow you to build a content system around a message that already proved it can earn attention.

This also gives you better marketing data.

When the same story keeps working across social media platforms and content formats, you have found a winning positioning that you can expand to all areas of your marketing.

08/13/2026

Comment “MAAS” to get a full video breakdown of the ai lead magnet.

Since I made the video about the ad + lead magnet funnel, more people have been coming to us to show off the lead magnet they built. They’re really stoked about the prospect of making all this money.

But 99% of the time when people show us a lead magnet, they think they just build it and everything else will follow suit, all because they answered a question. That’s not how it works.

Your ultimate objective is to solve one problem while showcasing another. Like the salty pretzel effect: if you’re selling water and no one’s thirsty, you sell salty pretzels to make them thirsty first, then sell the water. That’s the objective of a lead magnet.

Also, just because you can build these tools doesn’t mean the work is done. It’s one thing to build them. It’s another thing to actually drive traffic to them, position them properly with content and ads, and wire them up so your team can speed to lead these people.

So if you want to skip trying to figure all this out, the guessing and the wasting a bunch of marketing dollars on something you haven’t done before, DM us “Let’s chat” and we can see what our team can do.

08/11/2026

Comment ATHENA and I’ll send you the full breakdown on how you can apply this framework for your service business.

I know you were taught that the way to generate business off your personal brand is to post content that reaches strangers, content that shows your process, and content that proves you get results… TOFU MOFU BOFU.

Which is true.

But you’re posting the case studies and nobody’s watching them.

That’s because your best proof can be your best reach, if you package it with a Trojan Horse framework. shelby haas does this perfectly.

08/10/2026

Comment “WSJ” for four highly persuasive copywriting frameworks.

Gary Halbert wrote a single-page sales letter that, at its peak, generated the equivalent of roughly $333,000 per day in today’s dollars.

One principle behind copy like that is the Rule of One:

One avatar.
Speak to one specific person.

One angle.
Focus on one problem, one outcome, or one situation that makes them think, “Holy s**t, that’s me.”

One offer.
Give them one clear solution instead of trying to explain every way you can help.

I applied this to a wealth-advising client and within two weeks we were bringing in prospects with over $500K in investable assets.

Most ads do not need more information.

They need fewer things competing for attention.

If people have to figure out who your ad is for, what problem you solve, or what you want them to do next, it is already too complicated.

08/07/2026

Comment “jeff” for the exact prompt we use to make objection content.

It always baffles me how many established businesses don’t let their content and marketing people anywhere near what’s happening in their sales calls. That should be guiding the entire content strategy.

Instead, it gets handed off to an intern or an agency that doesn’t care what’s happening in the business… or doesn’t even know that’s a thing to go figure out. So they optimize for going viral instead of identifying what the business actually needs at that moment.

And there are a lot of ways to interpret what you hear on those calls. That’s why it helps to have someone who’s already done that work sitting alongside you.

08/05/2026

Stay until the end for a prompt.

Mainstream media is an unlimited hook bank for you to keep to book calls consistently and hijack attention.

Some of the companies doing the best work and ACTUALLY serving their clients are the absolute worst at garnering enough attention online to have predictable lead flow.

Have your team study the greats and you’ll be surprised at how well this works.

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Austin, TX
78753

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