Penguin Network

05/06/2025

What the office looks like in the evening :-)

05/05/2025

Hey guys this is Hudson Bos. This summer I'm fulfilling a dream of mine which is representing the United States playing basketball in Europe- specifically- Italy.
This is the same group my dad went with in 1989 to Scandinavia and Russia. It's called NBC Camps. A Christian Camp I went to last summer. To prepare for this trip, I spent 270 days/year for the last 3 years working on my game. I'm really excited to have been chosen by NBC to represent the US this July!

Part of going on this tour is raising support.

So far I've raised $4K out of the $7300 I need to go. I'm hoping to finish my fundraising in the next two weeks.

If You would like to partner with me financially you can use this Venmo handle: or DM me and I'll send you my QR code. Just text me at 406-570-3292

You can also send a check if you prefer to: 24228 Norris road. Bozeman Montana. 59718. Please check out my video below that tells more details.

Ps. If you'd like to help me hit my goal please share this post with others or post on your own timeline 🙂

09/14/2024

"The thing we need to see most about ourselves is hidden in the place we least want to look" JP
"Don't shatter the mirror that shows you yourself" MS
"These are the things God has revealed to us by his Spirit. " Scripture

09/06/2024

We run Google Ads for many clients.
It continue to be an invaluable tool for creating new business and is one tool in our arsenal.
Sometimes clients wonder what time length is optimal to see success.
Below is something I shared today with a client.
You may find it helpful too:

𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀: 𝗪𝗵𝘆 𝗧𝗶𝗺𝗲 & 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗿𝗲 𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀:

• 𝗗𝗮𝘁𝗮 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻: It takes time to gather enough data from clicks, impressions, and user behavior to make accurate decisions. A few weeks might not provide a full picture.

• 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗵𝗮𝘀𝗲: Google Ads needs time to "learn" which ads perform best. The system tests different combinations of keywords, audiences, and ad copies to find what works, usually taking a few weeks to a month. This includes heading changes, long and short copy, as well as other options.

• Retargeting Ads: These ads target people who have already visited your website or interacted with your ads but didn't take action. It takes time to get enough clicks and visits to build an audience for retargeting effectively. We can’t “retarget” until we have a sizable list of people who’ve already interacted with a campaign.

• 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗧𝗲𝗿𝗺𝘀: Google Ads has restrictions on using competitors' brand names or terms in your ads for the first 90 days. It takes time to start using this strategy effectively once the restriction period ends.

• 𝗧𝗵𝗶𝗿𝗱-𝗣𝗮𝗿𝘁𝘆 𝗦𝗶𝘁𝗲𝘀: Your ads can’t be shown on third-party websites until they’ve been running for at least 30 days, which limits initial exposure and data collection.

• 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗩𝗮𝗿𝗶𝗮𝗯𝗹𝗲𝘀: We test different variables like zip codes, age groups, gender (male or female), search term variations, and bid amounts. Each test requires time to run and determine what works best.

• 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗜𝗱𝗲𝗮𝗹 𝗕𝘂𝗱𝗴𝗲𝘁: It takes time to analyze the data and determine the ideal budget needed to achieve consistent wins and results each month.

• 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Adjustments are often needed based on the initial data, such as refining keywords, adjusting bids, or improving ad quality. Each change requires time to show its impact.

• 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗧𝗿𝗲𝗻𝗱𝘀: Your business might see different results depending on the season or month. Observing over a year helps account for any seasonal fluctuations that could affect performance.

• 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗣𝗮𝘁𝗶𝗲𝗻𝗰𝗲: It takes time to build brand recognition and trust. Ads often perform better as users see them more frequently over time.

• 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗗𝗮𝘁𝗮: Tracking conversions (like leads or sales) is crucial. It takes time to gather enough conversion data to identify patterns and provide useful insights.

07/15/2024

Penguin Network :
What Sets Us Apart 🌟
• Expert Training: We’ve been trained by top 1% performing digital marketing agencies and continue our education regularly to keep up with strategies and trends in an ever-changing marketing environment. We’ve spent hundreds of hours in ongoing education to make sure we are at the top of our game in all areas in all of our service channels.

• Client-Centered Approach: We take time to fully understand the goals for each client. We are personally involved with all of our clients. We are not a “churn and burn” agency; we typically work with clients for years, not months.

• Broad Marketing Expertise: We understand broad marketing concepts, not just a single channel. This allows us to make necessary adjustments to increase performance KPIs week to week and month to month to ensure scalable campaigns.

• Human Psychology Insight: We understand human psychology, which is critical for establishing trust and helping build long-term connections with new clients.

• High Conversion Systems: We build systems that ensure the highest conversion rates of the most qualified clients.

• Follow-Up Education: We provide education on follow-up to ensure no new client is missed.

• Transparent Communication: We communicate clearly our strengths and weaknesses to new clients to ensure they understand if we can help solve their specific challenges.

• Continuous Improvement: We are dedicated to continuous improvement and innovation to keep our clients ahead of the competition. 🚀

• Proven Track Record: Our long-term client relationships and consistent results speak volumes about our commitment and effectiveness

• Regular Monthly Reports to Track Success and allow strategic adjustments as necessary

• Philosophy/Foundation We understand our purpose for existing as a company and see it as a privilege from God to serve our clients

07/10/2024