
10/06/2025
Nurse Practitioners and Physician Assistants are rewriting the rules of HCP engagement. They spend more time with patients, value collaboration, and actively seek education through digital and social platforms.
Pharma teams that adapt to these realities will lead the next wave of meaningful engagement and measurable impact.
Discover what this shift means for your strategy and how to prepare for the future of HCP marketing.
📘 Learn more in The APP Imperative: https://liveworld.ac-page.com/the-app-imperative-ebook