12/23/2025
According to the National Association of Realtors, 88% of homebuyers used a real estate agent or broker. When you pair that with the fact that 81% of loans and mortgage customers didn’t have a particular company in mind while searching for the service, per Invoca, you realize that there’s plenty of opportunity for every local broker to establish a strong client base. It’s just a matter of knowing how to accomplish it. Check out this week's blog to find out how!
Today’s competitive housing marketing poses a unique challenge for mortgage brokers. Homebuyers are overwhelmed with choices, and the professionals who win their business are those who establish trust early, stay visible, and communicate their value clearly.