RXM Creative

RXM Creative RXM is a boutique creative agency based in New York. We merge big brand thinking with a connection to culture to drive results for brands. Key clients: Ray-Ban, Christian Louboutin, Tabasco, Harper's Bazaar, Lokai, Sunglass Hut, Lenscrafters, Loro Piana.
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Bringing together strategy, creative, production and influencer partnerships to deliver powerful omnichannel campaigns that pierce through the clutter, engage audiences and deliver tangible results. Our expertise includes integrated campaigns, product launches, viral moments, social strategy and content series.

The ‘Not Another Second’ project celebrating LGBT+ seniors is nominated at the The Webby Awards for ‘Best Cause Related ...
04/22/2021

The ‘Not Another Second’ project celebrating LGBT+ seniors is nominated at the The Webby Awards for ‘Best Cause Related Campaign’. Click the link to vote for the project and amplify their voices: tinyurl.com/3dbwm7z3

A project by SAGE and Watermark Retirement Communities
Inés Newby Mihai Gabriel Botarel Andrea Erali Raul Mandru Convicts nAscent Art New York

The ‘Not Another Second’ project celebrating LGBT+ seniors is nominated at the The Webby Awards for ‘Best Cause Related Campaign’. Click the link to vote for the project and amplify their voices: tinyurl.com/3dbwm7z3

A project by SAGE and Watermark Retirement Communities
Inés Newby Mihai Gabriel Botarel Andrea Erali Raul Mandru Convicts nAscent Art New York

Honored to see our latest project in The Guardian. Great courage and effort team Watermark Retirement Communities SAGE I...
01/27/2021
'I refused to let them intimidate me': the untold stories of LGBT+ seniors

Honored to see our latest project in The Guardian. Great courage and effort team Watermark Retirement Communities SAGE Inés Newby Mihai Gabriel Botarel Andrea Erali Karsten Thormaehlen nAscent Art New York Dittoe Public Relations

https://www.theguardian.com/artanddesign/2021/jan/27/lgbt-seniors-not-another-second-exhibition?utm_term=Autofeed&CMP=twt_gu&utm_medium&utm_source=Twitter#Echobox=1611732334

At a new exhibition, Not Another Second, 12 LGBT+ seniors share stories of resilience, struggle and love during difficult times

Thank you Adweek for helping us shine a light on the stories of LGBTQ pioneers. Their contributions are more relevant no...
01/21/2021
This Brooklyn Exhibit Displays the Stories of LGBTQ+ Seniors

Thank you Adweek for helping us shine a light on the stories of LGBTQ pioneers. Their contributions are more relevant now than ever.

As always, big thanks to the team who made this happen.
RXM Creative Raul Mandru Andrea Erali Tessa Travis Katya Kotlyar Thormaehlen Photography nAscent Art New York Convicts Dittoe Public Relations and our brave clients Ines Newby, Watermark Retirement Communities and SAGE and everyone else who put work and passion into this.

#societyandculture #photography #publicrelations #lgbtqi #lgbtqcommunity #campaign #rxmcreative #adweek #notanothersecond #exhibit #creativework

https://www.adweek.com/creativity/this-brooklyn-exhibition-displays-the-stories-of-lgbtq-seniors/

‘Not Another Second’ explores what it’s like coming out later in life.

Our very special project in the New York Times: link belowIn 2019, we heard a quote from an LGBTQ senior about the years...
01/20/2021
The Stories of Those Who Lost Decades in the Closet

Our very special project in the New York Times: link below

In 2019, we heard a quote from an LGBTQ senior about the years they lost not being able to be their true selves. This is what inspired the Not Another Second campaign that we are proud and honored to share with you today celebrating 12 LGBT+ pioneers who have paved the way for generations to come.

Also, visit notanothersecond.com to book a visit to the portrait exhibit by Thormaehlen Photography, see the documentary we shot together with Convicts and purchase a book to support LGBTQ youth programs. Special thanks to our brave and resilient client Inés Newby, Nascent Art New York who organized the exhibition and Dittoe Public Relations for their amazing support. A project by SAGE and Watermark Retirement Communities #notanothersecond #watermarkbrooklynheights #thewatermarkatbrooklynheights #watermarkcommunities #sage #sageusa #LGBTseniors #LGBTQ #seniors #seniorliving #elders #olderadults #artexhibit #art #artgallery #photography #portraits #documentary #storytelling #newyork #nyc

https://www.nytimes.com/2021/01/19/us/lgbt-elderly-discrimination-photography.html

A new photography exhibit invites viewers to contemplate the emotional toll of discrimination.

04/23/2020

NYC bars, restaurants and cafes are a huge part of what makes this city great. They’ve given us countless memories and forged lifelong friendships. Now, it’s our turn to give back.
@virtual_cheers (VirtualCheers.org) is an initiative to support local bars and restaurants during Covid19.

Download your spot’s background, donate a round to their employee relief fund and invite friends to a virtual party.
Let’s keep our local favorites alive.

Thank you to our partners @Convicts and to all our beloved NYC spots, we cheer to you!

@loosierouge @listenbar @paperdaisybar @misterparadisenyc @teddysnyc @theflowershopnyc @skinnydennis @speedyromeo @etiquettespace @doordivebedstuy @easyloverbk @dantenewyorkcity @theleveebk @deathandcompany ❤️ 🍻

The people have spoken! Our 'Gift Of Kings' video for Loro Piana won Best Use of Video at The Webby Awards Thank you and...
04/23/2019
Loro Piana “The Gift of Kings” -- The Webby Awards

The people have spoken! Our 'Gift Of Kings' video for Loro Piana won Best Use of Video at The Webby Awards Thank you and congratulations to all the wonderful people involved. 🏆

Best in Best Use of Video or Moving Image 2019

VOTE: Our Parallelism campaign video for Loro Piana is nominated for Best Use of Video at The Webby Awards. We won't be ...
04/12/2019
The Webby Awards People's Voice needs YOU

VOTE: Our Parallelism campaign video for Loro Piana is nominated for Best Use of Video at The Webby Awards. We won't be mad if you Vote, Share and support!

I just voted in The Webby Awards People’s Voice Awards. You should too.

09/22/2018
Under Armour

Keep it moving.

Be Seen' Exclusive Collection

Limited edition collections you can only get one place: right here.

In our first Under Armour campaign, we showcase young athletes taking their hustle beyond the court. Catch the first dro...
09/18/2018

In our first Under Armour campaign, we showcase young athletes taking their hustle beyond the court. Catch the first drop of the Be Seen exclusive collection shot by the amazing Kevin Zacher Photography | many thanks to our super team and awesome clients. 💪

1 Silver CLIO Awards for Christian Louboutin and 2 shortlists for Loro Piana. Thanks to our amazing clients and congrats...
09/12/2018

1 Silver CLIO Awards for Christian Louboutin and 2 shortlists for Loro Piana. Thanks to our amazing clients and congrats to the entire RXM Creative team!

Now open to the public: the Loro Piana sensorial journey. If you’re in #HongKong during Art Basel come and experience th...
03/30/2018

Now open to the public: the Loro Piana sensorial journey. If you’re in #HongKong during Art Basel come and experience the finest wool in the world #TheGiftOfKings until March 31st H Queen's Hong Kong

Adweek
03/02/2018
Adweek

Adweek

And that's just the beginning.

11/27/2017

Those Monday status calls... Christian Louboutin on how he created the Trouble in Heaven perfume. 👌✨

Why Calvin Klein is selling underwear exclusively on Amazon.Check out our commentary on the strategic partnership of the...
11/20/2017
Why Calvin Klein is selling underwear exclusively on Amazon

Why Calvin Klein is selling underwear exclusively on Amazon.
Check out our commentary on the strategic partnership of the 2 giants.
http://www.glossy.co/the-amazon-effect/why-calvin-klein-is-selling-underwear-exclusively-on-amazon

Calvin Klein announced it will now sell certain underwear styles exclusively on Amazon, eschewing its other retail partners and instead employing a strategy that experts say will prove advantageous to the brand but not so much for its competitors.

"Don't call them Gen Z. Audiences should be defined by common values and beliefs, not by age." Our co-founder Mihai Gabr...
11/02/2017

"Don't call them Gen Z. Audiences should be defined by common values and beliefs, not by age." Our co-founder Mihai Gabriel Botarel speaking at the Transform magazine Conference.

New Christian Louboutin Creative Campaign
10/23/2017
New Christian Louboutin Creative Campaign

New Christian Louboutin Creative Campaign

  The latest campaign for global luxury brand, Christian Louboutin, was designed by New York-based agency RXM Creative. It introduces a new size of their three original fragrances, which now come in a 30ml bottle. The campaign, called “Entering Christian’s Mind,” is comprised of various digital shor...

10/05/2017
Trouble in Heaven

'Entering Christian's Mind' campaign for Christian Louboutin featuring the Trouble in Heaven 30ml fragrance.

RXM Creative's cover photo
09/29/2017

RXM Creative's cover photo

09/28/2017

Another piece of magic from our Christian Louboutin campaign introducing the Bikini Questa Sera 30ml perfume. Stay tuned for the full length video!

Entering Christian's Mind - our latest campaign for Christian Louboutin perfumes is now live. Stay tuned for more magic!
09/27/2017

Entering Christian's Mind - our latest campaign for Christian Louboutin perfumes is now live. Stay tuned for more magic!

Now entering the mind of Christian Louboutin…
Bikini Questa Sera, the first of three distinct parfum personalities imagined by Christian Louboutin, now in 30mL. Be the woman you dream of being, anywhere you go. #BeauteLouboutin http://bit.ly/2ytqGir

This. Changes. Everything. #RXMDataArt // info via @sproutsocial 💁🏻🤳
08/31/2017

This. Changes. Everything. #RXMDataArt // info via @sproutsocial 💁🏻🤳

Enjoy your brunch this weekend. #RXMDataArt via @washingtonpost 🤜🏽🥑
08/11/2017

Enjoy your brunch this weekend. #RXMDataArt via @washingtonpost 🤜🏽🥑

The polls are in. Source @time  #RXMDataArt
08/04/2017

The polls are in. Source @time #RXMDataArt

They sure make the most of their data plan. Source: @goldmansachsgroup #RXMDataArt
08/04/2017

They sure make the most of their data plan. Source: @goldmansachsgroup #RXMDataArt

Furthermore, 45% are using ad blocking software. 💃 #RXMDataArt
07/31/2017

Furthermore, 45% are using ad blocking software. 💃 #RXMDataArt

Meet Chelsea, Producer. The native Philadelphian is usually collecting memories, passport stamps and winks from her pood...
07/26/2017

Meet Chelsea, Producer. The native Philadelphian is usually collecting memories, passport stamps and winks from her poodle Murray. She's especially good at bringing big ideas to life, and when she's not juggling budgets and timelines, you'll likely find her at the beach. ⛱

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Brooklyn, NY
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