Marketing Over Coffee

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Marketing Over Coffee

A weekly marketing podcast about marketing and tech, plus your questions answered. Visit www.MarketingOverCoffee.com for more.

07/09/2025

In this week's In-Ear (the ) & discuss and authenticity. Is using for "cheating"?

06/25/2025

In this week's In-Ear (the ) & discuss how we can escape 's sophomore slump and get back to productivity. Tune in to learn more.

06/18/2025

In this week's In-Ear (the ) & discuss 's sophomore slump. What is it, and why is it happening? Tune in to learn more.

06/11/2025

In this week's In-Ear (the ) & talk through 's new paper on and research and extract 5 practical prompting tips from it.

06/04/2025

In this week's In-Ear (the ) & review the new -Ready Kit - why it matters, what's in it, and how to get it for free.

05/28/2025

In this week's In-Ear (the ) & discuss whether you should hire an external expert or grow your own. Learn which is the best choice for you!

05/21/2025

"Tough talk" is no excuse for bad leadership. In this week's In-Ear (the ) & discuss the differences between good and bad leadership in tough times.

05/20/2025

"Comment GUIDE for the ultimate LinkedIn algorithm hack"... says every Linkedin "guru" in your feed.

Yeah, no. There are no LinkedIn hacks. Why? Because there is no single LinkedIn algorithm.

There are FOURTEEN of them.

In this newly-refreshed Trust Insights guide (link in the comments) based on LinkedIn's engineering team content and academic papers by LinkedIn published at the 2024 and 2025 ACM KDD conferences, we break down how LinkedIn's systems ACTUALLY work, from what LinkedIn's best and brightest have published.

You'll enjoy:

- What the 14 different systems are, how they work, and non-technical explanations of what they mean AND what you should do to optimize for each
- A checklist for how to optimize your LinkedIn profile for visibility
- A checklist for how to optimize your content for LinkedIn to increase the odds of visibility
- A checklist for your day-to-day activities on LinkedIn to help increase your visibility
- A detailed technical, super-nerdy explanation of each system
- All the sources we drew from

Grab your copy of the guide today - it's free.

05/14/2025

In this week's In-Ear (the ) & discuss the difference between no-code tools and the myth that they're no-work tools. Learn why this myth exists and what reality is.

05/07/2025

In this week's In-Ear (the ) & chat about codependency and overreliance on , especially tools like . What's going wrong, and how do we fix it? Can we fix it? Tune in to find out!

04/30/2025

In this week's In-Ear (the ) & discuss navigating the pressure of transformation and competitive parity. How do you keep up with the Jones? Should you? Can AI help? Tune in to learn more.

04/23/2025

In this week's In-Ear (the ) & chat about the problem with buyer personas in marketing. Where do they go wrong, and how do we fix them? Tune in to learn more!

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