Just Power Podcast

08/21/2025

Energy affordability isn’t just a headline—it’s a daily reality for millions of households. Ben Nathan, Director of Affordability and Equity at E Source, unpacks with me on the Just Power Podcast the latest challenges utilities and communities are facing as federal funding shifts and energy bills climb.

We dive into new research on the customer journey through energy assistance programs, where awareness gaps and access barriers are leaving too many behind. You can catch this episode on Apple, Spotify or on our YouTube channel here:

Energy affordability isn’t just a headline—it’s a daily reality for millions of households. In this episode of Just Power, Host, Carolyn Parrs, welcomes back...

08/07/2025

For years I’ve heard utility customers being referred to as ratepayers. Sounds so transactional. But here's the thing: when nearly half of American households struggled to pay their energy bills last year, we're clearly dealing with a human crisis, not just a business transaction.

In this episode, I’m getting real about what it actually means to engage with our communities during these rough times. I share 8 powerful ways energy leaders can nurture (yes nurture, not just “serve”) their communities with practical ideas for building trust, offering support, and showing that people matter more than just their bill.

This isn't about being nice – it's about building resilient communities. It’s about elevating the human side of energy.
https://youtu.be/fTq5pGNag80?si=v24mwzCvfO2Er58l

Welcome to Season 3 of Just Power! For years I’ve heard utility customers being referred to as ratepayers. Sounds so transactional. But here's the thing: whe...

07/11/2025

Season finale of Just Power Podcast! 5 Energy Justice Questions We Must Ask Communities Now. I dive into the urgent realities facing underserved communities in our evolving energy landscape and reveal the 5 essential questions energy providers and decision-makers must begin asking now. Full episode here: https://youtu.be/wnI4QD74xCc

07/01/2025

In these turbulent times, how can we frame energy equity and climate justice in ways that unite—not divide—communities across the political spectrum? In this episode of Just Power, I sit down with nationally recognized sustainability leader, Sandy Nessing, to explore how community-centered approaches can transcend political divisions and create lasting change in our energy transition.

From lessons learned in legacy site remediation to the power of transparency and trust-building, Sandy shares hard-won insights from her decades in energy, revealing why transparency and demographic understanding are game-changers for energy companies navigating sustainability challenges.

Check it out on Apple Podcasts, Spotify or on our YouTube channel!

In these turbulent times, how can we frame energy equity and climate justice in ways that unite—not divide—communities across the political spectrum? Host Ca...

06/05/2025

NEW EPISODE ON JUST POWER PODCAST! What happens when entire communities built around coal plants suddenly face closure? I sit down with Heidi Binko, Co-founder and CEO of the Just Transition Fund, to explore how communities can navigate the complex shift from fossil fuels to clean energy without leaving anyone behind.

With over 25 years in climate philanthropy, Heidi brings incredible wisdom about what it really takes to support communities through economic transition. We dive deep into the human side of energy transformation - the families losing generational jobs, the towns watching their tax base disappear, and the Indigenous communities facing unique challenges in this new landscape.

Catch us on YouTube, Spotify, Apple or wherever you listen to your favorite podcasts.

What happens when entire communities built around coal plants suddenly face closure? Host Carolyn Parrs speaks with Heidi Binko, Co-founder and CEO of the Ju...

06/03/2025

Here’s a heads up on a short video I created on "How to Create a Sales Funnel That Work." I pose important questions about your potential clients, customers, members or donors -- as so much has probably changed for them in these times. I also give you excellent AI prompts that will reveal surprising results about your customers. Don't miss out on that! This is great messaging prep for your website or any communications you are working on.

I've been hearing gripes from many business owners and leaders lately that go something like this:“Email marketing doesn’t work anymore.”“Digital courses don...

05/30/2025

NEW EPISODE OF JUST POWER: Why the Most Expensive Energy Mistakes Aren't Technical—They're Human.

What if the biggest threat to your energy project isn't equipment failure or budget overruns, but ignoring customer feedback or realities? In this episode of Just Power, host Carolyn Parrs reveals why "meaningful engagement" isn't just feel-good corporate speak—it's the difference between projects that thrive and investments that become stranded assets.

Listen to the Just Power Podcast wherever you enjoy podcasts including Apple, Spotify and YouTube.

What if the biggest threat to your energy project isn't equipment failure or budget overruns, but ignoring customer feedback or realities? In this episode of...

04/23/2025

NEW SEASON OF THE JUST POWER PODCAST!

The Energy Provider's Guide to Net Zero - A Global Report

In this data-packed episode of Just Power, host Carolyn Parrs and Accenture’s Energy Retail Global Lead, Eva Burén examine the complex intersection of energy affordability and the transition to net zero. As global energy costs rise, households across the economic spectrum face increasing financial pressure, with one in three households worldwide and nearly half of American families struggling to manage their energy expenses. Carolyn and Eva explore findings from Accenture's comprehensive global report "The Energy Provider's Guide to Net Zero" on consumer expectations regarding affordability, accessibility, and sustainability in our energy future.

Catch Just Power on Apple, Spotify, YouTube or wherever you listen to your favorite podcasts.

Apple: https://podcasts.apple.com/us/podcast/just-power/id1787062424

Spotify: https://open.spotify.com/episode/3kj4i4K39KtJKHbS2bXCNq

YouTube: https://youtu.be/Lg_ASbbF5mE?si=CXl5iQOxQwV_NyV8

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In this data-packed episode of Just Power, host Carolyn Parrs and Accenture’s Energy Retail Global Lead, Eva Buren examine the complex intersection of energy...

04/22/2025

Wishing you and your loved ones a Happy Earth Day! XOXO

04/17/2025

NEW VIDEO: Here's my Messaging Tip #2 in my video series, "Reframe Your Message for Changing Times".

Do you know what that ONE significant problem your customer is facing now? It's time to ask. Here's how.

To your success (and courage)! Carolyn

Everything has changed in a matter of months and you might not be sure of the next best move for your business. One thing's for sure: Your messaging needs to...

04/13/2025

For all you bewildered businesses and non-profits. Here's my first messaging tip in my "Reframing Your Message for Changing Times Series": Lead with Empathy, Follow with Authority.

https://mindovermarkets.com/schedule-a-call/