01/01/2026
2025 was an unreal year for Shewtonio Productions.
2024 was a year of learnings and no earnings. 2025 was a year of (well) MORE learnings and finally a little bit of earnings. Happy to report that we ended in the black a little. The money is important in terms of creating something sustainable and it may never replace my old full time employment corporate life, but the happiness and pride that came from creating something unique that so many entities believed in inspired our team to keep pushing to deliver!
Shout out to the Shewtonio Mafia, our team of talented marketing and event folks: Georgia, Dell and Wes (and Sam, the summer intern!)
+ numerous collaborators in Boise and around the country who also believed in creating something fun and fresh with us!
What started as a creator's marketing company quickly evolved into the valley's fastest growing independent live events production company. We promoted shows, we booked shows, we marketed the crap out of shows and got into show operations/production down to the little details.
It didn't stop there, many local and national entities looked to us as an out of the box marketing company where take non-traditional businesses and help them with traditional marketing... and traditional businesses, we do some non-traditional things. These bold brands trusted us and we can't thank them enough!
This year felt like a "dog year." The gray hairs showed up a little more pronounced, but the amount of friendships that came from this was the biggest win. We are still the little scrappy guys in a fast-growing town and we aren't afraid to jump in the trenches alongside the performers and clients who trust us. We call it the "Shewtonio Grittiness."
Thank you to everyone who believed in us. There are some fun things in 2026 that will be announced very soon both in live entertainment, marketing and some new things we have in the design lab that have been in the works for a while that will create some new milestones for the company.
The Boise Music Scene is healthy... and businesses are ready for a change and like the small agile marketing teams like ours!
Happy New Year to you all and thanks for believing in us!!
~Kendall
