10/27/2025
This year, social media creators are changing the game and audiences are responding.
According to WPP Media, creator-generated content is expected to rise by 20% this year, and ad revenue will more than double to $376.6B by 2030. Podcasts, vlogs, and behind-the-scenes videos pull people in long before a product or ad ever appears.
This value-first approach is what traditional TV ads often miss. Instead of being sold to, people are being engaged with stories, lessons, and entertainment that feel real.
Itโs a shift that reminds every brand: advertising wins when it starts with value.
Source: https://www.theguardian.com/media/2025/jun/10/social-media-creators-to-overtake-traditional-media-in-ad-revenue-this-year?
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