🏡 Share the right stories. Attract the right people.
🎥 Based in Philadelphia
👇🏻 Our Website Here at Foxal, we keep things small to make a big impact.
Many agencies want to see growth at any cost, but that's not how we operate. We believe in a "less, but better" approach to business. Operating as a small team of experts allows us to stay quick and adaptable, while scaling up the team when necessary, pulling from our extended network of top-notch professionals. Focusing on the small number of videos that make the most impact for our clients has a
llowed us to streamline our processes to get your videos created quickly, with as little additional effort needed from you as possible. Working only with a select, small number of clients allows us to go deeper with each of them, getting to truly understand their businesses and create videos to make massive impact.
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When we first started working with businesses, it was difficult to get them to understand how we were different than most video production companies, and why we operated that way. Once we created our own Video Business Card, being understood became the norm. It helped us stand out, easily. Since 2018, we've been creating strategic video assets for businesses to help them stand out in their markets because we know firsthand how important that is. We chose to be useful. We learned that business owners want three things:
- More sales
- More time
- Better relationships
..and their clients need three things before buying into them:
- Attraction to the business
- Trust in the business
- Clarity on the process
We've built our company on creating videos that bridge that gap, helping our clients get sales, time, and relationships, by giving their clients attraction, trust, and clarity. In a world of pretty videos, we chose to make ours useful- but of course they're still pretty, too, obviously.
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We work with business owners who are hungry for growth. Business owners who dream of building their business to be better, stronger and serve more people. Any business can benefit from more efficient marketing. We work with the businesses that realize that and want to take action towards improving the communication of their brand. We work primarily with the business owner, the internal marketing team or the external agency who is handling the marketing/communications for the brand. We work with a range of business types, including:
- Contractors, roofers, public adjusters, and tree care companies
- Realtors and real estate teams
- Gyms, fitness coaches, athletes, and chiropractors
- Schools, universities, and community colleges
- Franchisors and franchisees
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Want to see if your brand/business is a good fit? Head over to our discovery form and schedule a call with us!
04/13/2024
Is your home services business attracting the wrong people?
Losing quotes because people are looking for the lowest price?
Start attracting better clients by showing the quality of your work 🏡
Give customers the chance to fall in love with your business, before even getting on the phone ⭐️
We work with home service companies to make them the easy choice in their market, using video.
If you want more customers who value the work you do, let's have a conversation about making that happen with video 🎥
03/22/2024
This was a fun Video Business Card to make!
At the time, the Dumont team had just joined a new brokerage and were giving their branding some upgrades.
We had a few goals:
🗣 Interview them to share their STORY + VALUES
🏡 Showcase their local area of expertise
🔨Showcase their uniqe advantage in real estate
We spent a day with them, capturing their interview, and then all the extra footage showing off what they do best.
This was the end result 🎬
03/21/2024
It was awesome getting to work with M&N Masonry Staining on their Video Business Card!
At the time, Mick and Nick were launching something fresh into the market, and we needed people to UNDERSTAND why they're the best choice.
To do that, we had a few goals:
🗣 Interview them to share their STORY + VALUES
🏣 Showcase a commercial project for SCALE
🏡 Showcase a residential project for VERSATILITY
Capturing footage on a few different shoot days- in Philadelphia, The Poconos, and Alexandria- we got everything you see here 🙌
We can only be in one place at one time, but this video shows + tells what they're about nonstop, everywhere all at once.
Film once, share twice!
08/28/2023
Video is the best way to stand out in your market 🎥
We made this video for Risk Suppression Partners to help them stand out as the undeniably clear choice for fire and life safety contractors needing an insurance partner.
We interviewed Wilton to highlight how they do things uniquely in their industry, and why that matters to their clients 🙋♂️
For contractors (and brokers) who are making a big purchase decision like this, having videos available makes all the difference. Seeing is believing, and RSP chose to get on camera to be seen 👀
Besides this Video Business Card (or, Brand Story Video), we also created a "Next Steps" video to explain what to expect once booking a call, as well as a large batch of short form content covering a wide range of topics in their field 🎥
If you're in a crowded market, using video is the best way to become impossible to ignore, and to make it undeniably clear that you're the right choice 👌
08/28/2023
This one is special! 🤘
Kim and Night Owl Graphics was one of our early clients back in early 2019. A couple months ago, we talked about refreshing things, so we got to shooting a whole bunch of new video! 🎥
We made a Video Business Card back then that we thought was great. Now, side-by-side, it's funny seeing how refined the process has gotten since then.
This is the 2023 Video Business Card we made, and there's client testimonials, process videos, and service highlights to come 🤙
If you know someone who needs to up their graphics, Kim's got you.
If you know someone who needs help standing out in their market, we've got you.
08/28/2023
Professional video won't save your business.
It's like the super soldier serum- it enhances what's already there 💪
Case in point, EDA Contractors, INC. has award-winning company culture.
They were already great long before we ever came in with cameras.
But professional video production enhances that, and lets people experience it before they ever step foot on a job site 👀
That does wonders for recruiting and retaining quality team members.
I love owning a video production company, but we don't save businesses-
- we supercharge businesses ⚡
08/28/2023
Another client video is live, and this one brings the heat (and the cool)! 🎥
Foxal Media worked with Allied Experts Heating & Air Conditioning to create this Video Business Card (or Brand Story Video) to connect way more quickly with their ideal customers.
They're unique in their approach to HVAC, and specialize in one-day home transformations with energy efficiency programs, so we needed to get that across in an easy-to-understand way. Will knocked it outta the park with his interviews, and we documented their entire install process on a real job site for the visuals.
Goals for this project:
💡 Stand out from other HVAC companies
🤝 Share the customer-centric vision
⚙️ Explain the one-day install process
🏢 Show the scale of the company
🎨 Elevate visual branding + professional look
Outcomes:
💎 Sales team has an evergreen asset to use
🚀 Touch points in sales process enhanced with video
📈 Physical marketing improved (QR code capability)
..and plenty more to come. This video will do its job for at least the next five years (along with some other videos we're working on 😉).
Love this company and what they're doing for homeowners, and glad to be putting our video production and marketing efforts into helping them do more of what they do best 🙌🏻!
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Lemme guess, you started a business because you love what you do, wanted to be make a living doing it, started doing well for yourself, and now you feel like you’re drowning in all the parts of your business you can’t stand doing. I get it. I’ve been there too, right with ya.
That’s the thing about business, it comes with baggage- there’s the parts you love and do really well (the parts that keep you coming back for more) and then there’s the parts that you do just because you need to (if they don’t get done, business stops). It’s the repetitive, administrative, menial tasks that bring you down, slow your roll, break your momentum, knock you out of flow- whatever the hell you wanna call it. Imagine a reality where you no longer had to do those things because you knew there was a system in place that automatically handled it... in the words of Morpheus, “What if I told you that you didn’t need to do the “time killer” parts of your business anymore?
Our whole process is about getting a 360-degree view of your business and creating videos (and strategies) to automate those parts of your process that take you away from doing what you do best.
Here’s the thing, “automate” sounds so cold and lifeless... robotic. If we’re working with you, it’s because you’ve got a kick-ass brand, message, and vision, and we want to make that shine through as much as possible. Call it “authentic automation” if you will (and if it makes you feel better). We build all our video projects around interviews, and for a couple reasons:
Running an interview as a casual conversation makes it a lot easier for you to deliver a “real” sounding message. We’ve all watched videos where we can just TELL the person on camera is reading from a script (or thinking too much about how they want to answer a question).
We hate scripting. Really, scripting a video for you, about your business is insane. Nobody knows it better than you do, and we know exactly how to get you talking about it. Better yet, we know how to get you talking about what we need to hear for any given video project.
If you’ve made it this far, then we’re probably a good fit for working together. At the very least, we’d probably get along at a party- and let’s be real, if you’re going to work with someone to this capacity, wouldn’t you want it to be someone you could get along with at a party? But really, we’d love to hear more about you, why you do what you do, and why you’re interested in using video strategies in your business. Visit our website and let us know about all that in our Discovery Form at the bottom. If we feel it’d be a good fit, we’ll shoot you an email about setting up a call to figure out a video strategy that’s going to work best for you!
