International Social Marketing Association (iSMA)

International Social Marketing Association (iSMA) Research proves that we can use the power of marketing to bring about socially beneficial changes. The iSMA is dedicated to doing just that.
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The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.

The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.

Mission: To provide catalytic gathering points for people practicing social marketing and to facilitate collaborative advancement of awareness, knowledge, and practice of social marketing throughout the world.

Are you attending the SPARKS 2020 Conference? Over a dozen social marketing experts from across the Pacific Northwest wi...
11/18/2020
PNSMA SPARKS Conference 2020

Are you attending the SPARKS 2020 Conference? Over a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being. Learn more here: https://www.pnsma.org/SPARKS

Registration for the 2020 virtual conference is open now!

iSMA is committed to representing the diverse voices of our membership and sharing their social marketing successes. Reg...
11/11/2020

iSMA is committed to representing the diverse voices of our membership and sharing their social marketing successes. Register today for our joint webinar with LAMSO and our first webinar in Spanish with Vilarmina Ponce-Lucero of CRONICAS - Centro de Excelencia en Enfermedades Crónicas. This webinar is free and open to all who register. https://isocialmarketing.org/webinar/

The Little Book of Green Nudges is a quick guide to reducing campuses environmental impact through behavioural change in...
09/23/2020

The Little Book of Green Nudges is a quick guide to reducing campuses environmental impact through behavioural change in the form of a concise and user-friendly publication. It summarises the evidence around what nudges work best while seeking to encourage more sustainable practices among students and staff across several behavioural categories. It also provides simple guidance on how to implement and evaluate behavioural interventions in a variety of contexts. https://wedocs.unep.org/bitstream/handle/20.500.11822/33578/LBGN.pdf?sequence=1&isAllowed=y

Coronavirus case counts are rising at alarming rates, especially in states where masks aren’t required. In The Atlantic,...
09/03/2020
The Dudes Who Won’t Wear Masks

Coronavirus case counts are rising at alarming rates, especially in states where masks aren’t required. In The Atlantic, professor Julia Marcus takes a behavioral approach to understanding mask wearing: Listening to the reasons why people refuse to wear masks— like, they’re uncomfortable and uncool— can help behavioral science to better address the barriers to wearing them. https://www.theatlantic.com/ideas/archive/2020/06/dudes-who-wont-wear-masks/613375/

Face coverings are a powerful tool, but health authorities can’t simply ignore the reasons some people refuse to use them.

08/20/2020
iSMA's Introduction to Social Marketing Course

Fast forward your career in Social Marketing by earning online a Professional Certificate of Completion for iSMA’s Introduction to Social Marketing Course. iSMA is pleased to provide a full scholarship for one student for this course. Learn more here: https://isocialmarketing.org/trainings/

Instructor Nancy Lee and former students share an overview of iSMA's Introduction to Social Marketing 12-week online course.

Change 2020: Free Online Events
08/06/2020
Change 2020: Free Online Events

Change 2020: Free Online Events

Join us online to be empowered and enabled to enact more behaviour change. Change 2020 is for those focused on achieving measurable change that benefits our people and our planet.

Nominations are now open for the annual election for the International Social Marketing Association's (iSMA) Board of Di...
07/26/2020

Nominations are now open for the annual election for the International Social Marketing Association's (iSMA) Board of Directors. Learn more here:https://isocialmarketing.org/wp-content/uploads/2020/07/iSMA-2020-Call-for-Board-Nominations.pdf

Join iSMA today or tomorrow for our annual general meeting. Participants can learn about our financial position, hear ab...
07/21/2020

Join iSMA today or tomorrow for our annual general meeting. Participants can learn about our financial position, hear about past and upcoming activities, and discuss opportunities to contribute to the success of the iSMA and the profession of social marketing. Learn more here: https://isocialmarketing.org/events/

C+C
07/14/2020

C+C

Behavior change campaigns are complex, one wrong decision can dramatically impact your results. C+C’s Julie Colehour and Nancy Lee share the 10 common social marketing pitfalls they’ve learned in 50 years of planning & implementing campaigns.

Reserve your spot for July 15’s webinar: https://bit.ly/2Zdebrv

"Making a change in a hard-to-reach place can generate well-being and sustainable habits for an entire community and its...
07/06/2020

"Making a change in a hard-to-reach place can generate well-being and sustainable habits for an entire community and its people for many generations." - Dulce Espelosin, Rare

Missed our June webinar? Check out the recording here: https://isma.memberclicks.net/isma-webinar-archives

Social Marketing Stands with Black Lives Matter: "We encourage and enable wider use of social marketing to address compl...
07/02/2020
Social Marketing Stands with Black Lives Matter | iSMA

Social Marketing Stands with Black Lives Matter: "We encourage and enable wider use of social marketing to address complex social issues such as racism and injustice." Read more: https://isocialmarketing.org/isma-news-desk/social-marketing-stands-with-black-lives-matter/

Social Marketing Stands with Black Lives Matter by Admin | Jun 27, 2020 | iSMA News Desk We encourage and enable wider use of social marketing to address complex social issues such as racism and injustice. Racism permeates our societies. Sometimes overt, sometimes unconscious, it impacts how we thin...

On June 23 at 2pm EST, Dr. Donald Edmondson will be giving a presentation on the NIH Common Fund's Science of Behavior C...
06/17/2020

On June 23 at 2pm EST, Dr. Donald Edmondson will be giving a presentation on the NIH Common Fund's Science of Behavior Change Project. For more information: https://scienceofbehaviorchange.org/news/

Working in the most remote places presents many challenges when it comes to nature conservation, beginning with communic...
06/08/2020

Working in the most remote places presents many challenges when it comes to nature conservation, beginning with communicating with local inhabitants. This week, join us for our next free webinar to discuss how to make a sustainable impact using behavior change design and social marketing strategies. Register today: https://isocialmarketing.org/webinar/

Today at 12pm ET, join the latest Social Marketing Association of North America webinar to discuss environmental social ...
06/04/2020
SMANA Webinar: June 4/20 at 12pm EST Environmental Social Marketing for Measurable Change

Today at 12pm ET, join the latest Social Marketing Association of North America webinar to discuss environmental social marketing for measurable change https://docs.google.com/forms/d/e/1FAIpQLSfnusHECLkEu8SBsdI4eCbmmZZPOHMhoIwiOlnReKyFTKjDnQ/viewform

When working on environmental issues – we so often rely on information and education, but those don’t really change behavior besides the already converted. This webinar, presented by Brian Day, will highlight a disciplined, research-based process of bringing about measurable behavior change by u...

Upcoming Abt Associates webinar on May 28 will explore innovations in the use of digital channels for social and behavio...
05/22/2020
WEBINAR - SBCC Digital Strategies in the Age of Physical Distancing

Upcoming Abt Associates webinar on May 28 will explore innovations in the use of digital channels for social and behavior communications efforts and discuss opportunities for their application amid the COVID-19 pandemic

Find Me on My Phone: SBCC Digital Strategies in the Age of Physical Distancing

In iSMA's next webinar, Dulce Espelosin of Rare will share the strategies her team used with a community in Mozambique t...
05/18/2020

In iSMA's next webinar, Dulce Espelosin of Rare will share the strategies her team used with a community in Mozambique to make sustainable change. Registration is free and open to all: https://isocialmarketing.org/webinar

Join a live 60-minute video Q&A with an expert panel to discuss social marketing implications for COVID-19. Registration...
04/29/2020

Join a live 60-minute video Q&A with an expert panel to discuss social marketing implications for COVID-19. Registration is free and open to all. Choose from two live webinar options. https://isocialmarketing.org/webinar/ #COVID19

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General information

Social Marketing applies marketing models, theories, tools and techniques to promote socially beneficial behaviors, ideas, and actions. The academic discipline of social marketing has been established since the 1960s. The use of the social marketing approach has proven effective in public health, environmental protection, occupational safety, and economic development worldwide.

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Social Marketing vs. Behavioral Science: Old Wine in New Bottles? Nice read, written by @nedraweinreich
Sharing full text of our publication. Will be of interest to social marketers working on international issues.
If you are a member of iSMA, join us for our annual general meeting on March 6. Find out what we've accomplished over the past year, and our plans for our year ahead. Meet the Board, ask questions, get involved! More info here: