Becky Fox

Becky Fox Helping women 40+ lose fat for good. Grab the free Midlife Belly Fat Guide 👉 https://go.thebeckyfox.com/belly-fat-guide Hi, I'm Becky Fox! Or keep the weight off?

Back in 2007, I started strict dieting and working out 2-3 hours a day to get the perfect body. I tried it all.

✓ Low carb ✓ Low fat ✓ No sugar ✓ Flavorless meals ✓ Counting calories. While these things often worked in the short run, the results never lasted. I would quickly fall off the wagon downing entire bags of Oreos or pints of Ben & Jerry’s when I got overwhelmed with life or work, bored of eating the same foods everyday, or just tired of not being able to go out to eat with friends. All that hard work for the 10, 20, or 30 lbs I lost came rushing back on. I stayed on this struggle bus for nearly 10 years and went on to gain the most weight I ever had in my life! I don’t even have pictures at that heaviest point because I was too embarrassed to take any. How come after 10 years I wasn’t able to sustain any of the diets I tried? I couldn’t figure out why I lacked the discipline or willpower to stay on track

It was embarrassing and I had enough!!! There had to be a better way and darn it I was going to figure it out! I started researching and studying strategies beyond diets, meal plans, and restrictions. I dove into the psychology of HOW to eat and not just WHAT to eat, uncovering weight loss methods that were sustainable and not short-lived (or even harmful in the long run). And sure enough, things started to shift once I started practicing these strategies on myself. I found a way of eating and working out that was simple, sustainable, and enjoyable. It didn’t feel overwhelmed and I could still eat the foods I loved like pizza, tacos, and chocolate! At 40, I’m happier and healthier than I’ve ever been. I enjoy food again, along with my favorite foods everyday, because nothing is off limits. I spend about 30 minutes a day working out. I’ve finally been able to maintain my weight. This is why I’m so passionate about what I do. I’ve been there. I get the struggle & frustration. I don’t want women to live the rest of their lives struggling as I did. I don’t just want to help women lose weight.

3 pounds in 8 weeks.For a lot of women, that’s the point where they start thinking…Maybe I need to eat less.Maybe I need...
09/07/2026

3 pounds in 8 weeks.

For a lot of women, that’s the point where they start thinking…

Maybe I need to eat less.

Maybe I need to cut carbs again.

Maybe I need to work out more.

Maybe this just isn’t working.

But the scale is only ONE piece of information.

In those same 8 weeks, my client has lost inches from her chest, waist and hips.

Her progress photos are noticeably different.

She’s getting stronger.

Her clothes are fitting differently.

If I ignored all of that and just reacted to the scale?

I’d be changing a plan that’s already working.

And THIS is how women end up bouncing from diet to diet constantly changing things before they’ve given them enough time to work.

So the next time the scale isn’t moving as fast as you hoped, don’t immediately assume you need to eat less.

Zoom out.

Look at your measurements.

Look at your photos.

Look at how your clothes fit.

Look at your strength.

Look at the trend over time.

Sometimes you don’t need a new plan.

You just need to stop letting one number convince you the current one isn’t working.

📌 Save this one for the next time the scale has you questioning everything.

09/06/2026

My client Shelly has lost 3 pounds in the last 8 weeks.

And if that were the only number we looked at?

I could understand why she might wonder if this was even working.

She’s had those doubts herself.

But here’s what those 3 pounds don’t show you:

She’s lost 3.5 inches from her chest.

3 inches from her waist.

And 2.75 inches from her hips.

And when you put her progress photos side by side, you can SEE the difference through her waist and love handles.

She’s getting stronger.

Her measurements are dropping.

Her clothes are fitting differently.

Her progress photos are changing.

But if she only looked at the scale, she could easily decide:

“This isn’t working.”

And go looking for another diet.

That’s exactly why I don’t change someone’s calories, or decide their plan isn’t working, based on one number on the scale.

Sometimes the plan isn’t the problem.

You’re just not looking at enough information to see that it’s working.

09/06/2026

Just put together a FREE GUIDE on how to lose belly fat in midlife without giving up sugar or eating 1200 calories. Want a copy?

For years, I thought my problem was that I just couldn’t stick to a diet.I’d start every Monday convinced THIS time woul...
09/04/2026

For years, I thought my problem was that I just couldn’t stick to a diet.

I’d start every Monday convinced THIS time would be different.

And usually, I was great at it.

Until I wasn’t.

What took me way too long to realize was that I didn’t need more discipline.

I needed to stop creating weight loss plans that only worked when I could follow them perfectly.

Because if one dinner out, one stressful day or one weekend can blow up the whole thing…

The problem probably isn’t that you need to try harder.

It’s that you need a way of losing weight that still works when real life happens.

09/04/2026

Friday night dinner isn’t the problem.

The problem is when one dinner turns into, “Well, I already blew it, so I’ll start over Monday.”

You don’t need to be perfect all weekend to lose weight.

You need to stop treating every meal that doesn’t go exactly according to plan like the whole weekend is shot.

Eat dinner. Enjoy it.

And Saturday morning, get up and eat your normal breakfast.

That boring little skill of just getting back to normal without restricting, compensating or waiting until Monday?

That’s a whole lot more useful for long-term weight loss than being perfect Monday through Thursday.

It’s not the pizza Friday night that’s keeping you from losing weight.It’s what happens after the pizza.You eat more tha...
09/04/2026

It’s not the pizza Friday night that’s keeping you from losing weight.

It’s what happens after the pizza.

You eat more than you planned at dinner.

And instead of waking up Saturday and eating normally...you think, “Well, I already blew it.”

So breakfast is whatever.

You snack all afternoon.

You go out again Saturday night.

By Sunday you’re telling yourself you’ll get back on track Monday.

And now one higher-calorie meal became an entire weekend.

THAT’S the part I’d work on.

Not figuring out how to never eat pizza.

Not trying to make every dinner out fit perfectly into your calories.

Eat the pizza.

Enjoy dinner.

And then make your next meal...a completely normal meal.

No making up for it.

No “I’ll start again Monday.”

Because one meal doesn’t require a restart.

Forty versions of this and you still think the problem is Friday.It’s not Friday.It’s the plan you made on Sunday for a ...
09/03/2026

Forty versions of this and you still think the problem is Friday.
It’s not Friday.

It’s the plan you made on Sunday for a week where nothing goes wrong.

No work trip. No 13-hour shift. No kid’s game at 6. No dinner out. Nothing unexpected comes up.

Except that’s not real life.

So by Wednesday the plan starts falling apart, and you assume the problem is that you just can’t stick to anything.

It’s not.

You keep making plans that only work when life goes exactly according to plan.

Send this to the friend who also swears she’s starting over Monday.

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Bloomingdale, IN

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