08/21/2017
Had a blast working on this super cool Timberland campaign with Pereira & O'Dell New York! Check it out!
Pereira & O'Dell New York continues its promotion for Timberland's SensorFlex™ comfort system. The Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker -- allowing you to experience extreme comfort and movement.
The centerpiece of the campaign is a 2-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza Jacob Pinto , Storyboard, Dassy Lee and Keone & Mari, who mutate, trick and break to an original composition by Alphabet Tree.
The work showcases a new Timberland with lighter, more modern looks and utilizes dance and movement to showcase the flexibility and style of its proprietary SensorFlex™ comfort system.
#MadeToFlex