Bud Torcom

Bud Torcom CEO / CO-Founder of Mazama Media, Podcast host, Facebook SMB Council Member / Leading Social Media Strategist & Consultant. Forbes Agency Council Member.
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Bud Torcom is the CEO and co-founder of Mazama Media, a digital marketing agency that offers high-quality social and digital media solutions for businesses. Send Bud a connection request to learn more. Mazama Media focuses on the individual needs and personalities of clients to create unique and engaging social media content, and the company is part of the prestigious Facebook Small Business Council. In addition, Bud is a member of the Forbes Agency Council, which has recognized him as an industry leader among advertising and media strategy firms. Mazama Media and Bud love to help you manage your social and digital media platforms and grow them to achieve your key business objectives. Bud can do consulting on your current social and digital media marketing goals and outcomes for your particular business. Bud also works with businesses on what to do after the lead comes in. For Bud, managing the various social and digital media accounts for his clients is very rewarding, because it’s all about meeting people, initiating relationships, being helpful and creating connections where everyone wins. Bud's clients get an online presence that is over the top successful in our new digital world. [email protected]

Operating as usual

"Putting together a high-quality marketing campaign is a big undertaking. Believe me—we know the kind of effort it takes...
09/12/2020
Why good creative will pay off:

"Putting together a high-quality marketing campaign is a big undertaking. Believe me—we know the kind of effort it takes to make sure a business is going to grow and thrive. There is so much involved in putting together that comprehensive marketing campaign. But when you get down to it, the most important part of the campaign is the creative.

That’s the images, videos, graphics and copy. It’s the first thing people are going to see when your ad pops up on their feeds. It’s what’s going to draw people in and get them to engage with what you’re selling.

So what goes into successful creative? Let’s jump in!"

Read on: https://bit.ly/35AhDzI

Putting together a high-quality marketing campaign is a big undertaking. But when you get down to it, the most important part of the campaign is the creative. Quality content will take things to the next level.

"If you could only hear the sales calls happening right now at Mazama Media as we put together this blog.There’s a hustl...
08/28/2020
Sales Calls: Why picking up the phone still matters

"If you could only hear the sales calls happening right now at Mazama Media as we put together this blog.

There’s a hustle and bustle about this place as our sales team puts in the work on the phones to team up with new clients and take their business to new heights.

That’s really the goal.

We work with you to grow your business, to allow it to thrive, and to nurture your leads by turning them into paying customers.

And it all starts with a phone call."

Keep reading: https://bit.ly/32u5gSY

Picking up the phone and calling someone can lead to more opportunities. So while actually calling someone might sometimes feel like a thing of the past, it could be your ticket to better sales.

"There is always room to grow your brand, as a company or as an individual. Both go hand in hand, which is why a persona...
08/22/2020
Why you should build a personal brand:

"There is always room to grow your brand, as a company or as an individual. Both go hand in hand, which is why a personal brand can be very beneficial when working to grow a business.

This is not something that will just happen overnight, and it takes a bit of planning and organization. Over time you can grow your brand into a full-blown marketing machine.

What does it take to get there? Well, we have some great tips to help you see success in building a personal brand."

Keep reading: https://bit.ly/2EjfHjH

There is always room to grow your brand, as a company or as an individual. Both go hand in hand, which is why a personal brand can be very beneficial when working to grow a business.

"While emails can be effective, it shouldn’t be the only way you communicate with potential clients and customers.On ave...
08/15/2020
Messenger Bot: The New Email

"While emails can be effective, it shouldn’t be the only way you communicate with potential clients and customers.

On average, emails have an open rate of 20%. And while you might see it as a good number, you can be doing so much better. With the changes to social media and how we all interact on the internet, new tools are coming to light that have even better open rates.

Messenger Bots average around an 80% open rate.

So, what would you rather invest in?"

Keep reading: https://bit.ly/31QhUeB

While emails can be effective, it shouldn’t be the only way you communicate with potential clients and customers. Facebook Messenger Bots are the way to go when it comes to converting leads.

"What does your Customer Relationship Management system (CRM) look like? You likely have a sales team in place to follow...
07/31/2020
Are you using a CRM?

"What does your Customer Relationship Management system (CRM) look like?

You likely have a sales team in place to follow up on leads as they come in. And while many companies have some type of CRM in place, believe it or not, we run into huge companies that don’t have any kind of software in place to keep track of their customer information. Companies that do millions in sales each year, but they don’t have an organized system.

So if there is more money to be had — just laying it out there on the table — why wouldn’t you go get it?"

Keep reading here: https://bit.ly/3gfKBHI

How are you managing contacts that come your way? This boils down to one question: What does your Customer Relationship Management system (CRM) look like? We break down how to grow your business to new heights.

"It’s time to find the right digital marketing agency that you can invest in. And not just a place that you throw money ...
07/25/2020
Digital Marketing Agency: What You Should Look For and Why

"It’s time to find the right digital marketing agency that you can invest in. And not just a place that you throw money at and hope for the best. But a digital agency that will put your needs first and work with you. A place that wants to see your business grow and succeed.

So what should you be looking for in a digital marketing agency? We have three key things that you should be looking for when making that decision."

Read more: https://bit.ly/3jKal1l

Let’s face it, promoting your business and growing it is a full-time job in and of itself. We break down exactly what to look for when partnering with a digital marketing agency.

"So as a company would you be comfortable with an app, and another company potentially being able to access your sensiti...
07/16/2020
TikTok: Buyer Beware

"So as a company would you be comfortable with an app, and another company potentially being able to access your sensitive data?

It’s tempting because TikTok is showing a good ROI, but is that worth the risk?

And with a potential ban on the horizon for the USA, that could be a big waste to invest time and money into something that could be ripped right out from under you at a moment's notice."

Read more here: https://bit.ly/2CHCUvf

TikTok quickly became one fo the top used social media apps. But beware investing in it, it could be gone just as fast.

"Keep reminding people you are there, you are open, you are doing everything in your power to keep people healthy.The ke...
07/10/2020
Reopening your business after the COVID-19 shutdown

"Keep reminding people you are there, you are open, you are doing everything in your power to keep people healthy.

The key is having a website in place that will do the work for you.

This is extremely important as we reopen. This is going to be the first place that people will look for information to find out if you are open, what your hours are, what you are doing to keep people safe."

Want to read more? Click here: https://bit.ly/3gFMNYU

The impacts of COVID-19 continue as we start to open the economy back up. This blog covers some tips on what to do to reopen your doors!

"These stay at home orders and social distancing go against everything that we have been taught and become accustomed to...
07/08/2020
Working from Home: 3 Ways to Stay Engaged

"These stay at home orders and social distancing go against everything that we have been taught and become accustomed to when it comes to a thriving business and social interaction.

There is going to be some sort of a dip in productivity.

But working to make sure that dip doesn’t take you down is what will determine if you are able to last through this uncertainty."

Read more about productively working from home here: https://bit.ly/38zQlJq

Working from home has become part of the new normal. Here are 3 tips to help keep morale high and your company culture intact.

We are still living in an uncertain business environment. And now even into the month of July, we are still faced with t...
07/02/2020
Keeping on: How to stay afloat during uncertain times

We are still living in an uncertain business environment.

And now even into the month of July, we are still faced with the fact that we really don't know where things are headed.

Our latest blog deals with exactly that as we break down how to prepare for the worst and hope for the best.

Give it a read: https://bit.ly/2ZulIkq

#Coronavirus #Pandemic #PrepareFortTheWorst #HopeForTheBest

How should you be moving forward as a business during these uncertain times? We have some tips to help keep pushing forward during the pandemic.

Emails, more now than ever, are an important aspect of building relationships and converting leads.But not all emails ar...
06/26/2020
Crafting emails that convert: 3 tips to bring success

Emails, more now than ever, are an important aspect of building relationships and converting leads.

But not all emails are written well, or even written to convert.

That is the topic of our new Mazama Blog, where we have some great tips on writing emails that bring success.

Give it a read: https://bit.ly/3eyiBOF

Email is a great way to communicate. But what does it take to make sure your emails stand out? We have three great tips to write emails that convert.

Do you know how long it takes for you to follow up on a lead?That is a key metric to understand. Just waiting ten minute...
06/17/2020
Reaching out to Leads: 3 Steps that Convert

Do you know how long it takes for you to follow up on a lead?

That is a key metric to understand. Just waiting ten minutes to follow up on a lead can cause a huge drop in conversion rates.

Here is a great piece that gives some good steps to take to make sure that you aren't missing out on a potential sale!

https://bit.ly/3hDhorA

Following up with leads is important if you want to convert. Here are three steps that will help create more sales.

Converting a lead into a sale is a top priority for many businesses no matter what line of work you are in.That can take...
06/10/2020
Nurturing Leads: 6 Steps to Convert Leads into Sales

Converting a lead into a sale is a top priority for many businesses no matter what line of work you are in.

That can take some time and effort though, and that's why my team and I put together this latest blog post to give some simple steps that can be taken to convert!

Please give it a read!

https://bit.ly/3cNxWt9

Converting a lead into a sale takes time and attention. Here we have 6 steps you can take to convert.

06/08/2020

Inbound marketing is all about content.

And not just any content, but good, engaging content.

That's why my team and I put together this new eBook that gives some great examples of content that have brought success.

Check out our free "32 Enviable Inbound Marketing Examples" eBook!

https://bit.ly/30nI3T0

Check out our latest blog!We dive into creating an ad that virtually does all of the work for you! How does that sound?D...
06/03/2020
Dynamic-Product Advertising: The Holy Grail of Ads

Check out our latest blog!

We dive into creating an ad that virtually does all of the work for you! How does that sound?

Dynamic-Product Advertising puts an emphasis on the customer and caters to what you already know about them in order to sell!

Please give it a read.

https://bit.ly/3dreMu5

Dynamic Ads will take your marketing game to the next level, using the data you have on your audience to help you cater to them and get people to buy!

Ever wonder how to best target an audience that is likely to buy from you?That is the topic of our latest Mazama Blog, w...
05/28/2020
Facebook Pixels: Getting the most out of your website

Ever wonder how to best target an audience that is likely to buy from you?

That is the topic of our latest Mazama Blog, where you can learn how to market to the right people using some insider tools!

Check it out!

https://bit.ly/3daLGiq

Learning how to use Facebook Pixels is essential for creating a solid marketing plan that will take your sales to the next level.

05/22/2020
EBOOKS | Mazama Media

Now, more than ever, it's vital to understand the people that you are selling to.

That's why my team and I put together our latest ebook on building buyer personas for your business.

It's completely free! Check it out!

https://bit.ly/2ZsjAeG

Data is a powerful tool, but making sure that it is being used to its fullest potential can be a challenge.In our latest...
05/21/2020
Custom Audiences: How to leverage the sales you already have but just didn’t know it yet

Data is a powerful tool, but making sure that it is being used to its fullest potential can be a challenge.

In our latest Mazama Blog we talk about how to create custom audiences to leverage the data that you have at your fingertips into sales!

Give it a read!

https://bit.ly/2zj8k9R

Engaging with your custom audience will enhance any marketing campaign. Learn how to use all the data you have at your disposal.

Things are changing once again. We are still living through the COVID-19 pandemic, and many Oregon businesses are now se...
05/16/2020
Reopening your business after the COVID-19 shutdown

Things are changing once again. We are still living through the COVID-19 pandemic, and many Oregon businesses are now set to reopen in a limited capacity.

This presents a new challenge for us as we once again walk into this uncharted territory. But you are not alone! We are all in this together!

That is why I wrote our latest Mazama Blog, giving some tips on what to do when you are reopening your business!

Give it a read!

https://bit.ly/3cBqsdf

The impacts of COVID-19 continue as we start to open the economy back up. This blog covers some tips on what to do to reopen your doors!

Check out our latest blog!I wrote another blog post explaining how to understand the audience that you are selling to.In...
05/13/2020
Putting Persona's to Work

Check out our latest blog!

I wrote another blog post explaining how to understand the audience that you are selling to.

In it we have included some great tools that your company can be using TODAY to market to the people you are trying to reach!

Give it a read!

https://bit.ly/3fJ68ZD

Understanding the individuals in your audience is key to success. Buyer personas give a better understanding of your market, and in turn, more sales.

05/08/2020
EBOOKS | Mazama Media

Check out this brand new E-book that my team and I have put together!

It has some great tips on how to sift through all of that data that you receive on your company to get down to what really matters!

Oh and the best part...

IT'S FREE!

Please give it a read!

https://bit.ly/2YEomW6

Creating a website that converts is one of the most important steps you can take toward creating a successful business.H...
05/07/2020
Websites that Convert: 4 Tips for Success

Creating a website that converts is one of the most important steps you can take toward creating a successful business.

Here are the best practices I have used for Mazama Media, and I would like to be able to share them with all of you!

Please give our latest Mazama Blog a read!

https://bit.ly/2zeeeso

In today's day and age, your website is often the first impression on a potential client. Learn how to make sure your website converts!

Marketing your business in Bend can be a unique challenge in some ways. But those challenges can also be opportunities f...
05/05/2020
How to do Bend Marketing: Understanding the Audience

Marketing your business in Bend can be a unique challenge in some ways. But those challenges can also be opportunities for you!

In our most recent Mazama Blog we discuss just that!

I write about the unique market that is Bend, and what can be done to speak to that audience.

PLUS: Read to the end of our blog to see how you can help tell the governor to get Central Oregon's economy back to work!

Please give it a read!

https://bit.ly/2W5Mj77

As a business in Bend it's important to understand the audience you are selling to. We dive into successful tips for marketing in Bend.

05/04/2020
Reopen Central Oregon

A petition to reopen Central Oregon.

http://chng.it/hw7CVv6S

On March 13th we were called to flatten the curve. We were called to do it for one big reason; to not overwhelm our frontline medical workers.

Well, good news Central Oregonians—as of April 21st KTVZ reported St. Charles discharged its last COVID-19 patient! That’s right, we did it! We flattened the curve. However, in an effort to flatten the curve we created a whole bunch of other nasty curves. Now it’s time to flatten the curve of poverty. To flatten the curve of anxiety and depression. To flatten then the curve of suicide. To flatten the curve of domestic abuse. To flatten the curve of business failure.

According to the Bend Bulletin, Central Oregon is now at 12% unemployment. A number on the rise as unemployment across the country reached 23% according to Forbes, a number it took less than 2 months to hit. The Great Depression was 24.9% at its peak in 1933. A number it took almost 4 years to hit after the stock market crash of 1929. Meanwhile, Oregon’s unemployment system makes national headlines due to over 100,000 people not getting the funds they need to survive.

Respectfully the citizens of Central Oregon are ready to re-open our businesses, our churches, our parks, our forests and our schools. The onus of responsible behavior needs to be on the individual and not legislature.

Governor Brown, if you allow us to re-open now we can fix the problems that are rising in our region. We can flatten those curves if you let us.

Social media marketing can be daunting! But it doesn't have to be! We've got you covered!In our "Mazama Blog" I wrote an...
04/25/2020
Social Media Marketing: The Five Keys to Conversion

Social media marketing can be daunting! But it doesn't have to be! We've got you covered!

In our "Mazama Blog" I wrote an article about the top things you should know about social media marketing! There is so much to learn, and it's all right at your fingertips!

Let me know what you think!

Social Media Marketing https://bit.ly/2xP0Hr4

The wide world of social media marketing is vast. But it can be the greatest tool you have if you learn how to utilize it properly.

Tomorrow is the big day for our COVID-19 live webinar for business leaders. We are going to be going over RAFT to surviv...
04/15/2020
info.mazamamedia.com

Tomorrow is the big day for our COVID-19 live webinar for business leaders.

We are going to be going over RAFT to survive and thrive in COVID-19.

Recognize
Acknowledge
Focus
Transform

I will be walking you through real examples of how businesses across the US have transformed their business in the shadow of COVID-19.

This transformation has allowed them not only to survive but thrive.

Click below to register.

I am proud to say Mazama Media has secured and is donating 200 N95 masks to St Charles Med Center today.
03/24/2020

I am proud to say Mazama Media has secured and is donating 200 N95 masks to St Charles Med Center today.

03/21/2020
How your business can thrive in a lockdown.

You’re a business owner during COVID-19. You’ve had your ups and downs in the past but this is different.

Lockdowns are happening, and panic is starting to seep in.

Within 3 days we will most likely be looking at a nationwide lockdown.

Seeing the economic shift happening right now you can’t just sit back and watch this happen to you and your family.

I can help. Together with my team, we’re innovating new strategies to help business thrive.

We are adopting businesses to the new "couch economy".

The old way of doing business is dead. Yup, government mandated dead.

We know it sucks. So what do you do?

Businesses need to reimagine how they’ll work. But how?

Does that include your business? Yes it most likely does.

Ah, but wait, this won’t last very long.

Media is over playing it.

My business won’t change.

My State won’t be affected.

Statewide lockdowns are already in effect.

So far: New York, Pennsylvania, California, Oregon, Florida, Connecticut and Illinois.

By the time you’re reading this, more states have probably been added to the list.

All evidence from the history of Italy and Europe shows that this will not just blow over.

We are in for at least a 2 month lockdown, by my calculations.

How do I know this?

I’ve called everything that has happened up to this point and planned for it.

Don’t believe me?

Look at my LinkedIn posts over the past month.
I was the first in our community to pull our team from the office.

I was the first to implement thriving COVID-19 marketing plans.

And now I am one of the first who is planning my businesses and my clients businesses for the long haul.

Yup the at least 2 month lockdown.

This affects hundreds of thousands of businesses just like you. Just like me.

Thousands will not anticipate the lockdown to last this long.

They won’t change.

They will go under.

SO, how are we going to help?

I understand, a lot of companies say they’ll help. A lot of that trust has been broken.

I’ve been there.

So instead of me telling you I promise we’ll help. Let me give you the outline in 3 steps.

Then it’s up to you.


FIRST:

We are going to come up with a shift in your business to fit the ‘couch economy’.

We’re going to talk.

You, me, and my team.

And we’re going to breathe. We’re in this. Together.

My team and I will show you new ideas and concepts. Come up with solutions.

Come up with change.

It’s up to you.

How far can we run with our ideas?

How flexible are you willing to be adapting your business model?

(PSST… you need to be super flexible to survive)


SECOND:

Ok, we have a plan.

Your business will adapt and overcome.

There will be a few road bumps.

I’ll get over those. You won’t even notice them. My team, they’re already ahead of us.

There will be a few hurdles along the way.

That won’t stop me. That won’t stop my team. They won’t stop you.

The situation will keep changing. You’ll feel restricted in your business.

I’m here.

Behind me?

A full team of incredibly talented individuals who innovate, adapt and inspire. When they come together, it’s unbelievable.

Ok. But you’re thinking, you’ll need new websites, new landing pages, updated information advertised, new pictures, new, new, new.

Well, of course you do! Business is changing.

Did I mention my team?

I have never been more proud of what we do here at Mazama than I am this week.

We have you covered.

THIRD:

Your business is surviving.

Your community is thriving.

You’re preserving through something big.

You’re leading the way.

You’re helping other businesses.

You’re adapting.

The situation changes. (Again)

And again.

And again.

That’s life.

You and I?

We’ll go back to step one.

We’ll breathe.

Together, we’ll anticipate the change. We’ll be prepared.

Just as we anticipated what has happened thus far.

My team will already have plan B, C, D and E ready to launch.

Maybe you’re an automotive dealership who should be selling cars 100% online.

Maybe you’re a dentist that should be providing virtual consultations and advice.

Maybe you’re a weight-loss surgical center that should be providing an online community and educational webinars.

Maybe you’re a retailer that was forced to close their doors and now you should execute a digital store.

Maybe you’re a gym that should only offers online classes.

Maybe you’re restaurant that should be converting your staff to drivers and have a text order form.

Maybe your a musician who should be adapting virtual concerts

Whatever your business industry. I promise you, I will help you overcome.

Fourth:

The marketing! Oh this is the best part!

My team and I at Mazama Media have already been seeing huge online milestones due to the global effects of COVID-19.

In just this week alone I've seen:

125.72% increase in reach

Go ahead, re-read that number. One hundred twenty five percent increase. Digital ads are reaching more of your audience than before.

28.38% decrease in CPM (cost per 1,000 sets of eyeballs)

Not only are digital ads reaching more of your targeted audience, but it’s cheaper than it was last week. CHEAPER.

So you know you’re able to reach more of your audience for a cheaper CPM than before but what does that mean?

That means we will execute your new business plan at the cheapest rate it has been in YEARS!

So... that's my plan in a nutshell.

And I'll have SO much more for you than what I could explain in this post.

Because your business is unique. There will be so much more brainstorming.

Nothing is duplicated. Ideas? Sure. Strategies? Sure.

But your exact recipe for your business?

You and I will create that together.

But don’t worry it will be based off our our countless success stories.

We are not reinventing the wheel. We are just giving you the wheels you need.

It’s time to build your market share.

This is the new normal.

So do you want in?
Are you ready!?

Let’s go!

Message me with your number of employees to see if you qualify!

Address

336 SW Cyber Drive
Bend, OR
97702

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Hey everyone! Super excited about today's guest on the podcast. It is the one and only Founder & President of Deschutes Brewery Gary Fish! This guy started the craft brewing scene in Bend back in 1986. And he's built the empire that we all know as Deschutes Brewery. With epic beers like Black Butte Porter and Fresh Squeezed IPA the list goes on and on. Actually their brewery is just on the other side of our studio right here. So I was just like, why don't we get Gary on? We get into some really awesome educational stuff on how to build a business from the ground up. Going into how he was looking to have just a successful pub. But guess what? It wasn't successful. But the beer was. So he pivoted, and BOOM! Now we have Deschutes. Get into a lot of stuff on how he ticks. I hope you're able to pick up some of this stuff and apply it in your own business leader enterprises. Brought to you by Mazama Media! link for 3 insider tips on how to make your Facebook ads convert here : https://e-course.mazamamedia.com/ Full video podcast : https://www.youtube.com/watch?v=Ru7UVO17z2k&t=118s Please follow me on my other channels to stay up to date on all things coming in the future and behind-the-scenes fun! https://www.linkedin.com/in/budtorcom/ https://www.instagram.com/budtorcom/
This is an awesome podcast for those that are looking how to start a business and not quite sure where to start. I've said it before, and I'll say it again. You don't need a 30-page business plan to start a business. You don't need a food license and all these business licenses to start your business. You just need the drive and the hustle to push through these made up barriers society and the human mind has constructed for us. You'll find out. This guy has an amazing story and it was a pleasure having him on my show. Check out more full episodes here: https://budtorcom.com/podcasts/ Check out Pili Hunters here: https://eatpilinuts.com/
Today we have the owner of Picky Bars, Jesse Thomas. Just learning how this guy balances work, life, and family is something to take note of. When it comes to life it's a little more then most of us. He's not only an IRONMAN participant. He's a two time champion. So we have a pro-athlete walking us through what he has accomplished, these unbelievable goals and built this company into what it is today. Enjoy our conversation!
Today we have Mike Clarke and Phillip Griffin. usually attorneys content consists of "call us if you get hurt". We decided to take a different approach. How do you make sure you don't get sued? What can you do so you DON'T have to use an attorney. Very interesting and full of value anyone can use in there day to day life as well as falling into an unfortunate incident.
Were super excited to have Adam McAboy and Mark Henderson on the show today! Adam ran track for UC Berkeley and Mark swam for UC Berkeley. Mark even went on to win gold for the Atlantic Olympic games in 1996. The two of them went on to form the Athletes Village which is a new company that is a quora for athletes of all ages. It's an amazing resource for athlete of any age or any competitive level. It dives into what people should be eating, what should i be training with, how do I deal with game day stress? All of this stuff that I wish I had when I was an athlete is available now to the public!
Bud's Blitz 2:00 minutes on the clock. Bringing you marketing insights on first party data today! A lot of companies over look the amount of clients and potential leads they already have within their system. Here's a little bit of motivation to get the ball rolling and start getting your product / service in front of the people that matter. Enjoy! "First party data is loosely defined as information you yourself have collected about your audience... In the context of display advertising, and it can include information gathered from website analytics platforms, CRM systems, and business analysis tools." #twominutetuesday #budsblitz #marketinginsights #business #entrepreneurship #firstpartydata https://youtu.be/dOCE3fkTU_I
creative and effective thinker, custom solutions, and great results. Go Bud. Keep up the good work!
Today we have Matt Thomas from Subaru of Bend talking about a wide variety of topics. Ranging from Matt succeeding the business from his father about 25 years ago and behind the scenes during that. Getting punched in the mouth economically and how he overcame that within his business. Even got into the Spotted owl and that environmental movement in the 70's. Enjoy! FULL EPISODES ⬇️ budtorcom.com/podcasts