Research proves that we can use the power of marketing to bring about socially beneficial changes. The iSMA is dedicated to doing just that.
(16)
The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.
The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide.
Mission: To provide catalytic gathering points for people practicing social marketing and to facilitate collaborative advancement of awareness, knowledge, and practice of social marketing throughout the world.
On December 3, join this Change 2020 event and learn how to build a devoted following for your social cause. Speakers will explore how to leverage existing networks, build a loyal tribe of followers, and enhance community involvement. https://events.griffith.edu.au/events/change-2020-how-to-build-a-following/event-summary-eaf88eed092841b5aeead63c2c46dea7.aspx?mc_cid=d9d185abd6&mc_eid=451e51dd1d #changetribe2020
Are you attending the SPARKS 2020 Conference? Over a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being. Learn more here: https://www.pnsma.org/SPARKS
Registration for the 2020 virtual conference is open now!
Starting TODAY at 12pm ET: join the Social Marketing Association of North America for the second webinar in their diversity, equity, and inclusion series - "Making Racial Equity Real in Research". Register here: https://www.eventbrite.com/e/webinar-making-racial-equity-real-in-research-registration-126589958975
iSMA is committed to representing the diverse voices of our membership and sharing their social marketing successes. Register today for our joint webinar with LAMSO and our first webinar in Spanish with Vilarmina Ponce-Lucero of CRONICAS - Centro de Excelencia en Enfermedades Crónicas. This webinar is free and open to all who register. https://isocialmarketing.org/webinar/
On November 17, join this Change 2020 event and learn how to make change happen for society and the environment. Speakers will share their experience, knowledge, and they will provide solutions that deliver real-world impact. https://events.griffith.edu.au/events/change-2020-saving-our-planet-and-making-change-happen/event-summary-6006d4d2c6a246da9cb688c69a311632.aspx?mc_cid=d9d185abd6&mc_eid=451e51dd1d #changetribe2020
Social Marketing Association of North America
Join us for our October 15th Webinar - Preventing Tokenism: How to Build Authentic Inclusion in Social Marketing Planning Processes with Crystal Borde of Vanguard Communications
https://www.eventbrite.com/e/webinar-how-to-build-authentic-inclusion-in-social-marketing-planning-registration-122723528377
On October 15, join this Change 2020 event and learn how to address societal problems by identifying factors which aren't immediately apparent. Speakers will discuss how systems thinking has been applied to gain consensus, identify leverage points, and deliver change. https://events.griffith.edu.au/events/change-2020-driving-systems-change/event-summary-d4002305840f411889a1977d670938f9.aspx?mc_cid=d9d185abd6&mc_eid=451e51dd1d #changetribe2020
The Little Book of Green Nudges is a quick guide to reducing campuses environmental impact through behavioural change in the form of a concise and user-friendly publication. It summarises the evidence around what nudges work best while seeking to encourage more sustainable practices among students and staff across several behavioural categories. It also provides simple guidance on how to implement and evaluate behavioural interventions in a variety of contexts. https://wedocs.unep.org/bitstream/handle/20.500.11822/33578/LBGN.pdf?sequence=1&isAllowed=y
An ad developed for the Washington State Department of Health, working with C+C, highlighting one of the major reasons (motivations) youth have for practicing safe COVID-related behaviors: https://isocialmarketing.org/blog/nancy-lees-social-marketing-sightings-highlighting-benefits-for-youth-wearing-masks-other-safe-behaviors/ #SocialMarketingSighting
On September 17, join this Change 2020 event and take a deep dive into the world of consumer insights that will help you design innovative behaviour change solutions https://events.griffith.edu.au/events/change-2020-identifying-consumer-insights-that-matter/event-summary-cf7ed0c53cef4115a8db792dcc61ef71.aspx?mc_cid=d9d185abd6&mc_eid=451e51dd1d #changetribe2020
Coronavirus case counts are rising at alarming rates, especially in states where masks aren’t required. In The Atlantic, professor Julia Marcus takes a behavioral approach to understanding mask wearing: Listening to the reasons why people refuse to wear masks— like, they’re uncomfortable and uncool— can help behavioral science to better address the barriers to wearing them. https://www.theatlantic.com/ideas/archive/2020/06/dudes-who-wont-wear-masks/613375/
Face coverings are a powerful tool, but health authorities can’t simply ignore the reasons some people refuse to use them.
Vietnam has attracted international media and press on their extraordinary results in the fight with the COVID-19. iSMA blogger Khai Trieu Tran shares more on the success story: https://isocialmarketing.org/isma-news-desk/khai-trieu-tran-a-successful-story-of-vietnam-in-combating-covid-19/
Missed our virtual Annual General Meeting (AGM) last month? The session provided an opportunity to learn about our financial position and hear about activities over the past year and plans for the coming year. Tune in to the recording here: https://i-socialmarketing.net/webinars/agm2020/iSMA-AGM-July-2020-Session-B.mp4
Fast forward your career in Social Marketing by earning online a Professional Certificate of Completion for iSMA’s Introduction to Social Marketing Course. iSMA is pleased to provide a full scholarship for one student for this course. Learn more here: https://isocialmarketing.org/trainings/
Instructor Nancy Lee and former students share an overview of iSMA's Introduction to Social Marketing 12-week online course.
Change 2020: Free Online Events
Join us online to be empowered and enabled to enact more behaviour change. Change 2020 is for those focused on achieving measurable change that benefits our people and our planet.
The next 12-week Introduction to Social Marketing course runs September 28-December 18, 2020. Demand is high and space will be limited. https://isocialmarketing.org/trainings/
Social Marketing and COVID-19: What Makes an Effective Disease Prevention Campaign? Ireland’s Response in Perspective https://isocialmarketing.org/blog/social-marketing-and-covid-19-what-makes-an-effective-disease-prevention-campaign-irelands-response-in-perspective/
Nominations are now open for the annual election for the International Social Marketing Association's (iSMA) Board of Directors. Learn more here:https://isocialmarketing.org/wp-content/uploads/2020/07/iSMA-2020-Call-for-Board-Nominations.pdf
Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review https://journals.plos.org/plosntds/article?id=10.1371/journal.pntd.0008360
Join iSMA today or tomorrow for our annual general meeting. Participants can learn about our financial position, hear about past and upcoming activities, and discuss opportunities to contribute to the success of the iSMA and the profession of social marketing. Learn more here: https://isocialmarketing.org/events/
C+C
Behavior change campaigns are complex, one wrong decision can dramatically impact your results. C+C’s Julie Colehour and Nancy Lee share the 10 common social marketing pitfalls they’ve learned in 50 years of planning & implementing campaigns.
Reserve your spot for July 15’s webinar: https://bit.ly/2Zdebrv
"Making a change in a hard-to-reach place can generate well-being and sustainable habits for an entire community and its people for many generations." - Dulce Espelosin, Rare
Missed our June webinar? Check out the recording here: https://isma.memberclicks.net/isma-webinar-archives
Physical Distancing...Violators May Be Towed! https://isocialmarketing.org/blog/nancy-lees-social-marketing-sightings-city-park-social-distancing/ #SocialMarketingSighting
Don't miss the latest #SocialMarketingSighting blog by Nancy Lee: Alaska’s New Desired COVID-19 Behaviors https://isocialmarketing.org/blog/nancy-lees-social-marketing-sightings-2/
Social Marketing Stands with Black Lives Matter: "We encourage and enable wider use of social marketing to address complex social issues such as racism and injustice." Read more: https://isocialmarketing.org/isma-news-desk/social-marketing-stands-with-black-lives-matter/
Social Marketing Stands with Black Lives Matter by Admin | Jun 27, 2020 | iSMA News Desk We encourage and enable wider use of social marketing to address complex social issues such as racism and injustice. Racism permeates our societies. Sometimes overt, sometimes unconscious, it impacts how we thin...
Amazon is using Artificial Intelligence (AI), a program branded “Distance Assistant”, to alert workers in their factories when they are less than 6 feet from a fellow worker https://isocialmarketing.org/blog/nancy-lees-social-marketing-sightings-amazons-new-ai-social-distancing-tools/ #SocialMarketingSighting
On June 23 at 2pm EST, Dr. Donald Edmondson will be giving a presentation on the NIH Common Fund's Science of Behavior Change Project. For more information: https://scienceofbehaviorchange.org/news/
Working in the most remote places presents many challenges when it comes to nature conservation, beginning with communicating with local inhabitants. This week, join us for our next free webinar to discuss how to make a sustainable impact using behavior change design and social marketing strategies. Register today: https://isocialmarketing.org/webinar/
Today at 12pm ET, join the latest Social Marketing Association of North America webinar to discuss environmental social marketing for measurable change https://docs.google.com/forms/d/e/1FAIpQLSfnusHECLkEu8SBsdI4eCbmmZZPOHMhoIwiOlnReKyFTKjDnQ/viewform
When working on environmental issues – we so often rely on information and education, but those don’t really change behavior besides the already converted. This webinar, presented by Brian Day, will highlight a disciplined, research-based process of bringing about measurable behavior change by u...
DYK? Members of regional social marketing associations receive a complimentary membership to iSMA -> https://isocialmarketing.org/membership/
Upcoming Abt Associates webinar on May 28 will explore innovations in the use of digital channels for social and behavior communications efforts and discuss opportunities for their application amid the COVID-19 pandemic
Find Me on My Phone: SBCC Digital Strategies in the Age of Physical Distancing
In iSMA's next webinar, Dulce Espelosin of Rare will share the strategies her team used with a community in Mozambique to make sustainable change. Registration is free and open to all: https://isocialmarketing.org/webinar
Join a live 60-minute video Q&A with an expert panel to discuss social marketing implications for COVID-19. Registration is free and open to all. Choose from two live webinar options. https://isocialmarketing.org/webinar/ #COVID19
6 Examples of Effective COVID-19 Communication from JSI https://www.jsi.com/six-examples-of-effective-covid19-communication/
Effective health communication is always important, but especially as the world works to stop the spread of the new coronavirus COVID-19.
Join us tomorrow for our next free webinar, which will feature Professor Jeff French making the case that social marketing represents a commitment to create social and personal value: https://zoom.us/webinar/register/WN_VNKJTrfuRCaPLR04CI2n2w
Social Marketing applies marketing models, theories, tools and techniques to promote socially beneficial behaviors, ideas, and actions. The academic discipline of social marketing has been established since the 1960s. The use of the social marketing approach has proven effective in public health, environmental protection, occupational safety, and economic development worldwide.
Be the first to know and let us send you an email when International Social Marketing Association (iSMA) posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to International Social Marketing Association (iSMA):