
10/06/2025
Not long ago, brand accounts sounded like press releases: polished, distant, scripted.
Now, the smartest brands are jumping into the comments section, showing that there are actual people behind them. And itโs working.
Why? Because audiences donโt want to feel like theyโre speaking to a faceless logo. They want to know someone is on the other side, listening and responding. For many brands, the comments are becoming just as valuable as the content itself.
For companies in healthcare, corporate, and advocacy spaces, this shift carries even more weight. A warm, human response can soften the edges of a complex message, invite community dialogue, and prove that connection isnโt an afterthought.
Source: https://www.marketingbrew.com/stories/2024/06/20/how-brands-are-using-the-comments-sections-to-drive-results
๐๐ผ๐๐ป๐ฑ ๐๐ต๐ถ๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ณ๐๐น? ๐๐ผ๐น๐น๐ผ๐ ๐ผ๐๐ฟ ๐ฝ๐ฎ๐ด๐ฒ ๐ณ๐ผ๐ฟ ๐บ๐ผ๐ฟ๐ฒ!