Snowday

Snowday We’re a forward-thinking creative studio built on the belief that every day and every idea can be better than the last. Snowday is home to a special kind of creative optimist — those who see each day as an opportunity to spark wonder & curiosity, teach people something new, and change the way we see the world.
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We’re passionate about finding the story in every creative problem, invested in the concepts that guide our creativity, and up-before-dawn-excited about the little details that come together to make each opportunity amazing.

Operating as usual

11/03/2020
Time to Vote!

When we vote, we help shape the story of our nation.

Snowday will be making #TimeToVote in an effort to increase voter participation in today's election by removing one common barrier that lies between voters and voting: time. So, with that said, the Snowday team will be OOO today making sure our voices are heard!

10/30/2020
Rust Bucket

Rust Bucket, a Snowday Original by Roddy Hyduk and Morgan Rae Wynne, won the Audience Choice Award for Best Documentary Short at Edmonton International Film Festival! It feels fitting to end the film's festival run back where it all began, and we're excited to share the film with you today. Whether you're a train enthusiast or just curious about what the heck "weathering" even is, we hope you enjoy watching Rob Arsenault, Weather My Trains make little trains look like big trains 🚂

https://www.snowday.studio/work/snowday-originals-rust-bucket

THURSDAY: Our own Chris Duncan will be talking with Unilever's Senior Director of Media (North America) Jennifer Gardner...
09/22/2020

THURSDAY: Our own Chris Duncan will be talking with Unilever's Senior Director of Media (North America) Jennifer Gardner! This LIVE event is part of The ADVERTISING Club (New York)'s #AskTheExperts series in which AD Club's Young Pros have the opportunity to share meaningful conversations with marketing industry executives. Have a question for Jennifer or Chris? Register for the event here: https://us02web.zoom.us/webinar/register/WN_g-BkglVoTnWqMFJgE2tKBg

Rust Bucket is heading back to where it all began! We're excited to share that a Snowday Original directed by Roddy Hydu...
09/11/2020

Rust Bucket is heading back to where it all began! We're excited to share that a Snowday Original directed by Roddy Hyduk and Morgan Rae Wynne has been selected to screen at Edmonton International Film Festival — an Oscar-qualifying festival for short films in Edmonton, Alberta. Rust Bucket is a little film that follows a Canadian artist and his unlikely canvas (🚂). We wish we could see it on the big screen! For those lucky enough to attend, #EIFF20 tickets and remote-viewing options can be found at https://edmontonfilmfest.com/events/studio-a-2-perspectives/

08/04/2020
Make it amazing.

Snowday has always been our opportunity to make amazing work. For us, it’s the work that sparks wonder and curiosity, teaches people something new, and changes the way we see the world. It’s the work we’re continually proud to make that elevates our individual and collective creative talents.

https://www.snowday.studio/work

07/29/2020
The New Snowday

We’ve been reflecting a lot about where we are today, and imagining where we can go tomorrow. And with that, for the first time since it all started in 2014, we have a new look! The new Snowday is more playful than ever and embodies a sense of creative freedom that only comes from a day that’s open for the making.

We’re also adopting a new brand color, Video Blue. Inspired by the days of home videotape playback, this color serves as a reminder that something memorable is about to unfold. And we’re counting on that continuing to happen for a very long time.

https://www.snowday.studio/

07/21/2020
Terri Lyne Carrington on Living With Music

In this short film Terri Lyne Carrington — GRAMMY Award-winning musician, founder and artistic director of the Berklee Institute of Jazz and Gender Justice, and Doris Duke Charitable Foundation Artist — reflects on her four-decade, trailblazing artistic career and how she's advanced change within her industry.

Terri Lyne Carrington, the three-time GRAMMY Award-winning jazz drummer, founder and artistic director of the Berklee Institute of Jazz and Gender Justice, a...

07/15/2020
Lauren Yee on Finding the Familiar

In this next installment of the Creativity Up Close series for the Doris Duke Charitable Foundation, we feature celebrated playwright Lauren Yee!

Yee’s work is a search for the familiar: “You need to find something that is emotionally true.” In this short film, she talks about mining family relationships and intergenerational struggles to tell intricate stories that resonate across audiences.

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DDCF has come together with other national arts grantmakers to support Artist Relief — an emergency initiative offering immediate, unrestricted grants and informational resources to support artists of all disciplines across the US during the COVID-19 crisis. Go to artistrelief.org to learn more and apply.

The celebrated playwright and Doris Duke Artist Lauren Yee talks about mining family relationships and intergenerational struggles to tell intricate stories ...

#BlackLivesMatter. Justice for #GeorgeFloyd, #BreonnaTaylor, #AhmaudArbery, and countless others — it’s important we say...
05/30/2020

#BlackLivesMatter. Justice for #GeorgeFloyd, #BreonnaTaylor, #AhmaudArbery, and countless others — it’s important we say their names because racism and white supremacy are very much alive in this country.

We stand with the Black community and demand change and accountability. In the immediate, Snowday is making a donation to Black Lives Matter. In the long term, we’re voting + working to be better advocates for change within our community and beyond. And you should too.

05/27/2020
The ADVERTISING Club (New York)

The fantastic Sara DeViney talks with The ADVERTISING Club (New York) about how our team is staying connected, creative, and inspired while working from home. World, meet The Friday Club!

Technology, Innovation and the #NewNormal with corporate member Sara DeViney, Director of Operations and Partnerships, Snowday https://bit.ly/2X55MVU

05/26/2020
George Lewis on Composing Behaviors

Last summer, we met with composer and instrumentalist George Lewis at Tanglewood Music Festival. In this short film made in partnership with the Doris Duke Charitable Foundation, Lewis opens a window into his bold experimentation with computer programming and improvisation.

Extra special thanks to flutist Johanna Gruskin!

Telling stories using UGC material filmed by a variety of people is a great way to tap into today’s production possibili...
05/24/2020

Telling stories using UGC material filmed by a variety of people is a great way to tap into today’s production possibilities — this style of content can be produced & directed in a remote capacity to serve as a backbone for all types of concept- or product-driven stories!

Back in March, our team began a practice in gratitude as a means of staying optimistic through the pandemic. We extended an invitation to the Snowday community across the country to submit audio visual responses within a creative framework we created. The results were compiled into a short film — a moment of reflection on what it means to be alive at this very moment. Watch it here: https://lnkd.in/e9NfFbU

05/24/2020
Wear A Mask PSA Honorable Mention

A pleasant surprise while watching Governor Andrew Cuomo's briefing this morning. Our video was named an honorable mention in the #WearAMaskNY PSA contest — head to wearamask.ny.gov to watch the finalists and vote for your favorite!

05/18/2020
Michelle Ellsworth on Feelings

In this short film from our partnership with Doris Duke Charitable Foundation, we traveled to Colorado to meet with another 2019 Artist Award winner. Watch how choreographer and dancer Michelle Ellsworth pushes the boundaries of her craft by combining movement with technology, carpentry, and science to dissect complex ideas.
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The Doris Duke Charitable Foundation has come together with other national arts grantmakers to support Artist Relief — an emergency initiative offering immediate, unrestricted grants and informational resources to support artists of all disciplines across the US during the COVID-19 crisis. Go to www.artistrelief.org to learn more and apply. #artistrelief

05/15/2020
NY Wear A Mask PSA

Wearing a mask protects your partner, your kids, your dad, your grandma, your cousins, your besties, your neighbors, your doorman, your super, your coworkers, your bus driver, your grocery clerk, your mailwoman — wearing a mask protects your whole community.

Wear a mask.
Protect New York.
#NewYorkTough
Governor Andrew Cuomo

05/11/2020
Marcus Gardley on Conversing with the Past

“In order to move into the future, we all need to understand our past.”

Renowned playwright & Doris Duke Charitable Foundation Artist Marcus Gardley shares how he turns lesser known pieces of Black history into deeply relevant contemporary works of theater.
Special thanks to National Shrine of Saint Frances Xavier Cabrini & Victory Gardens Theater
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The Doris Duke Charitable Foundation has come together with other national arts grantmakers to support Artist Relief — an emergency initiative offering immediate, unrestricted grants and informational resources to support artists of all disciplines across the US during the COVID-19 crisis. Go to www.artistrelief.org to learn more and apply. #artistrelief

Friends — pitch in to help protect New York! Governor Andrew Cuomo & his daughter Mariah are asking New Yorkers to creat...
05/11/2020
Google Forms - create and analyze surveys, for free.

Friends — pitch in to help protect New York!

Governor Andrew Cuomo & his daughter Mariah are asking New Yorkers to create a PSA encouraging people to wear masks in public — and we need your help! In this Google Form, we’ve outlined how you can submit photos of yourself wearing a mask. Once you’ve done that, we challenge you to pass the link along to 3 other New Yorkers.

The deadline is fast-approaching, so submit today! #NewYorkTough

https://forms.gle/54g8AnuGqfPYPzNb9

Create a new survey on your own or with others at the same time. Choose from a variety of survey types and analyze results in Google Forms. Free from Google.

05/09/2020

Did you know that American research universities played a key role in the invention of the smartphone, plastic, and polio vaccine? We sure didn’t, but after diving into a brief from our friends at The Association of American Universities, we were ready to spread the word. We took an epic story of historical and technological transformation and boiled it all down to a minute and thirty seconds. Special thanks to FDR.

https://bit.ly/snowdaycapabilities

05/05/2020
University of Michigan: "Always Leading"

After 200 years, University of Michigan was ready for a PSA that broke the mold. Swerving away from the traditional PSA model, we dove deep into our alma mater’s history in search of its guiding ideal: public service. After building the creative direction from the ground up, we sifted through years of photographic archives that capture the spirit of the modern campus. The spot, tied together by the voices of notable Wolverines from every field, aired on national television and was shared online for audiences of millions.

In this difficult time, we’re thankful for the safety and well-being of our team, friends, and families. We’re also thankful to be able to keep doing what we love with our partners: working hand-in-hand together to share meaningful stories. http://snowday.studio/

05/04/2020
Donald Byrd on Confronting the Uncomfortable

Last year, we partnered with the folks at the Doris Duke Charitable Foundation to explore what drives the work of extraordinary dance, jazz and theater artists. Director Chris Duncan & the team traveled across the country to film with the recipients of the 2019 Doris Duke Artist Award.

In this first installment, master choreographer Donald Byrd rehearses with Alvin Ailey American Dance Theater as he speaks to dance’s power to engage people around society’s most difficult and unsettling issues.

Creative, Production, & Editorial: Snowday
Director: Chris Duncan
EP: Joshua Buoy
Project Manager: Sara DeViney
Producer: Deidre Schoo
DP: Diana Eliazov
Editor: Bryce Bizer
Color: Nice Shoes
Music: Jerome Begin
Sound Design & Mix: Sono Sanctus

04/23/2020
Gratitude

Over the last few weeks, we asked you to tell us what you’re grateful for. And today, we thank you for sharing these little moments of gratitude with us — we made this film together!

04/23/2020

Over the last few weeks, we asked you to tell us what you’re grateful for. And today, we thank you for sharing these little moments of gratitude with us — we made this film together!

Students around the world are now learning from home. This adjustment is a new challenge for students, educators, parent...
04/07/2020
Chromebook accessibility tools for distance learning

Students around the world are now learning from home. This adjustment is a new challenge for students, educators, parents, and guardians alike.

Earlier this year, we partnered with the Google for Education​ team and three incredible teachers to make a 12-part video series that highlights a variety of accessibility features that can be used to customize students’ learning experiences. Head to the Google Blog to learn more about accessibility tools for distance learning during COVID-19.

Gratitude to the entire team!

Use built-in Chromebook accessibility tools to support all students during distance learning at home during COVID-19.

We are grateful to all our friends who have shared a moment of gratitude with us this week!If you haven’t had a chance, ...
03/31/2020

We are grateful to all our friends who have shared a moment of gratitude with us this week!

If you haven’t had a chance, we still welcome your submissions.

Snowday is practicing a daily exercise in gratitude — and we'd love for you to join in!Share a short video clip, picture...
03/30/2020

Snowday is practicing a daily exercise in gratitude — and we'd love for you to join in!

Share a short video clip, picture, or photo of a handwritten note about what you’re thankful for with us! We’ll compile all the responses together into a short film that we’ll share here to lift each other up in the days ahead :)

📦: Managing Director Chris Duncan

🌈: Director of Ops & Partnerships Sara DeVineyFriends, it’s been *so* special to see all the beautiful moments and ideas...
03/29/2020

🌈: Director of Ops & Partnerships Sara DeViney

Friends, it’s been *so* special to see all the beautiful moments and ideas you’ve shared with us this week. If you haven’t yet, share a short video clip, photo, and/or handwritten note about what you’re grateful for with [email protected] by March 31! 💙

With so much uncertainty about tomorrow, we're thankful for today.✍️: Director / Creative Morgan Rae WynneShare a short ...
03/25/2020

With so much uncertainty about tomorrow, we're thankful for today.
✍️: Director / Creative Morgan Rae Wynne

Share a short video clip, picture, or photo of a handwritten note about what you're thankful for with [email protected]. We'll compile all the responses together into a short film that we'll share here to lift each other up in the days ahead!

With so much uncertainty about tomorrow, we're thankful for today.📚: Creative Director Avery DiUbaldoLife is certainly f...
03/24/2020

With so much uncertainty about tomorrow, we're thankful for today.
📚: Creative Director Avery DiUbaldo

Life is certainly feeling a bit different these days, and it's easy to feel off-balance and disconnected from one another. One way our team is coping is by practicing a daily exercise in gratitude — and we want to extend an invitation to you, our community, to take part:

Share a short video clip, picture, or photo of a handwritten note about what you're thankful for with [email protected]. We'll compile all the responses together into a short film that we'll share here to lift each other up in the days ahead!

"Could it be that the planet, literally, just needs a Snickers?" Maybe. Creative Director Avery DiUbaldo shared his thou...
02/14/2020
Super Bowl Feedback: Avery DiUbaldo, Creative Director at Snowday

"Could it be that the planet, literally, just needs a Snickers?"

Maybe. Creative Director Avery DiUbaldo shared his thoughts on Super Bowl LIV with The ADVERTISING Club (New York). What was your favorite spot last weekend?

We asked creative executives in the advertising industry their thoughts on Super Bowl LIV, and here’s what Avery DiUbaldo, creative director at Snowday shared with us: 1. What was your favori…

Before starting Snowday, the founders were part of the Filmic Productions team at University of Michigan. The organizati...
02/03/2020

Before starting Snowday, the founders were part of the Filmic Productions team at University of Michigan. The organization brings students of all different academic studies and passions together with a common goal: making movies! We loved catching up with our Filmic friends in Ann Arbor last week. Go Blue!

01/27/2020
Instant Chinese

To most western eyes, the written Chinese language is simply an aesthetic — beautiful and iconic, but otherwise obscured by cultural and linguistic distance. As speakers (and enthusiasts) of the Chinese language, Snowday's animation team And-Orange Motion Design wanted to highlight the unique way that Chinese characters contain meaning. They set out to offer viewers the thrill of taking a first step into the world of the Chinese language, using the visual qualities of 汉字 as a tool.

We're super excited to share &Orange's newest work, Instant Chinese!

"Instant Chinese" Produced by Snowday Directed & Animated by &Orange Illustration by JiaQi Wang Music by Shanghai Restoration Project To most…

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