PR guy looks to the next XFit PR
Pirozzolo Company Public Relations is a Boston PR Agency with International Client Experience in Ger The Pirozzolo Company page offers great how-to advice and information on promoting your company and reaching your constituents with a powerful message.
PR guy looks to the next XFit PR
Russia menaces Ukraine and world with new cyberthreats.
“Russia's latest cyberattacks are in keeping efforts to extend Soviet-style hegemony worldwide—far beyond regional sea skirmishes with Ukraine,” according to Jeremy Samide, CEO of Stealthcare.
Campaign Managers: Get Deep Voter Data From Social Media With New Censeo Platform
"The new Censeo Analytics platform can now provide candidates with voter attitudes and habits using social media, big data and proprietary algorithms,” according to Jubin Pejman, Censeo Analytics CEO, in the announcement of this new product.
With this new platform, campaign managers and political party fund raisers are able to segment their voter base with granular data to target undecided and swing voters. This capability goes far beyond existing market segmentation strategies used during the Obama and Trump election cycles.
The new Censeo Analytics platform can now provide candidates with voter attitudes and habits using social media, big data and proprietary algorithms,” according to Jubin Pejman, Censeo Analytics CEO, in the announcement of this new product.
Technology may change but newspapers are here to stay, despite challenges.
Every PR professional knows this. No matter what algorithm Google, Facebook and Twitter come up with to decide what you will read about the activities of politicians, magnates and criminals we call news, our clients still want their name in the newspaper.
"The New Cambridge Observer" featured Boston Global Forum's recent symposium on AI in government. https://newcambridgeobserver.com/2018/10/03/ai-symposium-2018/
The Artificial Intelligence World Society will discuss of Artificial Intelligence (AI) in Government. The discussion will be chaired by President, World Leadership Alliance – Club de Madrid,…
Awesome article pickup!
The New York Times, Boston Globe and Washington Post ran a terrific story by Boston AP reporter Bob Salsberg on Boston Global Forum’s role in developing Artificial Intelligence for government.
As a member of the Boston Global Forum Editorial Board, I was blown away by the wide interest—including followup requests from US and Asian broadcasters and print journalists for interviews with Gov. Michael Dukakis and BGF cofounder Nguyen Anh Tuan. IM me if you need help connecting with these public policy experts.
Is self-driving government in the future?
What you must do if you want to establish an international brand, especially if you manage a B2B company that sells an ingredient product such as Gore-Tex, Shimano, or StainMaster. Here is what the experts say.
CEO believes the between Xi and has spurred China to launch against the U.S. deploying new strains reports Global Security Mag:
Ping-ponging tariffs between the U.S. and China, have already sparked new Chinese hacking campaigns and a shift toward attacks that are increasingly targeted, and most likely aimed at carrying out government espionage.
The 3,000 journalists converging on Singapore to cover the US – North Korea Summit, area rich target for cyber spies and hackers. Traveling
Many thanks to The Wellesley Townsman for a superb article on my receiving the Hamden Education Foundation Distinguished Alumni Award for 2018.
Humbled to be among the honorees receiving the Hamden Education Foundation's Distinguished Alumni Award for Lifetime Achievement for 2018.
The award includes having a brick with my name and the year of the presentation laid at the Hamden High School courtyard as a permanent marker. Over its 17-year history, the HEF award has been presented to a Pulitzer Prize Winner, Nobel Laureate, and a co-chariman of Dow Chemical.
Hamden Mayor Curt Balzano Leng said, "Your accomplishments and success are due to your hard work while on your path since high school and this recognition is something you can be proud of."
Dick Pirozzolo, a prominent Boston public relations agency head, author, and Wellesley, Massachusetts resident, was recently presented with the Lifetime Achievement Award from the Hamden Education …
A self-propagating Ransomware Attack struck Atlanta on March 22, shutting down municipal services.
Here’s what cybersecurity authority and speaker Jeremy Samide, Stealthcare CEO, had to say about the attacks and the tools needed to predict and defeat them.
Cleveland, Ohio, April 03, 2018 (GLOBE NEWSWIRE) -- A month before a recent cyberattack crippled Atlanta, Georgia, Stealthcare’s proprietary Threat Intelligence Platform Zero Day Live warned clients of the impending ransomware attack that locked the city’s computers and halted nearly all municip...
If you're tired of ho-hum PR Results, then climb up to Next Level PR
The fundamentals of news writing are readily available. For example MediaCollege.com lists the five basic elements of news: timeliness, significance, proximity, prominence and human interest.
Abiding by these fundamentals will suffice to attain a modest level of success with your PR program. But if you or your client want to take your public relations campaign from ho-hum to Next Level PR, your need to go beyond the basics by looking for ways to employ Next Level PR tactics into your corporate communication: Controversy, Humor, Story, Consistency and Simplicity.
Controversy—More than anything, the media love controversy, something the President of the United States has mastered to control nearly every news cycle.
As a media-savvy PR Firm, Pirozzolo Company constantly scans traditional and online media for current events and issues that relate to our clients. More recently we capitalized on the controversy involving Russia hacking our elections and tied it to the Republican National Convention to generate coverage for Stealthcare, a cybersecurity consulting company. The firm's CEO appeared on CBS-TV Cleveland and other national business and professional media outlets where he commented on the impact of foreign involvement.
Likewise, when Boston business leader Jeffrey Ornstein, CEO of J/Brice Design International, was about to lose Afrooz Saheaei, a valued employee whose visa had run out, he launched not only a legal battle, but told Pirozzolo Company to fight her case in the court of public opinion. Ornstein won on both fronts and the employee, a talented young designer, remained working in the US, thanks in-part to the media outlets that underscored her value to the American economy including Wicked Local.
Humor—There are times when funny will get you a lot more positive exposure than deadpan. Washington Post humorist and syndicated columnist Gene Weingarten once interviewed our client Hilla Ovil-Brenner, founder of WhiteSmoke, a turbocharged writing engine that includes advanced editing and spellchecking.
Columnist Weingarten quipped that Ovil-Brenner probably didn't like it when people learned to spell because it would hurt her business.
She quipped back, "If I sold plus-size fashions, that would not mean I want women to be fat, it means I want them to feel good, look good and be successful in their lives. Just like WhiteSmoke helps people become more successful communicators."
The WhiteSmoke-Weingarten interview was hilarious and got picked up by newspapers nationwide. Product sales soared.
Story—Too often organizations forget that their CEO is a real life person whose heart, skills, challenges, obstacles and conflicts make for far more interesting reading than canned quotes about how, "Delighted we are to announce Rebecca as the new VP engineering at Techno Pants Corp."
Stop sanitizing CEOs. Let them be human, let them talk about how they resolve conflicts with the board of directors, investors or the government and include information about their personal relationships and activities. Make them come alive. We love knowing about Bill and Melinda and Richard Branson because we see them as real people with exciting, committed lives. Few people know anything about the CEO of Dell or American Airlines and their PR suffers as a result.
Consistency—While representing institutional investment managers, a journalist once mused, "How come 75% of all money managers are in the top quartile when it comes to their performance releases?" That's because the poor performers hide in the weeds when their numbers are down and emerge only when their numbers are up.
Want to win the respect of journalists, build credibility and generate positive press over the long haul? Be accessible when the news is bad. Get it out, get it done and move on. When itâ€™s time to deliver good news, you will be far more credible and will have a trusting relationship with the editors and reporters. They will credit you for your candor and their coverage will be more positive and prominent when the news is good.
Simplicity—Keep it simple. How many times do we use jargon like OEM, FX or Q4 without thinking that the journalist who makes the first cut on a news release might be new to manufacturing or finance to say nothing of the reader. Journalism critics note that The Wall Street Journal, whose readers are supposed to be mostly business types, does better job of explaining business and financial terms than a The New York Times, whose readership is more general.
Kim Wallace of the market research firm Wallace & Washburn in Cambridge, Massachusetts, and author of "Why People Don't Buy Things," puts it this way: "Liken new concepts to what we already know. If you want to reach customers who had never seen snow tires before and need to explain their benefit say: They are like snowshoes for your car. Everyone will understand the concept instantly." Power up your next public relations foray using these tactics—if you want to establish your CEO as an influencer, maximize awareness and build brand equity.
That's Next Level PR!
Dick Pirozzolo is Managing Director of Pirozzolo Company Public Relations in Boston, whose PR campaigns have helped startups become publicly traded companies or be acquired by major public corporations. Dick lives in Wellesley, Massachusetts.
Boston business leader Jeff Brice Ornstein's upcoming speech in Dubai may interest my Facebook friends who cover successful Boston businesses or the hotel industry worldwide.
When we think of exporting American products, folks seldom think of exporting hotel design services to Saudi Arabia, Qatar and the UAE.
Jeffrey, who founded J/Brice Design in Boston in 1989, will speak before an international slate of hotel owners and operators, developers, designers, architects, and other delegates Noon, Tuesday, January 23, Hotels and Resorts Middle East Conference at Le Royal Meridien Beach Resort and Spa Dubai, United Arab Emirates.
His talk will focus on how socio-economic, technological and geopolitical winds effect change and our view of design.
Jeffrey, who has received the professional sobriquet as “the cultural spy,” redirected hospitality in the region with guest-centric interiors that embrace the local culture—creating both a sense of place and an over-arching world style that is hip, fresh and appealing to the demanding traveler.
Jeffrey Ornstein will be among some of the most current influential minds in the hospitality industry who are coming to Dubai to address the latest developments impacting the hospitality landscape …
New Cambridge Observer,” published by Anita M. Harris, picked up my review of “Great Powers, Grand Strategies,” the forthcoming book on the need for US influence and projection of power in the South China Sea.
International communications expert Dick Pirozzolo reviews Great Powers, Grand Strategies, a new book urging that the United States play a strong diplomatic role in the Pacific and project naval p…
I just reviewed a new book by foreign policy superstars and edited by Anders Corr underscores the importance of the United States maintaining a diplomatic role in the Pacific and projecting Naval power as a stalwart against Xi's efforts to expand China's influence worldwide.
In his review "Great Powers, Grand Strategies" Dick Pirozzolo writes: Throughout 2017, U.S. foreign policy has been conflicted, confusing, and churlish with the US withdrawal from the Transpacific Partnership, spats between the President and the Secretary of State, a paucity of foreign affairs offic...
BBC WORLD covered Estonia past president Toomas Ilves on his nation’s data management and Cybersecurity technology. Estonia relies on several technologies to assure ones identity for online transactions and government agencies are prohibited from re-asking personal information already on file. The interview was part of Boston Global Forum ( www.bostonglobalforum.org ) cybersecurity day conference at Harvard University today. Transcripts and interviews are available to media.
Estonia’s Past President Toomas Hendrik Ilves will receive the "World Leader in Cybersecurity Award" at the Global Cybersecurity Symposium on December 12 at Loeb House, Harvard University.
President Ilves is being honored for his leadership that resulted in his establishing Estonia as a vital member of the world community and for his speeches before the United Nations where he has fostered understanding of the risk of climate change, the need for safety of the Internet, and the plight of migrants and refugees – especially children.
Please visit the link for advance media registration and details.
Global Cybersecurity Day Program Honors Estonia Past President Toomas Ilves at Harvard Talks. Estonia’s Past President Toomas Hendrik Ilves will receive the World Leader in Cybersecurity Award for his nation’s achievements in developing cyber-defense strategies for all nations, and for establish...
Emails from [email protected], [email protected], [email protected] or any other corporate executive, politician, friend, or family member are now all suspect thanks to "Mailspoit," a new method that allows hackers to impersonate any email sender. This warning arrives via an Jeremy Samide of Stealthcare.
The attack uncovers bugs in how more than a dozen programs implement email's creaky protocol.
The world’s largest shipping company told ransomware attackers no dice to their demands. They’re fighting back and paying the price to thwart these cyber criminals. https://www.tripwire.com/state-of-security/latest-security-news/u-k-shipping-company-clarksons-hit-cyberattack-refuses-pay-ransom/
Container shipping giant Clarksons saysnthat it fell victim to a cyberattack in which hackers made off with confidential company information.
Journalists are invited to cover the December 12 World Cybersecurity Day symposium on latest cyber threats and defenses at Harvard University.
Delegates include Prof. Joseph Nye, former undersecretary of defense, former President of Estonia Toomas Ilves, Gov. Michael Dukakis who heads the Michael Dukakis Institute For Leadership And Innovation and other cyber experts.
To register or arrange interviews contact me at: [email protected] or Nguyen Anh Tuan at: [email protected]
Boston Global Forum (BGF) and the Michael Dukakis Institute for Leadership and Innovation will present awards for achievements in Artificial Intelligence and Cybersecurity during the third annual G…
Latest News from J/Brice Design International, Boston
What if Trump Scraps NAFTA and orders big tariffs on Canadian products?
The impact on our energy prices here this winter is subject of US-Candada Energy Conference Dick Pirozzolo and PR guru Jim Grasso are promoting in Boston on Nov 8-9. New England Canada Business Council NECBC is hosting the talks at the Seaport Hotel.
New England counts on Canada for clean hydropower and gas and oil in other US regions. Tariffs on energy imports could spike prices and increase our dependence OPEC oil.
Coverage is invited. For press credentials email [email protected] or [email protected]
Details on speakers and sessions at: http://www.necbc.org/energy-trade
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We just started getting the word out on Make48, the new public television series in which teams of all ages compete for a chance to develop and market a new consumer product. Quality TV for STEM students and their parents. Check local listings as the programs roll out nationwide.
North Korean crisis and the need for soft power diplomacy to be aired at Boston Global Forum symposium.
Soft power innovator Joseph Nye and Gov. Michael Dukakis will address media, diplomats, scholars, and business leaders at World Reconciliation Day Event
“A single misstep can turn political brinksmanship into a global conflagration. Nowhere is there a greater risk today than with North Korea,” Gov. Michael Dukakis, chairman, The Boston Global Forum
Throughout August, Boston Global Forum scholars and experts on international relations (www.bostonbglobalforum.org) will develop innovative solutions to the nuclear missile crisis posed by North Korea; with recommendations to be aired during the World Reconciliation Day Symposium at 8:30 AM to Noon, Sept. 9th, Loeb House, Harvard University, 17 Quincy Street, Cambridge, Mass.
Media coverage is invited.
For press credentials contact: Dick Pirozzolo [email protected], + 1 617-959-4613 or Tuan Nguyen [email protected] +1 617 286 6589
Professor Joseph Nye former dean of the John F. Kennedy School of Government at Harvard University and a member of The Boston Global Forum Board of Thinkers will deliver The Hoa Sen Distinguished Lecture on Reconciliation on the value soft power in reducing international tensions with The Democratic People’s Republic of Korea.
326 A Street
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The Pirozzolo Company Public Relations page offers great how-to advice and information on international corporate communications, media relations and social media management. We also cover trends and client accomplishments. We’re especially proud the work we’ve done in commercial real estate development in the US and Middle East, manufacturing, international finance, financial technology, Forex, artificial intelligence and cybersecurity. We’ve helped our clients manage their reputation, build brand equity, increase sales and attract venture capital financing and acquisition.
Our sample client list includes Stealthcare, cybersecurity and threat management, Trayport, commodities trading platform, USB/Agrivest, US farmland investment, United Technologies, alternate energy, Mass Mutual, pension plan investment reform, Citibank, investment management evaluation, J/Brice Design International, hotel and resort development in the US and MENA, Mass Design, high-reliability printed circuit boards for defense, avionics and medical applications, American Polyfilm, B2B manufacturer of film for watercraft, food processing and medical devices and Shambaugh & Son, manufacturing facility engineerin
Dick Pirozolo, general manager and founder serves on the editorial board of The Boston Global Forum, a think tank and conference organizer specializing in foreign relations and US-Asia relations. Dick is an accredited member of the Public Relations Society of America and a respected journalist holding membership in The National Press Club of Washington, D.C., The Society of Professional Journalists and the Foreign Press Association of New York.