09/01/2025
Alex Hormozi made $105M in a weekend. I was in the room with him on launch day.
Here are 7 lessons that will change how I think about business forever.
1. Make money like it's fun (because it should be)
Most entrepreneurs apologize for making money.
Alex made selling look fun.
He wasn't pushing. He wasn't begging. He was having a blast showing people exactly how his system works.
People lined up to buy because they could feel his confidence.
When you believe in your product, selling becomes serving.
2. Your network is your unfair advantage
Months before launch, Alex reached out asking if I'd join his livestream.
I said yes immediately.
When the launch hit, I was literally on stage with him. That 10-minute segment where I broke down our Quest money model added massive credibility to his frameworks.
Build relationships when you don't need anything. That's when they matter most.
3. Heroes lose, teams win
Alex had his entire Acquisition team mobilized.
Professional production. Real-time tech integration. Thousands of affiliates coordinated perfectly.
This wasn't a one-man show. It was a full company deployment.
Solo entrepreneurs trying to be heroes always lose to teams that execute together.
Your ego is not your friend. Your team is.
4. Trust is the ultimate currency
Alex could pull this off because he's been delivering free value for years.
500,000+ people opted in for the launch.
When you give first, selling becomes natural.
Your audience isn't buying your product. They're buying more of what you've already given them.
5. Show don't tell (your results speak loudest)
Alex didn't just teach frameworks. He showed the results behind every success.
His gym turnarounds. His portfolio companies. His personal failures.
People don't buy strategies. They buy evidence that strategies work.
Your success stories are your most powerful sales tool. Lead with them.
6. Small thinking creates small results
While others do 1-hour webinars, Alex did 30+ hours across 3 days.
While others sell $97 courses, Alex sold $6,000 bundles positioned as "donating 200 books."
While others hope for six figures, Alex targeted nine.
Most people fail because they think too small.
7. Success is engineered, not accidental
Alex didn't accidentally break the world record for fastest-selling non-fiction book.
He planned it.
He brought Guinness World Record judges on stream.
He turned his launch into a meta-demonstration of his own method.
Every detail proved the very principles he was teaching.
The result? $100M in revenue and a business case study that will be talked about for decades.
Alex didn't just break records. He broke people's limiting beliefs about what's possible.
Stop thinking small. Start thinking like nothing’s impossible.
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