02/14/2022
Big Run Media updated their website address.
Big Run Media updated their website address.
Big Run Media
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Digital marketing agency focused on active lifestyle brands. Big Run Media is a marketing agency with one simple mission: Connect active brands with their fans.
Through strategic marketing, Big Run strengthens relationships, builds influence, and drives fans to take action. Big Run Media works with clients that support active lifestyles and have a positive impact on the community they serve.
Operating as usual
10/01/2020
Believe In The Run Concludes GRIT, A Summer Distance Project Presented By Polar
While we sorely miss live events, GRIT gave runners a goal to focus and camaraderie over this unusual summer. The icing on the cake was being able to donate more than $11,000 to The DONNA Foundation.
Over the course of the summer months (June 21 through Sept. 22), over 1300 registrants from all 50 states and 32 countries participated in the event. Additionally, the event raised over $11,000 for its charity partner, The DONNA Foundation.
08/18/2020
Believe In The Run
Believe In The Run
Check out this week’s GRIT tip from Polar athlete Molly Huddle, American record holder in the half marathon and 10000m, on keeping those legs fresh!
06/23/2020
Believe in the Run Kicks Off Summer Distance Project in Partnership With Polar
It will be hot. It will be long. For some, it will be hell. But the rewards will be sweet.
Believe in the Run, an independent run culture outlet, has just launched GRIT, a summer distance project presented by Polar. The event challenges runners to go beyond their average summer running goals, as runners choose between distance tiers of 25, 75, 150, 225, or 300 miles to finish in a chosen....
06/10/2020
Believe In The Run
Stoked to have Polar athletes providing tips for GRIT, a Summer Distance Project.
Our favorite Polar athletes are bringing you tips all Summer long. Have you registered yet? The project kicks off June 20th ➡️ beliveintherun.com/grit
04/20/2020
Did you hear? Instagram is giving users the option to view Instagram Live broadcasts on desktop PCs. This comes with a less intrusive format and URLs to cross-promote your streams. Instead of overlaying comments and emojis, the web version of Instagram separates them out to the side — with a separate user response column to the right side of the video feed.
And finding live videos is exactly as easy as it is on the app. In your Stories section, Live videos are labelled as such — there's a little magenta-colored rectangle that says "LIVE." Go check 'em out!
04/16/2020
Just like Facebook Groups, your Page is a great place to engage with your participants. To increase interaction, encourage users to like, comment, bookmark, or share your posts. For example, you can ask a question or suggest participants share their training. If you’re posting a training tip, ask people to share their training philosophy or opinion on the subject. Above all, encourage a dialogue and BE. RESPONSIVE.
04/15/2020
Facebook gives users the ability to select the Pages they want to see content from first, at the top of their News Feed. (Here’s how: https://www.facebook.com/help/1188278037864643) A simple, easy way to get your participants to take this step is to offer them an incentive. Tease out a limited promotion –giving those who are following the Page the opportunity to claim it first.
04/14/2020
Work on building your community. Groups are booming on Facebook. They’re pretty much the platform’s most popular feature, and engagement in groups is skyrocketing. Although the side benefit of a group is increased registrations, the main focus of the group shouldn’t be pitching your event. It’s a space to engage with participants and for runners to share and connect. If your runners will be participating virtually, this space gives them a place to share their training, accomplishments and encourage others.
04/13/2020
Let’s face it: organic reach on Facebook is at an all-time low. Algorithm changes can explain some of the decline, but a large part is also due simply to increased competition on the platform. According to Facebook, the average user has about 1,500 stories competing to appear in their News Feed every time they log on. Of the 1,500+ stories a person might see, Facebook displays approximately 300. To choose which stories to show, Facebook ranks each possible story (from more to less important) by looking at thousands of factors relative to each person.
So how can you make sure your content is relevant, and one of those 300? If you can maximize the number of “meaningful interactions” (comments, shares, etc.) that your content receives, you're likely to still see more organic reach. So, how do you increase meaningful interactions with your content? We'll be sharing tips all week.
04/11/2020
Hashtags can help attract eyeballs in a matter of seconds. For the sake of not looking like a spammer, we’d suggest using only your top-performing tags instead of needlessly bloating your captions. Use a mix of trending, event specific and industry-related hashtags, and switch which ones you use for each post, as Instagram tends to catch onto repeated hashtag use and will stop prioritizing your content in that hashtag feed.
04/10/2020
User-generated content is the holy grail on Instagram, especially for Virtual Events. It’s easily accessible content that’s created and approved by your audience... use it! (Just make sure you give the appropriate credit.)
04/09/2020
Take advantage of engagement opportunities with Instagram Stories, including the polling feature or “Swipe Up” option (if you have over 10k followers). They’re easily the most popular type of content on the platform. In fact, Instagram Stories just passed the 500 million daily user mark which is pretty, pretty good.
04/08/2020
Given that video autoplays in your followers’ feeds, there’s arguably no better way to grab someone’s attention when they’re sitting there scrolling. Instagram recognizes this and offers a suite of video options from Instagram Stories to standalone 60-second videos. Consider utilizing Instagram Live to showcase medals or finisher shirts.
04/07/2020
Since many of you have turned your endurance events into Virtual happenings, we've put together some tips to help you get the most out of your organic efforts on Instagram.
You can probably guess, but the algorithm is now mainly based on engagement. This includes the number of likes, comments, video views, saves, shared posts, DM’s, and any other type of interactions a post gets. So, we've put together some tips to get you more of those. Check back here frequently so you don't miss them!
03/19/2020
When There Are No Races Left To Direct » Believe in the Run
The running community thrives on supporting one another, through ups and downs, personal best and injury worsts, in online groups and long run gatherings. We're all counting on that camaraderie to pull us through to the other side.
An inside look at the impact of the coronavirus pandemic on running, as it forces race directors to cancel or postpone races for the forseeable future.
01/30/2020
Our favorite posts.
Yup, our three most popular events for the are sold out 👟 However, you can still run virtually from the comfort of your own gym, park, or home and still get a custom finisher’s medal and race shirt! Or, bring the kids for our epic Kids 1K race and still get in on all the fun 🙌 http://bit.ly/KatyHalf
01/20/2020
One of our all-time favorite weekends is almost here. February 7-9 in Jacksonville, FL. 💕
Talk about . We're 20 days out, y'all!!!! 🏃♀️🏅🎉
01/16/2020
Race Registration Trends
"Convincing participants to return to a race is a challenge, and races cannot grow or maintain their participation levels without continually finding new groups of potential runners."
In order to use RunSignup, your browser must accept cookies. Otherwise, you will not be able to register for races or use other functionality of the website. However, your browser doesn't appear to allow cookies by default.
01/08/2020
Salming Sports Chooses Big Run Media To Manage Digital Marketing Efforts In North America
We are pumped to be working with Salming Running North America! It's going to be a great year.
Big Run Media, a full-service branding, social media, and creative design agency, announced that it will manage the digital marketing efforts for Salming Sports North America.
01/07/2020
Such a good swag idea. Options without sizing, and a runner favorite 🙌
Check it out! Marathoners and Half Marathoners will have their choice of a custom hat or visor again this year! 🙌 Are you team hat or team visor!?
01/05/2020
We have a great city! 😍
We love a good Baltimore sunrise. 😍 Where's your favorite place to run in the city? 📷: jc_merollin
12/31/2019
These Are the Top 10 Fitness Trends for 2020
If you heard the news that Google is buying Fitbit for a cool $2.1 billion, it will come as no surprise that wearable technology is the #1 fitness trend for 2020.
ACSM released its annual list of worldwide fitness trends—here’s what they mean for your training.
12/25/2019
🎄🎁❤️
Merry Christmas from our shoes to yours! 🎄
12/23/2019
26.2 with Donna The National Marathon to Finish Breast Cancer
💕💕💕
12/20/2019
2020 Delaware Running Festival Finisher Medal Includes a Unique and Inspirational Feature
Good stuff from Corrigan Sports Enterprises!
Corrigan Sports Enterprises, Inc. unveiled a unique design for the 2020 Delaware Running Festival finisher medal which includes a removable Inspiration Coin.
12/12/2019
Marathon Running May Be Good for Your Knees
🚨Marketing Tip 🚨 When you have hundreds of runners following your event's page, you can't really go wrong with sharing industry-related news.
Distance running rebuilds the health of certain essential components of middle-aged knees.
12/06/2019
Evaluate your Smart Bidding performance with bid strategy reports - Google Ads Help
Q: Do I have to continue monitoring and optimizing my campaigns if I've selected smart bidding?
A: Yup, 100%!
Q: How??
A: By digging into the data ⬇️ ⬇️ ⬇️ 🤓
Bid strategy reports: now available on Google Ads
The bid strategy report is an important tool to understand how your Smart Bidding strategies are performing. It includes tailored metrics to show you what’s most relevant to each type of bid strate
11/27/2019
Making it Easy to Scale More Personalized Ad Experiences
Facebook has rolled out an easier way to deliver personalized ads on a larger scale – we're listening...
We’re introducing machine learning features that allow advertisers to easily create personalized scalable ads. Read more to learn how you can automate to enhance customer journeys.
11/20/2019
How To Use Facebook’s Brand Collabs Manager As An Advertiser Or Brand
Influencers are a brand's best friend. You just need to find the right one ⬇️
Have you ever wondered how to use Facebook Brand Collabs Manager? In this article, we show you how to set it up and get started.
11/14/2019
Google has made updates to provide users with an easier way to engage with your YouTube ads. Think search extensions, but for video: http://ow.ly/OfvS50xaYIU
11/06/2019
Get faster with the new Speed report in Search Console
Google Search is your friend. As long as your site hits all the points that Google checks for, you'll gain rank in search results. However, one aspect that continues to take sites down is SPEED. The good news is that Google just started rolling out a new speed report to help you find what URLs are lagging and why.
Official news on crawling and indexing sites for the Google index
10/30/2019
Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand
The long game is real, know how to play it.
Social media marketing takes time, despite what some may have suggested in times past. Some key notes from contributor Pam Moore.
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#Repost @theplayerschamp ・・・ A perfect day for THE PLAYERS DONNA 5K ☀️ Thank you to all participants! @262withdonna
We had fun spectating the The Running Event Indie5k. Athlinks Services did a flawless job with the race. If you ran in it don’t forget to claim your results on Athlinks #ownracedayforever
New Biz cards are in. #letsgrow
Hey now! Check out our own @meaghanjmurray in this video promoting one of our favorite events of the year. #findyourfinish #bethefinish #Repost @262withdonna ・・・ Are you ready to #FindYourFast? Join us for one of the most scenic, well supported (Boston qualifying!) marathon events in Florida this February. #runDONNA
Happy 4th! Go USA #🇺🇸
Playing with #snapchat #geofilters to see analytics and costs for client events. #believeintherun
Another new #video for our client Kevin Shird. #DoRight
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Comments
While we sorely miss live events, GRIT gave runners a goal to focus and camaraderie over this unusual summer. The icing on the cake was being able to donate more than $11,000 to The DONNA Foundation.
It will be hot. It will be long. For some, it will be hell. But the rewards will be sweet.
Stoked to have Polar athletes providing tips for GRIT, a Summer Distance Project.
Did you hear? Instagram is giving users the option to view Instagram Live broadcasts on desktop PCs. This comes with a less intrusive format and URLs to cross-promote your streams. Instead of overlaying comments and emojis, the web version of Instagram separates them out to the side — with a separate user response column to the right side of the video feed.
And finding live videos is exactly as easy as it is on the app. In your Stories section, Live videos are labelled as such — there's a little magenta-colored rectangle that says "LIVE." Go check 'em out!
And finding live videos is exactly as easy as it is on the app. In your Stories section, Live videos are labelled as such — there's a little magenta-colored rectangle that says "LIVE." Go check 'em out!
Just like Facebook Groups, your Page is a great place to engage with your participants. To increase interaction, encourage users to like, comment, bookmark, or share your posts. For example, you can ask a question or suggest participants share their training. If you’re posting a training tip, ask people to share their training philosophy or opinion on the subject. Above all, encourage a dialogue and BE. RESPONSIVE.
Facebook gives users the ability to select the Pages they want to see content from first, at the top of their News Feed. (Here’s how: https://www.facebook.com/help/1188278037864643) A simple, easy way to get your participants to take this step is to offer them an incentive. Tease out a limited promotion –giving those who are following the Page the opportunity to claim it first.
Work on building your community. Groups are booming on Facebook. They’re pretty much the platform’s most popular feature, and engagement in groups is skyrocketing. Although the side benefit of a group is increased registrations, the main focus of the group shouldn’t be pitching your event. It’s a space to engage with participants and for runners to share and connect. If your runners will be participating virtually, this space gives them a place to share their training, accomplishments and encourage others.
Let’s face it: organic reach on Facebook is at an all-time low. Algorithm changes can explain some of the decline, but a large part is also due simply to increased competition on the platform. According to Facebook, the average user has about 1,500 stories competing to appear in their News Feed every time they log on. Of the 1,500+ stories a person might see, Facebook displays approximately 300. To choose which stories to show, Facebook ranks each possible story (from more to less important) by looking at thousands of factors relative to each person.
So how can you make sure your content is relevant, and one of those 300? If you can maximize the number of “meaningful interactions” (comments, shares, etc.) that your content receives, you're likely to still see more organic reach. So, how do you increase meaningful interactions with your content? We'll be sharing tips all week.
So how can you make sure your content is relevant, and one of those 300? If you can maximize the number of “meaningful interactions” (comments, shares, etc.) that your content receives, you're likely to still see more organic reach. So, how do you increase meaningful interactions with your content? We'll be sharing tips all week.
Hashtags can help attract eyeballs in a matter of seconds. For the sake of not looking like a spammer, we’d suggest using only your top-performing tags instead of needlessly bloating your captions. Use a mix of trending, event specific and industry-related hashtags, and switch which ones you use for each post, as Instagram tends to catch onto repeated hashtag use and will stop prioritizing your content in that hashtag feed.
User-generated content is the holy grail on Instagram, especially for Virtual Events. It’s easily accessible content that’s created and approved by your audience... use it! (Just make sure you give the appropriate credit.)