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Monday 8am - 5:30pm Tuesday 8am - 5:30pm Wednesday 8am - 5:30pm Thursday 8am - 5:30pm

BLOOM Magazine

Bloom is the culture and lifestyle magazine for Bloomington, Indiana, and the surrounding area of south-central Indiana. Published bimonthly, Bloom is available for free at more than 200 local retail businesses, hotels, and community centers and can also be purchased with an annual subscription at magbloom.com. For information about advertising in Bloom, email [email protected].

06/04/2026

The new issue of Bloom is on the way! Bloom's 20th annual HOMES edition features three local homes defined by expansive windows and the light they cast. Click the link in our bio to find a copy or go to magbloom.com to read the flipbook. https://www.magbloom.com/

05/30/2026

Erika Yochum (left) recently opened her newest innovation—Sugar Hiccup, where she sells Sugar Hiccup Club boxes featuring four items, a combination of sweets with at least one savory item.
Visit magbloom.com to learn more.

By Lynn Schwartzberg
Photo by

05/28/2026

Lindsey Fields operates Indigo Guinea Fiber, a portable shop that sells hand-dyed yarns inspired by her family farm; (below) after just two years of selling her yarn out of an old food truck, Fields upgraded to the 24-foot trailer she now sells from.
Visit magbloom.com to learn more.

By Lily Marks
Photo by Lily Marks

05/26/2026

Gene DeVane’s pilot skills came in handy during his almost-30-year career at
Cook Medical/ Cook Group. “That company plane was like my company car,” he says.
Visit magbloom.com to learn more.

By Janet Mandelstam
Photo by

05/24/2026

While Doug Bauder realizes that many positive changes have improved the conditions of the LGBTQ+ community, not all is well in the current political climate.
Visit magbloom.com to learn more.

By Barb Berggoetz
Photo by Jim Krause

05/22/2026

(l-r) Jamie and Pat East have a keen sense for good investments, and in 2025 they re-opened Darn Good Soup. Click the link in our bio to find a copy of Bloom Magazine to learn more.

By Heather Ray
Photo by

05/20/2026

Read Adria's full column in Bloom's newest issue. Click the link in our bio.

05/18/2026

Since joining the Monroe County NAACP and the Unitarian Universalist Church of Bloomington’s Racial Justice Task Force, Ruth Aydt has made tangible progress through more accurate criminal justice data, anti-racism policy, and Black history education.

Visit magbloom.com to read more.

By Janet Mandelstam
Photo by

05/06/2026

In 1954, IU researcher Robert F. Borkenstein invented the machine that revolutionized blood alcohol testing. Read more about the invention of the breathalyzer in Bloom's latest issue—visit the link in our bio.

By Barb Berggoetz
Photo courtesy of IU Archives

05/04/2026

Fernando and Alberto Mendoza teamed up with Ed Schwartzman, owner of Gables Bagels and Buffalouie's, to raise money and awareness for multiple sclerosis (MS), a disease carried by Mendoza's mother, Elsa. They created menu items that raised more than $300,000 for the National MS Society. Read more at magbloom.com.

(l-r) Alberto Mendoza, Elliot Schwartzman, and Fernando Mendoza.

By Jeremy Price
Courtesy photo

Address

Bloomington, IN

Opening Hours

Monday	8am - 5:30pm
Tuesday	8am - 5:30pm
Wednesday	8am - 5:30pm
Thursday	8am - 5:30pm

Telephone

+18123238959

Website

http://linktr.ee/magbloom

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