Hyperfocus Arts

09/30/2025

In today's market, a static photo can't convey the feeling of home.

For Buyers: A video walk-through builds an emotional connection, letting them envision their life in the space before they even visit.
For You: It establishes your authority as a modern, tech-savvy agent who provides unparalleled value and saves everyone time.
For Results: Video drives significantly higher engagement and retention, making your listings stand out and move faster.

Ready to show your clients more than just pictures? Let's talk strategy.

09/12/2025

Zach Clarida here, founder of Hyperfocus Arts.

I got to sponsor 2 Chamber events this year!
It’s been an honor, and I’m proud of how far I’ve come inmy business journey over the last two years.
I came to this town with no money, no connections, no plan.
Just equipment, a dream, and a whole lot of willpower and willingness to learn.
I’ve been blessed to meet so many people in this town who helped me, supported me, gave me a chance, and who gave me confidence.
I have too many people to mention and too many to thank.
I was welcomed into this community and given opportunities I never expected to have. This journey has not been easy. It’s been frightening and it has taken much work.
BUT
Thanks to the people I’ve met, The Greater Bloomington Chamber of Commerce, BNI, and all of the amazing people I’ve met along the way, I am finally in a place now where I feel like I’m part of this community.
I now know people I see in public.
I pass by and people call my name with a smile.
I have gotten to support places that have missions I truly believe in.
I no longer feel like the new kid just trying to fit in and get some work.
I’m now in a comfortable position and I plan to keep growing, and keep giving back to the community that has already given me so much. More than I expected.
So thank you Bloomington and friends for making this place my new home, and thank you for supporting my business.
Because of you, I work the job I want and I have control over what moves my company makes inside this community.
Thank you chamber of commerce most of all. Because of you, I found BNI and that’s where everything changed.
You gave me new opportunities and we worked and are working on so many fun projects together. I love it and I love working with you guys.
What you do is truly incredible. Every single one of you at the chamber inspire me so much. You impress me and keep feeding my work ethic.
I’m proud of you all.
I’m proud of Bloomington.
Finally, I’m proud of myself.

09/12/2025

09/12/2025

This month’s Local Business Challenge takes us to Morgenstern Books , where Chamber members compete to judge a book by its cover. Watch as these Chamber members guess what the story is about based on the books cover.

Video By: Hyperfocus Arts

08/21/2025

07/09/2025

People have been asking me why I haven't been posting recently. That's an easy question to answer.

I've been working hard on a big project. One that was extremely creative and work heavy.

I did every piece of it by myself. I storyboarded, produced, directed, and edited it.

It took 5 weeks of constant work and it took up much of my time and attention. While I was working on it I was also working on other projects for other clients, as well as networking like I always do.

I'm proud of this piece. It was a very fun project with the awesome brothers at Trident Fitness Nutrition and Recovery .

Take a look and if you like it, share it to help these guys get the attention they deserve, and to help me show what I can create for businesses that need professional quality video production.

Trident Fitness is a Bloomington local gym with semi personal training, resources like saunas and cold plunges, and a hero mentality. We created this commerc...

06/19/2025

Here is The Greater Bloomington Chamber of Commerce's testimonial for Hyperfocus Arts.

There's more to come! They had so many great things to say about working with Hyperfocus Arts. It's hard to believe how far I've come this year alone.

If you love me or my work, please click the video, view, like, or even share. It's free for you, but worth everything to me.
Thank you, and keep your eye out. The next project to come out is going to be a lot of fun!

04/24/2025

04/10/2025

🍷 Blind tasting? More like GRAPE expectations!🍇

We teamed up with The Greater Bloomington Chamber of Commerce to uncork a hilarious (and slightly competitive!) wine challenge at Oliver Winery.

Watch these three "sommeliers" sip, swirl, and struggle as their senses go into overdrive! 😂

Spoiler: There were bold laughs, bolder wines, and a finish smoother than a cabernet.

🎥 Created by Hyperfocus Arts

04/09/2025

Love what we do? 🎨 Help us make it official! Nominate Hyperfocus Arts for B-Town Community's Choice Awards—we’re so close to turning our first-year magic into a milestone.

✨ In just over a year, we’ve collaborated with local businesses, partnered with the Chamber, and poured our hearts into projects that celebrate Bloomington’s vibrant spirit.

Now we’re asking YOU: Let’s turn this creative spark into an award-winning flame! 🔥 If our work has inspired you, connected you, or made our city feel a little brighter, we’d be honored to have your vote.

👉 Tap that link below to nominate—it takes 30 seconds, but it means the world to us. Let’s show B-Town what art + community can achieve together! 🌟

Submit your favorite area companies for consideration and be entered to win a gift card!

03/28/2025

🚀 BIG NEWS FROM HYPERFOCUS ARTS! 🚀

You’ll spot our logo shining bright on The Greater Bloomington Chamber of Commerce’s 2025 Sponsor Banner—and we couldn’t be prouder to stand alongside this incredible community. 🌟

One year ago, Hyperfocus Arts was a fresh face in Bloomington, fueled by passion and a mission to connect through creativity. Today? We’re honored to call this town HOME. From our first handshake to late-night brainstorming sessions, every step has been guided by the generosity of local leaders, partners, and neighbors who’ve embraced us like family.

That little logo?
It’s a symbol of Bloomington’s trust, collaboration, and the vibrant energy that makes Bloomington special.

To every client, collaborator, and cheerleader who’s believed in us: Thank you. You’ve turned our dreams into shared victories. 🎨💫

This year, we’re doubling down on our promise to Bloomington—more art, more connection, and more ways to lift up the community that’s lifted us. Stay tuned for exciting projects (and maybe a surprise or two)!

Here’s to building bridges, breaking creative boundaries, and blooming right where we’re planted. 🌷

Bloomington, you’re our masterpiece.
—The Hyperfocus Arts Team

03/19/2025

Stay tuned to see what comes next.