Shine Social Co.

Shine Social Co. I Help Companies & Emerging Entrepreneurs Shine Online with Social Media & Time Mgmt for Mompreneurs

Let’s kill the vibe that you need 10K followers to make a dent. You don’t need more people—you need the right people.Her...
07/21/2025

Let’s kill the vibe that you need 10K followers to make a dent.
You don’t need more people—you need the right people.

Here’s your permission slip to:
✨ Stop stressing over the algorithm
✨ Show up for your people
✨ Build community, not just content

Ask yourself:
Am I creating scroll-stopping stuff for my audience, or just trying to keep up?

Are you sharing content that works for you? How's it going?

07/08/2025

This is how you create content your audience actually cares about—and hooks them from the very first line.

Step-by-step: Create Audience-Magnet Content (Example: Therapist)

1. Start with ONE real problem your audience struggles with
→ For a therapist: “My clients struggle to set boundaries without guilt.”

2. Use the SCALE Method to turn it into valuable content
→ A relatable story, a mindset shift, or a tip list they can use today

🔹 S – Storytelling
“I used to think saying no made me selfish. Here’s what changed everything...”
🔹 C – Controversial
“You don’t owe anyone constant access to you—especially if it’s draining your mental health.”
🔹 A – Actionable
“3 phrases to set a boundary without sounding harsh 👇”
🔹 L – Learning
“People-pleasing often starts in childhood—it’s a survival strategy, not a personality flaw.”
🔹 E – Engagement/Entertainment
“Which one sounds like you?
😅 The chronic yes-er
😬 The guilt tripper
🧠 The boundary ghoster”

3. Repurpose it into multiple formats
> Reel with the hook + tip
> Quote graphic with a bold statement
> Carousel with a breakdown
> Stories with polls, sliders, or a Q box

4. Be real. No corporate voice. No jargon. Talk like a human.

5. Always end with a call to engage
→ “Which one are you?” or “Drop a 🙋‍♀️ if this hit home.”

Look. You don’t need more content. You need smarter content—and a strategy that pulls people in fast.

The SCALE Method gives you that—hook-first, human-first.

Social media isn’t just social anymore. It’s smart media.The algorithm? It’s matchmaking content with interests, not jus...
07/02/2025

Social media isn’t just social anymore. It’s smart media.

The algorithm? It’s matchmaking content with interests, not just followers.

So let’s stop chasing numbers and start building influence that matters.

👉 Be the content your dream clients are already searching for.
👉 Create to connect—not just to post.
👉 Relevance > reach. Every time.

Your audience is out there. Show up where they’re looking.

If your social media posts aren’t getting engagement, your hooks might be the problem.Use this widely used method in the...
06/13/2025

If your social media posts aren’t getting engagement, your hooks might be the problem.

Use this widely used method in the marketing industry to write stronger, more engaging hooks that make people stop scrolling and pay attention.

🚀 Inside this post:
✔️ Learn the SCALE Method—a proven framework for writing compelling hooks.
✔️ See real-world examples across different industries.
✔️ Get inspired to upgrade your content game!

💬 Want custom examples for your industry? Drop your niche in the comments, and I’ll tag you in a story created just for you!
💾 SAVE this post so you always have hook inspiration at your fingertips!

More content. Less patience. A never-ending scroll. It’s easy to get lost in the sauce. The internet is LOUD. Content is...
05/28/2025

More content. Less patience. A never-ending scroll.
It’s easy to get lost in the sauce.
The internet is LOUD. Content is endless.
Attention spans? Basically nonexistent.
Social media isn’t just crowded—it’s a full-blown content war.

The key isn’t to be the loudest; it’s to be the smartest. Here’s how to show up in a way that actually matters:

💡 Focus on clarity. If people don’t “get it” in two seconds, they’re moving on.
💡 Give them what they want—fast. No one is waiting for the big reveal. Get to the point.
💡 Stick to what’s working. You don’t need more content. You need better content.

The key to success isn’t more information—it’s the right information.

You feel me? We are drowning in information. It’s like drinking from a fire hose—all the time. 💨💦Our attention spans are...
05/21/2025

You feel me? We are drowning in information. It’s like drinking from a fire hose—all the time. 💨💦

Our attention spans are shrinking. No one is sticking around to “figure out” what your content is about. They want clear, immediate answers—right now.

So, what should you do? Simplify.

✔️ Focus on where your audience actually is. You don’t need to be everywhere—just where it matters.
✔️ Double down on what’s working. Look at your best-performing content and create more of that—or even reuse it by rescheduling top posts every few weeks. (Yes, you can do that!)
✔️ Make it easy. Your message should be clear in seconds. If they have to guess, they’re gone.

Stop overcomplicating it. Social media isn’t about doing MORE—it’s about doing what works.

If you’re only posting one version of your idea, you’re leaving so much behind!Most people keep saying the same thing ov...
05/14/2025

If you’re only posting one version of your idea, you’re leaving so much behind!

Most people keep saying the same thing over and over in their posts—or worse, run out of content completely. But with SCALE, you’ll never run out of ideas again.

If you're a coffee shop owner, instead of saying "Come try my new latte!" five times, try this:

S: The heartwarming customer story behind your best-selling drink
C: The unpopular opinion that sparks conversation
A: A step-by-step tip your audience can use now
L: An educational insight they didn’t expect
E: An interactive question to get them talking
See how you can stretch one latte idea into five engaging posts? I just did the same thing with this caption! *wink*

💾 Save this post & comment your industry for a custom example you can use now!

Constantly overloaded with information with more coming at us than we can possibly keep up with and attention spans are ...
04/23/2025

Constantly overloaded with information with more coming at us than we can possibly keep up with and attention spans are shrinking. If your message isn’t clear instantly, people move on.

Here’s how to simplify and stand out:

🚀 Be direct. Stop dancing around the point—get to it.
🚀 Prioritize clarity over creativity. A clever hook means nothing if no one understands what you’re saying.
🚀 Know where your audience is. Stop wasting time on platforms that aren’t giving you results.
🚀 Stick to what works. If a post performs well, repurpose it, update it, and reshare it. Great content doesn’t expire!

Social media doesn’t have to feel overwhelming. When you focus on what actually works, everything gets easier.

Feeling pressured to post every day? STAHP IT. ✨ Quality beats quantity every time.💡 A great post that connects with you...
04/16/2025

Feeling pressured to post every day? STAHP IT. ✨ Quality beats quantity every time.

💡 A great post that connects with your audience > 10 rushed posts that no one engages with.

Instead of stressing about how often you post, focus on:
📌 Sharing value your audience cares about (don't worry about giving away too much - just share!)
🎥 Creating content that feels genuine & helpful
💬 Engaging with your followers in a real way

Less pressure, more impact. Who’s with me? 🙋‍♀️🙋‍♂️

I'm a little bit country, a little bit unconventional. 🧡✨ Beekeeper, chicken mama, & travel addict (Italy & the Caribbea...
04/10/2025

I'm a little bit country, a little bit unconventional. 🧡✨
Beekeeper, chicken mama, & travel addict (Italy & the Caribbean own my heart).
Neurodivergent minds? Absolute superpowers. 💙☀️
Coffee fuels my mornings, wine upgrades my cooking 🍷—and I don’t do superstitions (logic > luck!).

Here to shine, break the rules (for good), and choose joy—always. ✨

Ha ha! This is the one I'm going with: "Y’all scared of AI like it’s gonna steal your soul. Meanwhile, I got it fetching...
04/04/2025

Ha ha! This is the one I'm going with: "Y’all scared of AI like it’s gonna steal your soul. Meanwhile, I got it fetching my coffee and writing my grocery list. AI is MY employee. MY minion. MY digital butler. Get on my level." 🤖💅

It's bizarre to me that there are still people who are afraid of AI or think it’s “cheating”. Here's the rude truth… they just don’t know how to use it effectively. I do.

It's me.
I am behind the strategy,
the creativity,
and the voice—AI just helps me work smarter & faster.

I don’t rely on it to think for me. I start with my ideas, my vision, and my words—then I use AI as a tool to refine, expand, and execute faster. It’s not about letting tech take over—it’s about knowing how to make it work for you.

AI isn’t the master here. I am. And that’s the difference. 😉

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Broken Bow, OK

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(405) 922-4152

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Oh, The Places I’ve Gone

I like to help people. I am a creative. I have great work ethic.

That’s it. That’s basically me in a very condensed nutshell.

My life has consisted of being a creative person who must always fill that need of making crafty stuff. Which has made me into. what I choose to believe, a fun mom. I have a big, full family, which makes it real hard to get a good pic, so most of the time I just use weird pics of me because I don’t want to leave anyone out. It makes sense to me anyway. Ha ha!

Now for the crazy part... I have a Bachelor of Science in Interior Design from Oklahoma State University. I actually had a wee career as an actual designer for the first 9 years (pre-children). I worked in floral, residential, and commercial design in which I gleaned all kinds of various skills. Floral design, faux finish & mural painting, hanging wallpaper, installing bathroom and kitchen cabinets, just to name a few.