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Dealership News provides car dealers the intellectual resources necessary to do better business.

14/10/2025

Why Dealerships Are Seeing Rising CPAs — And How to Fix It

Car dealerships across the country are watching their Cost Per Acquisition (CPA) rise for two main reasons:

1) Outdated Website Platforms

Most dealership websites are still built on legacy WordPress architectures that weren’t designed for modern SEO performance. They load slowly, struggle to scale content efficiently, and lack the depth and authority Google now rewards — leading to lower rankings and less organic visibility.

2) Classified Sites Dominate Search Results

High-authority classified platforms like Cars.com and Autotrader consistently outrank local dealership websites for the most valuable search terms. This forces dealers to spend more on paid ads just to appear near the top for critical, high-intent searches in their market. What is even more disturbing are the conquest ads that those aforementioned classified sites run against dealerships best interests.

The Proven Solution:

Replicate your dealership’s online presence within a network of AI-optimized, SEO-perfect classified sites designed to appease Google’s best practices and other popular voice search mechanisms. These sites feature hundreds of thousands of pages filled with rich product data, research articles, and Q&A content — giving you the scale and authority Google rewards.

By pairing your main site with exact-match domain classified sites targeting the top 20 search phrases in each automotive segment, your dealership can:

A) Dramatically reduce CPCs

B) Increase first-generation organic leads (free, direct traffic)

C) Build a future-proof digital footprint that consistently outranks third-party platforms

Contact Steve Tackett: www.gas.net/demo

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13/10/2025

New Car Dealers pay between 20-40K per month for Google Ads alone...the CPC is between $4.00-$5.00 each. That is no longer necessary. That should stop today. You should pay far less and get 2X the organic traffic. Call Steve.
https://www.gas.net/demo

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10/10/2025

Dealer sites are built on the Wordpress platform and can no longer sustain Google Best Practices which means you're paying more for Google Ads and your leads costs are driving up your CPAs. There is only one way to reduce CPAs, CPC's and measurably increase your organic first generation leads...contact Steve.

09/03/2020

Sci-Fi or Sci-Reality? Is the Corona virus (i.e. Wu-flu, kung-flu) actually the Zombie Apocalypse we all feared, minus the zombies? And if so, should you continue to make your car payments if the end is near?

05/03/2020

THE CALL MANAGEMENT VENDOR OF THE YEAR for 2019 looked great in their Nehruesque inspired apparel at NADA 2020 . This was a fun interview. Props to Anthony Giagnacovo, Steve Laureys, Bobbie Roberts, and Blair King for the success they had at the show and the fashion statement - coordinated impeccably. To see the Who's Happening in Automotive, and who crushed NADA, just look here: www.dealershipnews.com

24/02/2020

The BEST rated car dealers in the Northeastern region are here. The Top 50 can be seen by clicking the link below. Where is your dealership? Congrats to those dealers who are serving their customers with white gloves because it pays off! The all-time ranking is in the far left column, most current quarterly score far right. See the Top 50: www.dealershipnews.com

20/02/2020

Owen Moon of FIXED OPS DIGITAL is winning awards for excellence left and right. It's about best practices and customer service. was very nice to Owen and company who are definitely an ascendant company.

20/01/2020

A Dealership News pen finds it's way into famous post (Caseykman2)! That's how you market to ya'll. No real semblance of at all. Get used to it car guys and gals. You just have to be visible...they decide based on website colors, funny memes, and how the name of the dealership sounds. Fit that into your logarithm:-)

17/01/2020

Dealership News has named HyreCar Inc.,fronted by long-time, industry automotive executive, and Senior VP Brian Allan, as the “Automotive Industry Innovation of the Year for 2019.”
Hyre Car is a unique platform that utilizes new and used dealership inventory to create a revenue source that not only provides flow for dealers off of slow-moving units, but for individuals looking to make a side or full-time income as well. Uber and Lyft have joined with Hyre Car to help solve their issue of acquiring quality man and horse power.

14/01/2020

We caught her by surprise...you may catch her on Fox News!

10/01/2020

Dealership News helping out with some of the Chicago Cubs Scout Team to fill gift bags for the event at the ! Kelly Kleinman, Director of Content with arms folded in the middle. Jerry Reinsdorf popped by to say hello.

09/01/2020

When a car dealership owner goes all-in on a great idea, what do you think he got? How about the "Dealership Owned - Digital Retailing Solution of the Year" (www.Webbuy.com) of course. Tom Murray the CEO and co-founder of Webbuy along with Steve Zabawa the owner of the Rimrock Car Dealerships are cutting edge when it comes to digital retailing.

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What is Dealership News all About?

Dealership News is made up of a staff of dedicated employees who have a passion for helping others in the Automotive Industry get the most out of today’s automotive technology and intellectual resources. We are trained in search engine and Google best practices, website construction with optimized SEO, and customer service.

Although we’ll be covering automotive news such as buying trends and stats, big automotive industry announcements and exciting innovations, we’ll also provide new car dealers and used car dealers resources, tools, and information to help them flourish in a very competitive used car marketplace largely dictated by market factors beyond all of our control. Dealership News is dedicated to those people and companies who put their best foot forward and represent themselves and the Automotive Industry in the brightest possible light both ethically and professionally day in and day out.