Marketing Over Coffee

01/31/2024

What does it take to repair your brand after a Super Bowl fumble? Talking about the latest in content management, hosting and SEO with Mordy Oberstein of Wix!

Learn about content management, brand repair, SEO at scale and more on this episode of Marketing Over Coffee!

12/20/2023

What if Google’s search guidelines are more PR spin than reality? If you follow search and SEO check out what Eric Schwartzman shared with us as he went down the black hat rabbit hole:

Learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more on this episode of Marketing Over Coffee!

11/20/2023

Why do people get wrapped up in conspiracy theories and what can you do about it? Perfect listening for everyone just before you get to holiday dinners! Author Dan Ariely talks about his latest book Misbelief:

Professor Ariely talks about what makes rational people believe irrational things on this episode of Marketing Over Coffee!

09/25/2023

You've got 20+ options for marketing campaigns, where do you start? Louis Gudema makes it easy to understand with Bullseye Marketing: How to Grow Your B2B Business Faster, and we're talking about it here:

Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them on this Marketing Over Coffee!

09/21/2023

What's working in direct mail? How have house lists changed with the rise of digital? Get the update from the team at The Mailworks! Brianne Baggetta and Sarah Hodges join us on the latest MoC:
https://www.marketingovercoffee.com/2023/09/15/dm-update-with-brianne-baggetta-and-sarah-hodges/

08/10/2023

What's the future of teams? What does it mean to do work that has significance? Seth Godin talks to us about his new book and why "soft skills" are more important than ever, on this Marketing Over Coffee.

Learn About How Significance is the Future of the Workplace from author Seth Godin on this episode of Marketing Over Coffee!

07/27/2023

If you build an audience on a social platform shouldn’t you be able to access info about them? Rand Fishkin thinks so and that’s what created SparkToro, which just announced fantastic financial results. Many know him from his previous work at Moz but he’s also… CEO of a video game company?

Listen to the story here:

Learn About SparkToro, Lost and Founder, Gaming and more on this episode of Marketing Over Coffee with Rand Fishkin!

06/28/2023

What do you think of brands like: EA SPORTS MADDEN NFL, Pokémon, Godzilla, and Microsoft Xbox? Hear from the guy who has worked on all of these and more as we talk gaming and marketing with Chris Erb, founder of tripleclix on this Marketing Over Coffee Podcast:

Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others!

06/07/2023

Customer Experience (CX) is only half the answer. What is the experience mindset?
Wall Street Journal bestselling author Tiffani Bova’s new book is now available and she gives us the inside story on Marketing Over Coffee:

Learn about the crucial link between Employee Experience, Customer Experience and Success from Author Tiffani Bova on Marketing Over Coffee!

05/24/2023

What’s the value of being a good person? Part 2 with Healey Cypher of BoomPop talking about luck, opportunity, and helping others

Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop!

05/16/2023

What is the future of planning events? So great to have Healey Cypher back to talk about taking events to the next level with BoomPop.

Learn about the future of event planning from the Co-Founder and CEO of BoomPop, Healey Cypher on this Marketing Over Coffee!

05/05/2023

Friday Lunch Music playing now!

05/04/2023

The future of social music online has been on Joseph Perla’s mind for over 10 years and is now TurntableLive.com! Get the story on Marketing Over Coffee.

https://www.marketingovercoffee.com/2023/04/28/now-with-more-turntable-live-music/

Learn about the future of social music online with Joseph Perla of TurntableLive.com on this episode of Marketing Over Coffee!

04/26/2023

Great to help bring Jon Miller to town for an event!

04/26/2023

What milestones do nearly all agencies hit as they grow? Ryan Watson of Upsourced talks about the 4 stages that show up over and over again, how to keep margins in line, and deal with staffing all in this episode of MoC!

Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced on this episode of Marketing Over Coffee!

04/20/2023

I've tested six AI tools - 3 image generation and 3 transcript generation (great for audio or video content.)

We're sharing who won, and what was learned along the way, live today at 1pm Eastern (or if you missed it this link will go to the recording:

Trust Insights shares analytics, AI, and data insights. Watch to see conference keynotes you've missed and more.

04/12/2023

What are the implications of Twitter source code going public? Are you ready to build and tune your own AI model? Taking Bard for a test ride, In-Game Advertising and more in this week's podcast!

Learn about Twitter Source Code, Bard, Unreal Metahumans and more in this episode of the Marketing Over Coffee podcast!

04/05/2023

Podcast fans! This Week in Tech has been running for over 15 years, and CEO Lisa Laporte talks to us about running a podcast network and how to get the most from marketing with podcasts. Listen here:

Learn about the longest running and most popular Tech Podcast network from TWiT.tv CEO Lisa Laporte on this Marketing Over Coffee!

03/17/2023

Talking with Justine Jordan about the state of email, design vs. analytics, and being Human Central with Email:

Learn about Email Strategies, the Customer First Philosophy, Cold Email and more on this episode of Marketing Over Coffee

03/02/2023

Talking with Sam Clemens of Reprise about taking the pain out of software demo infrastructure!

Learn about Hosted Demos, Sales vs. Marketing, Building, and more in this interview with Reprise founder Sam Clemens.

02/22/2023

SEO Ranking factors, commercials from the big game, and opting out from Google upgrading your UA properties, all in the latest:

Learn about Dunks, SEO Ranking Factors, Twitter API and more in this episode of Marketing Over Coffee with Christopher Penn and John Wall

02/16/2023

Riley Street raised over $14k for her next film via crowdfunding! Learn more about her vision to create more female driven coming of age comedies, and the story behind Scooter:

Learn about Crowdfunding Scooter, Seed and Spark, Filming Shorts and more from Riley Street on this episode of Marketing Over Coffee!

02/08/2023

How do you get the most out of your LinkedIn profile? This TI course is based on all the research Christopher S. Penn's done on LinkedIn algorithms and it's FREE to take. Great for your own profile or forward along to any current job seekers!

Power Up Your LinkedIn Job Hunting Efforts Trust Insights Marketing Analytics Consulting

02/01/2023

What does a documentary about the moon landing, a guitar from the Grateful Dead, and a Panama EcoResort have in common? David Meerman Scott! We catch up with all that and the 8th Edition of The New Rules of Marketing and PR:

Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve on this episode of Marketing Over Coffee!

01/17/2023

AJ Wilcox talks about LinkedIn marketing strategies! Find out about the 16 types of ads, and which ones deliver!

A.J. Wilcox, owner of the B2Linked Agency talks about LinkedIn Ad strategies on this episode of Marketing Over Coffee!

01/03/2023

I'm a huge smart notebook fan, so this was right up my alley! Thanks to The Mailworks!

Check out the interview for the state of Direct Mail: https://www.marketingovercoffee.com/2022/11/04/talking-direct-mail-with-brianne-and-meagan/

12/15/2022

Great info from Andy Crestodina showing what 15 years of content marketing strategy looks like:

This is what a content strategy looks like after 15 years, 500+ articles and nearly 200 events. See the evolution of content formats, topics and frequencies. The good and bad, with complete transparency.

12/13/2022

If you understand human behavior you make your offers more compelling. Nancy Harhut talks about strategies that can raise results 4X or more from her book "Using Behavioral Science in Marketing" on the podcast this week!

In this Marketing Over Coffee Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses

12/12/2022

New stats on TikTok for day 8 of the 12 days of data from Trust Insights! The most active accounts are creating more than 20 videos a day?!?

Looking to increase engagement on TikTok? Check out our analysis of 1.13 million highly engaging videos exported from Talkwalker's system! Learn about the key statistics, top content producers, prolific producers, top TikTok hashtags, and top emoji used in captions. Get insights on how to create qua...

12/07/2022

Instagram gains from Twitter shakeup - The 12 Days of Data, day 2 from Trust Insights research by Christopher S. Penn

We studied Instagram for brands in 2022, finding that brands had a median of 687,749 followers, 913 likes, 12 comments, and a 0.18% engagement rate per post. We found that albums and photos tended to perform better than videos, and that brand engagement on Instagram has grown since the change in man...