11/18/2025
Over the last decade I built an agency that introduced a hell of a lot of people to who I am, but apparently some folks need a refresher. So here it is.
I’ve always been the smart ass who says the stuff everyone else tiptoes around. I laugh at the wrong moments, I don’t flinch when someone tries to stare me down, and I’m not here to wrap the truth in bubble wrap so fragile people feel safe. If you want polished corporate cosplay, go follow one of those LinkedIn characters who spend their whole day pretending they matter.
Over the last decade I built an agency that introduced a hell of a lot of people to who I am, but apparently some folks need a refresher. So here it is.
I’ve always been the smart ass who says the stuff everyone else tiptoes around. I laugh at the wrong moments, I don’t flinch when someone tries to stare me down, and I’m not interested in polishing the truth so fragile people feel safe. If you want sanitized corporate nonsense, go follow the LinkedIn crowd that spends all day pretending they matter.
And recently I’ve got people telling me to “stay in my lane.” Me. After years of going to bat for veterans while others were out there paying for medals, buying articles, and forming their little self licking ice cream cone circles like the annoying cliques from high school who peaked at seventeen. Meanwhile we were earning awards standing next to giants like Home Depot and Comcast, and we didn’t pay a cent for them. The work spoke for itself.
But now I’m supposed to sit quietly and let the fake journalists, the grifters, the never served experts, the keyboard generals, and the suddenly courageous retired brass talk down to the people actually doing the work. I’m supposed to smile and nod while the same crowd that only found their voice once there was a book deal on the line lectures those still fighting real battles. Not happening.
And yes, I know speaking up puts a target on my back. I’ve had the cancel attempts, the whisper campaigns, the little group chats plotting their big moment. They all fizzled because I don’t fold and I don’t shut up. I tell the truth and keep going.
Tuesday night I said what everyone else avoids. You want to support veterans, then support them. Not once a year, not with a bumper sticker, not with some performative shout out. Buy from them, hire them, back their businesses. And if you’re not sure who’s real and who’s slapping “22” on anything they can sell just to squeeze a few bucks out of well meaning people, come talk to me. I’ll point you toward the ones with integrity and help starve out the ones who don’t have any.
Bottom line, I’m here to advocate for veterans, same as I always have. I’m here to lift up the people doing the real work and drown out the noise from the impostors. The veteran community used to have each other’s backs before it got hijacked by mascots and performative hero worship.
And the part the parasites should pay attention to, I’m not doing this alone. The real vets are done watching the circus and we’re taking the space back.