Pollock Spark

Pollock Spark Executive Coaching and Consulting for Creative Professionals

Pollock Spark is a coaching and consulting firm with a strong record of Executive Coaching, Career Coaching and Strategic and Management Consulting for Creative Businesses. We work with creative and media professionals and leaders of creative businesses large and small. We bring them the experience, techniques and inspiration to take their businesses and careers to new levels of success.

Mission: To help you: * kickstart change for your business * get the career you dream of * win the clients you deserve * focus on the big picture * bring your vision to life

“ creatives no longer have the luxury of retreating to their desks, and waiting for the clients, magazine features and...
07/21/2019
How important is self promotion?

“ creatives no longer have the luxury of retreating to their desks, and waiting for the clients, magazine features and speaking engagements to roll in. These days, a bit more hustle is required. ”

Creative careers now come with an added requirement - the need to PR yourself. We find out how important self promo really is

07/16/2019
Why more brands are ditching the CMO position

“One reason some companies have moved away from CMOs is that the role, in some cases, lacks financial accountability.”

A deep dive into why companies are ridding themselves of the long-respected chief marketing role.

“I come to work every day and I sit down and I feel so happy, because I’m capable of taking something that exists in...
07/07/2019
Why This Famous Graphic Designer, at 90, Still ♥s NY

“I come to work every day and I sit down and I feel so happy, because I’m capable of taking something that exists in my mind and making it a physical thing. Whether it’s good or bad or art or not is irrelevant. But the act of doing it has kept my brain intact.”

From Brooklyn Brewery bottles to the Jean Georges menu, Milton Glaser’s logos are all over the city. He’s not even thinking of retiring.

“The perception that we are our work is a major reason the job search, and receiving constant messages that we aren’...
05/28/2019
How to Deal With Job-Search Depression

“The perception that we are our work is a major reason the job search, and receiving constant messages that we aren’t who we think we are, is so distressing.”

So much of who you are is wrapped up in work, but you are more than your job.

How Designers in Their 20s Are Making It
05/25/2019
How Designers in Their 20s Are Making It

How Designers in Their 20s Are Making It

The founders of Chinatown Market, Online Ceramics, Eric Emanuel, and more detail how they run their fashion businesses.

RIP Michel Roux“Carillon had an obscure Swedish vodka brand in its portfolio called Absolut, which had entered the com...
05/03/2019

RIP Michel Roux“Carillon had an obscure Swedish vodka brand in its portfolio called Absolut, which had entered the company in 1979”
https://buff.ly/2J1Dgi6

“All creative people recognize this chaos — the chaos of influences, inspirations, memories, and stimulations, cross...
05/02/2019
Visionary Photographer Edward Weston on Creativity and the Importance of Cross-Disciplinary Curiosity

“All creative people recognize this chaos — the chaos of influences, inspirations, memories, and stimulations, cross-pollinating in the mind to germinate the seed of something we dare call original:”

“In this age of communication… who can be free from influence, — preconception? But — it all depends upon what one does with this cross-fertilization: — is it digested, or does it bring…

For years, large agencies have been bleeding a lot of their great talent. Holding company agencies in large cities used ...
04/27/2019
Future Of Agency Business Is With Small And Mid-Sized Regionals

For years, large agencies have been bleeding a lot of their great talent. Holding company agencies in large cities used to have a monopoly on the best digital talent. No more. Digital expertise is now everywhere, and a lot of younger folks who started their careers at large city agencies are now moving to smaller cities as they start families and look for more control over their careers.

With the rise of holding companies, what began as a collection of high-value, boutique consultancies became merchant banks.

I'm trying to keep up!...Ecosexuals Believe Having Sex with the Earth Could Save It
04/27/2019
Ecosexuals Believe Having Sex with the Earth Could Save It

I'm trying to keep up!...Ecosexuals Believe Having Sex with the Earth Could Save It

From skinny dippers to people who have actual intercourse with nature, ecosexuality is a growing movement taking a new approach to combatting climate change.

“In the early 1990s, commercial advertisements were going for quirkiness. “Believe it or not, the two hottest trends...
04/21/2019
The yodeler who sued Yahoo

“In the early 1990s, commercial advertisements were going for quirkiness. “Believe it or not, the two hottest trends in advertising were surf music and yodeling,””

Twenty years ago, Yahoo decided to roll out a new national advertising campaign. Unfortunately, it didn’t reveal this plan to its star yodeler.

Netflix plans $100 million expansion in Manhattan, Brooklyn
04/18/2019
Netflix plans $100 million expansion in Manhattan, Brooklyn

Netflix plans $100 million expansion in Manhattan, Brooklyn

Breadcrumb Home Real Estate April 18, 2019 01:30 PM Netflix plans $100 million expansion in Manhattan, Brooklyn Ryan Deffenbaugh Tweet Share Share Email More Print Bloomberg Netflix will invest up to $100 million to expand its presence in the city with a new production hub in Brooklyn and corporate....

You should listen to this entire talk. “Cadwalladr calls out the "gods of Silicon Valley" for being on the wrong side ...
04/17/2019
Facebook's role in Brexit -- and the threat to democracy

You should listen to this entire talk. “Cadwalladr calls out the "gods of Silicon Valley" for being on the wrong side of history and asks: Are free and fair elections a thing of the past?”

In an unmissable talk, journalist Carole Cadwalladr digs into one of the most perplexing events in recent times: the UK's super-close 2016 vote to leave the European Union. Tracking the result to a barrage of misleading Facebook ads targeted at vulnerable Brexit swing voters -- and linking the same....

“The practice makes China a pioneer in applying next-generation technology to watch its people, potentially ushering i...
04/15/2019
One Month, 500,000 Face Scans: How China Is Using A.I. to Profile a Minority

“The practice makes China a pioneer in applying next-generation technology to watch its people, potentially ushering in a new era of automated racism.”

In a major ethical leap for the tech world, Chinese start-ups have built algorithms that the government uses to track members of a largely Muslim minority group.

“A lot of the time, when you’re shooting an editorial as a young creative, there’s very little budget or none at a...
03/31/2019
The Problem With ‘Full Look’ Styling in Fashion Magazines

“A lot of the time, when you’re shooting an editorial as a young creative, there’s very little budget or none at all,” says London-based photographer Daisy Walker. “You’re basically shooting for free to advertise yourself and the advertisers are dictating to magazines, who are then dictating to [creatives].”

As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.

“The best advice I can give young people is this: make yourself invaluable. Make it so that people need you. Be willin...
03/20/2019
6 Filmmaking Tips From Michelle MacLaren

“The best advice I can give young people is this: make yourself invaluable. Make it so that people need you. Be willing to do anything … get experience, get exposure, and when you see something that needs doing — whatever it is — do it. Be proactive.”

One of the best in the business shares her advice on working in television and being successful in the industry.

“"You need to develop a creative muscle to spot creativity. People used to think creativity was like a well – that i...
03/18/2019
Dave Trott: 'Advertising should be full of pirates'

“"You need to develop a creative muscle to spot creativity. People used to think creativity was like a well – that it would dry up if you overused it. But it’s more like a muscle, the more you use it and develop it, the better you are. If creativity is just joining dots, the more dots you’ve got to join, the more creative you’ll be." ”

As former creative director Dave Trott publishes his latest book, he calls for those in the ad industry to stop sleepwalking, embrace their buccaneering spirit and exercise their creative muscle.

"A shift is happening in manufacturing, bringing humans and machines closer together and making production more responsi...
03/14/2019
The manufacturing job of the future: clean, urban, and better paid

"A shift is happening in manufacturing, bringing humans and machines closer together and making production more responsive to changing needs. The change is coming from companies that need flexible processes that allow their products to evolve with the needs of their customers."

Brooklyn’s Navy Yard is serving as a testing ground for a resurgence–and remaking–of manufacturing.

"It gives physical form to a crisis of city leadership, asleep at the wheel through two administrations, and to a pernic...
03/14/2019
Hudson Yards Is Manhattan’s Biggest, Newest, Slickest Gated Community. Is This the Neighborhood New York Deserves?

"It gives physical form to a crisis of city leadership, asleep at the wheel through two administrations, and to a pernicious theory of civic welfare that presumes private development is New York’s primary goal, the truest measure of urban vitality and health, with money the city’s only real currency."

Hudson Yards presented the city with a grand opportunity to remake Manhattan’s West Side. But what has arrived? A review of the most ambitious private development in New York in a century.

“The dizzying circular text on a page featuring a pair of pears and a seashell is actually the Lord’s Prayer squeeze...
02/28/2019
See a Dazzling, Exuberant Renaissance Calligraphy Guide

“The dizzying circular text on a page featuring a pair of pears and a seashell is actually the Lord’s Prayer squeezed into an area the size of a quarter, dexterously rendered with a bird-quill pen and runny ink. ”

A masterclass in script, illuminated with an array of curiosities.

“If you have a problem with the third act, the real problem is in the first act.”
02/19/2019
Billy Wilder's 10 tips for screenwriting

“If you have a problem with the third act, the real problem is in the first act.”

Billy Wilder was the director of many excellent movies, including Sunset Boulevard, Some Like It Hot, and Double Indemnity. Here are 10 tips about moviemaking that he shared in the late 1990s with …

“I think it is really important to not be concerned with what your contemporaries are doing and try to tune into ideas...
02/17/2019
Quentin Jones on making playful visuals for fashion brands and mags

“I think it is really important to not be concerned with what your contemporaries are doing and try to tune into ideas and an aesthetic that really speaks to you. Because ultimately you will only have a great career if it excites you and there is something you are chasing throughout,”

We speak to artist and filmmaker Quentin Jones about how she found her unique aesthetic that works across stills and film, and what it takes to make it in the fashion industry

“when you think of work as part of a full life and a holistic experience, it becomes easier to see that success in one...
02/16/2019
We need to stop striving for work-life balance. Here’s why

“when you think of work as part of a full life and a holistic experience, it becomes easier to see that success in one aspect often supports another.”

Work-life balance makes us set our sights too low, according to this sociologist.

Whereas the cost of placing an advertisement on a page of British Vogue starts at £28,000, an influencer with over 1 mi...
02/14/2019
The Brand-Influencer Power Struggle

Whereas the cost of placing an advertisement on a page of British Vogue starts at £28,000, an influencer with over 1 million followers — with a measurable ROI and a more engaged fan base — charges around $15,000 per Instagram post. They also help tap into “Generation Next,” or the elusive young demographic whose inspiration comes from scrolling on their phone instead of perusing magazines.

In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?

“"More than 60 years after its release, a French cinema historian and two US crime-writers almost simultaneously happe...
02/14/2019
Watch Raymond Chandler’s Long-Unnoticed Cameo in Double Indemnity

“"More than 60 years after its release, a French cinema historian and two US crime-writers almost simultaneously happened on the same bizarre discovery - that Raymond Chandler, uncredited and previously unnoticed, has a tiny cameo in Double Indemnity," ”

Philip Marlowe's creator Raymond Chandler did not, to put it mildly, seek out the limelight. Any biography of that most assiduously studied noir novelist can tell you so, but none can tell you that, albeit for less than a minute, Chandler appeared in a classic of the silver screen.

“Sometimes the job of a film editor is to help a director decide not what should go onto the screen, and how it should...
02/10/2019
Why 'Vice' Cut a Big Congressional Song-and-Dance Number

“Sometimes the job of a film editor is to help a director decide not what should go onto the screen, and how it should be ordered, but instead what should be eliminated. That was particularly true in the case of Vice, ...for which veteran editor Hank Corwin received his second Oscar nomination.”

Dick Cheney's five-decade career as a Washington power breaker posed lots of challenges for Oscar-nominated film editor Hank Corwin, but the largest was scrapping sequences, including a big musical extravaganza: "Adam [McKay] directed the heck out of it. It was painful [to cut it]."

Design and thinking: An interview with Marc Wouters designer of BQE ‘parallel highway’ plan - Brooklyn Daily Eagle
02/07/2019
The man behind the plan: An interview with Marc Wouters designer of BQE ‘parallel highway’ plan - Brooklyn Daily Eagle

Design and thinking: An interview with Marc Wouters designer of BQE ‘parallel highway’ plan - Brooklyn Daily Eagle

No recent issue has gripped Brooklyn Heights more than the upcoming reconstruction of the Brooklyn-Queens Expressway. The city’s favored plan would temporarily replace the beloved Heights Promenade with a temporary six-lane bypass. This would bring the truck-clogged interstate, with its noise and ...

“since we’re talking about a 3D puzzle here, you’ll have to teleport to the provided hot spots to figure out the b...
02/07/2019
'Angry Birds VR' Review — Redefining a Mobile Powerhouse for the Virtual Age

“since we’re talking about a 3D puzzle here, you’ll have to teleport to the provided hot spots to figure out the best vantage point for pig-related carnage.”

With several mobile titles in Rovio’s Angry Birds series using the winning formula of ‘fling the bird to kill the pig’, I wasn’t sure what I was in for with Angry Birds VR: Isle of Pigs—an honest-to-goodness game, or a cleverly crafted addiction model sprinkled with just enough fun to keep...

“In addition to Amazon's big spending, the most striking trend afoot was the fact that four of the six biggest Sundanc...
02/03/2019
Sundance Wrap: Amazon Takes Control of an Explosive Market

“In addition to Amazon's big spending, the most striking trend afoot was the fact that four of the six biggest Sundance deals involved films directed by women,”

With Jen Salke at the helm, the studio spent some $47 million on five films — more money than any other studio has ever shelled out in a single year at the festival.

“Don’t know much, or anything, about marijuana? No problem. “I was surprised at the wide range of skills these com...
02/03/2019
Looking to Change Careers? The Cannabis Industry Wants You

“Don’t know much, or anything, about marijuana? No problem. “I was surprised at the wide range of skills these companies are looking for,” says Daniel Zhao, Glassdoor’s senior economist. “They need exactly the same kinds of talent, including general managers and software engineers, that every other business is hiring.”” https://buff.ly/2HPTURZ

Hiring in the pot business went up 76% in 2018.

“ “Clients are expecting end-to-end solutions, the agencies are fighting the consultancies, and everybody seems to b...
01/31/2019
What Digital Creative Agencies Can Expect in 2019

“ “Clients are expecting end-to-end solutions, the agencies are fighting the consultancies, and everybody seems to be racing towards the middle,” ”

One industry veteran says it’s a race to the middle, but there are opportunities to break away from the pack.

Yikes! Cliche alert! “In announcing her new venture, she said, “The main focus and principle of Crush is to use emot...
01/30/2019
Former Sony Exec Nancy Tate Opens New Marketing Agency

Yikes! Cliche alert! “In announcing her new venture, she said, “The main focus and principle of Crush is to use emotion to reach and engage with audiences at every touch point and on every screen where audiences communicate today. We develop maximum impact 360 campaign strategies with our clients to reach target audiences worldwide with our mission to create excitement and infatuation with the brand we are marketing. Our specialty and our passion is to develop a comprehensive actionable content strategy across all verticals: digital, publicity and advertising — and to have that strategy move the needle in a measurable and significant way for our clients.””

The new firm is named Crush.

“The grim reality of 2019 is that begging a billionaire for employment via Twitter is not considered embarrassing, but...
01/26/2019
Why Are Young People Pretending to Love Work?

“The grim reality of 2019 is that begging a billionaire for employment via Twitter is not considered embarrassing, but a perfectly plausible way to get ahead. On some level, you have to respect the hustlers who see a dismal system and understand that success in it requires total, shameless buy-in. If we’re doomed to toil away until we die, we may as well pretend to like it. ”

I saw the greatest minds of my generation log 18-hour days — and then boast about #hustle on Instagram. When did performative workaholism become a lifestyle?

“digitizes kiosk vendors to the very core. At the most basic level, that means aesthetics; so all Warung Pintar vendor...
01/22/2019
Warung Pintar raises $27.5M to digitize Indonesia’s street vendors

“digitizes kiosk vendors to the very core. At the most basic level, that means aesthetics; so all Warung Pintar vendors get a bright and colorfully-designed kiosk. They also get access to technology that includes a digital POS, free Wi-Fi for customers, an LCD screen for displays, power bank chargers and more.”

The digital revolution in Indonesia, Southeast Asia’s largest economy, continues to attract big money from investors. Hot on the heels of a $50 million round for Bukalapak, a billion-dollar company helping street stall traders to tap the internet, so Warung Pintar, another startup helping dig…

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