Lucky Branded Entertainment

Lucky Branded Entertainment Cherish zebras. They are the closest thing we have to unicorns.
Welcome to Lucky, a hybrid ad agency and film production company. Our nimble design allows us to be right at the epicenter where ideas, production, and new media all collide and the magic happens. Based in Dumbo, Brooklyn, we write, produce and direct viral films and branded video content.

Just a reminder to purchase your tickets early. We have limited space and they're going fast. Purchase here: https://www...
11/07/2012
Buy tickets to On My Block Films Screening

Just a reminder to purchase your tickets early. We have limited space and they're going fast. Purchase here: https://www.artful.ly/store/events/521

And if you can't make it, but would still like to donate to OMB to help us continue on next year, you can do so here: https://www.fracturedatlas.org/site/fiscal/profile?id=7127

If you are interested in donating to On My Block Films, a separate donation may be made to Fractured Atlas, our fiscal sponsor for 100% tax deductible donations. (less)

09/14/2012

Check out this simple, smart and intense film submission to OMB that we just received from Miranda Childs. Got some names in there you might recognize ;)

https://vimeo.com/49331722

Hats off to Lochte for his Olympic win last night. We were honored to be tapped by Syrup to shot viral videos of Lochte,...
07/30/2012
Lucky Branded Entertainment - Advertising, Content and Film Production

Hats off to Lochte for his Olympic win last night. We were honored to be tapped by Syrup to shot viral videos of Lochte, Phelps and a slew of other talented Olympic swimmers last summer. Keep up the good work!

http://luckyny.com/work/speedo/

Lucky Branded Entertainment is a hybrid: half viral agency – half viral production company. The New York based viral marketing agency writes, produces and directs viral films, branded content and branded entertainment.

Lucky Branded Entertainment's cover photo
05/07/2012

Lucky Branded Entertainment's cover photo

01/13/2012

Happy Friday 13th from Lucky!

Working with the DUMBO Improvement District we designed this poster to promote a fundraising fight-night between the NYP...
08/23/2011

Working with the DUMBO Improvement District we designed this poster to promote a fundraising fight-night between the NYPD Boxing Team and Gleason's Gym.

Viral Of The Week: “DC SHOES: KEN BLOCK’S GYMKHANA FOUR; THE HOLLYWOOD MEGAMERCIAL” DC Shoes unleash hell in their...
08/20/2011
The Viral Collection: Where videos get lucky

Viral Of The Week: “DC SHOES: KEN BLOCK’S GYMKHANA FOUR; THE HOLLYWOOD MEGAMERCIAL” DC Shoes unleash hell in their latest adrenaline-fueled joy-ride featuring explosions, gorillas, Epic Meal Time and Bollywood dancing. Check it out on The Viral Collection: https://theviralcollection.com/#/virals/dc-shoes-ken-blocks-gymkhana-four-the-hollywood-megamercial

The Viral Collection is the most comprehensive branded viral database there is. Our team of viral experts search far and wide in the sea of online video clutter to find the best international branded virals and collect them all in this free resource.

Sparksheet wrote an article about The Viral Collection picking some of their favorites from the collection.
08/12/2011
Brands Gone Viral | Sparksheet

Sparksheet wrote an article about The Viral Collection picking some of their favorites from the collection.

Earlier this year, Sparksheet columnist Alex Rowland from Alphabird schooled our readers on the differences between branded entertainment and viral

"London riots claim another victim: the music industry " (via The Content Lab) on Lucky's Tumblr! Not only are the riots...
08/10/2011
Lucky Branded Entertainment, The Content Lab: London riots claim another victim: the music industry

"London riots claim another victim: the music industry " (via The Content Lab) on Lucky's Tumblr! Not only are the riots in England hurting civilians, but a Sony distribution warehouse was burned to the ground, destroying many independent labels and physical music storage.

Click here: http://luckybrandedny.tumblr.com/post/8737763494/the-content-lab-london-riots-claim-another-victim-the

The Content Lab: London riots claim another victim: the music industry http://thecontentlab.icrossing.com/post/8737624659 thecontentlab: “ No matter how much of our lives seem to be drifting online —...

New post on Lucky's Tumblr! Sports betting website, Betfair, is using 'bum-vertising' to spread the word about their com...
08/08/2011
Lucky Branded Entertainment, BUM-VERTISING

New post on Lucky's Tumblr! Sports betting website, Betfair, is using 'bum-vertising' to spread the word about their company. With the help of beach volleyball pros, Betfair has printed QR codes onto bikini bottoms and encourages people to take pictures of butts.

Click here: http://luckybrandedny.tumblr.com/post/8649132841/bum-vertising

BUM-VERTISING “Bum-vertising” is getting attention in Britain, especially after beach volleyball pros Shauna Mullin and Zara Dampney wore bikini bottoms with QR codes printed on them. According to...

VIRAL OF THE WEEK: "Gulp" by Sumo Science at Aardman has broken a world record for 'largest stop-motion animation set'! ...
08/05/2011
The Viral Collection: Where videos get lucky

VIRAL OF THE WEEK: "Gulp" by Sumo Science at Aardman has broken a world record for 'largest stop-motion animation set'! In just a few short days, this video, shot entirely with a Nokia N8, has almost half a million views.

Check it out on The Viral Collection:
https://www.theviralcollection.com/#/virals/gulp-the-worlds-largest-stop-motion-animation-set-shot-on-a-nokia-n8

The Viral Collection is the most comprehensive branded viral database there is. Our team of viral experts search far and wide in the sea of online video clutter to find the best international branded virals and collect them all in this free resource.

Fretex, a second hand clothing store operated by the Salvation Army, put together a surprise fashion show during Oslo Fa...
08/05/2011
Lucky Branded Entertainment, Mkt: Always Towards Better Things: Salvation Army - Surprise Catwalk

Fretex, a second hand clothing store operated by the Salvation Army, put together a surprise fashion show during Oslo Fashion Week. They used pedestrians coming out of a subway exit as models to raise awareness about donating clothes.

Check it out here: http://luckybrandedny.tumblr.com/post/8518003318/mkt-always-towards-better-things-salvation-army

Mkt: Always Towards Better Things: Salvation Army - Surprise Catwalk http://semperadmelioramkt.tumblr.com/post/8466400631 semperadmelioramkt: “ Fretex, a second hand clothing chain operated by the...

New post on Lucky's Tumblr - "Are You Pro Nedna?" (via karenh). After the season finale of The Simpsons, an interactive ...
08/01/2011
Lucky Branded Entertainment, karenh: Are you Pro Nedna? After the season...

New post on Lucky's Tumblr - "Are You Pro Nedna?" (via karenh). After the season finale of The Simpsons, an interactive campaign was launched to decide the romantic fate of Ned Flanders and Edna Krabappel.

Decide if you want to meddle in their (fictional) personal life: http://luckybrandedny.tumblr.com/post/8344430348/nedna-voting-opens-for-the-simpsons

karenh: “ Are you Pro Nedna? After the season finale, FOX and The Simpsons leave the audience a cliffhanger on the fate of Ned’s new relationship with Edna. Through a fun marketing campaign, complete...

VIRAL OF THE WEEK: OK Go's "All Is Not Lost" with Google Chrome. This interactive music video lets Chrome users type in ...
07/29/2011
The Viral Collection: Where videos get lucky

VIRAL OF THE WEEK: OK Go's "All Is Not Lost" with Google Chrome. This interactive music video lets Chrome users type in their own message and personalize the video. Sweet!

Check it out: https://www.theviralcollection.com/#/virals/ok-go-pilobolus-all-is-not-lost-official-video

The Viral Collection is the most comprehensive branded viral database there is. Our team of viral experts search far and wide in the sea of online video clutter to find the best international branded virals and collect them all in this free resource.

The Viral Collection has released its own viral video, featuring Evian's rollerblading babies, Durex’s balloon animals...
07/27/2011
The Viral Collection: Where videos get lucky

The Viral Collection has released its own viral video, featuring Evian's rollerblading babies, Durex’s balloon animals getting it on and so much more. Spread the word and tell all your buddies!

Check it out here: https://www.theviralcollection.com/#/virals/how-to-make-your-brand-go-viral

here: http://www.youtube.com/watch?v=frg5B66oRD0&feature=player_embedded

and here: http://vimeo.com/25678440

The Viral Collection is the most comprehensive branded viral database there is. Our team of viral experts search far and wide in the sea of online video clutter to find the best international branded virals and collect them all in this free resource.

Lucky collaborated with Syrup to produce a video for Speedo's, featuring Michael Phelps and Ryan Lochte. Check it out he...
07/26/2011
Speedo Pace Club

Lucky collaborated with Syrup to produce a video for Speedo's, featuring Michael Phelps and Ryan Lochte. Check it out here: http://paceclub.speedousa.com/video_gallery

The Speedo Pace Club provides competitive and fitness swimmers with all the tools, tips and encouragement they’ll need to achieve their goals in the pool.

New post on Lucky's Tumblr - Cannes Lions Withdraws Two Lions Won by Moma Propaganda Brazil for submitting fake Kia ads....
07/22/2011
Lucky Branded Entertainment, Cannes Lions Withdraws Two Lions Won by Moma Propaganda Brazil

New post on Lucky's Tumblr - Cannes Lions Withdraws Two Lions Won by Moma Propaganda Brazil for submitting fake Kia ads. Thank goodness those creepy and unsettling ads weren't real, but they're only banned from competing in 2012.

http://luckybrandedny.tumblr.com/post/7932895300/cannes-lions-withdraws-two-lions-won-by-moma-propaganda

Cannes Lions Withdraws Two Lions Won by Moma Propaganda Brazil The Cannes Lions International Festival of Creativity has stripped Brazilian agency, Moma Propaganda, Sao Paulo, of their Silver Lion in...

Funnyordie.com has parodied Got Milk's controversial PMS-ing women ads: "Because her boobs are for you, not your baby. G...
07/20/2011
Lucky Branded Entertainment, Got Milk Parody

Funnyordie.com has parodied Got Milk's controversial PMS-ing women ads: "Because her boobs are for you, not your baby. Got milk?" They're extremely sexist, really messed up and pretty funny.

Check it out on Lucky's Tumblr: http://luckybrandedny.tumblr.com/post/7848481397/got-milk-parody

Got Milk Parody headvertising: “ The commotion over the new “Got milk?” ads, which presents the product as an antidote to hellishly PMS-ing women, has mostly subsided. But here comes Funny or Die to...

Kraft's Smiletagging is an app that lets users share their favorite sites and tagging it with their real smiles. Other b...
07/20/2011
Lucky Branded Entertainment, Mkt: Always Towards Better Things: Kraft - Smiletagging

Kraft's Smiletagging is an app that lets users share their favorite sites and tagging it with their real smiles. Other browsers can look at your content and smile along with you.

I really like Lucky's Tumblr, so I'll give that one big :-)
http://luckybrandedny.tumblr.com/post/7847717090/mkt-always-towards-better-things-kraft-smiletagging

Mkt: Always Towards Better Things: Kraft - Smiletagging http://semperadmelioramkt.tumblr.com/post/7836926168 semperadmelioramkt: “ Smiletagging is a Kraft sponsored browser app which allows users to...

YouTube's "Cosmic Panda" is changing the way users save playlists, watch  videos while surfing the web, customize person...
07/18/2011
Lucky Branded Entertainment, YouTube's 'Cosmic Panda' (via Huffington Post)

YouTube's "Cosmic Panda" is changing the way users save playlists, watch videos while surfing the web, customize personal pages and so much more. Check it out on Lucky's Tumblr! http://luckybrandedny.tumblr.com/post/7772177402/youtubes-cosmic-panda-via-huffington-post

YouTube's 'Cosmic Panda' (via Huffington Post) http://www.huffingtonpost.com/2011/07/07/youtube-cosmic-panda-redesign_n_892526.html#s304907&title=New_Video_Player YouTube’s new “Cosmic Panda” project...

New post on Lucky's Tumblr - People are going bananas because Netflix raised their prices by $6. “@silvercuellar 3: Ca...
07/15/2011
Lucky Branded Entertainment, Netflix Raises Prices, People Go Bananas (via BuzzFeed)

New post on Lucky's Tumblr - People are going bananas because Netflix raised their prices by $6. “@silvercuellar 3: Casey Anthony > Netflix”. Ouch! http://luckybrandedny.tumblr.com/post/7661208630/netflix-raises-prices-people-go-bananas-via-buzzfeed

Netflix Raises Prices, People Go Bananas (via BuzzFeed) Instead of charging $9.99 to stream movies, TV shows, etc. and to rent one DVD at a time, Netflix has decided to raise their prices to $15.98....

VIRAL OF THE WEEK-"Kenny Powers, MFCEO" for K-Swiss has hit viral gold with almost 500K views in just a few days. Kenny ...
07/15/2011
The Viral Collection: Where videos get lucky

VIRAL OF THE WEEK-"Kenny Powers, MFCEO" for K-Swiss has hit viral gold with almost 500K views in just a few days. Kenny Powers is going to do what other companies are too scared to even think of, like hire UFC Champ Jon "Bones" Jones to boost morale (and put employees in sleeper holds).

Watch it on The Viral Collection!
https://www.theviralcollection.com/#/virals/kenny-powers-mfceo-official-video

The Viral Collection is the most comprehensive branded viral database there is. Our team of viral experts search far and wide in the sea of online video clutter to find the best international branded virals and collect them all in this free resource.

Congrats to Wieden+Kennedy and TBWA\Chiat\Day for their Outstanding Commercial of 2011 Emmy nominations! Huzzah! Read ab...
07/15/2011
Lucky Branded Entertainment, Wieden+Kennedy and TBWA receive Emmy nominations

Congrats to Wieden+Kennedy and TBWA\Chiat\Day for their Outstanding Commercial of 2011 Emmy nominations! Huzzah! Read about it on Lucky's Tumblr: http://luckybrandedny.tumblr.com/post/7655441707/wieden-kennedy-and-tbwa-receive-emmy-nominations

Wieden+Kennedy and TBWA receive Emmy nominations Congrats to Wieden+Kennedy and TBWA for their Outstanding Commercial of 2011 Emmy nominations! W+K’s ‘Born of Fire’ for Chrysler and ‘Questions’ for...

New post on Lucky's Tumblr - Jamie Beck and Kevin Burg have used amazing cinemagraphs (animated gifs) to promote Dogfish...
07/13/2011
Lucky Branded Entertainment, Dogfish Head Beer teams up with Beck and Burg (via Fast Code Design)

New post on Lucky's Tumblr - Jamie Beck and Kevin Burg have used amazing cinemagraphs (animated gifs) to promote Dogfish Head's new strawberry and honey beer. http://luckybrandedny.tumblr.com/post/7581057510/dogfish-head-beer-teams-up-with-beck-and-burg-via-fast

Dogfish Head Beer teams up with Beck and Burg (via Fast Code Design) In time to release Tweason’ale, Dogfish Head Beer’s new strawberry and honey brew, Jamie Beck and Kevin Burg, known for their...

Come join us under the bridge in DUMBO to watch the One Club Festival winners (7-9PM) and then head over to ReBar for pi...
07/11/2011
The One Club / Home

Come join us under the bridge in DUMBO to watch the One Club Festival winners (7-9PM) and then head over to ReBar for pints afterwards. RSVP here: http://www.oneclub.org/#pane=events

The One Club is the world's foremost non-profit organization for the recognition and promotion of excellence in advertising. The One Club produces four annual awards competitions: The One Show, One Show Design, One Show Entertainment and One Show Interactive.

VIRAL OF THE WEEK - Greenpeace's "VW: The Dark Side" was pulled from YouTube and Vimeo because of copyright issues with ...
07/08/2011
The Viral Collection: Where videos get lucky

VIRAL OF THE WEEK - Greenpeace's "VW: The Dark Side" was pulled from YouTube and Vimeo because of copyright issues with George Lucas, but that hasn't stopped them from spreading the issue about CO2-reduction laws.

Check it out on The Viral Collection! https://www.theviralcollection.com/#/virals/vw-the-dark-side

The Viral Collection is the most comprehensive branded viral database there is. Our team of viral experts search far and wide in the sea of online video clutter to find the best international branded virals and collect them all in this free resource.

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68 Jay St, Ste 503
Brooklyn, NY
11201

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