The Digital Dept.

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The Digital Dept.

Your source for all things influencer.

03/13/2025

Instagram recently released detailed information on how they rank content in their algorithm and provided their tips on how to best grow on Reels.

Reels are the best way for your content to reach non-followers and expand the reach of your profile, so they are essential to growing your Instagram account. Bookmark this infographic for some reminders on how to optimize your Reels.

Do you have questions about best practices for Reels? Let us know!

03/08/2025

Shouting out the female founders on our roster this ! We are so proud to work with all of these multi-talented women!

03/07/2025

Last week, rumors started swirling that Instagram was considering spinning off Reels, their short-form video format, into its own app.

With the current uncertainty around TikTok’s long-term future, it’s an opportune time for Meta to capitalize on the potential gap in the short-form video market. Turning Reels into a standalone app could also help with a common plea we hear from Instagram users to let Instagram just be a photo app again.

Of course, a new app comes with its own growing pains. Will creators be able to seamlessly drive their existing followers to view content on a new platform? Is the short-form video world getting too crowded for another app, even one backed by Meta, to compete? Would Reels remain part of Instagram as well, or would Instagram go back to its photo-centric origins?

It’s all just speculation for now, but we’d love to hear what you think! Would you use a new Reels-only app?

03/05/2025

What’s trending in the influencer marketing world? Swipe to read more about the 5 trends we’re noticing and loving.

02/28/2025

Ladies in Lulus 💙 and for

02/26/2025

We’re excited to announce our partnership with as a new way for you to partner with some of the leading hair and makeup professionals in the world. Founded by Jen Atkin, Mary Phillips, and Justine Marjan, Highlight Artists is a full-service management company specializing in fostering the next generation of glam artists.

Through our partnership, The Digital Dept. will help these industry experts expand their brand partnerships and digital business.

02/24/2025

It’s been a busy weekend for TDD creators at awards shows and on red carpets!

1) Congratulations to for winning Outstanding Supporting Actress in a Comedy Series at the
2) ready for the red carpets
3) attending La Cena Los Angeles
4) and attending the
5) attending the LA premiere

02/11/2025

TDD 💙 NYFW

02/10/2025

TDD creator .amaria presented her brand at NYFW for the first time! Swipe to see some of the behind-the-scenes moments 💙

02/07/2025

So many new cute little faces in the TDD talent family!👶Swipe through to meet all of our creators who have welcomed little ones recently! 💙

02/06/2025

This Black History Month is a great time to reflect on the importance of inclusive and equitable influencer marketing and a reminder to commit to inclusive casting, not just this month but 365 days a year.

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