Alphabet Tree

05/22/2018

Shortlist | AICP The Art & Technique of the American Commercial

We're psyched to announce that our work on Timberland "Made to Flex" has been shortlisted in the Original Music category for this year's AICP awards. Thanks to Pereira O'Dell New York for collaborating with us on this awesome project!

http://www.awardcore.com/aicp/shortlist/details.php?catID=9&entID=3035&subID=1591&type=aicp

08/21/2017

Pereira O'Dell

Had a blast working on this super cool Timberland campaign with Pereira & O'Dell New York! Check it out!

Pereira & O'Dell New York continues its promotion for Timberland's SensorFlex™ comfort system. The Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker -- allowing you to experience extreme comfort and movement.

The centerpiece of the campaign is a 2-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza Jacob Pinto , Storyboard, Dassy Lee and Keone & Mari, who mutate, trick and break to an original composition by Alphabet Tree.

The work showcases a new Timberland with lighter, more modern looks and utilizes dance and movement to showcase the flexibility and style of its proprietary SensorFlex™ comfort system.

#MadeToFlex

05/18/2017

MAKE NY LAUGH - Director's Cut

Check out this cool project we scored for PROM Creative!

This is "MAKE NY LAUGH - Director's Cut" by Jared Rosenthal on Vimeo, the home for high quality videos and the people who love them.

04/03/2017

Timberland | Made to Flex : Virgil Gadson [:60]

We wrote this groovy tune for this cool Timberland spot featuring Virgil Gadson. Thanks Pereira & O'Dell New York!

https://www.youtube.com/watch?v=1ov7sZ-gOvI

From his mind, to his body, right down to his feet, Virgil Gadson needs to be Flexible. Powered by Timberland’s SensorFlex™ comfort system, the motion of our...

10/20/2016

Had a great time working with PROM Creative on this Sensodyne True White spot.

Check out our latest work with Sensodyne True White on http://www.youtube.com. You can watch it on the site's masthead all day today! Directed by Nic Weinfeld

09/09/2016

When Form Follows Emotion

We wrote some ethereal music for a series of videos for The Atlantic, as part of a two-part design series sponsored by Kohler! Directed by Jared Rosenthal at PROM Creative.

http://www.theatlantic.com/sponsored/kohler/when-form-follows-emotion/1025/

In the digital age, good design doesn’t just result in objects: It results in new relationships.

12/17/2015

Zillow Fight: Realtor.com Aims To Give Competitor 'Black' Eye

We scored a spooky Realtor.com spot that was written up in Advertising Age! Check it out... http://adage.com/article/cmo-strategy/realtor-takes-zillow/301808/

In a not-so-neighborly move, Realtor.com today launches an aggressive comparative ad campaign aimed squarely at competitor Zillow.

12/01/2015

True Religion October

New spot for True Religion... https://vimeo.com/147482604

True Religion October

09/03/2015

LATimes.com // Now. As It Happens.

#tbt #first https://vimeo.com/94448345

This is "LATimes.com // Now. As It Happens." by Jake Dubs on Vimeo, the home for high quality videos and the people who love them.

09/01/2015

Elizabeth Banks won an award for the Realtor.com spots that we scored!

09/01/2015

Y&R N.Y. Takes an Instagram Trip With Range Rover

New project we worked on featured in Adweek! http://www.adweek.com/agencyspy/yr-takes-an-instagram-trip-with-range-rover/91080

Interesting use of the social network.

08/21/2015

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Spot featured in Adweek!

http://www.adweek.com/news/advertising-branding/ad-day-elizabeth-banks-gets-comically-obsessed-real-estate-realtorcom-164688

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign for Realtor.com.