Snowday

Snowday A boutique writing & production studio.
Consider us a production-oriented creative studio—a team of writers and directors, co-creators and friends. We create powerful ideas for film and video, or bring those already in-motion to the screen. We call ourselves “boutique” which is a fancy way of saying “we’re small”, and we like to think we're “agile” which is a shorter way of saying “we're quick to react like a caffeinated cat”. The needs of modern brands and audiences are changing crazy-fast, so we wake up wide-eyed, alert and ready to take them on every day. When we look at the work, we look at the possibilities. We prioritize the development of original projects to give every idea a chance. And we solve problems every day with questions of “what if…” and “how can we…” because work is more fun that way; it really is.
(1)

A creative production studio.

05/11/2020
Marcus Gardley on Conversing with the Past

“In order to move into the future, we all need to understand our past.”

Renowned playwright & Doris Duke Charitable Foundation Artist Marcus Gardley shares how he turns lesser known pieces of Black history into deeply relevant contemporary works of theater.
Special thanks to National Shrine of Saint Frances Xavier Cabrini & Victory Gardens Theater
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The Doris Duke Charitable Foundation has come together with other national arts grantmakers to support Artist Relief — an emergency initiative offering immediate, unrestricted grants and informational resources to support artists of all disciplines across the US during the COVID-19 crisis. Go to www.artistrelief.org to learn more and apply. #artistrelief

Friends — pitch in to help protect New York! Governor Andrew Cuomo & his daughter Mariah are asking New Yorkers to creat...
05/11/2020
Google Forms - create and analyze surveys, for free.

Friends — pitch in to help protect New York!

Governor Andrew Cuomo & his daughter Mariah are asking New Yorkers to create a PSA encouraging people to wear masks in public — and we need your help! In this Google Form, we’ve outlined how you can submit photos of yourself wearing a mask. Once you’ve done that, we challenge you to pass the link along to 3 other New Yorkers.

The deadline is fast-approaching, so submit today! #NewYorkTough

https://forms.gle/54g8AnuGqfPYPzNb9

Create a new survey on your own or with others at the same time. Choose from a variety of survey types and analyze results in Google Forms. Free from Google.

05/09/2020

Did you know that American research universities played a key role in the invention of the smartphone, plastic, and polio vaccine? We sure didn’t, but after diving into a brief from our friends at The Association of American Universities, we were ready to spread the word. We took an epic story of historical and technological transformation and boiled it all down to a minute and thirty seconds. Special thanks to FDR.

https://bit.ly/snowdaycapabilities

05/05/2020
University of Michigan: "Always Leading"

After 200 years, University of Michigan was ready for a PSA that broke the mold. Swerving away from the traditional PSA model, we dove deep into our alma mater’s history in search of its guiding ideal: public service. After building the creative direction from the ground up, we sifted through years of photographic archives that capture the spirit of the modern campus. The spot, tied together by the voices of notable Wolverines from every field, aired on national television and was shared online for audiences of millions.

In this difficult time, we’re thankful for the safety and well-being of our team, friends, and families. We’re also thankful to be able to keep doing what we love with our partners: working hand-in-hand together to share meaningful stories. http://snowday.studio/

05/04/2020
Donald Byrd on Confronting the Uncomfortable

Last year, we partnered with the folks at the Doris Duke Charitable Foundation to explore what drives the work of extraordinary dance, jazz and theater artists. Director Chris Duncan & the team traveled across the country to film with the recipients of the 2019 Doris Duke Artist Award.

In this first installment, master choreographer Donald Byrd rehearses with Alvin Ailey American Dance Theater as he speaks to dance’s power to engage people around society’s most difficult and unsettling issues.

Creative, Production, & Editorial: Snowday
Director: Chris Duncan
EP: Joshua Buoy
Project Manager: Sara DeViney
Producer: Deidre Schoo
DP: Diana Eliazov
Editor: Bryce Bizer
Color: Nice Shoes
Music: Jerome Begin
Sound Design & Mix: Sono Sanctus

04/23/2020
Gratitude

Over the last few weeks, we asked you to tell us what you’re grateful for. And today, we thank you for sharing these little moments of gratitude with us — we made this film together!

04/23/2020

Over the last few weeks, we asked you to tell us what you’re grateful for. And today, we thank you for sharing these little moments of gratitude with us — we made this film together!

Students around the world are now learning from home. This adjustment is a new challenge for students, educators, parent...
04/07/2020
Chromebook accessibility tools for distance learning

Students around the world are now learning from home. This adjustment is a new challenge for students, educators, parents, and guardians alike.

Earlier this year, we partnered with the Google for Education​ team and three incredible teachers to make a 12-part video series that highlights a variety of accessibility features that can be used to customize students’ learning experiences. Head to the Google Blog to learn more about accessibility tools for distance learning during COVID-19.

Gratitude to the entire team!

Use built-in Chromebook accessibility tools to support all students during distance learning at home during COVID-19.

We are grateful to all our friends who have shared a moment of gratitude with us this week!If you haven’t had a chance, ...
03/31/2020

We are grateful to all our friends who have shared a moment of gratitude with us this week!

If you haven’t had a chance, we still welcome your submissions.

Snowday is practicing a daily exercise in gratitude — and we'd love for you to join in!Share a short video clip, picture...
03/30/2020

Snowday is practicing a daily exercise in gratitude — and we'd love for you to join in!

Share a short video clip, picture, or photo of a handwritten note about what you’re thankful for with us! We’ll compile all the responses together into a short film that we’ll share here to lift each other up in the days ahead :)

📦: Managing Director Chris Duncan

🌈: Director of Ops & Partnerships Sara DeVineyFriends, it’s been *so* special to see all the beautiful moments and ideas...
03/29/2020

🌈: Director of Ops & Partnerships Sara DeViney

Friends, it’s been *so* special to see all the beautiful moments and ideas you’ve shared with us this week. If you haven’t yet, share a short video clip, photo, and/or handwritten note about what you’re grateful for with [email protected] by March 31! 💙

With so much uncertainty about tomorrow, we're thankful for today.✍️: Director / Creative Morgan Rae WynneShare a short ...
03/25/2020

With so much uncertainty about tomorrow, we're thankful for today.
✍️: Director / Creative Morgan Rae Wynne

Share a short video clip, picture, or photo of a handwritten note about what you're thankful for with [email protected]. We'll compile all the responses together into a short film that we'll share here to lift each other up in the days ahead!

With so much uncertainty about tomorrow, we're thankful for today.📚: Creative Director Avery DiUbaldoLife is certainly f...
03/24/2020

With so much uncertainty about tomorrow, we're thankful for today.
📚: Creative Director Avery DiUbaldo

Life is certainly feeling a bit different these days, and it's easy to feel off-balance and disconnected from one another. One way our team is coping is by practicing a daily exercise in gratitude — and we want to extend an invitation to you, our community, to take part:

Share a short video clip, picture, or photo of a handwritten note about what you're thankful for with [email protected]. We'll compile all the responses together into a short film that we'll share here to lift each other up in the days ahead!

"Could it be that the planet, literally, just needs a Snickers?" Maybe. Creative Director Avery DiUbaldo shared his thou...
02/14/2020
Super Bowl Feedback: Avery DiUbaldo, Creative Director at Snowday

"Could it be that the planet, literally, just needs a Snickers?"

Maybe. Creative Director Avery DiUbaldo shared his thoughts on Super Bowl LIV with The ADVERTISING Club (New York). What was your favorite spot last weekend?

We asked creative executives in the advertising industry their thoughts on Super Bowl LIV, and here’s what Avery DiUbaldo, creative director at Snowday shared with us: 1. What was your favori…

Before starting Snowday, the founders were part of the Filmic Productions team at University of Michigan. The organizati...
02/03/2020

Before starting Snowday, the founders were part of the Filmic Productions team at University of Michigan. The organization brings students of all different academic studies and passions together with a common goal: making movies! We loved catching up with our Filmic friends in Ann Arbor last week. Go Blue!

https://vimeo.com/andorange/chineseTo most western eyes, the written Chinese language is simply an aesthetic — beautiful...
01/27/2020

https://vimeo.com/andorange/chinese

To most western eyes, the written Chinese language is simply an aesthetic — beautiful and iconic, but otherwise obscured by cultural and linguistic distance. As speakers (and enthusiasts) of the Chinese language, Snowday's animation team And-Orange Motion Design wanted to highlight the unique way that Chinese characters contain meaning. They set out to offer viewers the thrill of taking a first step into the world of the Chinese language, using the visual qualities of 汉字 as a tool.

We're super excited to share &Orange's newest work, Instant Chinese!

01/27/2020
Instant Chinese

To most western eyes, the written Chinese language is simply an aesthetic — beautiful and iconic, but otherwise obscured by cultural and linguistic distance. As speakers (and enthusiasts) of the Chinese language, Snowday's animation team And-Orange Motion Design wanted to highlight the unique way that Chinese characters contain meaning. They set out to offer viewers the thrill of taking a first step into the world of the Chinese language, using the visual qualities of 汉字 as a tool.

We're super excited to share &Orange's newest work, Instant Chinese!

"Instant Chinese" Produced by Snowday Directed & Animated by &Orange Illustration by JiaQi Wang Music by Shanghai Restoration Project To most…

10/31/2019
New Holland Brewing Co.: 'The Legend of The First Open Mic'

When New Holland Brewing Co. introduced us to the poets at The Drunken Retort, we were thrilled. They're expert storytellers (it's what they do every day, after all), so we all focused on narrowing down the many stories we could share together. We landed on the legend of their very first open mic.

It’s awesome when we get to collaborate with such great partners throughout the filming process. Here’s to the stories that become legends! #ShareALegend

http://snowday.studio/new-holland-brewing-share-a-legend

10/12/2019

'Unfolding,' our friend Matt Shlian’s new monograph to be published by Volume is "a celebration of a humble material, on the edge of its existence, elevated to timeless form and possibility." Matt’s work ethic and incredible focus inspired us day after day when we all shared a studio in Michigan. We were honored when he asked us to be a part of his book launch by collaborating on a film, and are not the least bit surprised that the book's campaign was fully funded in record time!

www.vol.co/product/matthew-shlian

10/05/2019
"The Letter M" - The University of Michigan

Before starting Snowday, the founders were making movies with the amazing Filmic Productions team at University of Michigan. 'The Letter M' has us wishing we were back in Ann Arbor today 〽️

Wherever you go, #GoBlue! Happy Homecoming!

Graduating University of Michigan students made a video to show the incoming Class of 2016 what the letter M means to them. http://umich.edu/ #UmichVictors

We, like you (probably), use Google Maps nearly every day. 🗺 So, it was pretty cool to have the opportunity to create th...
09/27/2019

We, like you (probably), use Google Maps nearly every day. 🗺 So, it was pretty cool to have the opportunity to create the new Google Maps product anthem! We’re really proud of the entire team that rallied together to pull this one off.

https://www.google.com/maps/about/

09/26/2019
Share A Legend

New work for New Holland Brewing Co.! Pretty awesome collaborating with The Crane Wives, The Drunken Retort, and our winter surfer pals The Surf Movement. Cheers to the whole team! 🍻

For nontraditional students who don't have the time or means to travel to a university campus, degrees that require hand...
07/02/2019

For nontraditional students who don't have the time or means to travel to a university campus, degrees that require hands-on time in a science lab — like biology — have been just out of reach. Until now.

Last year, our team traveled west to learn more about how Google for Education is partnering with Labster and Arizona State University to use virtual reality to bring the sciences to students. We followed Leigh, Lincoln, and Ashley as they used VR technology to experience lab environments from anywhere — and took crucial steps toward achieving their dreams.

https://vimeo.com/345544891

04/11/2019
Google News Initiative: "A Matter of Dignity"

We're proud to have collaborated with the Google News Initiative on a new short documentary about the power of local journalism: We followed reporters at Minnesota's Star Tribune as they tirelessly worked to shine a light on mass neglect of people with disabilities across the state. It is our pleasure to have been given the opportunity to further share this story with the world. https://vimeo.com/329828741

Client: Google News Initiative Creative + Production: Snowday Director: Chris Duncan

Hey Bay Area friends! “1500 Miles”, a new short documentary by Chris Duncan, is screening at Sonoma this weekend. Friday...
03/27/2019

Hey Bay Area friends! “1500 Miles”, a new short documentary by Chris Duncan, is screening at Sonoma this weekend. Friday @7PM and Saturday @4:30PM, both before a feature called “Charged”. There will also be a Q&A afterwards. Check out the website for more details (sonomafilmfest.org) and reach out if you have any questions. Hope to see you there!

11/15/2018
New York University: "Solutions"

Sometimes in life, a solution isn't always clear. We're proud to have partnered with New York University to start a meaningful conversation about mental health on campus.

Director: Roddy Hyduk
Producer: Mo Wynne
PC: Jess Vogel

EP: Josh Buoy
CD: Chris Duncan
ACD: Avery DiUbaldo
Project Manager: Lydia Pavach

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195 Montague St.
Brooklyn, NY
11201

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