Social by Sinead

Social by Sinead We’re a social media agency that provides strategic solutions with an organic growth approach.

We’re growing the team ✨If you live and breathe social media, can spot a trending sound before it hits Reels, and know t...
10/06/2025

We’re growing the team ✨

If you live and breathe social media, can spot a trending sound before it hits Reels, and know the difference between content that scrolls past and content that stops the scroll, this might be your moment.

Social by Sinead & Co is hiring a Part-Time Social Media Manager based in Massachusetts. We’re looking for someone who’s creative, organized, and obsessed with strategy, with an opportunity for more growth as our agency continues to expand.

You’ll get to:
▫️ Create and execute social media strategies that actually drive results
▫️ Write captions that make people double-tap
▫️ Manage engagement, analytics, and all things trending
▫️ Occasionally join client content shoots and help bring creative ideas to life
▫️ Work alongside a supportive, fast-paced, and fun team that loves what they do

If that sounds like you, send your resume and examples of your work to [email protected].

Six years ago today my dad brought me down to the bank and helped me open a business bank account to officially start th...
08/28/2025

Six years ago today my dad brought me down to the bank and helped me open a business bank account to officially start this little business I kept talking about.

What started that day has grown into something I’m so proud of. Social by Sinead has allowed me to work with incredible clients who believed in me and my team, trusting us with everything from social media management to content shoots and so much more. Your loyalty and support mean the world to me.

In these six years, so much of my life has unfolded alongside this business. I got engaged and married, we bought our dream home, welcomed two beautiful boys, and I built a team of hardworking, loyal women who have been with me through it all.

The part that means the most is knowing this business was built for these two cuties before they were even born. I’m proud of what I’ve created for them and grateful for everyone who has supported me along the way.

Here’s to six years of Social by Sinead and many more to come. 🥳🤍

Meet the women behind Social by Sinead & Co., a full-service social media agency based in Boston, working with small bus...
07/28/2025

Meet the women behind Social by Sinead & Co., a full-service social media agency based in Boston, working with small businesses and large corporations across the U.S.

What started as a one-woman show has grown into a powerhouse team of content creators, strategists, and social media managers who live and breathe digital marketing. We help our clients build their brand presence online through thoughtful strategy, scroll-stopping content, and consistent ex*****on.

Here’s what we offer:
✔️ Social media management on Instagram, Facebook, TikTok, and LinkedIn
✔️ Custom in-person content capture (photos, reels, TikToks)
✔️ 1:1 coaching for business owners and teams
✔️ Email marketing that supports and strengthens your online presence

Our clients range from local New England businesses to national brands, and we tailor our strategies to fit your goals, audience, and voice. Whether you’re launching something new, looking to grow, or just tired of the content hamster wheel, we’re here to help!

We are currently fully booked through mid-September. If you’re looking for support starting this fall, now is the time to reach out.

Click the link in bio to schedule a call and reserve your spot. We’d love to hear more about your business and how we can support your growth.

Meet Sophia 👋🏼 If you’re currently working with us or just signed on, you’ve probably seen Sophia’s name pop up in your ...
07/25/2025

Meet Sophia 👋🏼 If you’re currently working with us or just signed on, you’ve probably seen Sophia’s name pop up in your inbox.

She’s been with me for over four years, and today I’m excited to officially introduce her and celebrate her promotion to Client and Operations Manager here at Social by Sinead & Co! 🥳

Sophia started with us part-time as a social media assistant and has grown into such an important part of the team. She brings strategy, creativity, and heart to everything she does. She helps our clients thrive and plays a big role in keeping the business running smoothly behind the scenes. She supports our team, our clients, and honestly, me too.

Here’s what she had to say about her role and what she loves most:

“I’ve always been passionate about social media, but it’s the human side that I connect with most. I love getting to know our clients, understanding their brands, and helping their businesses grow through thoughtful, creative storytelling. Over the years, I’ve learned just how powerful great communication and strong relationships can be. The most rewarding part of my job is collaborating with the team, our clients, and the communities each brand serves.”

When she’s not in social media mode, you’ll find Sophia on her yoga mat (she’s currently into yoga sculpt), reading, or trying out new spots around the city. A California girl at heart, she’s at the beach all summer and cozied up watching football in the fall. Her brother spent a decade playing for the New England Patriots, which is what brought her to Boston in the first place.

I’m so grateful she’s on this team and proud of everything she’s grown into over the past four years. Follow her at and help me congratulate her in the comments!

Big news for your business 📣 Instagram content is now appearing on Google Search and that changes the game for how peopl...
07/11/2025

Big news for your business 📣 Instagram content is now appearing on Google Search and that changes the game for how people discover you online!

Here’s what you need to know:
▫️Starting this month, your public Instagram posts (photos, Reels, captions) can now be indexed by Google and shown directly on search results pages.

▫️This means your Instagram is no longer just a social platform. It’s officially part of your SEO strategy.

▫️Your content is more searchable than ever, reaching people who aren’t even on Instagram.

So how do you make the most of this?
✅ Start using relevant keywords in your captions and alt text.
✅ Make sure your username and bio clearly state what you do.
✅ Keep your account public and professional.
✅ Think like your ideal client: what would they Google? Then create content around that.

Also, double-check your privacy settings to ensure your posts are enabled to appear in search results!

This is why a smart content strategy matters more than ever. Instagram isn’t just a highlight reel… it’s a search engine and a portfolio of your business.

Need help turning your Instagram into a client-attracting machine? DM me or check out my course, Serve & Scale, for everything you need to build a strategy that actually works!

Boston Social Media Agency | Social Media Manager | Social Media Management

Need content? We’ve got you. 🎥Our content shoots are perfect for social media management clients who want fresh photos +...
06/27/2025

Need content? We’ve got you. 🎥

Our content shoots are perfect for social media management clients who want fresh photos + videos on a regular schedule - monthly, bimonthly, quarterly, or just when you need it.

Not a management client? No problem. We also offer standalone content shoots for businesses who handle their own socials but want elevated content.

Up to 3 hours on-site, edited photo + b-roll video content included, with full rights to use however you’d like.

📲Link in bio to learn more and schedule a consult call.

📸

The growth is real… and so is the client love 🤍Swipe through to read what our incredible clients have to say. From strat...
06/19/2025

The growth is real… and so is the client love 🤍

Swipe through to read what our incredible clients have to say. From strategy and structure to standout content, they trust us to bring their brand to life online.

Whether you’re just getting started or ready to scale, we’re here to help you show up with confidence and consistency.

📲 Ready when you are — link in bio!

Meet the faces behind the feeds 👋🏼We’re Social by Sinead & Co, a boutique Boston-based social media agency helping small...
05/30/2025

Meet the faces behind the feeds 👋🏼

We’re Social by Sinead & Co, a boutique Boston-based social media agency helping small businesses and large corporations show up online with strategy, style, and consistency.

We handle social media management from start to finish: captions, posting, engagement, and everything in between.

We offer content capture through on-site photo and video shoots that align with your brand and are built to perform. Most of our management clients book this monthly or quarterly, but we also offer it as a stand-alone service. So if you’re managing your own socials but need high-quality content, we’ve got you.

We also create and manage email marketing that works with your social strategy to keep your messaging cohesive and impactful.

Prefer to DIY? Our Serve & Scale Instagram course walks you through everything from account setup and content strategy to Reels creation and editing tools so you can grow your brand and attract real customers.

We’re not here for cookie-cutter content or fluff. We build brands that connect and convert.

Curious how we can support you? Link in bio to book a consult call. 📲

We get these questions all the time so we’re answering them all in one place. 💬From the algorithm to monthly management,...
05/22/2025

We get these questions all the time so we’re answering them all in one place. 💬

From the algorithm to monthly management, follower growth to face-on-camera fears… we’re giving it to you straight.

Whether you’re thinking of outsourcing your socials or diving into our Serve and Scale Instagram course, this is the clarity you need to move forward with confidence.

📌Save this post, send it to a friend, and feel free to slide into our DMs with more questions.

This business started with a simple goal: help small business owners show up on Instagram with confidence.After years of...
04/17/2025

This business started with a simple goal: help small business owners show up on Instagram with confidence.

After years of managing accounts, building strategies, and testing what actually works, one thing I kept hearing was: “I know I need to post, but I don’t know what to say or how to make it work.”

That’s exactly why I created Serve & Scale.
And I’m proud to say it’s already helped so many business owners grow with clarity and ease. The feedback has been amazing!

One local business owner shared:
“I finally feel like I have a plan when I open the app and I’m seeing real results without feeling overwhelmed.”

Serve & Scale is a self-paced online course designed for small business owners and entrepreneurs who want to grow on Instagram without the stress, confusion, or wasted time.

Inside the course, you’ll learn:
📲 How to create content that connects with your audience and converts them into customers
⏰ Time-saving strategies to plan your content so you can focus on running your business
🚀 How to actually use Instagram’s tools (Reels, Stories, Highlights) to grow organically

You’ll also discover how to:
✔️ Build a community of loyal followers
✔️ Simplify your posting process
✔️ Increase engagement—without feeling “salesy”

If you’ve ever felt like Instagram is a full-time job, I promise it doesn’t have to be.

This course gives you a clear, proven strategy and the confidence to finally grow your business online.

📲 Ready to make Instagram work for you?
Head to my website to learn more and join Serve & Scale today!

https://socialbysinead.com/course

I’m so excited to share that we’ve been nominated for the 2nd year in a row for the Boston Business Women Awards as Best...
03/26/2025

I’m so excited to share that we’ve been nominated for the 2nd year in a row for the Boston Business Women Awards as Best Social Media Specialist for 2025! Voting starts today! 🥳

It’s such an honor to be recognized alongside so many talented, creative, and hard-working women in business. Congratulations to all the incredible nominees!

The Boston Business Women Awards celebrate the best female-owned businesses in the city and we’re beyond grateful to be part of it!

🗳️ Click the link below to vote
https://bostonbusinesswomen.com/the-boston-business-women-awards/

🗓️ Voting closes April 22, 2025

To my amazing team, clients, friends/family and community - thank you. Your support over the years has meant everything to me. I absolutely love what I do and I wouldn’t be here without you!

Giveaways can be a powerful tool for growth… IF you do them right. 📈Too many businesses run giveaways that only attract ...
02/26/2025

Giveaways can be a powerful tool for growth… IF you do them right. 📈

Too many businesses run giveaways that only attract freebie hunters, leading to zero long-term engagement and a flood of unfollowers once the prize is claimed. But when done strategically, giveaways can bring in high-quality followers who actually care about your brand.

In this post, we’re breaking down the do’s and don’ts of Instagram giveaways so you can grow your audience the right way.

Swipe through to learn:
✅ How to pick a prize that attracts your ideal audience
✅ The best entry rules for engagement (not just vanity numbers)
✅ Why partnerships can make or break your giveaway
✅ The secret to keeping new followers after the giveaway ends

💡 Pro tip: Giveaways should be about more than just growth. They should build brand awareness, community, and long-term engagement.

📌 Save this post for later and follow for more social media growth tips!

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