The Social Media Agents

The Social Media Agents The Social Media Agents "Changing one neighborhood at a time" The Social Media Agents are a network of experts who help you maximize your potential through social media.
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Our team of experts develops and implements strategies for online channels, improving your online presence. The Social Media Agents don’t just use social media; we are experienced professionals with knowledge in design, content creation (graphics, video, and writing), advertising strategy, Search Engine Optimization (SEO), and Social Media Optimization (SMO).

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How to Manage Social Media Without Losing Your Mind  It’s no secret that managing social media is overwhelming. From pla...
06/11/2019

How to Manage Social Media Without Losing Your Mind

It’s no secret that managing social media is overwhelming. From platform changes to updated features, even the most seasoned social media manager can feel the pressure to keep up.

So how can you navigate the anxiety and manage social media without losing your mind?

The answers aren’t as hard as you think.

In this post I share how to grow your social media presence in a focused, effective, and productive way.

The Secret To Managing Social Media Without Losing Your Mind

Be Strategic

If you’ve ever hopped onto social media and found that you’ve wasted an hour to Instagram, Twitter or YouTube, you need a strategy.

Not only will a social media strategy guard your time, but will also help bring clarity and focus to the reason behind your why…

Why you’re using social media
Why it supports the growth of your company
Why it’s the best place to find and connect with your audience
With it you can act on purpose, stay clear of time-wasting activities, and instead – focus on the money-making tasks pushing you towards your goals.

To create your strategy, answer the following questions:

How does social media work in harmony with each of your off-line and online efforts?
What does social media success within your business look like?
What social networks support your business growth?
Where are your customers spending their time?
What are your customers talking about and how can you become a valuable resource for them?
Once you’re clear about social media’s purpose in your business, it’s time to put your plan in place.

Daily Social Media Media Plan

To create your daily social media plan, write down the what, where, when, and how.

WHAT action are you taking (e.g. posting, commenting, sharing)?
WHERE is this action taking place – on what social channels?
WHEN are you performing this action and how long will it take?
HOW are you going to manage this and how will you track your results?
Begin by identifying the most important aspects of your social media plan.

A well-built plan should include:

A clear list of goals and objectives
An audit of your existing social media presence
Competitive analysis
A basic social media content strategy
A social media calendar
Established methods for measurement and analysis

Social Media Checklist

Your checklist will allow you to be consistent and strategic while doing the same things day in and day out.

Think about what social networks you use, and what actions you need to take every day.

Now write those down.

Delegate

Finding the right people and delegating tasks to them may be a struggle at first, but it will free you up to focus on the more important things.

To get the most out of delegation, surround yourself with people who have a gift in areas that complement your strengths.

Sit down and think about what you can delegate to free up a few hours of your time.

Now write down your 3 areas of genius – the three things only you can do, and the ones that brought you to where you are.

These should be tasks that when you focus more time on them, they’ll radically transform your business.

Final Thoughts

It’s possible to manage your social media presence without getting overwhelmed. All you need is a strategy and plan that supports your mission, vision, and values.

Once you have your strategy in place, commit to working on it every day. With that, you’ll begin to build momentum and that gives you the freedom to track, measure, revise, and review.

Never stop learning!

By REBEKAH RADICE

Texting Your Customers: 4 Tips for SMS Marketing Success.Consumers are constantly bombarded with social alerts from frie...
11/29/2018

Texting Your Customers: 4 Tips for SMS Marketing Success.

Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message.

"Because text messages appear on people's mobile phones, they feel more personal than other kinds of marketing," said Luke Wilson, chief revenue officer of EZ Texting. "Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing or media buys."

Text message marketing isn't for everyone, but brands that do use it need to be careful to be helpful and relevant rather than intrusive and spammy. It's easy to tip the scale and turn people off with your messages. Here's how to incorporate texting into your marketing strategy without annoying your customers.

1. Get permission.

As with email marketing, it's important to get explicit permission from consumers before sending them text messages. Not only will you be sending messages to an audience that wants this type of marketing, but you'll avoid irritating those who don't.

"Only use text messaging as a marketing channel if the customer or potential customer has opted in and supplied you with their phone number," said Yoni Ben-Yehuda, chief marketing officer of Material Good. "If you contact users unsolicited, you run the risk of losing your credibility and having them unsubscribe to your messages."

Wilson advised using a keyword campaign to grow your list so consumers can text a specific word to a short code and opt in for deals, alerts, etc. For example, he said, ask consumers to "text TRY to 858585 for a demo," where TRY is the keyword and 858585 is the code.

2. Be respectful.

Make sure your consumers don't feel like they're flooded with messages at inappropriate hours or trapped in a subscription. Wilson recommended texting during typical business hours and being transparent about what they should expect from your program.

Additionally, he said, make sure you make it easy for them to opt out at any time. Knowing they can do so usually makes them feel more comfortable opting in from the start.

3. Use it wisely.

Text messaging isn't appropriate for every marketing scenario. Ben-Yehuda advised using it for things like a delivery status, as a secondary message after you download a certain mobile app or program, a receipt of purchase, or an exclusive discount – and only for brands with an audience that prefers this sort of communication.

"A text is more personal than an email, so if you're contacting the user and they've never heard of you ... you'll likely be considered spam," said Ben-Yehuda. "When the brand recognition is present with the user and they're familiar with your company or products, offering them content via text can be efficient."

4. Add value.

No matter what you communicate through your marketing text messages, make sure that, above all else, it's relevant and adds value to the consumer's experience with your brand.

"When you're ready to reach out to your list, think about messages that will please your contacts," said Wilson. "Coupons, promotions and sneak peeks are crowd-pleasers that your subscribers should be happy to receive."

Joseph Anthony, CEO of the millennial-focused marketing agency Hero Group, added that smart brands will give consumers the kind of communication they're used to with their peer groups and social circles.

"Providing useful information, in addition to promotional offers, will create a level of anticipation and surprise," Anthony said. "Brands must see text message marketing similar to how they look at joining conversations on Facebook, Instagram and Twitter. They must ask themselves how they can add value without being intrusive so what they offer is commensurate with what [consumers] may get from [their friends]."

By Sammi Caramela

What Is Your Social Media Marketing Purpose? The number one thing I ask on sales calls is, “What’s your social media mar...
11/19/2018

What Is Your Social Media Marketing Purpose?

The number one thing I ask on sales calls is, “What’s your social media marketing purpose?” Or, “What’s the value of your social media activity?”

You’d probably be saddened by how many people don’t know.

And it’s not just the “small guys” — the big guys have difficulty answering this question, too.

To me, this means your social media strategy is in trouble from the get-go.

So let’s figure out how to answer this question. And maybe we’ll save a few social strategies in the process.

What’s Your Social Media Marketing Purpose?

Start here. Why is always a fantastic place to start.

The dictionary defines “purpose” as …

pur·pose
noun
1.
the reason for which something is done or created or for which something exists.

First of all, your social media channels should exist to support your business. Secondly, you should be able to tie your social media activity to business outcomes.

Clients will often ask what kind of key performance indicators (KPIs) and growth we provide. And I’ll have to turn it around and be like, “Nope. What are YOUR KPIs? What are YOUR growth goals?”

Why don’t businesses know this is beyond me.

Above all, start by looking at your social media goals. Most noteworthy, try on the following three …

Awareness
Engagement
Conversion

social media marketing purpose 2
If that’s too basic for you, try

Awareness
Adoption
Advocacy
Settle on your success metrics.

Choose Your Success Metrics

Now we’ve got the what. We know what we’re solving for.

Let’s use awareness and adoption as examples.

Awareness

Let’s say your shoe brand gets 500 brand mentions a month, while the competitor you’re most aligned with gets 5,000 a month.

If your awareness goal is to capture a 10% higher share of voice (SOV), you’ve got yourself an awareness KPI around SOV and/or share of market (SOM).

According to Neilsen,

On average, a 10 point difference between SOV and SOM leads to 0.5% of extra market share growth. Therefore, a brand with a market share of 20.5% with an ESOV of 10 points would grow to 21% market share over a year.
Since we know that excess share of voice (ESOV) can drive market share, we’ve got a social media activity that can help us drive a business outcome.

Adoption

Continuing with the shoe brand example, let’s say you pay your customer service support person $20/hour. If the average length of a call 15 mins, you’re likely covering four calls for $20.

Now imagine most of those calls can be solved by a chatbot. What if the chatbot can solve 100 requests in an hour? You’re saving $500 bucks!

Again, we’ve got social media meaning with this KPI.

Once you’ve decided on your success metrics you’ll have a clear path to follow for your social media marketing purpose.

No more guessing. Now we’re able to show results!

Establish A Baseline

Now we have a why and a what. We need the how.

Take your success metrics and start to track them. We like to use Sprout Social (because let’s face it, their reports are SO PRETTY).

But you can use any social tool or dashboard. Heck, use Excel. Just make sure you’re tracking your KPIs.

Once you know what your baseline — or average — numbers are around your success metrics, you can start to learn where you’re doing well. And not so well.

Now excuse me while I get totally #basic on you for a second and remind you to set SMART goals with your baseline success metrics.

SMART (for those of you living under a rock) means:

Specific: Your goals should be clear, simple, and defined.
Measurable: This is where your success metrics and baseline come in.
Achievable: Is it achievable? Don’t forget your budget and resources … sometimes not enough of these means there’s no way to win.
Realistic: With your current resources (people, time, money), can you achieve your goals?
Time-sensitive: What is your business goal time frame?
Okay, nooooow we get to move to the fun part.

Take Action

Guess what?! You now have a solid social media marketing purpose.

It’s time to take action. And believe it or not, this is the easiest part.

Here’s the easiest four-step process around social media you’re ever going to see:

One: Collect your baseline numbers for your success metrics.
Two: Figure out how they measure up to your social media marketing purpose (your KPIs and business goals).
Three: Take action(s) to boost those numbers.
Four: REPEAT
So, it’s really a two-step process. Because once you have step one and two completed, you’re just repeating steps three and four.

As a result, you’ll have a clear idea on what value your social activities provide. Similarly, your social strategy will be much more solid.

Lastly, your boss, team, and/or colleagues will start to see the value in what you do.

What’s the value of YOUR social media activity? Let me know below or start figuring that out with all of the advice above!

social media marketing purpose
By Brooke B. Sellas

02/04/2018

A List of the Top 25 Social Media Analytics Tools
according to keyhole

Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool.

The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative.

Before we list the best 25 tools, it’s important to define social media analytics for those new to the field (if you’re a veteran, please feel free to skip this section):

What is Social Media Analytics?
Instead of thinking about social media analytics as a noun, think of it as a verb. Specifically, it’s gathering data from social platforms to help guide your marketing strategy.

This process begins by prioritizing business goals. For example, your focus may be to double the number of new visitors to your website.

The second step is determining key performance indicators (KPIs). In this case, your chief social media KPI would likely be based on engagement stats. These can be broken down into:

likes and shares your posts receive
replies and comments
(most importantly) clicks your links and content earn
By collecting this data, you can figure out how social media factors into meeting your business goal. From there, you can keep going in the direction you’re headed or adjust your approach.

Now that the definition is clear, here’s our list of the top social media analytics tools:

1. Keyhole
Keyhole - Top 25 Social Media Analytics Tools

Use Keyhole to measure, in precise detail, a brand or trend’s impact on Twitter, Facebook, and Instagram. Giving you access to an intuitive and shareable dashboard, it tracks hashtag, keyword and campaign metrics in real-time. These include reach, impressions, periods of high activity and more.

You can also leverage its data to lead your influencer outreach efforts. Clicking the dashboard’s Influencers tab will reveal information surrounding accounts that have the highest reach and interaction numbers. To boost your engagement, identify important accounts in your niche and re-share their most popular content.

Give it a shot:

Price: $89 – $3,000+ USD per month

2. AgoraPulse
AgoraPulse - Top 25 Social Media Analytics Tools
This image was taken from the AgoraPulse homepage.
Operating in multiple languages, you can use AgoraPulse to track enhanced engagement analytics across Twitter, Facebook, and Instagram. Along with standard metrics, the platform ranks users who frequently share your content and notifies you when your pages and profiles have been mentioned. This information, combined with community management stats such as message response rate, will help guide your social outreach efforts. Plus, you can export analytics graphs onto a PowerPoint file.

Price: $29 – $199 USD per month

3. Brandwatch
Offering a suite of tools that work across major social media platforms, Brandwatch is perhaps best used as a research suite. It provides information about the markets you own and want to enter, such as demographic data about gender and occupation. You can even monitor your brand’s reputation in real-time, seeing if users are posting positive or negative messages about you. Best of all, the data is accurate – Brandwatch filters spam and duplicate mentions.

Price: Contact Brandwatch to discuss a unique plan

4. Buffer
Buffer - Top 25 Social Media Analytics Tools

As a comprehensive social media scheduling tool, you can log in to Buffer to see the engagement numbers for your Facebook, Twitter, Google+ and LinkedIn posts. Based on these metrics, it also identifies your top post of the day. But keep in mind, Buffer only tracks the posts you make through its platform.

Price: Free – $2,550 USD per year

5. BuzzSumo
You can depend on BuzzSumo to track the top social content in your niche. Simply plug in a URL, phrase or keyword into the search bar to see who’s sharing relevant content on each major social platform. You can then use the tool to promote your material, as it identifies the most influential sharers to reach out to.

Price: $99 – $999 USD per month

6. Crowdbooster
For a quick and simple Twitter and Facebook analytics tool, many marketers choose Crowdbooster. Through an intuitive and customizable dashboard, you have access to real-time engagement data that exports to Excel. The tool also makes recommendations about when to post, who to engage and how to improve your interaction efforts in a weekly performance summary.

Price: $9 – $119 USD per month

7. Edgar
Edgar - Top 25 Social Media Analytics Tools

Edgar automates social scheduling, storing content you collect in a library based on categories such as tips and blog posts. As you make a schedule based on these categories, Edgar creates a never-ending queue that automatically cycles through your library week after week.

But the tool also tracks your engagement metrics, helping you optimize your schedule based which types of content generate the most interaction and when they should be shared.

Price: $49 – $99 USD per month

8. Google Analytics
What’s there to say about Google Analytics that hasn’t already been said? As the clear top choice for analyzing website traffic, it’s also ideal for evaluating certain social media metrics. You can use it to measure the value of traffic coming from social sites, determining how visitors behave and if they convert.

Price: Free – $150,000 USD per month

9. Hootsuite
Similar to Buffer, Hootsuite is a social media management dashboard. On top of scheduling posts and aggregating content, you can use its analytics tools. The platform not only tracks standard engagement numbers but measures your team’s performance. For example, it records resolution times for customer service issues.

Price: Free; advanced plans vary

10. Klout
Test out Klout to quantify your influence on each major social platform. Giving you a mark out of 100, it grades you based on your ability to engage and drive action. You can see on which platforms you’re most influential, giving you an idea about how to successfully interact with your audience.

Price: Contact Klout to discuss a unique plan

11. Little Bird
For an intricate influencer analytics tool, use Little Bird. Its goal is to eliminate the need for influencer research and instead let you focus on outreach. The tool tracks metrics detailing the most prominent people who interact in your space and with your brand. It discovers the most engaging topics and content for you to share or base ideas on, too. And the influencer list feature helps target qualified individuals throughout your social campaigns.

Price: Contact Little Bird to discuss a unique plan

12. NetBase
Specifically targeting enterprise-scale brands and agencies, NetBase advertises that it processes posts nine-times faster and 50 to 70% more accurately than other comprehensive social media analytics platforms. Community managers can use it to quickly make decisions on large accounts they manage. NetBase can read millions of social posts in 42 languages and determines user sentiment regarding trends.

Price: Contact NetBase to discuss a unique plan

13. Oktopost
Historically, digital marketers have struggled to measure the financial impact of social media. Oktopost addresses that painpoint. The tool tracks conversions, identifying channels and messages that drive financial actions on your website. For example, it allows you to confidently say “this new customer came from our latest Facebook post.”

Price: Starts at $65 USD per month; advanced plans vary

14. quintly
quintly - Top 25 Social Media Analytics Tools
This image was taken from the quintly homepage.
Use quintly to measure your profiles against competitors. Visualizing stats on standard engagement metrics through graphs, it tracks and compares your performance on the major social platforms. This makes it a go-to tool for competitive goal setting.

Price: Starts at $129 USD per month; advanced plans vary

15. Rival IQ
Another analytics tool to monitor competitors, use Rival IQ to track how opposing brands perform on major social media platforms. Prioritizing growth, the tool records how audiences develop or shrink on a weekly, monthly, quarterly or annual basis. By giving you access to historical data, you can compare growth rates to major events and business cycles to determine when rivals are expanding their fan bases.

Price: $199 – $439 USD per month

16. Salesforce Marketing Cloud
There isn’t much you can’t use the Marketing Cloud for – it has tools for email, mobile and content marketing, as well as an intuitive social media analytics suite. Through a clean dashboard, you can see metrics on which types of content are yielding the most engagement, where the most influential conversations are happening and what the general user sentiment is about your brand. You have the option of paying for the full cloud or picking the suites you want.

Price: Starts at $400 USD per month; combination packs vary

17. Simply Measured
Give Simply Measured a shot if you’re after a comprehensive social media reporting platform. By connecting to Google Analytics, you can see information about how visitors from social sites are acting and converting on your website. It also has features to analyze competitors and compare accounts across major channels. Plus, you can schedule Simply Measured to automatically send reports with all of this information and more.

Price: Starts at $500 USD per month; agency plans vary

18. Socialbakers
Capturing data across all major social platforms, use the Socialbakers analytics suite to leverage its comprehensive dataset. The features include custom benchmarking and competitive analysis, allowing you to create groups to track yourself against. For companies with locations across the globe, Socialbakers can segment data by individual brand and country. This lets you see where your efforts are most successful and where there’s room to grow.

Price: $120 – $480 USD per month

19. Social Mention
Social Mention - Top 25 Social Media Analytics Tools

Use this tool as a social search engine with a complementary analytics suite. Just by typing in a keyword, you’ll have access to a long results page of user-generated content from more than 100 platforms. Based on that content, Social Mention tracks traditional metrics along with unique ones, including user sentiment.

Price: Free

20. SumAll
Use SumAll to guide your long-term social media strategy. Along with e-commerce data, you can track information from your major social channels in a single interactive chart. As well as standard metrics, it includes features such as goal tracking and performance graphs. You can also set SumAll to send emails summarizing this data.

Price: Free – $99 USD per month

Platform-Specific Tools
21. Followerwonk (Twitter)
Followerwonk - Top 25 Social Media Analytics Tools
This image was taken from the Follwerwonk homepage.
Moz’s Twitter tool provides a detailed look at Twitter analytics, giving you insights about your activity and audience. You can see statistics about when your followers log in, and generate demographic data such as their locations. Use it to identify and connect with influencers – Followerwonk measures social authority to track which accounts have the biggest impact on their followers.

Price: Free – $79 per month

22. Iconosquare (Instagram)
Although it’s a platform-management tool, Iconosquare comes equipped with a thorough Instagram analytics suite. The dashboard has everything from engagement stats to optimization suggestions, such as the best times to post and which filters to use. You can also choose to receive emails that summarize your main metrics.

Price: Free; advanced plans vary

23. SocialBro (Twitter)
Offering price tiers depending on how many followers you have, try SocialBro as an all-in-one Twitter business platform. It tracks a bevy of content and audience metrics, offering tools to improve engagement and build segmented lists for campaigns. You can also use SocialBro to better understand your ads, as it tracks ROI for paid and earned media.

Price: Contact SocialBro to discuss a unique plan

24. Tailwind (Pinterest)
This platform-exclusive tool is designed to optimize your Pinterest strategy. Use it to track engagement metrics, as well as how your posts perform based on boards, keywords, hashtags and categories. Using these stats, Tailwind will find and recommend content for you to share. There’s even Google Analytics integration so you can analyze website traffic and revenue from Pinterest.

Price: Starts at $9.99 USD per month; advanced plans vary

25. TweetReach (Twitter)
A search engine-like platform, just type in a keyword, hashtag or username to get a look at the analytics behind your term. Useful for checking trends, it illustrates engagement data such as reach and impressions. TweetReach also gives you a long timeline of tweets to inspect.

Price: $99 – $399 USD per month

The Final Verdict
There is not a must-use suite for social media analytics tools for marketers. But as your focus grows more specific, some platforms emerge as clear favorites.

With this list as your guide, you’re sure to find a social media analytics tool that boosts productivity while giving you the valuable information you need.

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How can we help? • Social media channel creation and training or management • Content creation for social media and online presence • Supervision and execution of campaigns (i.e. social media channels, community management, content creation, digital public relations, promotions, blog management, online events, and offline events) • Improving online transparency • Consultations on emerging trends and best social media practices with proactive recommendations based on your individual needs • Extensive knowledge of Facebook, Twitter, LinkedIn, YouTube, Yelp, Foursquare, blogs, vlogs, forums, etc.

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The Social Media Agents are a network of experts who help you maximize your potential through social media. Our team of experts develops and implements strategies for online channels, improving your online presence. The Social Media Agents don’t just use social media; we are experienced professionals with knowledge in design, content creation (graphics, video, and writing), advertising strategy, analytics, Search Engine Optimization (SEO), and Social Media Optimization (SMO).

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